Monthly Archives: January 2014

Should the NFL involve volunteers for the Super Bowl?

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Taking a break from promoting The Last Virtual Volunteering Guidebook to talk volunteers and the Super Bowl (for those outside the USA, that’s the National Football League’s championship game).

In a story by the New York Times, Alfred Kelly, the chief executive of the New York-New Jersey Super Bowl Host Committee, estimated that 9,000 people would serve as volunteers in the days leading to the Super Bowl . That is far fewer than the 20,000 who were initially contemplated. Those numbers are down because the NFL opted to hire temporary paid workers for positions in which volunteers had typically been used. The decision was an apparent response to a class-action suit against Major League Baseball in the USA, which did not pay volunteers at the All-Star FanFest in July 2013.

It took me a LONG time to find out what volunteers actually *do* for this billion-dollar nonprofit with millionaire staff. From what I can tell, volunteers are at sites like airports, hotels and various transportation hubs days before the game to direct city visitors to whatever they need – transportation, bathrooms, etc.  And if that’s the case then – hold on to your hats – I’m fine with those roles being filled by volunteers. Why? Because, in those situations, I think these roles are best filled by volunteers – people who aren’t there for any financial gain, who want to be seen as volunteers, specifically, in doing these tasks: I’m here because I want to be here, because I love football and love my city, and I want to make you feel welcomed. But if volunteers are asked to do anything else – selling anything, cleaning anything, moving or hauling things, etc. – I have a HUGE problem with having these roles filled by unpaid staff, because I don’t see why volunteers would be best of those roles other than the NFL getting out of not paying people.

Even if the NFL wasn’t, officially, a nonprofit organization (which, by the way, I find that outrageous, IRS!), I would feel this way about its volunteer-involvement. Why? Because if I truly believe that some activities are best staffed by volunteers, NEVER as a money-saving activity but, rather, because unpaid people are best in that roles, I have to believe it for every sector.

Back in the summer of 2010, I attended an event by Triumph motorcycles in the city where I was living at the time (Canby, Oregon). The company had brought about 20 motorcycles you could sign up to ride, on group rides, every 30 minutes. The Triumph truck traveled all over the USA to bring these events to cities all over, and these Triumph events were staffed primarily by VOLUNTEERS. Because volunteers are “free”? Nope (volunteers are never free!). It was because an event attendee talking to a volunteer — someone who owns at least one of the motorcycles in the line up, and owned at least one other probably at some point, who can speak passionately about the product, who wants you to get to have the experience they have been having, and who won’t get any commission from a sale and doesn’t rely on this activity for their financial livelihood — is in such contrast to talking to a salesperson or paid staff person. The few paid staff there stayed in the background, there to fill in blanks and maybe to make a sale, but volunteers were the official spokespeople. It gave the event a total no-sales-pressure feel from a customer point of view – it was just a day to enjoy Triumph motorcycles.

I’ve never forgotten that experience. And it’s one of the reasons why I’m not ready to condemn the NFL’s involvement of volunteers. At least not until I can see what exactly it is that they do.

UPDATE: an article from The Star Ledger about what NFL Super Bowl volunteers did in 2014. Note – 1500 ambassadors were paid. Did those paid folks do the SAME work as the volunteers, or something more/different?

And now, back to promoting The Last Virtual Volunteering Guidebook.

Also see:

Have you ever changed your mind?.

Learning, learning everywhere, a blog about where I find new marketing and volunteer engagement ideas (spoiler alert: it’s not at conferences or workshops)

accessibility, diversity & virtual volunteering

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One of the many things I’m proud of in The Last Virtual Volunteering Guidebook, is that it features an entire chapter on accessibility and diversity.

That chapter, and the entire book, provide detailed advice regarding:

  • the benefits of having online volunteers representing a variety of socio-economic levels, neighborhoods, ages, cultures and other demographics
  • the benefits of accommodating a diversity of volunteers (an accommodation you make for one particular group often ends up benefiting ALL volunteers)
  • how to use language in such a way as to accommodate and welcome a variety of volunteers 
  • how to adapt online tools to accommodate different online volunteers, including those that may have physical disabilities
  • how to accommodate online volunteers with learning and emotional disabilities
  • how to recruit for diversity; and
  • how to track progress regarding diversity among online volunteer ranks.

The chapter on accessibility and diversity is referenced throughout The Last Virtual Volunteering Guidebook , because Susan and I did not want anyone thinking it was a chapter to take or leave.

I became an advocate for accessibility and diversity in volunteering and in computer and Internet use in October 1994 when I attended the annual meeting of Computer Professionals for Social Responsibility at UC San Diego. There was a panel discussion called “The Meanings of Access,” and remarks during that talk, particularly by Deborah Kaplan, then of the World Institute on Disability, changed my life forever. I came to a realization of two things I’d never had before: accessibility is a human right, and accessibility brings me in contact with awesome people I would never meet or work with otherwise. I became an advocate right then and there.

In 1997, I got funding from the Mitsubishi Electric America Foundation for the Virtual Volunteering Project to explore how to make online volunteering as accessible as possible, and that same year, blew my mouth off at a conference in Austin, Texas about how disappointed I was that the panelists I’d just listened to, talking about the digital divide, never once mentioned people with disabilities, resulting in one of the greatest personal and professional relationships of my life, with Sharron Rush, who was also in the audience and later formed Knowbility, a nonprofit that promotes accessibility in technology tools and technology careers.

In 2008, I read “InVolving LGBT Volunteers,” published by The Consortium of lesbian, gay, bisexual and transgendered voluntary and community organisations, based in London, the United Kingdom, and that solidified my understanding that making accessibility and diversity a priority in any program is about benefits for everyone in that program, not just people with disabilities or people who are from minority or under-represented groups. This publication is referenced in The Last Virtual Volunteering Guidebook, and remains one I return to frequently when preparing lectures or workshops about volunteer recruitment.

I have tried to put into practice all that I’ve heard about regarding virtual volunteering, including accommodations for a variety of people as volunteers and recruiting specifically to create a diverse volunteer pool. I won’t say I’m always successful, and I won’t say trying the methods we promote in the book is always easy, but I will say that it’s made my work experience oh-so-much richer and interesting, and it’s always been worth trying.

The Last Virtual Volunteering Guidebook is now available for purchase as a paperback and an ebook. 

Now available: The LAST Virtual Volunteering Guidebook!

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vvbooklittleThe Last Virtual Volunteering Guidebook is now available for purchase as a paperback and an ebook, published by Energize, Inc. 

The Last Virtual Volunteering Guidebook reflects all that has changed — and remained the same — since the first book was published online more than 10 years ago. Again co-authored with Susan Ellis and published by Energize, Inc., The Last Virtual Volunteering Guidebook still includes the basics for getting started with involving and supporting volunteers online, but it goes much farther, offering detailed information to help organizations that are already engaged in virtual volunteering with improving and expanding their programs. It also offers more international perspectives. The first book was focused on people who had never heard of virtual volunteering; this revised book still serves as the most comprehensive introduction to the subject available, but provides much more in-depth information and guidance for organizations already engaging online volunteers, who want to improve or expand their virtual volunteering activities.

New and advanced information includes:

  • More detailed advice on virtual volunteering assignment, including one-time “Byte-Sized” tasks (micro-volunteering), longer-term, higher-responsibilities and virtual team assignments.
  • A thorough look at various practices for screening and matching volunteers to assignments, with an eye to getting the most capable volunteers into your volunteering ranks and preventing incomplete assignments or burdensome management tasks
  • How to make online volunteer roles accessible and diverse
  • More details about how to work successfully with online volunteers, so that they are successful, your organization benefits and volunteer managers aren’t overwhelmed
  • Balancing safety with program goals
  • Respecting privacy of both the organization and online volunteers themselves
  • Online mentoring
  • Blogging by, for and about volunteers
  • Online activism
  • Spontaneous online volunteers
  • Live online events with volunteers
  • The future of virtual volunteering and how to start planning for oncoming trends

There’s also a new chapter just for online volunteers themselves, which organizations can also use in creating their own materials for online volunteers.

I’ve worked hard over the years to make this book worth the purchase price, and to be a resource you can turn to any time for support in your engagement with volunteers online.

In conjunction with the revised guidebook is the Virtual Volunteering Wiki, a free online resource and collaborative space for sharing resources regarding virtual volunteering. We are seeking a partner university or college that could recruit an intern from among students studying in its post-graduate program to keep this wiki updated.

If you read the book, I would so appreciate it if you could write and post a review of it on the Amazon and Barnes and Noble web sites (you can write the same review on both sites).

How Our Minds Mislead Us

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I discourage those that are screening volunteers from going with their “gut.” I like to remind them that everyone in the Penn State/Second Mile scandal went with their gut instead of following good policy and procedures. I’ve also brought up times when I hesitated to involve a volunteer because of a gut feeling, then decided I needed to go with real observations and fact, and ended up involving WONDERFUL volunteers that I almost passed on because I realized I had some prejudices that I needed to work on.

This recent blog from Brain Pickings, which notes various scientific studies that have shown that intuition is “sometimes helpful but often misleading.” It focuses on a new book by John Brockman: Thinking: The New Science of Decision-Making, Problem-Solving, and Prediction. In the book, Nobel-winning psychologist Daniel Kahneman notes:

“There is no sharp line between intuition and perception. … Perception is predictive. . . . If you want to understand intuition, it is very useful to understand perception, because so many of the rules that apply to perception apply as well to intuitive thinking. Intuitive thinking is quite different from perception. Intuitive thinking has language. Intuitive thinking has a lot of word knowledge organized in different ways more than mere perception. But some very basic characteristics [of] perception are extended almost directly to intuitive thinking.”

The essays and lectures in this book don’t discount intuition altogether; what this book, and others, are trying to show is that intuition is more feeling than fact, and that always trusting your intuition can have dire consequences – just as always ignoring it would.

I would love to read this book. I often find these kinds of books so much more helpful in working with volunteers than other books that focus on management, even volunteer management.

Also see:

Volunteer managers: you are NOT psychic!

Why I liked an anti-crowdsourcing Facebook page

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On Facebook, I’ve just liked “Crowdsourcing Sucks,” which I originally found on Twitter under crowdsource666. Its motto: “Crowdsourcing, the scourge of the graphic design industry.”

How can a person such as myself that has been an evangelist for virtual volunteering, including crowdsourcing, since the 1990s, like this person or organization or whatever it is?

Because I do see his/her/their point.

I don’t trust a nonprofit organization that doesn’t involve volunteers in some way – but I also don’t trust an organization that talks about volunteers in terms of hourly monetary values of service given, as this says, “We involve volunteers because we don’t have to pay them! Look at the money we saved in not having to hire someone to do this work!” There is far greater value of volunteer involvement than that.

So, rock on crowdsource666.

Also see:

Traditional volunteering is now EXTREME volunteering

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I laughed out loud at this!

The rise of ‘extreme’ volunteering, by Nesta, a registered charity in the United Kingdom.

Yes, now traditional volunteering is rebranded as EXTREME VOLUNTEERING. The author talks about the revolutionary idea of… ready?… ready?…. volunteers helping patients in hospitals! Or taking a year off to volunteer!

Sigh… okay, if you want to rebrand these traditional forms of volunteering, that require longer-term commitment and put volunteers in direct contact with clients, as EXTREME VOLUNTEERING, fine.

I laughed because, after being told over the last three years again and again that what people really wanted micro volunteering – short-term, no commitment, just a few minutes of helping here and there whenever they might maybe find a little time – and me pushing back and saying, no, what people really want are real connections, deeper connections, through volunteering, even leadership roles that require longer commitment, and that kind of volunteering is what organizations want as well, it’s nice to read that, at last, the “buzz” is changing and recognizing reality!

The reality is this: different people want different kinds of volunteering. Some want micro volunteering. Some want long-term volunteering. Some want volunteering they can do by themselves. Some want volunteering that brings them in contact with staff. Some want volunteering that brings them in contact with clients. Some want a group volunteering experience. And organizations that need and want volunteers may or may not be able to accommodate all these varieties of volunteering – it depends on their mission, their priorities, their staffing, their expertise and their funding.

Also see:

Me in Europe in Fall 2014

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Happy New Year! (and Happy birthday, Elvis!)

I’ll be in Germany in the Fall of 2014 for a visit of a few weeks. I’ll make a trip to Barcelona, Spain as well for a long weekend in that time. I’m not sure if this will be in September or October.

I would love to combine my trip with presenting or consulting! I’m willing to go wherever German wings or any discount airline flies from Cologne (Köln) or Frankfurt Am Rhein, or wherever I can take a train in 5 hours or less, provided your organization covers airfare/train fare and accommodations. That means I’m willing to travel just about anywhere in Europe: England, Scotland, Ireland, France, Spain, Portugal, Poland, Turkey, Italy, Belgium, the Netherlands, Sweden, Finland, Denmark, the Czech Republic, Slovenia, Slovakia, Bulgaria – and more!

I will do an onsite consultation or presentation pro bono, provided your organization covers all travel and accommodation expenses! 

Right now, my dates are flexible; if an organization really wants me to come in October then that’s when I would come to Germany.  My flexibility will change, however, around April 2014, when I have to make a decision about my dates.

More about me.

More about my consulting services.

More about my training areas.

Interested? Email me at jc @ coyotecommunications.com with what you have in mind.