Tag Archives: in-kind

When nonprofits don’t like your pro bono expertise

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It can be just one person volunteering their expertise or a group of people from the business world gathering together to leverage their expertise for a nonprofit. They may build apps or create communications plans or build web sites for nonprofits. And this type of pro bono consulting can be a terrific thing: the nonprofit gets something it needs, and the expert volunteers, usually from the corporate sector, may get a team-building and/or networking event that also checks a corporate social responsibility (CSR) box.

But it doesn’t always work out that way. Sometimes, at the end of that hackathon, the nonprofit doesn’t get the app it needs. Sometimes, at the end of that build-a-thon, the nonprofit doesn’t get the revamped web site it was counting on to replace its current, out-dated site, or gets a site that does not at all meet its requirements.

Sometimes, it’s not a huge deal that the pro bono consulting doesn’t work out. I once helped with a brainstorming session for a nonprodit that the branch of a very well-known consulting firm wanted to do. The employees were excited that they could offer free consulting regarding how to better market the nonprofit’s programs. Imagine my disappointment when I realized the consultants hadn’t read any of the material they had been sent beforehand, and therefore they had a complete misunderstanding of our programs. I spent the majority of the brainstorming session explaining the programs of the nonprofit, and we were left empty-handed regarding any strategies or new insights. But all I lost was, altogether, a full-day of work, in terms of setup and the actual meeting; I have to admit I wasn’t really expecting much from this “partnership.” The nonprofit did get a photo of the employees altogether in a room, looking interested as a nonprofit staff person spoke, and we both got to use that photo in a variety of marketing material.

But I’ve been involved in organizing volunteering events where volunteers from the business sector are supposed to, at the end of the day, have created something tangible that the participating nonprofits need, and the nonprofit’s disappointment is not just a minor inconvenience: that nonprofit participated specifically to get that graphic or app or marketing strategy or web site, and now they are left in the lurch. They were counting on this volunteer endeavor to result in something they could use. And when the nonprofit staff realize that despite all of their own work – and that would be extra work, on top of their day-to-day responsibilities – they are leaving empty-handed, their frustration can turn into anger and bad public relations.

How does it happen?

  • The corporate volunteers didn’t take the commitment seriously, didn’t budget time for their participation, etc.
  • The corporate volunteers didn’t learn about the nonprofit beforehand, didn’t treat the nonprofit the way they would a paying client, didn’t listen to the nonprofit staff, etc.
  • The corporate volunteers just wanted to say, “We volunteered an entire Saturday helping so-and-so. Here’s some photos of us volunteering.”

If you are organizing a hackathon or other event meant to result in a tangible product for a nonprofit, please remember to temper expectations:

  • Emphasize to volunteers that the nonprofits are their clients. The volunteers need to treat the nonprofits the way they would paying clients: their needs are real, and if their needs aren’t met, if they aren’t listened to, they have every right to complain.
  • Be honest about what the nonprofit really is going to have at the end of this hackathon, build-a-thon or other volunteering project. Don’t hype expectations.
  • Be clear about what nonprofits can expect from volunteers in terms of support after the event. And it’s worth noting that, in my experience, no matter how much volunteers say they will continue to support the nonprofit with the hackathon or build-a-thon is over, when the event ends, the volunteers scatter and the nonprofit is on its own with the resulting app, graphics, marketing plan, web site, whatever.
  • Be honest about the possibility that not every nonprofit walks away with something they can use. If you have been doing this program for a while, say what percentage that might be: “Of the 20 participating nonprofits, we find that at least 2, unfortunately, don’t end up with a usable web site.” You might want to emphasize the experimental nature of what is happening, that this is a change for two groups from different sectors to get to know each other and have fun, and that the resulting product is a somewhat secondary goal (although, please remember that nonprofit staff are underpaid and overworked – they may not be looking for a feel-good event right now).
  • Consider scheduling a low-profile makeup session that will take place two or three weeks after the main event, where select, veteran volunteers will gather and ensure the “left out” nonprofits DO get the finished product they signed up for. Have the date for this after-main-event makeup function on the calendar and book committed volunteers to participate at the same time you are putting together your main event, so that you can say with confidence to disappointed nonprofits: “We have a makeup event scheduled for such-and-such date and we already have volunteers lined up and we will get your needs taken care of.” In fact, you may want to pay the people who are going to do the makeup work – even just a stipend – to better guarantee they show up and get the job done.
  • Let nonprofits grade their experience participating in the event and their experience with the volunteers specifically; volunteers with low grades don’t get to participate in the future, or have to go through some sort of training that will help them not let nonprofits down in the future.
  • Consider paying nonprofits for their participation. A stipend of $500 to a nonprofit can offset any hard feelings for, at the end of the day, not having that app, graphic, marketing strategy or web site that they were supposed to get per their participation.

Does it all seem like too much? Are you thinking, “Hey, nonprofits should be glad they are getting free expertise, no matter how it works out for them!”? Then, please, don’t do these events for nonprofits, because all you are doing is creating unrealistic expectations and a lot of disappointment. The work of nonprofits is serious and their staff members are grossly underpaid – if they are paid at all. They don’t have time for unfunded experiments and feel-good corporate team-building social events. Show them the respect they deserve!

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NOTE: I’m taking August off from weekly blogging. See you in September!

Giving the wrong way

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I regularly read the questions posted to the Community Service section of YahooAnswers. It helps me to know what is trending regarding volunteerism, philanthropy, community service, especially among pre-teens and teens.

One of the many things I’ve learned from participating on YahooAnwers is the ongoing misconception people have, particularly in the USA, that collecting items to send abroad is a great idea and something NGOs and international agencies will help you coordinate. Most organizations do not want donated items. There are a number of reasons why:

  • Donated items can take away desperately needed local jobs. Even donated food can hurt, because how are local farmers supposed to get people to buy their food if a rich country dumps huge amounts of such into a country? There are local people in poor countries barely getting selling clothes, paper, pencils, building supplies and more – and donations of these materials flooding a country can drive them out of business.
  • Donated items shipped from the USA to another country can cost more to ship than simply buying the materials locally, or closer to the affected area.

That’s why many aid agencies try to buy needed materials and supplies locally, whenever possible, in cities near an area in need of such assistance: it helps the local economy, which is often in tatters because of the crisis, and stretches donor dollars much farther.

In addition, a lot of people want to donate their “gently-used clothes and toys” to people in need, not understanding that even the poorest people want their children to have new clothes and new toys, not people’s cast offs, however “gently-used.” Maybe the last thing they have to hold on to is their dignity.

That isn’t to say people shouldn’t donate used items appropriately: I’m a strong advocate for Goodwill, because it is a secular organization, accepting all people as volunteers and recipients of service, and it is focused on helping people to enter or re-enter the workforce. Goodwill stores aren’t just the places where the organization raises funds for its programs; they are also training grounds for those the organization is trying to help. Volunteers work alongside clients on the sales floor and behind the scenes in inventory.

My friend Ann in Ukraine wrote an awesome blog that talks about how international donations of stuff can be giving the wrong way. She wrote about a US NGO that wanted to send a humanitarian aid shipment to a hospital in a Chornobyl-affected area of Ukraine. It turned into a DISASTER. She isn’t trying to discourage people from giving:

There are extremely important reasons to give to humanitarian aid organizations. They do valuable and critical work, and they are essential in conflict zones, disaster areas and other at-risk places around the globe. I don’t want the “take-away” of this post to be that you should never give to a humanitarian aid organization. You should!

That said, her blogs about her situation with the US NGO will give you wonderful insight into why many NGOs in the developing world just-say-no to material donations.