I found this article today: How to Handle an Employee’s Controversial Online Behavior – it’s from 2010, but it still works – the graphic is awesome!
I also have my own thoughts on the subject: How to Handle Online Criticism, written especially for nonprofits, NGOs and other mission-based organizations.
On a related note, there are three threads on TechSoup regarding social media that so beg your participation:
Social Media Policies in the Workplace
Reporting to an Executive Director re social media
Would love to read more comments on these TechSoup threads! How does your nonprofit, government agency, charity, non-governmental agency or other mission-based organization handle all of these various aspects of social media/online activities?