Tag Archives: corporate social responsibility

For a couple of decades now, volunteers have been getting together for intense, one-day events, or events of just a few days, to build web pages, to write code (hackathons, apps4good, etc.), to edit Wikipedia pages, to transcribe historical documents and more. These have usually been, in the past, gatherings of onsite volunteers, where everyone is in one location, together, but even before the global pandemic, these activities were involving or mobilizing remote volunteers – online volunteers helping from wherever they were in the world.

This resource has been revised to take into consideration more virtual volunteering / remote volunteering, rather than everyone being in the same room. The revision, with greater emphasis on remote volunteers, was prompted by probably half a dozen inquiries to me in the last four months saying something along these lines:

We have all these corporations / businesses calling us because nonprofits have suspended their onsite volunteering. These companies want to engage in group online volunteering, but don’t know what that would really look like.

In addition to updating One-ish Day Activities for IT Volunteers or Volunteering Using IT (Hacks4Good, for instance), these folks should also view these ideas for high-impact virtual volunteering projects.

But with all that said, businesses/corporations also need to keep in mind that nonprofits are under terrific financial strain right now. They need to consider this recent blog by Jerome Tennille, which says in part:

Many companies are seeking to pivot successfully from in-person employee engagement to forms that allow for social distancing whether virtually or remote. In their quest to achieve this some companies have sought to place that burden on their non-profit partners in the communities they serve. Unfortunately, by placing this responsibility on the non-profit organizations…

Remember: Volunteers are not free for the nonprofit or community group expected to involve them. If you ask an agency to create volunteering opportunities specifically for your employees, you are asking them to spend money and resources they may not be able to afford – so be ready to make an appropriate financial – CASH – donation to a nonprofit or school if you want a customized volunteering gig for your employees at that nonprofit or school. Here’s more advice on how to create successful and appropriate volunteering activities for employees.

cover of Virtual Volunteering book with hands raising up various Internet connected devices

For much more detailed advice on creating assignments for online volunteers, for working with online volunteers, for using the Internet to support and involve ALL volunteers, including volunteers that provide service onsite, and for ensuring success in virtual volunteering, check out The Last Virtual Volunteering Guidebook. Tools come and go – but certain community engagement principles never change. You will not find a more detailed guide anywhere for working with online volunteers and using the Internet to support and involve all volunteers – even after home quarantines are over and volunteers start coming back onsite to your workspace. It’s available both as a traditional paperback and as an online book. It’s co-written by myself and Susan Ellis.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

Disrupting Corporate Social Responsibility (CSR)

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Corporate social responsibility (CSR) means financial donations by for-profit businesses, as well as in-kind donations, employee volunteering or taking on community roles as a representative of a company, such as serving on an advisory board at a nonprofit or government group. CSR also includes commitments and demonstrated action regarding responsible or sustainable environmental practices, pay equality, safe working environments, etc., beyond what is required by law.

Nonprofits, non-governmental organizations (NGOs), charities, schools and other mission-based organizations have wanted to say some things quite frankly to corporations and foundations, but they have been afraid to, for fear of losing their funding.

These organizations are tired of being mocked by the corporate world for not being innovative while also being denied overhead funding necessary to be able to experiment and explore innovation. They are tired of hackathons developing apps that their clients will never use because stakeholders were never consulted. They are tired of being expected to attend roundtable discussions and conferences to talk about serious social issues but not having their time paid for regarding these consultations to give corporations and foundations “insight.” They are tired of having “executives on loan” from a high-tech company for six months who are more burdens than help.

I’ve even had public school teachers tell me how much they want to tell the big high tech company in their city “no” to its offer to “help” because the company’s ideas are more about good photo opps for the company than actually supporting learning goals – in fact, the company’s ideas take away from essential classroom learning time.

These folks feel they can’t make their complaints known about the attitudes of the for-profit world, so they tell me, in low voices over coffee. They are stressed out – they want a good relationship with the for-profit world, they want volunteers from corporations, but they want to be listened to, they want partnerships to be equal, and they want t

As an independent consultant, I have more freedom to speak than these colleagues. There are things I’ve always wanted to say to the for-profit world about how they approach financial donations, in-kind donations, employee volunteering and other corporate social responsibility (CSR). So I decided it was time to finally say them: I’ve launched a new section on my web site that targets corporations, whether large or small, regarding Corporate Social Responsibility.

My advice is meant to be provocative. It’s meant to be disruptive. Because I believe that CSR is long overdue for some serious disruption.

In my opinion, most CSR-related resources are more concerned with feel-good publicity and have an attitude that mission-based organizations are run by amateurs who chose their professions because they couldn’t make it in the “real” world. There’s a disturbing belief that businesses know better than nonprofits and should, therefore, use their financial gifts to push nonprofits, even public schools, into the directions businesses feel are best.

A lot of people, including several high-profit politicians and the US Supreme Court, believe corporations are “people.” Okay, if that’s the case, then every business, whether a tech-savvy startup, a small storefront or a large corporation, is a citizen of a community: that company’s employees and customers live and work somewhere, and how the employees do their work, how they travel to and for work, and how that work is produced or services are provided impacts neighborhoods, people, cultures and the environment, positively and negatively. No business, no corporation, not even a consultant working at home, is an island that has no impact on other places or people, near or far.

That impact comes with responsibilities, costs and consequences – financial costs, environmental costs and cultural impacts. Maybe farmland becomes industrial lands and housing, small towns become bedroom communities, the land where a popular bowling alley stands becomes so valuable that the prosperous business owners sell and retire – and the community loses a beloved gathering place.

Many of the financial costs that communities, neighborhoods and individuals have to shoulder that result from corporate/business prosperity are not covered by taxes – especially in this day and age of massive tax breaks for corporations and other for-profit companies. Many people are struggling to address those additional costs without any additional funding, while corporations and other businesses experience record profits and larger-than-ever tax breaks.

It’s from that reality that my web pages of advice regarding corporate social responsibility (CSR) have been developed. Expect to be challenged, because my advice is quite different from most, and maybe all, of the other advice you may have been reading or hearing.

Also see:

My favorite virtual volunteering event originates in… Poland

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The Discover E-Volunteering competition by E-Wolontariat (E-Volunteering Poland) is the best showcase of new virtual volunteering initiatives on the planet. I’m a HUGE fan of this event – and governments and corporations in Europe should be too. Here’s why:

this is the first and only competition of its kind in the world. And it started in Europe – not the USA. Who wouldn’t jump at the chance to scoop the USA re: something tech-related?
by making this a competition, the event ends up drawing out and then showcasing some of the most innovative initiatives in Europe that are blending technology with helping people, the environment, and other causes.
the competition grows every year, in terms of participants, applications and attention from both traditional and non-traditional media.
just about any person – people who are unemployed, people working at corporations, young people, retired people – can become online volunteers with many of the initiatives showcased in this competition. So virtually anyone can be a part of this event in some way.
the competition doesn’t just benefit the “winners”; E-Wolontariat shares much of what it learns from ALL applicants. via its web site and via its trainings, so that ANY NGO can benefit. That means, with more widespread promotion of the event, the event could build capacities at NGOs not just in Europe but worldwide, allowing those NGOs to involve even more volunteers.
governments and others are talking about encouraging young people to volunteer, how its so important, to help young people build skills for the workplace, to increase their civic engagement, to cultivate empathy and caring, and more. But there’s not much action to back up that talk. This event is actually helping to expand options for those young people to volunteer.
by helping organizations expand their involvement of online volunteers, this event is very likely helping them to expand their involvement of ALL volunteers, including traditional onsite volunteers, by helping them to improve recruitment and support of all volunteers.
by helping organizations expand their involvement of volunteers, this event is helping more people, including unemployed people and people who are often socially-excluded (the unemployed, immigrants, the disabled, etc.) to become better connected to society. And we keep hearing that we need to increase opportunities for socially-excluded people to connect with society…

Why tech companies, telecommunications companies, banks, and other multi-national corporations aren’t fighting each other to fund this event, I’ll never understand.

As I said in my last blog, there are so many corporate folks chastising nonprofits and NGOs, saying mission-based initiatives need to be more innovative, saying they need to embrace the latest network technologies and revolutionary management styles and on and on. Yet these same corporations demanding nonprofit innovation aren’t funding virtual volunteering-related initiatives. The Discover E-Volunteering competition would be a GREAT one to start with!

And media, you should be covering not only this competition, and not only the individual applicants to this event, but also all sorts of great virtual volunteering activities happening in the world.

More info about virtual volunteering, a widespread practice that’s more than 35 years old:

hey, corporations: time to put your money where your mouth is re: nonprofits & innovation

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I started talking about virtual volunteering – without knowing it was called that – as early as 1994, more than 30 years ago. Soon after I started babbling about it, I directed The Virtual Volunteering Project, based at the University of Texas, back in the late 1990s. Back then, I thought that, by now, well into the 21st century, there would be corporations clamoring to sponsor virtual volunteering activities and events. I could see back in the 1990s that this wasn’t just a fun idea – it was an effective one for nonprofits, NGOs, and volunteers themselves – and that it would become a widespread practice. I just knew corporations would want to be seen as leaders in the movement and, therefore, fund it.

Yet, 30 years later, while thousands of nonprofits all over the world have embraced using the Internet to support and involve volunteers, corporations remain largely silent in their involvement and support. I am frequently contacted by nonprofits and NGOs looking to expand their involvement of online volunteers, or that want to do something particularly interesting or innovative regarding virtual volunteering, but they need funding, and they want to know if I can help. And I can’t. Because corporations clamoring to be a part of virtual volunteering just hasn’t happened.

It’s not true of all corporations: the international telecommunications company Orange seems to get it, to a degree: Fundacja Orange (the Polish branch) partially funds the ground-breaking Discover E-Volunteering competition, the best showcase of new virtual volunteering initiatives on the planet. But, sadly, the UK branch of Orange seems to have already discontinued its Do Some Good smart phone app to help people volunteer through their mobile phone, launched in 2012 – less than three years ago. Hewlett-Packard used to have a pioneering e-mentoring program, bringing together their employees, as mentors, with high school students, and the program is frequently referenced in academic literature 20 years ago about the promise of e-mentoring – but that program is long gone, and I can’t find any association between HP and virtual volunteering anymore. Rolex seemed somewhat interested in microvolunteering, a version of virtual volunteering that engages online volunteers in micro tasks, but that initial interest seems to have quickly, completely waned. Cisco was a key financial and in-kind supporter of NetAid, a part of which became the UN’s Online Volunteering service, but that support ended in 2001.¹

You’ve heard it and read it so many times: corporate folks chastising nonprofits and NGOs, saying those mission-based initiatives need to be more innovative, saying they need to embrace the latest network technologies and revolutionary management styles and on and on. Yet these same corporations demanding nonprofit innovation aren’t funding virtual volunteering-related initiatives.

Time to put your money where your mouth is, corporations: there are some terrific virtual volunteering activities out there. There are outstanding innovations happening at nonprofits and NGOs all over the world. You say you want more risk-taking, more innovations, more tech-use by mission-based organizations – okay, they stand ready to do it. All they need is the investment. Are YOU ready to put your money where your mouth is?

And also… why haven’t you bought The LAST Virtual Volunteering Guidebook?

😉

1: The last sentence of this paragraph, regarding Cisco and NetAid, was added on July 24, 2015

Nov. 11, 2015 update: Nonprofit leaders are not focusing enough attention on innovation, measuring the impact of their efforts, and creating funding structures that encourage risk-taking, according to a new report from Independent Sector. Great – who is going to FUND THOSE ACTIVITIES?!

Incorporating virtual volunteering into a corporate employee volunteer program

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A new resource on my web site:

Incorporating virtual volunteering into a corporate employee volunteer program
(a resource for businesses / for-profit companies)
Virtual volunteering – volunteers providing service via a computer, smart phone, tablet or other networked advice – presents a great opportunity for companies to expand their employee philanthropic offerings. Through virtual volunteering, some employees will choose to help organizations online that they are already helping onsite. Other employees who are unable to volunteer onsite at a nonprofit or school will choose to volunteer online because of the convenience. This resource reviews what your company needs to do, step-by-step, to launch or expand virtual volunteering as a part of your employee volunteering program.

Inspired by my recent webinar with Kaye Morgan-Curtis, of Newell Rubbermaid for VolunteerMatch: Virtual Volunteering: An Untapped Resource for Employee Engagement.

Is group volunteering all its cracked up to be?

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Do most nonprofits really need groups of volunteers from corporations or other organizations showing up for one-day volunteering activities?

I’ve been thinking about this for a few months lately, and now the British-based company nfpSynergy has scooped me with its own thoughts on whether or not corporate volunteering really all its cracked up to be. An excerpt from its blog:

There is nothing more difficult to deal with than an employer who rings up a charity offering 30/300/3000 employees who want to do a bit of volunteering as part of their team-building on Thursday afternoon in three weeks time. Charities quietly (for fear of upsetting their corporate partners) dislike employee volunteering while companies are much more enthusiast.

It’s so true!

I started thinking about blogging about this myself when I saw that a certain corporation had won a certain state’s group volunteering award for its participation in a range of one-time events. IMO, this corporation was being honored for “volunteering” in events that had been created more to accommodate the corporation and others looking for a one-time, feel-good experience (and photo ops) than to actually make a difference in the community.

As any person who has worked with nonprofits knows, one-time volunteering events – walks, runs, dances, auctions, benefit performances, beach clean-up days, house painting, etc. – are very expensive and time-consuming. They are worthwhile for most organizations only if they result in one or more of the following:

measurable results regarding community awareness of a particular issue or organization
candidates for longer-term volunteering in more substantive activities regarding service delivery
funds raised to cover all costs, including staff time to organize and supervise the event, insurance, etc.

A school once asked me if it had to accept a corporation’s request for a group of their employees to hold a pizza party for two of their classes of fourth graders just before the students went home on an upcoming Friday. The corporation considered this as somehow a great thing for the kids, and as a volunteering experience for their employees. The teachers balked at losing even an hour of teaching time, and saw nothing beneficial about such an event for the kids whatsoever. They were reluctant to tell the corporation no, however, for fear of losing the chance of a grant down the road. The school representatives were at first stunned, and then relieved, when I told them they had every right to refuse any such offer, that they could say, “Thanks so much. Because every hour of teaching time is vitally important, we can’t do anything that takes away such time. But here’s information about our lunch-time mentoring program; we would love any of your employees attend our next orientation about this program. Or we could do a presentation at your corporation about the program and how your employees could get involved. We have some other volunteering activities we would welcome your help with as well.”

(In case you are wondering, the corporation declined. Lunch time one-on-one mentoring wasn’t the kind of experience their employees were looking for, and they didn’t have time for employees to sit through a presentation by the school. Sigh.)

The nfpSynergy blog continues, with an experience very similar to my own:

For nearly five years now nfpSynergy has had a company policy of giving each employee 5 days of paid volunteering time. Doesn’t that make us wonderful? Well no not really because it didn’t work: very few staff used their volunteering days. And this is despite the fact that almost everybody who works for us is very committed to the charities and non-profits.

So why didn’t people use their volunteering days? The answer is simple. Five days is ‘diddly squat’ in the world of volunteering. It was like telling people they could go and buy a free lunch on the company but only giving them 10p with which to do.

My experience exactly: once upon a time, I ran the philanthropy activities for what was then a Fortune 500 company with hundreds of employees at headquarters and at another location in the USA, and thousands abroad. We also gave USA employees five days of paid time off to volunteer. In the two years I oversaw the program, less than a dozen individual employees took the days. Only two groups of employees did, in events organized by me: people from our facilities department painted a room at a nearby family homeless shelter, and three employees from our IT department networked the new computers of a nearby nonprofit over two days. It took me twice as many hours to organize these two group volunteering events as it took the volunteers to actually do them!

Right now, I’m trying to find group volunteering activities for Girl Scouts in my area. And the reality is that, not only are most organizations not prepared, in terms of insurance, supervision and program, to host groups of girls under 16 (most under 13, in fact) as volunteers, most organizations do not want a group of young girls as volunteers; the staff have critical activities that must be taken care of, that cannot be delayed in order to give a group of young girls a feel-good experience.

Attention corporations and governments: if you want to see more group volunteering activities by corporate employees, youth groups, professional associations, etc., prepare to pay for it. Money is needed to fund the staff, material, training and other resources to not only make the activity happen, but to make the activity a meaningful part of the organization’s mission or outreach efforts.

Also see:

Creating One-Time, Short-Term Group Volunteering Activities

One(-ish) Day “Tech” Activities for Volunteers

Finding Community Service and Volunteering for Groups

Pro Bono / In-Kind / Donated Services for Mission-Based Organizations: When, Why & How?

My favorite Super Bowl moment: NFL Man of the Year

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My favorite Super Bowl XLV moment came before the game: it was the presentation of the Walter Payton NFL Man of the Year award.

Minnesota Vikings (American) football player Madieu Williams was the 2010 recipient of the award. Williams has built a primary school in Sierra Leone and is now building a secondary school there. His foundation sponsored a mission to Sierra Leone that brought American teachers, surgeons and dentists to help educate the teachers at his school, give free dental cleanings to all of the students and provide free surgeries. He recently gave a large donation to create The Madieu Williams Center for Global Health, affiliated with the University of Maryland College Park School of Public Health. The center focuses on the public health issues in Prince George’s County and Sierra Leone, his birthplace. Williams is also involved in the North Community YMCA, the United Way and Harvest Prep/Seed Academy.

The other nominees were Oakland Raiders’ Nnamdi Asomugha and the Chicago Bears’ Israel Idonije.

Asomugha serves as Chairman for the Orphans and Widows In Need (OWIN) Foundation, providing food, shelter, medicine, vocational training, literacy efforts, and scholarships to widows and orphans victimized by poverty or abuse in Nigeria. In 2006, Asomugha launched the annual Asomugha College Tour for Scholars program, taking selected students from San Francisco Bay Area high schools on college tours across the country. Asomugha participated in the 2009 Meeting of Clinton Global Initiative University (CGI U) to discuss the importance of global service and student activism. Additionally, Asomugha distributes backpacks to the incoming freshmen each year at Narbonne High School in Los Angeles and outfits the football and basketball team with shoes, a mandate he wrote into an endorsement contract he signed with Nike.

Idonije established the Israel Idonije Foundation to help families in economically challenged communities around the world. It provides medical health care services, clean water and youth sports empowerment programs to underpriviledged residents in Africa. Its Street Love program provides assistance for the homeless and those in need of support. Its First-Down Attendance Program works to encourage and sustain sutdents’ regular school attendance, high achievement and good citizenship in Chicago and Winnipeg. More than 600 students participate annually. It’s a shame, however, that the Foundation’s web site isn’t accessible under Section 508 of the Rehabilitation Act.

The three finalists were chosen by a panel. All of the 32 nominees receive a $1,000 donation to the charities of their choice. The three finalists will receive an additional $5,000 donation to be made in their names. The final winner of the award receives a $20,000 donation to the charity of his choice.

What a shame I didn’t see this news covered on any TV news report. If we have to be subjected to stories about NFL players’ reprehensible behavior (Michael Vick, Ben Roethlisberger, Brett Favre, etc.) can’t we also have some positive news about off-the-field activities as well?

On a related note, Forbes did an interesting article about celebrity charities, focusing on the amount of money they have given out versus how much they spend in overhead.

Also see an article I did back in 1999 about Fan-Based Online Groups Use the Internet to Make a Difference (would love to have the time and resources to update this!).