How Easy Is It to Find This Online: Your Organization’s Volunteering Opportunities?
Let’s find out…
Type in the name of your city (and, perhaps, your state too, if there are many cities in your country with the same name) and the word volunteer. Or the words volunteers.
Portland Oregon volunteers
Henderson Kentucky volunteers
Austin Texas volunteering
Or add a keyword (or words) related to your organization:
Portland Oregon animal shelter volunteers
Henderson Kentucky children volunteers
Austin Texas computer volunteering
What comes up? Does YOUR organization show up in the first page of results? On the second page of results? If it doesn’t, look at your web site: does your web site use the name of your city and state and the word volunteer on the home page, on the page about supporting your organization, on the page about volunteering with your organization, etc.?
Also try this with Twitter: type in the name of your city and the word volunteers into the search function. What comes up? Are people looking for volunteering opportunities (meaning you should contact them!)? Does anything your organization has tweeted recently come up?
In short – how easy is it for people using the Internet to find volunteering opportunities at your organization? If it’s not easy, then is it any wonder you are having trouble recruiting volunteers?