Tag Archives: credibility

The campaign against US nonprofits has been a long time coming. The worst of it is starting. Are you ready?

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a primitive figure, like a petroglyph, shots through a megaphone

Upon the election of Donald Trump to a second presidency, many nonprofits became wary about how they talk about their work, even their mission statement. Even before the election, many nonprofits rushed to remove any mention of the phrase diversity, equity and inclusion or DEI, or ANY of those words on their own, from their web sites. Now, as the Trump administration threatens to revoke tax-exempt status from nonprofits supporting racial justice efforts, it’s made it further difficult for many nonprofits to communicate at all about their work. This article from the Chronicle of Philanthropy focuses on specific nonprofits who are having to significantly alter their messaging – or put a pause on public communications altogether (note that you must register on the site to read it, but registraiton is free).

Make no mistake: in addition to trying to purge the nonprofit world of work regarding diversity, equity, inclusion, racial justice, economic justice and climate change, they are focusing on the use of the word empathy, and any work regarding such.

This is an issue I’ve been researching, talking about and training about long before the current presidency. Because this campaign against nonprofits has been a long time coming.

I first wrote about the political right’s desire to undermine the credibility and support for nonprofit organizations in 2011, in my blog Could your organization be deceived by GOTCHA media?, where I showed examples of how any cause can become politicized, and any organization can become a political target. My favorite example of this is the successful and horrifying elimination of the wonderful Association of Community Organizations for Reform Now (ACORN), per right-wing misinformation via doctored videos.

I wrote about it again in Growing misconceptions about the role of nonprofits in the USA in 2018. I wrote about it AGAIN in Your nonprofit WILL be targeted with misinformation; prepare now at the start of 2025. And when I watched a nonprofit consultant on an online community advise nonprofits to not just soften their language but to bend the knee to the current administration, I wrote a strategy for myself, in my own work, and it became Your Nonprofit CAN Resist. Here’s how.

I hope your nonprofit won’t back off of its commitment to diversity, equity and inclusion. I hope your nonprofit won’t alter its mission statement. I do hope your nonprofit will:

  • Talk to your board of directors, staff and lead volunteers regularly, repeatedly, about why your nonprofit exists, why it does what it does, and why it has the values or commitments it does. Make sure they know how to talk about all of that from a place of confidence.

If this hasn’t been on a staff agenda or a board meeting agenda yet, then get it on there ASAP. If you had a meeting about it last year, you’re overdue to have one this year. Get busy.

Also see

Nonprofits: be honest with yourself, your staff & the public about how the November 2024 elections may affect you.

Governments cracking down on nonprofits & NGOs

Why I’m not outraged at the IRS from 2013.

Told ya. & I’m still telling you.

Your nonprofit WILL be targeted with misinformation; prepare now.

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a primitive figure, like a petroglyph, shots through a megaphone

Watching misinformation and disinformation related to the fires in Los Angeles spread exactly like wildfire has been a reminder of just how bad things are regarding public relations and truth. Instead of an army of newspapers, local radio stations and TV stations and other credible media ready to debunk it, the media landscape is as decimated as the actual landscape of the area, and lies about government funding and action, spread by the owner of the site formerly known as Twitter and other people with a political agenda. And no amount of fact-based debunking seems to matter.

As someone that’s studied misinformation and disinformation campaigns against governments and cause-based organizations since the 1990s, it’s been as horrifying to watch as people losing their homes. And as I’ve watched, I am reminded that nonprofits, no matter how small, no matter how beloved, need to be thinking about their strategy NOW for if and when they are targeted by misinformation. It doesn’t matter what your nonprofit’s mission or size: it can be a target for misinformation, on a local or even national level. And given the incoming Presidential administration, the power of misinformation should never be under-estimated.

I’ve used the example of the Association of Community Organizations for Reform Now (ACORN) before: it was a collection of community-based nonprofits and programs all over the USA that advocated for low- and moderate-income families and worked to address neighborhood safety, voter registration, health care, affordable housing and other social issues for low-income people. At its peak, ACORN had more than 1,200 neighborhood chapters in over 100 cities across the USA. But ACORN was targeted by conservative political activists who secretly recorded and released highly-edited videos of interactions with low-level ACORN personnel in several offices, portraying the staff as encouraging criminal behavior. Despite multiple investigations on the federal, state, and county level that found that the released tapes were selectively edited to portray ACORN as negatively as possible and that nothing in the videos warranted criminal charges, the organization was doomed: politicians pounced and the public relations fallout resulted in almost immediate loss of funding from government agencies and from private donors.

Public libraries are another good example of how misinformation campaigns can work: more books were challenged in public libraries and school libraries in 2024 than ever before, according to the American Library Association. The vast majority of that increase came from groups or individuals working on behalf of national efforts trying to censor dozens or hundreds of titles at a time, part of a push across the country by those supporting the incoming Presidential administration to ban certain books based on the unfounded claims that they are inappropriate for children, as well as to defund and close public libraries altogether.

Goodwill is a frequent target of misinformation regarding senior staff salaries – and from what I see on a local level, makes no effort to counter that misinformation, resulting in people choosing not to donate items to their thrift shops nor shop at such. Which is so sad, as Goodwill does amazing work regarding training people to enter or re-enter the workforce (which most people don’t know is their mission).

There are nonprofit theaters, including community theaters, that have mounted a production that has resulted in community protests and a loss of donors, and seemed utterly unprepared for the groundswell of controversy, a groundswell that’s often started by just one person spreading misinformation about the play, and the people protesting often haven’t actually read nor seen the play. But they are loud, organized and committed, and the theater is often left utterly unprepared for the negative attention.

I have an entire blog about how to train staff so that your organization doesn’t become a victim of GOTCHA media?, so I won’t repeat those tips here. But you need to have a plan for what to do when there is even a hint of misinformation starting about your organization.

Misinformation about nonprofits usually targets their budget, what they pay staff, how they have or haven’t helped someone, how they make their programming decisions, how they carry out their work and their plans for the future. Therefore:

  • Make sure your web site is up-to-date regarding all of the above.
  • Your social media needs to regularly updated the public about all of the above.
  • ALL staff, including volunteers, need to be regularly briefed (at least twice a year; once a quarter is better) on all of the above.
  • All staff, including volunteers, need to know what to do if they see or hear misinformation related to your organization.

Your entire staff, including volunteers, need to be on the lookout for misinformation: a post on an online community, a comment at a church meeting, a reference at a civic group, a comment from a new volunteer, even a comment at a family gathering. If they see it or hear it in a public setting, or from an elected official or community leader or influencer, they need to NOT respond themselves – they need to know who at your organization they need to tell (it’s probably the executive director, the communications manager or their immediate supervisor). If it wasn’t a public comment, there’s no need to say exactly who said it, but do say what was said.

When was the last time you told your entire staff what to do in case they see or hear misinformation? If you don’t have an answer, create a strategy NOW and meeting dates and times. If it was in the last six months or more, it’s overdue to do it again.

When you hear misinformation, the next step may not be to have a meeting next week to discuss what’s happening; it may be to start drafting responses IMMEDIATELY, to be shared online within hours, even minutes. Who is going to be involved in that? Just the Executive Director and communications person? The board president too? Do you have all the contact information you need for these people so this can happen quickly?

If you had a message that needed to spread quickly online, do you have that system ready to go: do you have a board member who will be in charge of calling all board members to tell them to share an urgent social media message? do you have a manager of volunteers or volunteer leaders who will be in charge of contacting certain volunteers to encourage them to share that urgent social media message? Do you have more than one person who knows how to update your web site, in case your communications manager is on vacation?

And here’s the reality: if you are just thinking about this for the first time, right now, as you read this blog, or if you haven’t done anything to prepare yet, then you are already behind schedule. Most of the recommendations above cannot be done quickly without many weeks, even months, of preparation and refreshers. This is an URGENT need your nonprofit needs to address now, no matter its focus.

One more thing: you need a photo of your executive director, and any other staff, with as many elected officials as possible: the mayor, at least one city council member, at least one county representative, your area’s state representative, your area’s state senator, your areas US Representative and, if possible, your US Senators. It makes it more difficult for an elected official to criticize an organization when there is a photo of that person smiling with your staff, particularly at one of your events. See more at Nonprofits: look at local election results & prepare to reach out.

July 2025 update: They matched on Tinder shortly after the November presidential election, shared their mutual disappointment about Donald J. Trump’s victory and agreed to meet for a drink. The date lasted an hour and the man said he barely thought about the date again. Then a video of him appeared on the website of Project Veritas, a right-wing group known for using covert recordings to embarrass political opponents. His date had posed as a politically liberal commercial real estate agent and recent transplant to the capital, but she was actually a Project Veritas operative with a hidden camera. Conservative media and Republicans used the date conversation as supposed evidence that the Biden administration had mishandled funds. (if the link doesn’t work, try this one)

Also see

How to handle online criticism.

Could your organization be deceived by GOTCHA media?

Growing misconceptions about the role of nonprofits in the USA.

Mission-Based Groups Need Use the Web to Show Accountability

Governments cracking down on nonprofits & NGOs.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Governments cracking down on nonprofits & NGOs

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Budapest, Hungary is one of my very favorite cities, and not just because I think it has the BEST FOOD IN THE WORLD. Budapest has what I consider the perfect mix of gorgeous history all around and vibrant new ideas from its young people. It feels unique and ancient while also feeling bold and progressive. It’s an energy that both preserves what’s best about a community or country (history, architecture, environment, the arts, etc.) and helps it prosper and move forward, particularly in times of great economic and cultural change.

It is with great sadness that I read about efforts by the Hungarian government to shut down the Aurora community centre.  “Now, the Aurora, which rents office space to a handful of NGOs — including LGBTQ and Roma support groups — says it has been pushed to the brink of closure by far-right attacks, police raids and municipality moves to buy the building… NGOs are routinely attacked through legal measures, criminal investigations and smear campaigns — something the Aurora told CNN it has experienced first-hand.”

“We wanted to create a safe environment for civil organizations,” said Adam Schonberger, director of Marom Budapest, the Jewish youth group that founded the community center in 2014. “By doing this we became a sort of enemy of the state. We didn’t set out to be a political organisation — but this is how we’ve found ourselves.” Schonberger didn’t think authorities had targeted Aurora because of its Jewish roots. Instead, he put the harassment down to the group’s values of “social inclusion, building civil society and fighting for human rights.”

Here’s Aurora on Facebook. And here is the Aurora’s web site.

I am very partial to these kind of non-governmental organizations (NGOs) – what we call nonprofits in the USA – that help cultivate grassroots efforts, encourage the sharing and exploration of ideas, and help incubate emerging movements and other NGOs. I believe these NGOs can play an important role in helping immigrants assimilate in a country as well and help the country benefit from the talents and ideas these immigrants may bring. I’ve had the pleasure of addressing groups like this in Eastern Europe, and in the USA in Lexington, Kentucky, and I’ve walked away feeling renewed and energized. Add in promotion and celebration of the arts, like Appalshop does in Eastern Kentucky, and I’m ready to pack up and move to a remote town in Eastern, Kentucky.

This NGO’s struggles are part of an ongoing shift all over Europe, and indeed, the world, in local and national governments that are rejecting diversity, changing times, dissent and intellectualism, and governing from a place of fear. I could think that I’m isolated from this trend here in the USA, where I’m living these days, but I am not. I remember back in the 1990s, when similar political groups went after arts organizations, even going so far as trying to defund the National Endowment for the Arts (NEA) and the National Endowment for the Humanities (NEH) – I helped arrange for Christopher Reeve, a co-founder the Creative Coalition and then performing at a theater where I was working, to debate Pat Robertson about the NEA on CNN’s Crossfire on July 16, 1990, and the theaters where I worked back in those days all felt pressure regarding their artistic choices because of these movements. Those controversies are still here, as any search on Google and Bing shows.

Nonprofits in the USA need to watch carefully what’s happening in other countries and think about how such could happen here. Remember the Association of Community Organizations for Reform Now (ACORN)? It was a collection of community-based nonprofits and programs all over the USA that advocated for low- and moderate-income families. They worked to address neighborhood safety, voter registration, health care, affordable housing and other social issues for low-income people. At its peak, ACORN had more than 1,200 neighborhood chapters in over 100 cities across the USA. But ACORN was targeted by conservative political activists who secretly recorded and released highly-edited videos of interactions with low-level ACORN personnel in several offices, portraying the staff as encouraging criminal behavior. Despite multiple investigations on the federal, state, and county level that found that the released tapes were selectively edited to portray ACORN as negatively as possible and that nothing in the videos warranted criminal charges, the organization was doomed: politicians pounced and the public relations fallout resulted in almost immediate loss of funding from government agencies and from private donors.

There are growing misconceptions about the role of nonprofits in the USA and this could fuel local, state and national movements against nonprofit organizations – not just arts organizations. Nonprofits of every kind need to make sure they are inviting the public and local and state government officials regularly to see their work and WHY their work matters to the entire community, not just their target client/audience. Most nonprofit organizations need to do a much better job using the Web to show accountability. In short: don’t think it can’t happen here.

Also see:

Growing misconceptions about the role of nonprofits in the USA

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In addition to sitting in on various local government meetings in the small town where I live in Oregon, I’ve been volunteering with a local unit of my state’s League of Women Voters, registering voters and sitting in on numerous candidate debates. My goal in these activities, which I’ve said before, is to compare what I’ve seen and experienced abroad working in international aid and development with what happens locally in my own community in the USA.

In doing these activities, I’ve noticed a disturbing trend that greatly affects nonprofits in terms of how the public, the private sector and government think about them, and how the public, the private sector and government feel about their funding and support for such. There is a growing chorus of elected officials and their supporters who say variations of the following:

There are enough resources in our region, via nonprofits and communities of faith – charity – for anyone who is homeless, who has an addiction or has mental issues to get the help they need. All someone needs to do to get help is to contact those organizations. 

There was a time in the USA when poverty was successfully and completely addressed by charity, usually through churches, not by government. Charity used to help all the people that were poor, and we should go back to that way of addressing poverty. 

People who have addiction issues, mental issues, homelessness issues or any issues associated with poverty just aren’t working hard enough. They lack morals or willpower and they could stop their drug use or their slide into mental illness simply by choosing to, by really trying.

These statements are not true.

The truth:

Programs that serve the homeless, whether they provide temporary housing or more permanent housing, or even just serve food, are utterly overwhelmed all across the USA and do not have enough resources to help everyone that needs it. Their waiting lists for housing assistance are months, even a few years. And providing food and temporary shelter does not prevent homelessness nor reduce the number of people who are homeless.

Before the creation of Social Security, most people in the USA supported themselves into old age by working. The 1930 census found 58 percent of men over 65 still in the workforce; in contrast, by 2002, the figure was 18 percent. Children and other relatives bore the major cost of supporting the aged. The Great Depression swept this world away: many of the elderly could no longer find work and their family could not afford to support them anymore. To get by in that time, the elderly took to panhandling, moving into dingy, unsafe almshouses or poorhouses, many run by charities or churches, or simply dying impoverished, which was the fate that befell 1 in every 2 older Americans in the years after the 1929 stock market crash.

Homelessness and poverty can be triggered by a range of issues in the USA, including divorce, medical bills/bankruptcy, income vs. housing affordability, decline in public/government assistance and mental health issues. Simply getting a different, better-paying job usually isn’t an option for someone facing homelessness and poverty.

Addiction is a chronic disease that creates a compulsion or even a physical need to use drugs. Drugs, including alcohol, affect the brain’s “reward circuit,” causing euphoria as well as flooding the brain with the chemical messenger dopamine. A properly functioning reward system doesn’t result in addiction. Whether a person is born with a disfunctional reward system or if the disfunction results entirely from drug use continues to be debated and researched; most agree that a combination of genetic, environmental and developmental factors influences risk for addiction, and the more risk factors a person has, the greater the chance that taking drugs can lead to addiction. The initial decision to take drugs is voluntary for most people and often relates to a medical issue rather than recreation, but repeated use of drugs, including alcohol, can lead to brain changes that interfere with an addicted person’s ability to resist intense urges to continue to use. As with most other chronic diseases, such as diabetes, asthma, or heart disease, treatment for drug addiction generally isn’t a cure. Addiction is treatable,  however, like other chronic diseases, such as diabetes, asthma, or heart disease, treatment for drug addiction requires professional intervention and guidance – a person can’t address the issues entirely on their own.

So, that’s the truth. But how did the misinformation happen, and how does this misinformation affect nonprofits now?

The misinformation happened not only because of the political agendas of the people saying such; it also has happened because nonprofits have done a poor job of explicitly, frequently talking about the issues they are addressing and educating the public about those issues.

If anyone believes any of these myths, then any sense of urgency regarding homelessness, addiction or poverty vanishes for potential donors, whether individuals or corporate giving programs or foundations. In addition to these myths creating the idea that nonprofits, communities of faith and “charity” can address all the needs of anyone at risk for harm in a community, these myths also create the idea that poverty happens primarily because of bad personal choices: if you’re homeless, then you just have been lazy and not bothered to contact a nonprofit that could help you. If you are addicted to opioids, it’s because you lack willpower.

I’ve been looking at the web sites of various nonprofit organizations serving my communities and various others, and, for the most part, all I see are pleas for support, for donations. What I don’t see:

  • a list, with citations, as to what causes a man, a woman or an entire family to be homeless, with profiles of clients (actual names can be changed and photos can be taken in such as way as to hide the identity of clients)
  • what activities precede a person becoming addicted to a substance, particularly opioids, with profiles of clients (again, actual names can be changed and photos can be taken in such as way as to hide the identity of clients)
  • a list of exactly what donations to a nonprofit pay for (emphasizing why paid staff is needed, rather than relying solely on volunteers helping whenever they might have some time)
  • information on the number of people the organization turns away, or puts on waiting lists, because it does not have the resources to help them, information on what activities or services the community needs but that the organization cannot provide because of a lack of resources, etc.

Nonprofits have got to be much more deliberate and direct in all of their communications about the issues they are addressing, why those issues exist, and what resources they lack. If tax cuts and tax breaks for corporations have resulted in less money for these critical services, nonprofits must say so. 

Our futures depend on it.

Sources:

Homelessness in Portland, Sept. 26, 2018, Travel Oregon

Roads before homes: Our Homeless Crisis, March 18, 2015, The Oregonian

U.S. Department of Housing and Urban Development. The 2016 Annual Homeless Assessment Report (AHAR) to Congress, November 2016

National Alliance to End Homelessness. Homelessness: A State of Emergency.Feb. 6, 2016

“A Great Calamity Has Come Upon Us”, Jan. 23, 2005, The New York Times

16 Ways People Survived Before Social Security — Could You Do It?, April 12, 2018, GoBankingRates

What causes homelessness, downloaded Nov. 2, 2018

Why Are People Homeless?, July 2009, National Coalition for the Homeless

Understanding Drug Use and Addiction, June 2018, National Institute on Drug Abuse, National Institutes of Health, U.S. Department of Health and Human Services (and see more sources at the end of this NIH article)

Also see:

What should be on a political web site

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I’m a stickler for nonprofit organizations being as transparent as possible, well beyond what is required by law, regarding their financing, spending and staffing. As mission-based organizations, with missions that are supposed to benefit people and/or our environment, being accountable not only to donors but to all the public at large is crucial in showing credibility and ethics. Many in the for-profit/corporate and political sphere are threatened by the work of such organizations – nonprofits, NGOs, community-based organizations, etc. – and they can use an organization’s perceived lack of transparency about certain information to feed the public’s distrust of such organizations. Nonprofits can head this office by sharing as much info as possible on their web site about who they are and what they do.

I think a nonprofit, NGO, etc. should have on its web site:

  • a list of its board of directors
  • a list of its staff, at least senior staff, and their credentials
  • a statement of when the organization was founded and why
  • a list of key activities and accomplishments since the organization was founded
  • a statement regarding how much money it raised or earned in the last fiscal year and how much it spent, and at least a general idea on what it spent that money on

There have been nonprofits that I have seriously thought about giving a donation to, but when I go to their web site, they don’t have this basic info, so I don’t donate. I wonder how many other donations these nonprofits have missed out on because of this lack of info? There’s even more I think should be on a nonprofit’s web site, like complete information about volunteering, but that’s another blog.

I apply this rule about mandatory information that must be on a web site to political organizations and political candidates I’m interested in as well. No matter how passionately I feel in support of a candidate or a viewpoint, I want to know who is running things and how the money will be spent, even a general idea. You want me to donate to so-and-so so they can win an election? What are you going to spend the money on? In particular, how much will go to paying for TV time, radio time, flyers, web site development, etc., and how much is going to be paid to consultants for their ideas? What percentage of your staffing is by paid consultants and what percentage is by unpaid volunteers? And if you are a political organization, when were you founded, who is staffing the organization, and how did you pick the candidates you have suggested in your voter guide?

Another tip for political organizations: when someone comes to my door and says they are from such-and-such organization, and they want me to sign a petition about judicial reform or some new law or whatever, I am more likely to listen to that person if he or she says, “I am a volunteer with so-and-so.” Knowing someone is a volunteer, not a paid political person, gives whatever that person says much more weight with me. A volunteer is giving up precious time, often on a weekend, to reach out to me about a person or a cause – that’s how passionate that person feels about that candidate or ballot measure or whatever. And that carries a huge amount of weight with me. A paid person is the same as an ad on TV, and I just shrug, take the info and usually cut them off – I’d prefer to look up the candidate or issue myself in my own time.

Also see:

If I can’t find what I’m looking for on your web site, who else can’t?

Use Your Web Site to Show Your Accountability and To Teach Others About the Nonprofit / NGO / Charity Sector!

REQUIRED Volunteer Information on Your Web Site

A plea to USA nonprofits for the next four years (& beyond):

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speak upAttention nonprofits: stop believing that you automatically have some kind of magical, wonderful reputation because you “do good.”

Your organization’s future over the next four years depends on your organization rapidly becoming a much, much better advocate for its work as well as the work of the entire mission-based sector.

Over the next four years (and beyond):

Please dramatically improve how you communicate why your organization is necessary. Define it well, and say it repeatedly, in a variety of ways – in press releases, on your web site, in every speech you make, on your Facebook page, etc. Ask the spouses and partners of people that work and volunteer for your organization, people who have NOT volunteered or worked there themselves, to come in for coffee and donuts and a short discussion – and ask them why your organization exists, why it is necessary. Be prepared for them to have no specifics, just a possible, general idea. Use their feedback to create a plan to improve your communications, internally and externally, and to make sure it is clear to anyone and everyone why your organization is necessary. Make it a priority for the next four years to constantly and dramatically improve communication about what your organization does and WHY it exists.

Please dramatically improve how you communicate as to why there is poverty, or domestic violence, or homelessness, or unemployment, or a need for live theater, or whatever it is your nonprofit is concerned with addressing. Please don’t just ask for help for an issue without explicitly saying why the issue exists. And please say so more than once. This is another good opportunity for a focus group to find out just how much you need to improve regarding your messaging. This should also be a top priority.

If your organization does not address a critical humanitarian issue, then you must be even more explicit about why your mission is important. You cannot assume people know why a theater organization, a dance organization, a community choir, an art museum, a history museum, a chalk art festival, a historical society, a cultural festival, etc. is important to a community. Have hard numbers ready, in terms of economic impact, on what your organization contributes to your city or county. Have data on the impact of performing arts on health, school grades, crime, and any other quality of life issue and think of ways to get that data out there, repeatedly, via your web site, social media, press interviews, and on and on.

Make sure your volunteers know why your organization is necessary, even volunteers doing just one-time gigs or micro volunteering, and including your board of directors. Every volunteer, even those coming in for just a few hours as part of a group effort, must be given at least a short introduction to why your organization exists. All volunteers, past and present, microtasking volunteers and long-term volunteers, should be invited to public events. You must turn volunteers into advocates for your organization and nonprofits in general to their friends, family and colleagues.

Please correct volunteers and donors, even very large donors, who misspeak about your mission, or why the issue exists that you are trying to address. For instance, if your nonprofit helps the homeless, and a donor says that people are homeless because they are lazy and do not want to work, correct him and her. Make a list of myths about the issue you address, and the counters to those myths, and go over those myths with all staff, all board members, all leadership volunteers, and all long-term volunteers, at the very least.

If your budget is going to be cut because of actions by the President and Congress, you owe it to your community and to all you serve to say so. And you owe it to those same people to say how these cuts are going to affect your programs and, in turn, the community and those you serve. If cuts are going to hurt your clients, say so. This isn’t being political – this is being factual.

Stop talking about volunteer value primarily in terms of their hourly monetary value. When you do that, you justify a government saying, “Cut your paid staff and just get volunteers to do that work.” Governments HAVE done this, and it’s very likely the incoming USA federal government will do it too, and that this thinking will trickle down to state governments as well. When you talk about volunteer value primarily in terms of an hourly monetary value, you are saying that their PRIMARY value is that they work for free.

Use your web site to be absolutely transparent about who runs your organization, what it does, how much money is in its budget, where the money comes from and how it spends the money it gets. AND KEEP IT UPDATED. And be proud of it – no apologies for paying competitive salaries, for having offices that have adequate parking and lighting, for having clean offices, etc.

Make sure politicians know and appreciate your organization. Have a representative from your organization at every local public meeting by your state’s US Congressional Representatives and US Senators, and send those officials press releases about your organization’s accomplishments and impact. Invite representatives from their offices to every public event you have. Here is more advice on how to get a Congressperson to listen to you, which notes that posts to social media are largely ineffective because they are so easy to ignore, that paper letters are more effective than email, and that phone calls RULE. You need to do similar outreach with your state legislative representatives and senators – in fact, they should be much easier to meet with, in-person. Go in front of your local city council at least once a year to speak during the public comment: announce a new program, remind the council of something you are doing, tell them what a budget cut is going to do in terms of how it will affect your clients, etc. You have about two minutes: use it.

Make sure the nearest weekly and daily newspapers, and the nearest CBS, NBC, ABC and Fox affiliate TV stations know why your organization exists, what it accomplishes, and the underlying issues it addresses. And when they get a story wrong about the causes of homelessness, addiction, unemployment, domestic violence, poverty, etc., CALL THEM and SAY SO. Volunteers can help you monitor the media and look for opportunities for correction.

During the 2016 election, a worldwide audience, not just the USA, heard repeated disparaging remarks by the two main Presidential candidates about each other’s philanthropic bodies. Regardless of the truth or not of their attacks, many people have been left with the impression that all philanthropy – all nonprofits, all charities, all NGOs – is corrupt and conducted primarily with the goal of achieving more power and a good public image, rather than a genuine desire to improve people’s lives, improve communities or help the environment. Every nonprofit has to keep that in mind as it looks at the financial information on its web site and annual report, as well as in addressing the aforementioned communication issues.

Henry Berman said, in an article for an article for The Chronicle of Philanthropy, “We must tell our stories and the stories of those who benefit from our philanthropy, lest we allow the unchecked rhetoric of the campaign trail to define who we are, what we accomplish, and how we operate.” I couldn’t agree more.

You will not have your nonprofit status revoked for doing any of the above. Do not let anyone threaten such a thing. The aforementioned is all mission-based work. You aren’t endorsing a politician or a political party, and you are not directing people on how to vote, things that are strictly forbidden for 501 (c) (3) nonprofits.

Also see

“Every nonprofit organization and nonprofit cause or mission that relies on federal regulation, executive orders, or other non-legislative approaches to implementation is at risk of profound change or elimination when Donald Trump takes office in January.” An excellent warning from the Nonprofit Quarterly.

It’s Day One of the Trump Era: Let’s Defend Philanthropy

How Will Trump Presidency Affect Humanitarian Aid & Development?

My consulting services (I can help you with your communications strategies!)

January 6, 2017 update: Forbes has this excellent article on how corporations should have a crisis communications response in case Trump attacks them. It is a step-by-step guide on what that planning should look like. Have a look and think about how your nonprofit or government agency should create a similar guide for your mission-based initiative. If your mission has a focus on LBGTQ people, on helping immigrants, or helping women access abortion services, or is affiliated in any way with the Clinton Foundation, or has any Islamic affiliation, or works to help refugees, or has any other focus “relevant to the president elect’s hobbyhorses,” your organization REALLY needs to read this Forbes article.

February 27, 2017 update: With aid under attack, we need stories of development progress more than ever – from the Overseas Development Institute (ODI), the UK’s leading independent think tank on international development and humanitarian issues.

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Survival Strategies for Nonprofits

Don’t shoot the questioner

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logoGovernment agencies and nonprofits HATE my questions on social media. I ask them publicly because, often, I don’t get a response via email – or because I want my exchange with the organization to be public. Questions like:

  • Where is the list on your web site of your board of directors?
  • Where is the bio on your web site of your executive director/program director, etc.?
  • Where is your latest annual report of finances (income and expenditures) on your web site?
  • I saw your quote in the newspaper, and wondered: where is the evaluation that says your program lead to a 30% drop in juvenile crime? Is there a link on your web site to this study?
  • You have a form on your web site for people who want to volunteer to fill out/an email address for people that want to volunteer, but you never say what volunteers actually do. What do volunteers at your organization do?

Responses, if they come at all, rarely thank me for pointing out missing information on the web site, or apologize for not having such. Rather, most responses are one of these:

  • We’re not required by law to provide that. 
  • Our web site is being redesigned. It will be a part of the new web site. (no date is provided on when the web site will be re-launched)
  • That information is confidential. 
  • That information is on our web site (with no link to where it is).
  • Why are you asking?

I admit that I sometimes ask a question because I’m annoyed that the organization isn’t being transparent, or because a newspaper reporter wrote a glowing story I read about the organization or program didn’t ask these questions – just took every quote from the representative as fact. But I also ask the questions because I’ve sometimes considered donating to an organization, or volunteering with such – and I’m then stunned at the lack of transparency.

None of these questions should bother any organization or agency. None. They are all legitimate questions. Often, they are questions you yourself invite, by talking at civic groups or in the press about the quality of your leadership, the impact your organization is having, the services your organization provides and your value to the community.

If you say you don’t have time to provide this basic information on your web site, one has to ask: what is it that you are spending your time on?

Also see:

Use Tech to Show Your Accountability and To Teach Others About the Nonprofit Sector!
Mission-Based groups are under growing scrutiny. What you put on your web site can help counter the onslaught of “news” stories regarding mission-based organizations and how they spent charitable contributions.

Campaign to End the Overhead Myth

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Guidestar CEO, Jacob Harold, published a letter condemning the use of administrative expenses as a measure of nonprofit performance. You can read the entire message at www.overheadmyth.com.

The letter was co-signed by Art Taylor, president and CEO of BBB Wise Giving Alliance, and Ken Berger, president and CEO of Charity Navigator—making it the first time the three leading nonprofit information providers joined together to share the same message: the percentage of a charity’s expenses that go to administrative costs, the “overhead” ratio, is not appropriate to consider when determining if the nonprofit is effective or efficient.

You can get involved!

For nonprofits: visit www.overheadmyth.com to print the letter, and include it in your postal mailing to supporters. Include a summary and link on your web site, your blog, on your Facebook page, on Twitter, and in any email newsletters.

Publicly commit to ending the focus on overhead by signing the pledge at www.overheadmyth.com.

Spread the word about the Overhead Myth campaign to your own networks online. Guidestar has created a communications and social media tool kit with turn-key content that you’re welcome to use: www.overheadmyth.com/press. But don’t just send out canned messages – say why you are particularly interested in this campaign.

Get your supporters, including volunteers, involved. Encourage them to share info about the campaign via their social media networks, and to blog about it, as well.

Nonprofits: Share your data and information with Guidestar. “We need nonprofit leaders to provide more public information about their missions, programs, and results so we can move past the overhead ratio once and for all. Our GuideStar Exchange program allows nonprofits to share data with stakeholders for free!”

And here’s the freaky part: I whined about the misplaced focus on overhead costs at nonprofits just a few hours ago on TechSoup.

This is an issue that’s very near and dear to me.

Also see: Survival Strategies for Nonprofits , a guide for nonprofits facing critical budget shortfalls.

Why I’m not outraged at the IRS

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Each year, the IRS reviews as many as 60,000 applications from groups that want to be classified as tax-exempt.

501(c)(4) tax-exempt status is a different nonprofit category than organizations like homeless shelters, arts groups, animal groups, etc. The (c)(4) status allows advocacy groups to avoid federal taxes, just like 501(c)(3) orgs, but the status doesn’t render donations to the groups tax deductible. The primary focus of their efforts must be promoting social welfare – and that can include lobbying and advocating for issues and legislation, but not outright political-campaign activity. Also, these groups do not have to disclose the identities of their donors unless they are under investigation.

The U.S. Supreme Court’s January 2010 “Citizens United” ruling lead to a torrent of new 501(c)4 groups: the number of applications sent to the IRS by those seeking 501(c)4 status rose to 3,400 in 2012 from 1,500 in 2010. MOST of these applications were from conservative groups. And many of these organizations flout the law in terms of not being involved in political-campaign activity – if you saw the whole process where Stephen Colbert oh-so-easily formed his own 501(c)(4) organization, you know what I mean.

So what was the “extra scrutiny” by the IRS? Good luck trying to find out specifics beyond the phrase “extra scrutiny” again and again. It took me an hour on Internet searches to find out enough to make this list of what the “extra scrutiny” was:

  • more details on what “social welfare” activities the organizations were undertaking
  • speakers they had hosted in meetings
  • fliers to promote events
  • list of volunteers
  • roles/works of volunteers
  • lists of members
  • list of donors
  • positions on political issues the organization was advocating

Some groups have claimed they were asked who was commenting on the group’s Facebook page, but I can’t find any confirmation of this claim.

Of course, this “extra scrutiny” is a fraction of what many of these same people outraged at the IRS were demanding regarding the now defunct nonprofit group ACORN. It’s the same scrutiny these conservatives were screaming about wanting for arts organizations back in the 1990s, in their attempt to eliminate all government funding for arts organizations. And probably most importantly: no organization was prevented from engaging in the activities it wanted to, not even those with pending status. None. Zilch.

This scrutiny is not only what I have been asked for in every nonprofit and government-related job I have held in the last 15 years (yes, I have been asked by a government agency to provide a list of paid staff and volunteers – they wanted to see if our arts organization was involving “enough” volunteers”); these are details I have long encouraged nonprofits to provide on their web sites, to show transparency and credibility.

So, I’ll be by usual blunt self: any nonprofit organization, no matter what their designation, that can’t easily provide details on its programs – who, what, where, when – as well as information the number and role of volunteers and information on any activities that might be considered political advocacy, shouldn’t be a nonprofit. And if that organization is a political group, it should have to provide a public list of all financial donors. Period.

But, no, I’m not going to provide a list of volunteers. Their roles and accomplishments, yes, but not a list of volunteers.

In fact, let’s get rid of (c)(4) nonprofits status altogether. You want to form an organization that engages in political activities? Form a PAC. 

My sources:

http://www.politico.com/story/2013/05/israel-related-groups-also-pointed-to-irs-scrutiny-91298.html#ixzz2TSsJpVJ1

http://www.reuters.com/article/2013/05/14/us-usa-tax-irs-idUSBRE94B08I20130514

http://www.southcarolinaradionetwork.com/2013/05/15/at-least-2-sc-tea-party-groups-say-they-were-singled-out-by-irs/

http://www.coyotecommunications.com/outreach/scrutiny.html

http://www.salon.com/2013/05/14/when_the_irs_targeted_liberals/singleton/

Nonprofits *are* job creators!

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Recently, I heard a man on the TV ranting about why people without private sector experience are bad to serve in government offices. “They’ve never balanced a budget, created a job or had to struggle to make payroll!” he said.

And my head exploded. KAPOW.

When you are working in government, or a nonprofit, balancing budgets and struggling to make payroll is often MOST of what you do!

In the nonprofit and public sectors, the pressure to balance a budget – one that has often been cut drastically with no input from you, the person expected to balance that budget – is far greater than the for-profit/business world. And the struggle to make payroll is something I’ve seen far too often in nonprofit organizations, often because a corporation has slashed its own budgets and cut funding to the organization or initiative that had been promised for months, or a government agency suddenly had its budget cut and, therefore, had to cut the budget of nonprofits it was supporting.

And nonprofit organizations are job creators. Funding nonprofits, which are focused on improving or preserving communities for EVERYONE, are not only job creators, but also, the people that make communities places where people actually want to live and work – which helps those that start businesses. Nonprofits:

  • help improve education (which creates better workers),
  • help preserve and improve environmental health (which helps organic farmers and fishermen have better products)
  • help improve children’s health (which allows parents to have the time to work instead of caring for sick children – time, perhaps, even to start businesses)
  • help promote bicycle use (which helps create more business for bicycle shops, creates more ways for workers to get to their jobs, contributes to a healthier workforce, and creates more parking spaces for cars)
  • build and promote community gardens (which helps those that sell gardening implements and other supplies)
  • fund and manager arts organizations (which create jobs for actors, production staff and administration staff, as well as enhancing the community and making it more attractive to employers to locate businesses there)
  • build, sustain and grow universities and colleges (which train people in various areas of expertise – and these people become workers, even job creators, themselves)

and on and on.

The amount of misinformation being promoted by so many pundits and even elected officials in the USA regarding the realities of the third sector is startling, disheartening and destructive. I have worked primarily in the nonprofit and government sectors, and in those sectors, I most certainly HAVE had to balance budgets, create jobs and struggle to make payroll. In fact, I have had to be far, far more creative with resources and efficient in the use of time and resources than I have ever had to be in a for-profit setting. By contrast, most people I’ve known who have worked primarily in the corporate sector have little understanding of how to do a lot with a limited amount of resources: they can’t believe most nonprofits don’t have fully staff IT departments or the latest computer technologies, and are stunned that volunteers are, in fact, not free at all.

Nonprofits and government agencies have GOT to do a better job of talking about what they accomplish, what it takes to make those accomplishments possible, and how they make those accomplishments happen. Every nonprofit has an obligation to show their transparency and credibility, and to teach the media and general public about the resources and expertise needed to address critical human and environmental needs. The Internet has made it oh-so-easy to do that!

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