Tag Archives: gossip

Volunteers should be talking about their experience online

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graphic by Jayne Cravens representing volunteersYour program’s volunteers talk online about their experiences with your organization.

YES, THEY DO!

Did you feel that chill in the air? It was generated by managers of volunteers at nonprofits, government agencies, schools and more going cold at the realization that there may be negative comments by volunteers on Facebook and Twitter about their frustrations with the organization, about program incompetence, and more. It’s a chill I always feel when I do workshops and I bring up the topic of volunteers and social media. And I admit, I am always amused by the reaction.

I love to read what volunteers write unofficially about their volunteering work. I don’t mean official blogs by volunteers done under the auspices of the organization (though I do often enjoy those as well); I mean the writing that the volunteer does on his or her own blog space or on social media, the posts where he or she isn’t doing a PR piece for the organization with nothing but glowy, happy thoughts, and maybe a vague, “It was challenging, but I learned a lot” comment.

I also go on Twitter sometimes and do searches for these phrases:

  • hate volunteering
  • bored volunteer
  • volunteer PDX
  • volunteer Portland Oregon

I find some rather interesting things when I do searches for those phrases. Here are some examples from looking for hate volunteering on Twitter:

Interesting stuff!

So, what if you tried it with the name of your organization, or your city, on Twitter or Facebook, or just Google or Bing in general?

How else do you know what is being said about your organization or yourself in the public spaces online — on blogs, in captions on Flickr photos, in newspaper articles, and in public online discussion groups?

My favorite tool for tracking what’s being said about an organization I’m working with, or even just me, is GoogleAlerts. This free service automatically notifies you if there is any new content online in a public space — including traditional print media that publishes their stories online — that mentions whatever phrase or phrases you want to track. It won’t tell you about email conversations, as those are private, or about postings on private online spaces (a private online discussion group, for instance, or someone’s Facebook profile that has all of its privacy settings on — so long as Facebook keeps allowing such privacy settings, which it may not always do).

You can use GoogleAlerts or similar tools to track:

  • Your name
  • Your organization’s name
  • Your executive director’s name
  • Another organization (your competition, a partner, an organization you aspire to be like, etc.)
  • A particular subject matter
  • Etc.

Start with two GoogleAlerts at first — one of just your name, and one of your organization’s name. Putting a name in quotes is best, so that you will get only exact matches (I don’t want every newspaper story that mentions Jayne and also Cravens, but specifically, Jayne Cravens, and that won’t happen unless I put my entire name in quotes, like this: “Jayne Cravens”). You will then receive an email when something is published online with your alert name, with a link to the mention. You can set the alerts to come as the mentions happen (for instance, when the blog is posted that mentions your name), in a daily summary, or in a weekly summary.

If you find anything being said about volunteering at your organization by doing these searches, you probably won’t find negative things – you are much more likely to find positive things, even heart-warming things. Whether negative or positive, remember that you don’t have a right to tell volunteers to not share such opinions, so long as they are staying within your organization’s confidentiality and security policies.

You can choose how to react to finding feedback about your organization online. If it’s negative, is it also true? Is the comment bringing up a management or training problem that actually needs to be addressed? If the comment is positive, could it be turned into something more official for your organization, like an official blog for your organization, or a testimonial to put in a newsletter or on your web site?

As for me, when I go searching for volunteer voices online, I love it when I find blogs where I hear about the fears, the frustrations and the mistakes by volunteers, when I hear about what they’ve learned and what they lack and what they wish was different. I also love the nitty gritty — not just, “I arrived at the site at 3” but “I had to bribe three officials to get into the work site.”

I go looking for these unofficial blogs from time-to-time. Here are two I found:

Here’s one I found via the volunteer forum on Reddit: a woman in Maryland is trying to volunteer once-a-week for a full year at a “one-time” volunteer event, every week from September 10, 2017 to September 9, 2018. She has set rules for herself: she can’t repeat benefitting organizations even if the event is different from one she’s volunteered for before, she can’t take time off specifically to volunteer, and she cannot mention this project in an attempt to be guaranteed a volunteer position at an event. She’s also a volunteer manager at a Meals on Wheels – imagine what she’s learning re: volunteer management! Her posts are super positive – at least the 10 or so I read. I wonder if any of the organization’s she’s helping know about these wonderful blogs.

I would love to find more of these types of independent blogs written by volunteers, not under the official auspices of the organization they are helping. I would love it if more volunteers produced these types of blogs: they are honest voices we need to hear.

What I would also love to see is more volunteers talking about their experiences with specific nonprofits on Yelp, probably the most popular web site for customer reviews of businesses. I would especially love to hear from volunteers who pay companies to volunteer abroad, sharing about their experience via Yelp. Finding organizations you can pay in order to participate in a short-term, feel good volunteering experience abroad is easy; finding out if they are credible is much harder. This situation will improve only if people who have paid to volunteer review the organizations they worked with in a public forum like Yelp, or on a blog of their own (More on volunteering abroad).

Here is an official blog by a volunteer, Jasmin Blessing, a UN Volunteer with UN Women in Ecuador. It is a really nice example of what effective volunteering abroad looks like. Surely YOU have a volunteer among your ranks that could offer their insights about working with your organization?

Also see:

Still Trying to Volunteer, Still Frustrated

How to Handle Online Criticism

Gossip’s toll in your workplace

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gossipBack in March 2010, an article (registration may be required for access) in Workplace.com highlighted a study in the Journal of Contemporary Ethnography regarding workplace gossip. It reviewed how rumors among employees about a company can dilute authority, can poison workplace congeniality and contribute to staff turnover, all of which can cause harm an organization without ever becoming public (external to the organization). The study is focused on paid employees, but, of course, its findings are important to nonprofits and volunteers as well. The study’s author, sociologist Tim Hallett, calls such gossip “reputational warfare,” and says that once a bad reputation has been solidified, justified or not, it usually sticks — often with negative consequences for the entire organization.

Employees and volunteers will always talk internally about how things are going at an organization, what they think the future holds, what obstacles they see facing the country, etc. There’s nothing wrong with that. But a misunderstanding, a small fear, an unanswered question or an observation by someone uninformed about a situation can turn conversations into negative gossip, layout the foundation for mistrust, conflict, and negative public relations.

Don’t try to stop conversations about the internal workings of an organization – those conversations can be important informal training for new staff and help you discover and address issues before they become full-blown problems. But do work to make sure conversations by staff – employees, consultants and volunteers – are fact-based and within the bounds of your confidentiality policies, and work continually to create a culture where employees and volunteers share their fears, questions and suppositions early with supervisors, without fear of retribution for merely expressing a fear or asking a question.

Gossip tends to crop up when there are voids in communication. Therefore, address fears, questions and suppositions quickly and regularly. Filling the void with information — about possible office relocation, promotions, layoffs, firings, conflicts with funders or partners, budget shortfalls, etc. If a situation must be kept confidential and can’t be shared with employees, consultants and/or volunteers — for instance, the reasons why a staff person was fired — then explain why such information is kept confidential, in such a way that employees realize that you will honor their personnel issues, positive or negative, in a confidential manner as well. If the information could be damaging to the organization if released too early, then say so, explicitly. If you should have released the information sooner internally, apologize to staff and talk about what you will be doing to ensure that information is not withheld again — or ask them how they would have liked the situation to have been handled.

If you don’t want to commit anything or everything to writing, such as in a company-wide memo, then meet individually with staff and volunteers, have the executive director or a senior manager address individual department meetings, and have all-staff meetings. Give employees multiple opportunities to ask questions and voice concerns about rumors that they have heard.

But how do you know gossip is happening? By having trusting relationships across the organization – including across an organization’s hierarchy. That comes from regular conversations, formal and informal, and by showing explicitly how feedback from staff is heard, how suggestions from volunteers does influence the organization, etc. And building trust would take several more blogs to explore…

In short, you must create a culture of faith and trust among your paid staff and volunteers in each other and in the organizational leadership in order to prevent damaging gossip. It’s much easier to create and sustain such a culture than it is to try to overcome “reputational warfare.”

Also see

For Nonprofit Organizations: How to Handle Online Criticism.

Feuds in the nonprofit/NGO/charity world

You have an obligation to be truthful online

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Because of the Internet and text messaging, it has never been easier to share information – or misinformation.

Also because of the Internet and text messaging, we’ve all become mass communicators. This isn’t the same as passing around a Christmas letter to the family, sending cards to friends or showing a video of the company picnic at a gathering of co-workers. Posting a blog is publishing. Posting a Facebook status update is publishing. Posting a video on YouTube is broadcasting. Yes, it is. You may have set your privacy settings so that only your friends can see what you have published or broadcast, but they have the ability to cut and paste your ideas into their own publications or broadcasts.

And because of all of the aforementioned, you have an obligation in all of your publishing and broadcasting to be truthful – that includes what you forward. I’m not talking about jokes or satire. I’m talking about “Here’s an article from The New York Times” you are sharing because you saw it on someone else’s page – did you make sure it really is from The New York Times? Did you take 15 seconds or less to cut one sentence from the article and paste it into Google or Bing and to see what comes up – a NYT link or a Snopes article debunking the story? (I timed it – it really does take just 15 seconds or less).

You don’t have to be a journalist to have ethics. And you still get to post all sorts of opinions and thoughts and dreams and hopes and fears and jokes and pretty pictures wherever you like, however you like, to whomever you like. But take just 15 seconds or less before you post that amazing story about a boy with cancer or a heroic dog or some outrageous action or comment by someone you don’t like, to make sure it’s true.

What are the consequences of NOT being a responsible citizen of cyberspace? These:

  • You cast doubt on everything you say, once people start to figure out they can’t trust something you post online.
  • You can be seen as careless, once people start to realize you didn’t verify an article before you posted it, an article they initially believed.
  • It’s disrespectful to your network – shouldn’t friends, family and colleagues expect you to respect them enough to verify the information you share with them?
  • You cast doubt on news that IS true. What if there really is a kid with cancer who needs donations, but people don’t believe it because they know that a story you posted about a kid with cancer wasn’t true?

Do you really want the to be associated with untrustworthiness and carelessness? Don’t your friends and family deserve more?

What to do when you find out something you posted is not true? Take it down and replace it with correct information, along with an apology.

I’ve posted information a few times that I thought was true and that turned out not to be. As a trained journalist, I was mortified by my carelessness. I try to use each of those experiences to be a more responsible publisher and broadcaster. Because that’s what my friends, family and colleagues deserve from me.

Related subjects:

Folklore / text messaging interfering with development, aid/relief & public health initiatives

Rampant misinformation online re: Mumbai (from the archives)

Myths aren’t just annoying – they promote hatred

Citizen journalism/crowd-sourcing gone wrong?

Social media: cutting both ways since the 1990s

My voluntourism-related & ethics-related blogs (and how I define scam)