It’s controversial to say, but here it is: I believe that creating volunteering roles is NOT the primary responsibility of the manager of volunteers and that most volunteers should not be working just the manager of volunteers.

And working from this premise, it’s impossible for the manager of volunteers to create most of the roles for volunteers; it takes program staff and even administration staff, a mix of employees and leadership volunteers, to be the primary generators of volunteer roles.

Consider a community theater that produces live performances: a manager of volunteers at such a nonprofit wouldn’t recruit volunteers to help build sets without first talking to the person in charge of set building and that person defining what volunteers will do. Such a manager at a nonprofit animal shelter wouldn’t recruit volunteers to show up to walk dogs without first talking to the shelter manager and working out what training needs to happen, as well as a schedule.

And if these other staff members, whether employees or volunteers, don’t want to involve volunteers, the work of the manager of volunteers is, quite frankly, doomed to failure.

Now, here’s the kicker: how do you encourage, or even require, staff to involve volunteers in their work?

In more than 25 years of working with volunteers and researching volunteerism, I’ve seen what works and what doesn’t. I finally decided to write it all down – and now I have updated the resource on my web site about how to create volunteering roles to include advice on what it takes to get staff to involve volunteers in their work. Have a look and, if you have more advice, offer it in the comments on this blog or email me directly.

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