Tag Archives: philanthropy

Incorporating virtual volunteering into a corporate employee volunteer program

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A new resource on my web site:

Incorporating virtual volunteering into a corporate employee volunteer program 
(a resource for businesses / for-profit companies)
Virtual volunteering – volunteers providing service via a computer, smart phone, tablet or other networked advice – presents a great opportunity for companies to expand their employee philanthropic offerings. Through virtual volunteering, some employees will choose to help organizations online that they are already helping onsite. Other employees who are unable to volunteer onsite at a nonprofit or school will choose to volunteer online because of the convenience. This resource reviews what your company needs to do, step-by-step, to launch or expand virtual volunteering as a part of your employee volunteering program.

Inspired by my recent webinar with Kaye Morgan-Curtis, of Newell Rubbermaid for VolunteerMatch: Virtual Volunteering: An Untapped Resource for Employee Engagement.

Why did we call it the LAST guidebook?

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vvbooklittle

In hearing about The Last Virtual Volunteering Guidebook, you may have noticed two things:

    • My co-author, Susan Ellis, and I don’t talk about the guidebook as a revision of The Virtual Volunteering Guidebook that we wrote back in the 1990s. That’s because this new book was written from the ground up – we didn’t merely update that previous guidebook. While I think most of what we wrote in that first book remains valid, in terms of still being helpful advice to work with online volunteers, this new book provides substantially more information and reflects just how integrated the Internet is in our lives now versus back in the 1990s.
    • That standout word in the title: Last.

What do we mean by this being  The Last Virtual Volunteering Guidebook?

What we don’t mean is that there will or should never be a further need to write or talk about the latest developments in engaging volunteers online.

What we do mean is that, from this moment on, we hope that talk about virtual volunteering won’t be segregated to a separate book or separate chapter at the end of a book about volunteer management. Our dream is that this is a turning point regarding talk and training about volunteer engagement, and

  • any book about volunteer management, whether it’s a book about basic principals in general, group volunteering, episodic volunteering, skills-based volunteering, teen volunteering, whatever, has advice about using the Internet to support and involve volunteers integrated throughout the material. For instance, episodic volunteering, online, is called micro volunteering, yet workshops and other resources regarding episodic volunteering rarely talk about it – we hope that exclusion stops NOW.
  • any workshop about some aspect of volunteer management, whether it’s about the fundamentals of volunteer management, recruitment, risk management, adults working with children, whatever, fully integrates advice about using the Internet as a part of those activities.

In short, NO MORE SEGREGATION OF INTERNET-MEDIATED VOLUNTEERING. Virtual volunteering should not be an “add on” – not only in a book or training about volunteer engagement, but also, not in any volunteer engagement scheme at any organization. In fact, our dream is that we no longer hear about onsite volunteers as one group and online volunteers as another, separate group – how about we talk about volunteers, period?

Involving volunteers online is a practice that’s more than 35 years old. There are at least several thousand organizations using the Internet to support and involve volunteers. Actually, Susan and I believe virtual volunteering has, in some way, shape or form, been adopted by a majority of nonprofits and NGOs, whether they know it or not – we base this on the research that’s been done by others, our own research, and our observations in our extensive work with nonprofits. It’s even reflected in this discussion group regarding virtual volunteering on LinkedIn. And it’s based on this reality that we’re calling for full integration of virtual volunteering into any book or training about any aspect of volunteering.

Order information for The Last Virtual Volunteering Guidebook.

Also see our virtual volunteering wiki. Whereas the guidebook is written in a timeless manner as much as possible, focusing on suggested practices that the authors believe do not change, for the most part, this wiki will continually evolve as tracking and networking tech tools change, as new research is conducted, and as substantial news about virtual volunteering is announced.

If you read the book, I would so appreciate it if you could write and post a review of it on the Amazon and Barnes and Noble web sites (you can write the same review on both sites).

Me with The LAST Virtual Volunteering Guidebook

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It’s real! Not virtual! Me with The Last Virtual Volunteering Guidebook.

Amazing to hold YEARS of research and writing in my hands at last!

The Last Virtual Volunteering Guidebook is now available for purchase as a paperback and an ebook , published by Energize, Inc. 

If you read the book, I would so appreciate it if you could write and post a review of it on the Amazon and Barnes and Noble web sites (you can write the same review on both sites). You don’t have to buy the book in those places to review it there (and I hope you will order it from me directly instead). 

Everything old is new again, & again

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People watching TV and writing about it online with their friends at the same time?!. Breathless buzz buzz buzz buzz buzz!!!

Am I talking about the Super Bowl last weekend, and so many people live tweeting it? Or the last episode of 30 Rock last week? Or the Olympics last year?

No – I’m talking about something that’s been happening for at least 30 years.

I’m talking about Usenet, a worldwide Internet discussion system that started in the early 1980s. Usenet was not only the initial Internet community – in the 1980s and 1990s, it was THE place for many of the most important public developments in the commercial/public Internet: it’s where Tim Berners-Lee announced the launch of the World Wide Web, where Linus Torvalds announced the Linux project, and where the creation of the Mosaic web browser was announced (and which revolutionized the Web by turning it into a graphical medium, rather than just text-based).

It was also the place where there were discussion groups – called newsgroups – for everything imaginable: volunteer firefighting, accounting, classic cars, computer repair, tent camping, hiking with your dog, nonprofit management, college football teams – and, indeed, television shows.

Yes, as early as the 1980s, many thousands of people all over the USA were gathering online with friends to talk in realtime about what they were watching on TV. While I didn’t write online during the X-Files in the 1990s, I fully admit to running to my computer as soon as an episode was over, to read what everyone thought and to share my own reactions. Usenet TV and entertainment-related communities fascinated me so much at the time that I ended up writing about them at my day job: about how members of the online communities for the X-Files, Xena, and other entertainment-focused newsgroups engaged in online volunteering & various charitable activities. That was in 1999.

There’s nothing really new about people live tweeting what they are seeing on TV, except that more people are doing it than were on newsgroups and that it’s being done on Twitter now.

And I bring this up because I keep finding articles and research that claims online volunteering or microvolunteering is new. It’s not. Helping people via the Internet, in ways large and small, is a practice that’s more than 30 years old, and just-show-up volunteering without a long-term commitment, which until recently was called episodic volunteering (and I called online versions of it byte-sized volunteering back in the 1990s) has also been around for decades.

We’re not in uncharted territory regarding volunteering or any human interaction online – so let’s embrace our past, learn from it, and give the true innovators, the real pioneers, their due! Rebranding practices and approaches is fine, but let’s not deny our past in the process – there are some great learnings from back in the day that could really help us not so make many missteps online now!

Also see:

Fear of Wrestling

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You probably won’t hear any well-known social media guru talking about it, you probably won’t hear about it in any social media workshop (except mine, of course), but do you know who is getting the MOST out of social media when it comes to community engagement?

Wrestlers.

Check out 110 Trending Topics in 5 Hours: How WWE Wrestlemania Body-Slammed Social Media:

Behind strong pushes on Twitter and YouTube, WWE Wrestlemania XXVIII laid the smack down on social media last weekend, teaching a digital engagement lesson to the sports entertainment world.

Heck, Wrestlemania taught a digital engagement lesson to the nonprofit world, to ANY world, if those sectors will listen. Also see: How the WWE Is Making WrestleMania More Social Than Ever.

But will you click on those links? Or are you already lifting up your nose at the mere mention of the word wrestling?

Professional wrestling – or, as my people like to call it, rasslin’ – is unbelievably popular world wide. I’ve been stunned at how many wrestling shirts I’ve seen all over the world, including in Kabul, Afghanistan. In Kabul, there are (or, at least, in 2007, there were) gyms in the city that had the images of wrestlers from Wrestlemania in front of their businesses to draw people in (don’t sue, Wrestlemania, just don’t). I couldn’t understand why USAID wasn’t employing stars from Wrestlemania to create public service announcements for Afghans about whatever it is we’re trying to get Afghans to do (support women in microenterprises, support girls going to school, grow wheat instead of poppies, drive on the right side of the road, employ proper water sanitation practices, etc.). I’m totally serious, USAID!

But we cringe at the thought of… sniff… wrestlers being involved in anything noble or high-minded or community-focused like that.

I worked with People Magazine once upon a time to do a pilot online mentoring program with kids in Washington, D.C. – and the People folks wanted celebrities to be the online mentors. At a classroom we visited in the basement of a school (where it was easily over 100 degrees on that stifling hot day), there were probably five kids wearing Wrestlemania t-shirts. I talked to the kids while the rest of our visiting party stood across the room, as far away from the students as possible, and when I asked the students what kind of celebrities they admired, they didn’t name rap stars – they named wrestlers. I was thinking, hey great, we’re getting wrestlers for these kids as online mentors! Later that afternoon, in our followup planning meeting in an air-conditioned room of a then dominant Internet provider in Virginia, a room so cold I needed a sweater, People Magazine staff balked at the idea of wrestlers. They said they were thinking of celebrities such as Martha Stewart and Charleton Heston as possible mentors for these teens. I kid you not – that’s the two people they named in that meeting as examples of proper online mentors for inner-city teens.

It’s worth noting that the first virtual volunteering by a celebrity I have been able to find has been by…  A RETIRED WRESTLER. Mick Foley is a an online volunteer with RAINN (Rape, Abuse & Incest National Network), the largest anti-sexual assault organization in the USA. He talked about his experience as an online volunteer on a November 2010 episode of The Daily Show with John Stewart. In a RAINN web video, Foley says, “I cannot think of a better way to spend a few hours a week than helping someone who needs RAINN’s services.” Learn more about volunteering for RAINN’s Online Hotline.

(Yes, I just burned a bridge with People Magazine. So much for my bid to be one of their most beautiful people. Ah, well.)

Let’s be clear: I actually don’t watch wrestling. Well, now, anyway – when I was 8, I loved watching Bill “Superstar” Dundee on TV. I also loved roller derby in those days. But, indeed, I have moved on. I could not name a modern-day wrestler. I’m not as hip as you might think.

But I haven’t become too sophisticated to say, way to go, Wrestlemania. I’ll happily learn from Wrestlemania and wrestlers when it comes to virtual volunteering, online mentoring, and online community engagement, I’d love to invite your participation in any community engagement activity I’m a part of, and I’ll even use examples of your online activities in my workshops – even while other social media experts and nonprofit management trainers rolls their eyes and cringe.

But I still might call it rasslin’.

Consulting services by Jayne Cravens.

 

Motorcycle (scooter) ride for Cambodia!

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My personal motto is transire benefaciendo, or, “to travel along while doing good.” A lot of people want to combine a trip abroad with volunteering or some kind philanthropy. Here’s my advice on how to do good while abroad (including by motorcycle). And here’s what that kind of DIY volunteer-and-do-good trip can look like:

A good friend of mine, Dave Guezuraga, who has traveled most of the world by motorcycle (and stayed at our house and been subjected to many games of corn hole), is taking a break from his travels-for-fun to put together a group ride in Cambonia to raise money through United World Schools (UWS) for its efforts to provide schools in inaccessible, underprivileged and post conflict regions, including in Cambodia:

It’s a motorcycle trip across Cambodia that anyone can participate in, regardless of experience, with the aim of having a bit of fun and helping a local charity supporting Cambodian Children. For 2012 the ride is a scouting run to check out roads and routes, therefore numbers are limited… In 2013 it will be open to absolutely anyone who can get there – so start saving!

 

In a nutshell… Take 2 weeks off work, and approximately $2000-$3000 (including flights to/from Europe, Australia or America)

 

Get yourself to the kick off town in Cambodia by the morning of Monday the 30th of January 2012.

 

Make friends with the other riders you find in the town.

 

Buy a little motorbike at a good price ($300-$500), and try to get your new friends to help you prepare it for a 1500km trip by the end of that day.

 

then repeat this…

 

Get together for dinner, sample the local Angkor beer and agree on a destination for the next day.

 

Next morning, ride to to the destination while having maximum fun… Until Thursday the 9th of February 2012… On Friday the 10th, donate the bike, your medical kit, and whatever other money you have raised for charity.

 

Say goodbye to your new friends, and make your way back to wherever you came from.

 

And then do it again (or not) in 2013. Participants on either/both trips must buy a Honda Dream 125cc Motorcycle (4 Speed, Automatic Clutch) in-country, and then auction the bike off at the end of the ride (the auctions of the bikes are to raise money for charity). And, of course, participants will be encouraged to blog about their experience, tell friends, etc., and encourage donations to UWS.

Full details at the Ride for Cambodia web site. And feel free to write Dave directly through the web site if you have questions – and tell him Jayne sent ya!

Also see my advice on how to do good while abroad (including by motorcycle).

Corporations: here’s what nonprofits really need

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It turns out I’m not the only one who mocks the business community when they decide to “save” the nonprofit community: Kelly Kleiman does too! She goes after some of Silicon Valley’s business elite (the latest is the the “Palindrome Advisors group”) who are planning “to disrupt the nonprofit space”  with their business genius. And she could not be funnier – or more accurate – in her blog! As she states so well, the breathless accounts of these business efforts “ignore the fact that what nonprofits need isn’t more advice, it’s more money. When business people are ready to provide that—when they’re ready to serve on boards, not as agents of disruption but as securers of resources, and when they’re ready to advocate for a tax system that will underwrite the necessary work done by the voluntary sector—well, that will be news.”

Over the last 20 years, I have seen so many of these business movements come and go. I’ve sat in audiences of nonprofit conferences while the featured speakers – business leaders, often paid to give us their wisdom while the nonprofit trainers are expected to volunteer their training time – tell nonprofits, with great contempt, all that they are doing wrong and how they need to act more like businesses. Nevermind that, a year or two later, their businesses have gone under with the bursting of the latest tech bubbles, while all the nonprofits they scorned are still around.

Yes, we need businesses to partner with nonprofits. But how about this:

  • Businesses sit down with nonprofits and LISTEN to what they need.
  • Volunteer not just on an advisory board but on the front lines, for several weeks: go through the volunteer orientation and get some time with the clients served by the nonprofit.
  • Sit in on some staff and volunteer meetings, and listen, don’t talk, a few times.

Learn about nonprofits first. Then talk.

I still dream of nonprofits waking up and marching into the corporate world and saying, “You need to do things differently. Let us help. Let us disrupt your for-profit space. Let us show you what it’s like to be driven by a mission rather than your profit. Let us show you how to do so much with so little resources. Let us show you what it’s like to use old computers to try to access your fancy tech tools, because you refuse to fund our ‘administrative costs.’ Let us show you how to balance the whims of donors with the very real needs of our clients. You could learn so much from us!”

Also see:

(note: most of these URLs no longer work, as my former blog host is now defunct and archive.org got rid of their archives for some reason)

 

My favorite Super Bowl moment: NFL Man of the Year

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My favorite Super Bowl XLV moment came before the game: it was the presentation of the Walter Payton NFL Man of the Year award.

Minnesota Vikings (American) football player Madieu Williams was the 2010 recipient of the award. Williams has built a primary school in Sierra Leone and is now building a secondary school there. His foundation sponsored a mission to Sierra Leone that brought American teachers, surgeons and dentists to help educate the teachers at his school, give free dental cleanings to all of the students and provide free surgeries. He recently gave a large donation to create The Madieu Williams Center for Global Health, affiliated with the University of Maryland College Park School of Public Health. The center focuses on the public health issues in Prince George’s County and Sierra Leone, his birthplace. Williams is also involved in the North Community YMCA, the United Way and Harvest Prep/Seed Academy.

The other nominees were Oakland Raiders’ Nnamdi Asomugha and the Chicago Bears’ Israel Idonije.

Asomugha serves as Chairman for the Orphans and Widows In Need (OWIN) Foundation, providing food, shelter, medicine, vocational training, literacy efforts, and scholarships to widows and orphans victimized by poverty or abuse in Nigeria. In 2006, Asomugha launched the annual Asomugha College Tour for Scholars program, taking selected students from San Francisco Bay Area high schools on college tours across the country. Asomugha participated in the 2009 Meeting of Clinton Global Initiative University (CGI U) to discuss the importance of global service and student activism. Additionally, Asomugha distributes backpacks to the incoming freshmen each year at Narbonne High School in Los Angeles and outfits the football and basketball team with shoes, a mandate he wrote into an endorsement contract he signed with Nike.

Idonije established the Israel Idonije Foundation to help families in economically challenged communities around the world. It provides medical health care services, clean water and youth sports empowerment programs to underpriviledged residents in Africa. Its Street Love program provides assistance for the homeless and those in need of support. Its First-Down Attendance Program works to encourage and sustain sutdents’ regular school attendance, high achievement and good citizenship in Chicago and Winnipeg. More than 600 students participate annually. It’s a shame, however, that the Foundation’s web site isn’t accessible under Section 508 of the Rehabilitation Act.

The three finalists were chosen by a panel. All of the 32 nominees receive a $1,000 donation to the charities of their choice. The three finalists will receive an additional $5,000 donation to be made in their names. The final winner of the award receives a $20,000 donation to the charity of his choice.

What a shame I didn’t see this news covered on any TV news report. If we have to be subjected to stories about NFL players’ reprehensible behavior (Michael Vick, Ben Roethlisberger, Brett Favre, etc.) can’t we also have some positive news about off-the-field activities as well?

On a related note, Forbes did an interesting article about celebrity charities, focusing on the amount of money they have given out versus how much they spend in overhead.

Also see an article I did back in 1999 about Fan-Based Online Groups Use the Internet to Make a Difference (would love to have the time and resources to update this!).

Giving the wrong way

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I regularly read the questions posted to the Community Service section of YahooAnswers. It helps me to know what is trending regarding volunteerism, philanthropy, community service, especially among pre-teens and teens.

One of the many things I’ve learned from participating on YahooAnwers is the ongoing misconception people have, particularly in the USA, that collecting items to send abroad is a great idea and something NGOs and international agencies will help you coordinate. Most organizations do not want donated items. There are a number of reasons why:

  • Donated items can take away desperately needed local jobs. Even donated food can hurt, because how are local farmers supposed to get people to buy their food if a rich country dumps huge amounts of such into a country? There are local people in poor countries barely getting selling clothes, paper, pencils, building supplies and more – and donations of these materials flooding a country can drive them out of business.
  • Donated items shipped from the USA to another country can cost more to ship than simply buying the materials locally, or closer to the affected area.

That’s why many aid agencies try to buy needed materials and supplies locally, whenever possible, in cities near an area in need of such assistance: it helps the local economy, which is often in tatters because of the crisis, and stretches donor dollars much farther.

In addition, a lot of people want to donate their “gently-used clothes and toys” to people in need, not understanding that even the poorest people want their children to have new clothes and new toys, not people’s cast offs, however “gently-used.” Maybe the last thing they have to hold on to is their dignity.

That isn’t to say people shouldn’t donate used items appropriately: I’m a strong advocate for Goodwill, because it is a secular organization, accepting all people as volunteers and recipients of service, and it is focused on helping people to enter or re-enter the workforce. Goodwill stores aren’t just the places where the organization raises funds for its programs; they are also training grounds for those the organization is trying to help. Volunteers work alongside clients on the sales floor and behind the scenes in inventory.

My friend Ann in Ukraine wrote an awesome blog that talks about how international donations of stuff can be giving the wrong way. She wrote about a US NGO that wanted to send a humanitarian aid shipment to a hospital in a Chornobyl-affected area of Ukraine. It turned into a DISASTER. She isn’t trying to discourage people from giving:

There are extremely important reasons to give to humanitarian aid organizations. They do valuable and critical work, and they are essential in conflict zones, disaster areas and other at-risk places around the globe. I don’t want the “take-away” of this post to be that you should never give to a humanitarian aid organization. You should!

That said, her blogs about her situation with the US NGO will give you wonderful insight into why many NGOs in the developing world just-say-no to material donations.