Tag Archives: threat

A plea to USA nonprofits for the next four years (& beyond):

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speak upAttention nonprofits: stop believing that you automatically have some kind of magical, wonderful reputation because you “do good.”

Your organization’s future over the next four years depends on your organization rapidly becoming a much, much better advocate for its work as well as the work of the entire mission-based sector.

Over the next four years (and beyond):

Please dramatically improve how you communicate why your organization is necessary. Define it well, and say it repeatedly, in a variety of ways – in press releases, on your web site, in every speech you make, on your Facebook page, etc. Ask the spouses and partners of people that work and volunteer for your organization, people who have NOT volunteered or worked there themselves, to come in for coffee and donuts and a short discussion – and ask them why your organization exists, why it is necessary. Be prepared for them to have no specifics, just a possible, general idea. Use their feedback to create a plan to improve your communications, internally and externally, and to make sure it is clear to anyone and everyone why your organization is necessary. Make it a priority for the next four years to constantly and dramatically improve communication about what your organization does and WHY it exists.

Please dramatically improve how you communicate as to why there is poverty, or domestic violence, or homelessness, or unemployment, or a need for live theater, or whatever it is your nonprofit is concerned with addressing. Please don’t just ask for help for an issue without explicitly saying why the issue exists. And please say so more than once. This is another good opportunity for a focus group to find out just how much you need to improve regarding your messaging. This should also be a top priority.

If your organization does not address a critical humanitarian issue, then you must be even more explicit about why your mission is important. You cannot assume people know why a theater organization, a dance organization, a community choir, an art museum, a history museum, a chalk art festival, a historical society, a cultural festival, etc. is important to a community. Have hard numbers ready, in terms of economic impact, on what your organization contributes to your city or county. Have data on the impact of performing arts on health, school grades, crime, and any other quality of life issue and think of ways to get that data out there, repeatedly, via your web site, social media, press interviews, and on and on.

Make sure your volunteers know why your organization is necessary, even volunteers doing just one-time gigs or micro volunteering, and including your board of directors. Every volunteer, even those coming in for just a few hours as part of a group effort, must be given at least a short introduction to why your organization exists. All volunteers, past and present, microtasking volunteers and long-term volunteers, should be invited to public events. You must turn volunteers into advocates for your organization and nonprofits in general to their friends, family and colleagues.

Please correct volunteers and donors, even very large donors, who misspeak about your mission, or why the issue exists that you are trying to address. For instance, if your nonprofit helps the homeless, and a donor says that people are homeless because they are lazy and do not want to work, correct him and her. Make a list of myths about the issue you address, and the counters to those myths, and go over those myths with all staff, all board members, all leadership volunteers, and all long-term volunteers, at the very least.

If your budget is going to be cut because of actions by the President and Congress, you owe it to your community and to all you serve to say so. And you owe it to those same people to say how these cuts are going to affect your programs and, in turn, the community and those you serve. If cuts are going to hurt your clients, say so. This isn’t being political – this is being factual.

Stop talking about volunteer value primarily in terms of their hourly monetary value. When you do that, you justify a government saying, “Cut your paid staff and just get volunteers to do that work.” Governments HAVE done this, and it’s very likely the incoming USA federal government will do it too, and that this thinking will trickle down to state governments as well. When you talk about volunteer value primarily in terms of an hourly monetary value, you are saying that their PRIMARY value is that they work for free.

Use your web site to be absolutely transparent about who runs your organization, what it does, how much money is in its budget, where the money comes from and how it spends the money it gets. AND KEEP IT UPDATED. And be proud of it – no apologies for paying competitive salaries, for having offices that have adequate parking and lighting, for having clean offices, etc.

Make sure politicians know and appreciate your organization. Have a representative from your organization at every local public meeting by your state’s US Congressional Representatives and US Senators, and send those officials press releases about your organization’s accomplishments and impact. Invite representatives from their offices to every public event you have. Here is more advice on how to get a Congressperson to listen to you, which notes that posts to social media are largely ineffective because they are so easy to ignore, that paper letters are more effective than email, and that phone calls RULE. You need to do similar outreach with your state legislative representatives and senators – in fact, they should be much easier to meet with, in-person. Go in front of your local city council at least once a year to speak during the public comment: announce a new program, remind the council of something you are doing, tell them what a budget cut is going to do in terms of how it will affect your clients, etc. You have about two minutes: use it.

Make sure the nearest weekly and daily newspapers, and the nearest CBS, NBC, ABC and Fox affiliate TV stations know why your organization exists, what it accomplishes, and the underlying issues it addresses. And when they get a story wrong about the causes of homelessness, addiction, unemployment, domestic violence, poverty, etc., CALL THEM and SAY SO. Volunteers can help you monitor the media and look for opportunities for correction.

During the 2016 election, a worldwide audience, not just the USA, heard repeated disparaging remarks by the two main Presidential candidates about each other’s philanthropic bodies. Regardless of the truth or not of their attacks, many people have been left with the impression that all philanthropy – all nonprofits, all charities, all NGOs – is corrupt and conducted primarily with the goal of achieving more power and a good public image, rather than a genuine desire to improve people’s lives, improve communities or help the environment. Every nonprofit has to keep that in mind as it looks at the financial information on its web site and annual report, as well as in addressing the aforementioned communication issues.

Henry Berman said, in an article for an article for The Chronicle of Philanthropy, “We must tell our stories and the stories of those who benefit from our philanthropy, lest we allow the unchecked rhetoric of the campaign trail to define who we are, what we accomplish, and how we operate.” I couldn’t agree more.

You will not have your nonprofit status revoked for doing any of the above. Do not let anyone threaten such a thing. The aforementioned is all mission-based work. You aren’t endorsing a politician or a political party, and you are not directing people on how to vote, things that are strictly forbidden for 501 (c) (3) nonprofits.

Also see

“Every nonprofit organization and nonprofit cause or mission that relies on federal regulation, executive orders, or other non-legislative approaches to implementation is at risk of profound change or elimination when Donald Trump takes office in January.” An excellent warning from the Nonprofit Quarterly.

It’s Day One of the Trump Era: Let’s Defend Philanthropy

How Will Trump Presidency Affect Humanitarian Aid & Development?

My consulting services (I can help you with your communications strategies!)

January 6, 2017 update: Forbes has this excellent article on how corporations should have a crisis communications response in case Trump attacks them. It is a step-by-step guide on what that planning should look like. Have a look and think about how your nonprofit or government agency should create a similar guide for your mission-based initiative. If your mission has a focus on LBGTQ people, on helping immigrants, or helping women access abortion services, or is affiliated in any way with the Clinton Foundation, or has any Islamic affiliation, or works to help refugees, or has any other focus “relevant to the president elect’s hobbyhorses,” your organization REALLY needs to read this Forbes article.

February 27, 2017 update: With aid under attack, we need stories of development progress more than ever – from the Overseas Development Institute (ODI), the UK’s leading independent think tank on international development and humanitarian issues.

Also see:

Survival Strategies for Nonprofits

Insecurity in the Humanitarian Cyberspace: A Call for Innovation

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ALNAP (Active Learning Network for Accountability and Performance in Humanitarian Action) has a fantastic blog posting, Insecurity in the Humanitarian Cyberspace: A Call for Innovation, by Kristin Bergtora Sandvik. An excerpt:

“Over the last two decades, innovations have fueled the creation of a humanitarian cyberspace. It is now time for the task of addressing the challenges posed by the humanitarian cyberspace to be prioritised on the humanitarian innovation agenda… The traditional notion that the ´virtual` world is a different social space than the ´real world` is by now obsolete, also in the humanitarian context… While the traditional threats to the humanitarian space persist, the humanitarian cyberspace broadens the scope of humanitarian action – which means that, instead of shrinking, the humanitarian space is actually poised to enter an expanding frontier. As illustrated by the increasing reliance on mobile cash transfers in food aid, the humanitarian cyberspace also offers new options for the constitution and distribution of relief. The notion that access to information and humanitarian data constitutes a form of relief in its own right illustrates how technology is reshaping the very definition of aid. The emergence of ‘digital humanitarians’ exemplifies a shift in the understanding of who is an aid provider and the possibilities for providing aid from a distance. At the same time, the humanitarian cyberspace has engendered a new set of threats, which impinge on the humanitarian space and which needs to be taken more seriously in the context of humanitarian innovation.”

Another excerpt:

“The use of social media by fieldworkers may undermine principles of neutrality and impartiality and endanger recipients of humanitarian aid as well as aid workers. The dilemma is well-known: In the humanitarian field, the free speech of aid workers must be balanced against the vulnerability of aid recipients and the particular dynamics of the emergency context. However, social media exacerbates the risk, also for humanitarians themselves…While the medical and social work professions (among others) are developing more robust, binding and enforceable industry standards with respect to social media, the humanitarian sector is lagging behind. Facebook, Twitter and Instagram are largely perceived as ‘private’ platforms, even when used actively during and for work. Additionally, the tension between security concerns and fundraising priorities seems to exacerbate the difficulty of developing strong and innovative approaches to responsible social media use.”

This entire blog is a MUST read for anyone working in international development, as well as any nonprofit, government or other mission-based organization. It is based on a roundtable at the 4th bi-annual IHSA World Conference on Humanitarian Studies and Sandvik’s recent article in the Third World Quarterly ‘The humanitarian cyberspace: shrinking space or an expanding frontier?’

The Active Learning Network for Accountability and Performance in Humanitarian Action (ALNAP) was established in 1997, as a mechanism to provide a forum on learning, accountability and performance issues for the humanitarian sector.

Another anti-volunteer union

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Unionized school employees in Petaluma, California, some of whom have been laid off due to budget cuts, do not like it that parent volunteers are now doing the work they were once paid to do. But even more: the union does not believe volunteers should be involved in the schools at all. Loretta Kruusmagi, president of the 350-member employees’ union bargaining unit at Petaluma Junior High School in California, said of the parents. “Our stand is you can’t have volunteers, they can’t do our work.”

On the one hand, I completely agree that the primary reason to involve volunteers should never be to save money:

But, ofcourse, on the other hand, volunteer involvement is essential for all sorts of other reasons, and I question the credibility of nonprofit organizations and government agencies focused on services to the public, like schools and state parks, that do not involve volunteers in a variety of ways, including in decision-making roles.

I believe passionately that certain positions — even the majority of positions in entire programs at some organizations — should be reserved for volunteers. The majority of programming by the Girl Scouts of the USA is delivered by volunteers. The majority of programming by the American Red Cross is delivered by volunteers. Going all-volunteer can be the right thing to do for all sorts of reasons that have nothing to do with money saved: It’s been true for the Pine Creek Information Center, it’s been true for the Aid Workers Network, and it’s true of lots of other organizations.

Why involve volunteers? What are the appropriate reasons?

    • Volunteer involvement allows members of the community to come into your agency, as volunteers (and, therefore, with no financial stake in the agency), to see for themselves the work your organization does.
    • Community engagement is community ownership. Volunteer involvement demostrates that the community is invested in the organization and its goals.
    • Involving volunteers — representatives of the community — helps educate the community about what the organization does.
    • Certain positions may be best done by volunteers. Volunteers can do anything. They can be counselors, advisers, theater ushers, short-term consultants, board members, projects leaders, project assistants, event coordinators, event staff, first responders, coaches, program leaders, classroom assistants, and on-and-on. Always be able to say why your agency wants volunteers, specifically, in those positions rather than paid staff (and never say it’s to save money!).
    • Involving volunteers creates support for your organization in other ways. How many volunteers are also financial donors? Have volunteers spoken at local government meetings or written letters to the editor of your local newspaper on your organization’s behalf? Are there any influential community members (elected officials?) who are former volunteers with your organization? What have volunteers done to educate friends and family about your organization and its mission?
    • Involving volunteers can be a reflection of your organization’s mission. If you are a nonprofit theater, for instance, you probably involve unpaid ushers. What have ushers experienced that is a reflection of your mission (which may be to present theater productions of that are of cultural significance for your community, or to ensure that community members of all ages and backgrounds are introduced to and educated about the place of theater in our society, etc.). If you involve volunteers as interns, how could you tie this involvement to the mission of your organization?
    • Involving volunteers can help your organization reach particular demographic groups — people of a particular age, in a particular neighborhood, of a particular economic level, etc., especially groups who might not be involved with your organization otherwise.
    • Involving volunteers can create partnerships with other organizations (nonprofits, government, business). Involving volunteers from a corporation might spur that corporation to give your agency a grant. Involving volunteers from a government office could lead to a program partnership.
    • Volunteer involvement can garner good PR (in media reports, government reports, blogs, etc.) regarding your community involvement.

There is no question that parents have the right to help out in public schools! Union president Loretta Kruusmagi is wrong, wrong, wrong to say otherwise. Just as the union of professional firefighters in the USA is wrong to “not condone” volunteer firefighters. Volunteers can, in fact, be the loudest non-Union voice in support of unions and other professionals. Since volunteers have no financial interest in the organization where they donate their service, their voice of support for professionals and their services, and their voice against budget cuts, can get the attention of the community, funders and the press.

For schools, nonprofits and others thinking volunteers are a great cost-cutting idea, see Frazzled Moms Push Back Against Volunteering.

To learn more on how to talk about the true value of volunteers, I highly recommend Susan Ellis’ outstanding book From the Top Down. The third edition has just been released.