Using social media to promote respect, tolerance, reconciliation?

The Center for Disease Control in the USA uses a special Twitter account, @CDCSTD, to help people” to be safer and healthier by the prevention of STDs and their complications.”

The initiative @EverydaySexism uses Twitter to create awareness about the every day harassment and sexism that women experience. This organization does this both via its own tweets and using this hashtag, #everydaysexism, which they encourage others to use with their own tweets; they monitor use of this hastag and, often, retweet messages using it.

These are two examples of organizations using social media – Twitter, specifically – as a part of their program delivery. They aren’t using Twitter to point to a press release or provide updates on programs; Twitter IS the program delivery or, at least, part of it.

I’m looking for examples of organizations using Twitter, Facebook, even just simple, old-fashioned text messaging, to promote:

  • tolerance
  • respect
  • reconciliation

And to counter:

  • bigotry
  • prejudice
  • inequality
  • misperceptions and misconceptions about a particular group of people or different people

I’m not looking for just organizations that are promoting tolerance, respect or reconciliation among different groups; I’m looking for examples on Twitter or Facebook of organizations actually using social media as a way to build tolerance, respect and/or reconciliation – they are sending out messages that somehow encourage two groups that have previously been or are currently in conflict to respect each other, for instance.

I’m going to be gobsmacked if some organization somewhere in the world isn’t trying this…

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