Tag Archives: engagement

theater as a community development/education tool – it takes more than artists

It’s been a few years now since, for my Master’s degree, I embarked on a year-long investigation of the non-artistic elements necessary for success in “Theater as a Tool for Development” initiatives. It’s a subject that remains a very big interest for me. I wish I had the time and resources to research it further!

There are numerous organizations using theater techniques as part of their community development / education activities all over the world – for instance, to educate children about a health issue – and there are also numerous initiatives, publications, web sites and individuals that promote and chronicle successes regarding live, in-person performance as an effective tool for development. Even in our current age saturated with multi-media, live, in-person performance/TfD is a popular and effective tool for education, outreach and capacity-building regarding a variety of development issues, such as HIV/AIDS prevention, domestic violence, evolving gender roles, or good sanitation practices

However, there is little information on what has to be in place before these techniques are used, excluding performer training, to better ensure that these techniques will be well-received by an audience/participants, and to better ensure that the desired outcomes will be generated. My research was meant to fill in a bit of that gap. And my conclusion? Without deliberate, thoughtful cultivation of support for and trust in such an initiative among staff at the lead agency, among partner organizations, and among those for whom the theater-for-development techniques will be used, and without clear definitions of what everyone expects from TfD activities, such efforts will fail, no matter how experienced or enthusiastic your artistic staff is. In fact, in one case I studied, not doing this groundwork before hand turned out to be deadly.

My project included a review of key literature on TfD, and semi-structured interviews with 12 TfD practitioners. You can read online:

If you have undertaken similar research – not about theater as a tool for development, but specifically what needs to happen before such activities take place in order for them to be successful, give me a shout.

What do volunteers do? The answer may surprise you

graphic by Jayne Cravens representing volunteersLast week, Rob Jackson and I published the results of a survey (in PDF) regarding software used by nonprofits, NGOs, charities, schools, government agencies and others to manage volunteer information. The purpose of the survey was to gather some basic data that might help organizations that involve volunteers to make better-informed decisions when choosing software, and to help software designers to understand the needs of those organizations.

But we learned some things that had nothing to do with software.

We asked a lot of questions that didn’t related directly to software, like about how many volunteers these organizations managed, as well as what volunteers did.

We expected the percentage of volunteers that worked onsite to be huge. We were very surprised, and pleased, to find, instead, that so many organizations that responded to our survey involved volunteers that:

  • worked offsite, with no direct supervision by staff
  • worked directly with clients
  • worked directly with the general public
  • worked online from their home, work, school or other offsite computer or handheld device
    (virtual volunteering, including microvolunteering)
  • engaged in on-off activities, like a beach cleanup – otherwise known as episodic volunteering

You can see the breakdown for yourself here:

chart grouping responses

We believe this diversity of responses is enough to bust the long-held stereotype that most volunteers work only onsite, directly under staff supervision, or that the vast majority of volunteers undertake long-term responsibilities, and that episodic volunteering or microvolunteering is a radical new, untested concept.

May we say goodbye to those stereotypes at long last? There’s no one way to involve volunteers – there never has been! Let’s recognize the reality of the diversity of ways volunteers are supporting organizations!

See the rest of the results of our survey (in PDF).

Have you ever changed your mind?

Have you ever changed your mind? Have you ever decided to let go of a long-held opinion and embrace one you had long opposed? Particularly regarding issues that affect your approach in your professional or volunteering work?

I have. A few examples:

  • I thought instant messaging was a useless distraction. A colleague changed my mind.
  • I thought Twitter was a useless distraction. Actually using it, and following people like Howard Sherman and Rob Jackson and Skepchicks, convinced me otherwise.
  • I used to think it was ethically unacceptable, under any and all circumstances, for a for-profit company to involve volunteers. I had railed against it more than once. It took Triumph Motorcycles to change my mind.
  • I don’t like certificates in return for volunteering. I don’t value them. And I thought most other people did too. But a member of my staff was passionate in her conviction to try it. So we tried it. They turned out to be one of the most popular features of the UN’s Online Volunteering service.

I’m open to being wrong, or to admitting I haven’t been fully-informed, or to new facts. I’m open to having my mind changed – through solid facts and examples. I like working to change minds – you have to like it if you are going to work in communications / outreach – but I also have to be as open as I want others to be.

But beware: if you want to change my mind, I need facts, and lots of them!

Okay, now you: share in the comments how you have had your mind changed with regard to your work or volunteering.

Fear of Wrestling

You probably won’t hear any well-known social media guru talking about it, you probably won’t hear about it in any social media workshop (except mine, of course), but do you know who is getting the MOST out of social media when it comes to community engagement?

Wrestlers.

Check out 110 Trending Topics in 5 Hours: How WWE Wrestlemania Body-Slammed Social Media:

Behind strong pushes on Twitter and YouTube, WWE Wrestlemania XXVIII laid the smack down on social media last weekend, teaching a digital engagement lesson to the sports entertainment world.

Heck, Wrestlemania taught a digital engagement lesson to the nonprofit world, to ANY world, if those sectors will listen. Also see: How the WWE Is Making WrestleMania More Social Than Ever.

But will you click on those links? Or are you already lifting up your nose at the mere mention of the word wrestling?

Professional wrestling – or, as my people like to call it, rasslin’ – is unbelievably popular world wide. I’ve been stunned at how many wrestling shirts I’ve seen all over the world, including in Kabul, Afghanistan. In Kabul, there are (or, at least, in 2007, there were) gyms in the city that had the images of wrestlers from Wrestlemania in front of their businesses to draw people in (don’t sue, Wrestlemania, just don’t). I couldn’t understand why USAID wasn’t employing stars from Wrestlemania to create public service announcements for Afghans about whatever it is we’re trying to get Afghans to do (support women in microenterprises, support girls going to school, grow wheat instead of poppies, drive on the right side of the road, employ proper water sanitation practices, etc.). I’m totally serious, USAID!

But we cringe at the thought of… sniff… wrestlers being involved in anything noble or high-minded or community-focused like that.

I worked with People Magazine once upon a time to do a pilot online mentoring program with kids in Washington, D.C. – and the People folks wanted celebrities to be the online mentors. At a classroom we visited in the basement of a school (where it was easily over 100 degrees on that stifling hot day), there were probably five kids wearing Wrestlemania t-shirts. I talked to the kids while the rest of our visiting party stood across the room, as far away from the students as possible, and when I asked the students what kind of celebrities they admired, they didn’t name rap stars – they named wrestlers. I was thinking, hey great, we’re getting wrestlers for these kids as online mentors! Later that afternoon, in our followup planning meeting in an air-conditioned room of a then dominant Internet provider in Virginia, a room so cold I needed a sweater, People Magazine staff balked at the idea of wrestlers. They said they were thinking of celebrities such as Martha Stewart and Charleton Heston as possible mentors for these teens. I kid you not – that’s the two people they named in that meeting as examples of proper online mentors for inner-city teens.

It’s worth noting that the first virtual volunteering by a celebrity I have been able to find has been by…  A RETIRED WRESTLER. Mick Foley is a an online volunteer with RAINN (Rape, Abuse & Incest National Network), the largest anti-sexual assault organization in the USA. He talked about his experience as an online volunteer on a November 2010 episode of The Daily Show with John Stewart. In a RAINN web video, Foley says, “I cannot think of a better way to spend a few hours a week than helping someone who needs RAINN’s services.” Learn more about volunteering for RAINN’s Online Hotline.

(Yes, I just burned a bridge with People Magazine. So much for my bid to be one of their most beautiful people. Ah, well.)

Let’s be clear: I actually don’t watch wrestling. Well, now, anyway – when I was 8, I loved watching Bill “Superstar” Dundee on TV. I also loved roller derby in those days. But, indeed, I have moved on. I could not name a modern-day wrestler. I’m not as hip as you might think.

But I haven’t become too sophisticated to say, way to go, Wrestlemania. I’ll happily learn from Wrestlemania and wrestlers when it comes to virtual volunteering, online mentoring, and online community engagement, I’d love to invite your participation in any community engagement activity I’m a part of, and I’ll even use examples of your online activities in my workshops – even while other social media experts and nonprofit management trainers rolls their eyes and cringe.

But I still might call it rasslin’.

Consulting services by Jayne Cravens.

 

I don’t like “Closed Gardens”

I don’t like “closed gardens” like Facebook to create online communities for volunteers, clients or members. Not only for all of the reasons I note here on TechSoup, but also because a lot of people do NOT like mixing their social lives with their volunteering lives.

Take this story today on NPR’s Talk of the Nation, that noted a teacher was fired for a photo on her Facebook page that showed her drinking wine while she was on vacation. That’s enough to make anyone paranoid about using their Facebook page for their work or volunteering.

Also, if I am required to join a Facebook group as a part of my volunteering, that means other volunteers and the organization’s employees are going to know I’m on Facebook, and want to become my friend – and be hurt if I say no.

More on why I don’t like “closed gardens” as online communities for volunteers, clients or members. Weigh in there on your own thoughts! (if you try to comment here on this particular blog, I’m going to NOT publish your comment and ask that you over to TechSoup and reply)

Why Your Organization Probably Doesn’t Need A Facebook Page

An excellent blog: Why Your Company Probably Doesn’t Need A Facebook Page

I completely agree. And I think it’s true for many nonprofits, NGOs, community agenices and other organizations as well.

Shocked? Don’t be. Facebook is a great, appropriate outreach / engagement tool for many organizations – and a complete waste of time for others, as this blog explores.

Consider this: maybe all of your volunteers are on Facebook – but they don’t want to mix their Facebook activities with their volunteering. Offline, I don’t always feel comfortable talking about what I do as a volunteer at work with colleagues, or when I’m socializing with friends – perhaps I feel the same way online.

Having a booth at the local county fair might be a great way to create awareness about whatever issue your nonprofit is concerned with, or as a way to recruit volunteers – and might be a complete waste of time for others.

Same for putting an ad in the local newspaper.

Same for doing a PSA on a local radio station.

Same for putting a billboard up on a highway.

How do you know which outreach or engagement tool is right for your organization? Through knowing your potential audiences, through observing online activities by other organizations similar to your organization or also serving a similar community, and through asking your current clients, donors and volunteers how they heard about your organization and how they do or don’t want to use social media with your organization. Through experimenting. Through trial and error.

That said, if you are on Facebook, and want to use Facebook as a way to learn about effective volunteer / community engagement, about nonprofit / NGO management, about aid and development, or about my work, I would love for you to like my Facebook page. But it’s worth noting that a LOT of my friends haven’t done this, because they don’t like mixing work and fun (and they see their Facebook activities as purely for fun).

And if you are on Twitter, and want to use it for those similar reasons, I would love for you to follow me on Twitter. But, again, a LOT of my friends haven’t done this, because they don’t like mixing work and fun (and they see their Twitter activities as purely for fun).

January 5, 2017 update

I still believe 90% of this blog – and the blogs I link to in this blog. My only change is this: your nonprofit does need a page on Facebook, just to “own” your organization’s online real estate – the name of your organization on Facebook. This will mean people can find you on Facebook –  yes, they are probably looking for you, and are angry when they cannot find you – and it will also prevent someone else from creating a page for your organization without your knowledge. But if you aren’t going to publish a status update on Facebook at least once a week, if you aren’t going to mark “like” on every single comment made on your status updates, if you aren’t going to respond to questions and criticisms made on your status updates, then say so: publish a status update that says your organization does not regularly update its Facebook status update, and the best way to know what your organization is up to is… what? Check the web site regularly? Follow you on Twitter instead? Also, publish your email address in that one-and-only status update, and note that it’s the best way to reach you. Finally, set your privacy settings so that no one can post on your Facebook page, and so that if anyone mentions your organization on their own Facebook status update it doesn’t show up on your page.

survey re: volunteer management software

Rob Jackson, an independent consultant based in the UK (robjacksonconsulting.com) and Jayne Cravens, an independent consultant in the USA (coyotecommunications.com) — ME — have put together an online survey to gather data about what software/systems are being used to track and manage volunteers, and how satisfied various organizations are with the software/systems they are using.

https://www.surveymonkey.com/s/NDSVCNX

The goal is to gather data that might help organizations that involve volunteers to make better-informed decisions when choosing software, and to help software designers to understand the needs of those organizations.

All of the data submitted as a part of this survey will be made public WITH THE EXCEPTION of email addresses and identifying information of respondents; in other words, the identity of respondents will be kept confidential.

If you are responsible for tracking information about volunteers at an organization or program, or you are involved in this task in some way, we welcome your completion of this survey. More than one person from an organization or program may complete this survey. Feel free to forward this message to others.

This survey takes approximately 20 minutes to complete.

The deadline for responses is Friday, March 23.

https://www.surveymonkey.com/s/NDSVCNX

To know when the survey results are available:

Follow Rob on Twitter at @robjconsulting

Follow Jayne on Twitter at @jcravens42

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Subscribe to Jayne’s Tech4Impact newsletter

Add Jayne to a circle on Google+

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I’m a Frustrated Volunteer

My last blog, I’m a volunteer & you should just be GRATEFUL I’m here!, talked about the entitlement volunteer, that person who feels he or she shouldn’t have to go through an orientation for new volunteers, shouldn’t have to be screened at all or his or her credentials confirmed, and shouldn’t have his or her volunteer or pro bono work supervised nor held to any standards.

But there’s also another volunteer: the frustrated volunteer wannabe. He or she is the person who is happy to go through all the orientation and training required to be a volunteer, and would really love feedback on what he or she is doing as a volunteer – the feedback is more valuable than a pin or a coffee mug thank you. So why is this person frustrated?

  • He or she can’t find information about volunteering – at least not easily – on an organization’s web site
  • Organizations this volunteer contacts because of postings on VolunteerMatch or other volunteer-matching site or volunteer centers never get back to him or her, despite the posting that said the organization needed/wanted volunteers
  • Organizations this volunteer contacts, by filling out their volunteer applications through their web sites or even going onsite, never get back to him or her
  • Organizations have orientations and trainings on a day and time this volunteer could never attend, and the organizations offer no alternatives that would better fit the volunteers’ schedule
  • The volunteer isn’t certain what he or she is supposed to be doing, and receives little direction or support when showing up for a project, an event or for a shift, or workig on a project from home
  • A staff person at an organization claiming to need highly-skilled volunteers puts the kabash on involving a volunteer he or she fears, because of the volunteer’s skills or experience, or because the volunteer asks questions that makes a staff person uncomfortable about his or her own job performance or skills

And I have a confession to make: since I’ve been back in the USA, for more than two years, that frustrated volunteer wannabe has been ME.

I have tried to volunteer sooo many times since September 2009, when I moved to Oregon. Key word on tried. Same for my husband, who has also tried to volunteer since coming to the USA. And then there are my friends, who have frequently expressed frustration to me at their attempts to volunteer – for instance, I got this in an email from a friend just last week:

I once tried to volunteer at some big music event that NAMEOFORGDELETED was putting on. I showed up at the assigned spot, and no one was there to tell me what to do, so I left. I volunteered again during their pledge drive, but generally found it unsatisfying. Never went back.

A benefit of my own attempts to volunteer, as well as the experiences that have been shared with me by others, has been the inspiration to write a lot of blog entries and web pages over the last two years, which I hope might help organizations who want to do a better job of involving and supporting volunteers:

I doubt any of the organizations I’ve tried to volunteer with know that these blogs are about, or inspired by, my experiences with them – it would never dawn on those organizations to follow their volunteers on Twitter or Facebook, or subscribe to a blog – even a volunteer who wrote on her volunteer application that she’s a trainer and researcher regarding volunteer management – or married to such.

But let me add that, on the rare ocassion when volunteering has worked out for me, it’s REALLY worked out – thank you, BPeace!

Trying to volunteer over the last two years has taught me more about volunteer management than any book, any workshop or any conference I’ve ever attended. I believe it’s made me a much better trainer and writer regarding volunteer management and community engagement. It’s also shown me, more than ever, why there has never been a greater need for volunteer management consultants

Also see: a listing of what I have done as a volunteer (and why I volunteer).

I’m a volunteer & you should just be GRATEFUL I’m here!

On a LinkedIn group, someone asked for a resource to help with volunteer evaluations (forms, policies, etc.). A couple of folks, myself included, responded with some references/resources.

And then came these two comments:

(1)
Volunteers generally do not expect to be evaluated, after all, they are doing the organization a favor.

(2)
As someone who has volunteered in over 30 organizations in a large array of positions, some with intense responsibility, if I had to be vetted each time I volunteered, I would never do any of it. In fact, if I had been appraised, they probably would have disqualified me in the first place when in actuality, I did better than some of their paid and “experienced” staff. It is not worth my time to go through that nonsense, I am a volunteer for goodness sakes. Whenever someone imposes requirements, I just walk away. I have sat on advisory boards of non-profit organizations, as well, and have been entrusted with finances, operations, etc., if they had said you will have to go through some job interview hoops, I would have just laughed and also kept my wallet closed to any further contributions.

Volunteer managers have been working to raise the standards of volunteer involvement schemes for a few decades now, often with success. Yet, there are still oh-so-many entitlement volunteers, those folks who think organizations should take ANY volunteer and whatever that volunteer offers, and simply be grateful for what they get. No standards, no quality control, no performance measurements when it comes to volunteers. To demand quality from volunteers is insulting.

For me, as a volunteer management practitioner and someone who is committed to the success of nonprofit organizations and NGOs, I’m only to happy to show those people the door. I don’t need nor want their services as a volunteer. My organization — and those it serves — deserve better.

Nonprofit organizations are businesses. They aren’t there to be nice, they are there because they are necessary. A nonprofit has a mission — to house stray animals and reduce pet over-population, to present quality, professional theater performances, to educate people about HIV/AIDS, to provide care for victims of domestic violence, to keep a local environment clean, to help family farms survive even the worst economic times, to keep a state park clean and vibrant and accessible, and on and on. For a nonprofit, that mission trumps everything else — including the egos of entitlement volunteers. Nonprofit organizations have very limited resources to meet their mission, and they cannot waste those resources waiting and hoping entitlement volunteers maybe possibly might spare some time this week to staff the information booth at the local fair or come to the board meeting or counsel clients or attend a training or coach a youth soccer team or lead a childcare class or raise the money they have committed to raise or follow the rules.

Let’s say it again: volunteers are not free. An organization has to expend a lot of time and resources to involve volunteers. Organizations have to provide at least one staff member to supervise volunteer work and ensure volunteers don’t do any harm. Staff has to develop activities for volunteers to do — activities that often would be probably be cheaper and done more quickly by staff themselves. The organization has to monitor the volunteers and record their progress to the board and donors. And they must make sure the work volunteers undertake is of the quality and type the organization’s clients deserve.

Therefore, organizations want the people who volunteer to be worth all that investment of time and money. They want volunteers to take their commitment seriously, finish what they’ve started, and continue to support the organization, as volunteers and, maybe, as donors. They don’t want volunteers who aren’t going to show up, who do substandard work, who won’t be on time, who won’t follow policies and procedures, and who will reduce the trust and respect clients, donors and partner organizations have for the organization — those volunteers not only aren’t worth the effort, they aren’t worth the damage they may do.

When I am in charge of recruiting and screening volunteers, I have raised the bar high for applications – and the higher I have raised the bar for new volunteers, the more strict I’ve been regarding standards, the more hoops I’ve required volunteers to jump through with regard to reporting and work quality:

  • the less volunteer recruiting I have to do
  • the fewer conflicts among and with volunteers I’ve had to deal with
  • the fewer volunteers that drop out mid-assignment
  • the fewer volunteers I’ve had to let go (in fact, I’ve had to fire a volunteer just once)
  • the higher the quality of the volunteers contributions
  • the happier volunteers have been (based on their comments and how long they volunteer)
  • the less time I spend trying to put together reports showing volunteer effectiveness (because they provide the information automatically; I always have the information on hand, ready when needed)
  • the less time I have to spend trying to restore the faith of clients, staff and the general public in the work of the organization, and in volunteers in general, because of volunteer missteps

Nonprofit staff should never be afraid to say no to an offer of volunteer services. They should remember that their organizations and those they serve deserve the very best when it comes to services, including services provided by volunteers. And there are plenty of people out there ready to jump through your hoops and commit to quality volunteer service — and have their own service evaluated.

A version of this blog appeared 11 August 2010

Also see:

Corporate Volunteer Programs: What Do Nonprofits Want From Them?

In defense of skills over passion

No more warm, fuzzy language to talk about volunteers!

Corporate Volunteer Programs: What Do Nonprofits Want From Them?

graphic by Jayne Cravens representing volunteersA blog today lists what corporations want from nonprofits, schools and other mission-based organizations for employee volunteering. It’s called Corporate Volunteer Programs: What Do They Want From Nonprofits?

Yes, yes, nonprofits, schools and others know what you want, corporations. The corporate world has written endless presentations and blogs about it. You remind us of it during your lectures at conferences on corporate – nonprofit “partnerships.”

But here’s a thought: how about considering what nonprofits, schools and other mission-based initiatives want from corporate volunteer programs?

(1)   Respect the expertise at the organization where you want to volunteer

Teachers are not teaching because they couldn’t make it in the corporate world, and just because you are a marketing director at a Fortune 500 company does NOT you can do their job for a day. The same for all the other people working at nonprofits and other mission-based organizations: many have experience, training and certifications you do not have. Respect their professional training and experience. Don’t imply that you could step into their roles for an hour or two – just as you know they couldn’t step into your role at your company.

(2)   Volunteering is not free.

It takes a tremendous amount of resources to design volunteering experiences that will give you the things you want, as detailed in this blog, like encouraging greater teamwork amongst employees, or enhancing skills development for your staff “resulting in deeper job satisfaction and retention.”

Are you ready to pay for the time of staff at these nonprofits, schools and other organizations to develop these volunteering opportunities for you, not to mention the time they need to supervise and support your employees? Are you ready to say to nonprofits or schools, “Tell me how much staff time will be required to create these opportunities, including staff time for meeting with us and supporting us as we do these activities, and we will pay for that time”?

(3)   Nonprofits & Schools Needs > Corproate Volunteering Needs

A mission-based organization is driven by its mission, and that may mean saying no to your offer of volunteering, no matter how “skills-based” you want the volunteering to be. Your fantastic idea for a one-day volunteering event for your employees which will make your staff feel all the things you want might not fit into the schedule or priorities of the organization. Your marketing team’s stellar idea on a new online community may not fit the organization’s critical organizational needs – or may be beyond the time or capabilities of staff to manage when your corporate volunteers move on to something else. Respect that.

A good starting point for developing your corporate volunteering partnership is to sit down with the nonprofit, the school or other organization you want to help and ask, “What do you need? What are your biggest challenges? What does success look like at this organization?”

And then listen. Not just for one afternoon – listen for days and weeks. Go to the events and activities the organizations already undertakes, and sit in on their staff meetings, and just listen. When offering your volunteers, frame the offer on what the organization needs, not on what it is your corporation wants to do. And work together to develop what success will look like for the organization as a result of your volunteering, and how the organization can communicate best to you when things aren’t working.

Here’s a radical idea: why not treat the nonprofit or school or other organization as your client?

Also see: