ProBono Australia reports that a new study finds Australian volunteers have a growing preference for online volunteering, more young people want to get involved, and there is an increasing interest in short term or project based volunteering. The study, commissioned as part of the country’s National Volunteering Strategy Consultation, polled more than 800 volunteering groups and found that traditional forms of volunteering remain popular, but new forms of participation are emerging and needed to be accommodated.

Hmmmm…. this sounds like what myself and some other volunteer management consultants have been saying since, oh, 1996?! These trends have been happing for a while now, in several countries. But we can never have enough reports like this, as so many people – and funders – seem to remain unconvinced.

Among the things I was very happy to see from the report:

• one of the many things needed to help embrace these emerging trends is addressing the various costs associated with volunteering, both for volunteers and volunteer-involving organisations, which can be significant barriers to participation. Yes, that’s right: volunteering is STILL not free!
• the affirmation that effective volunteer management helps improve the efficiency of organisations and increases their capacity to comply with and implement risk management strategies needed for successful volunteer engagement.
• the affirmation that information technology, especially the internet, can be better harnessed by volunteer-involving organisations to make participation in volunteering more accessible.

Organizations that involve volunteers need to accommodate and encourage these emerging trends while continuing to cater for traditional forms of volunteer participation. It’s my long-held contention that embracing these trends will vastly improve the experience for traditional volunteers (people who volunteer long-term). They will also, ultimately, help managers of volunteers be better supporters of volunteers. Everybody wins!

I presented on these trends last year during three weeks of intensive workshops with volunteer managers in Australia (thanks again, Martin Cowling of People First – Total Solutions and Andy Cowling of OzVPM and both of Australia, for all you did to make that happen). Given the responses in this report, I suspect some of the workshop attendees, as well as those who were a part of the Australasian Retreat for Advanced Volunteer Management that year, were contributors. That’s not me trying to take credit for what’s in the report; that’s me lauding Australian volunteer managers for being so aware of what’s happening in their sector.

ProBono Australia provides an excellent summary of the report. The report will inform the National Volunteering Strategy, which the Government plans to release later in 2011. The strategy is expected to outline the Government’s vision for volunteering over the next 10 years and will provide a framework which encourages volunteering. You can download the full report as well.