Folklore, rumors and contemporary myths / legends often interfere with development aid activities and government initiatives, including public health programs – even bringing such to a grinding halt. They create ongoing misunderstandings and mistrust, prevent people from seeking help, encourage people to engage in unhealthy and even dangerous practices, and have even lead to mobs of people attacking someone or others because of something they heard from a friend of a friend of a friend. With social media like Twitter and Facebook, as well as simple text messaging among cell phones, spreading misinformation is easier than ever.
Added to the mix: fake news sites set up specifically to mislead people, as well as crowdsourced efforts by professional online provocateurs and automated troll bots pumping out thousands of comments, countering misinformation efforts has to be a priority for aid and development organizations, as well as government agencies.
Since 2004, I have been gathering and sharing both examples of this phenomena, and recommendations on preventing folklore, rumors and urban myths from interfering with development and aid/relief efforts and government initiatives. I’ve recently updated this information with new information regarding countering organized misinformation campaigns.
Anyone working in development or relief efforts, or working in government organizations, needs to be aware of the power of rumor and myth-sharing, and be prepared to prevent and to counter such. This page is an effort to help those workers:
- cultivate trust in the community through communications, thereby creating an environment less susceptible to rumor-baiting
- quickly identify rumors and misinformation campaigns that have the potential to derail humanitarian aid and development efforts
- quickly respond to rumors and misinformation campaigns that could derail or are interfering with humanitarian aid and development efforts
And, FYI: I do this entirely on my own, as a volunteer, with no funding from anyone. I update the information as my free time allows.
- fake news, folklore & friendships
- Propaganda for good
- UN, NGO efforts to counter hate
- Ukrainian journalism student project: Stopfake.org
- Recommendations for UN & UNDP in Ukraine to use Twitter, Facebook, Blogs and Other Social Media to Promote Reconciliation, Social Inclusion, & Peace-Building in Ukraine (PDF)