Tag Archives: corporate

Corporate employees are often not successful at virtual volunteering. Why?

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In the 1990s, when I began promoting virtual volunteering – people engaging in volunteer roles and tasks via their computer from home, work, or wherever else they might be – many corporations balked at the idea of allowing employees to from their desktops. The reason given was usually that it would take away from employee’s productivity and profitability on behalf the company. The Disney Corporation happily put an item in their employee newsletter about virtual volunteering back in the late 1990s, but talked about it being a great thing employees could do from home, after work.

Now, almost 30 years later, I’m seeing a new trend: people promoting virtual volunteering as a great way for corporate employees to engage in philanthropy – in this case, the giving of their time and expertise – from their workspace, whether that workspace is at home or onsite at the company, but claiming that one of the benefits is that it is “time agnostic”, as one company put it: you do it when you have some extra time between work responsibilities, and it doesn’t come with all the challenges of traditional volunteering, like taking up SO much time.

I’ve seen this kind of thinking from the corporate world about all volunteering, not just virtual volunteering, and the results are poor, even disastrous, for the nonprofit, charity, school, NGO or community group trying to engage that employee as a volunteer:

  • The employee never does find that “extra” time in the work day, or after the work day, to complete the assignment. This is because, for volunteering to happen, you have to make the time for it – even if that time is at 8 p.m. in the evening, for an hour, that time has to be reserved and honored.
  • The employer is thrilled to celebrate that employees are undertaking virtual volunteering, but balk at the idea of the employee setting aside time during the work day to do it. Mentoring that young person or designing that brochure suddenly is not something the employer wants employees focused on – there is WORK to be done!
  • Both the employer and the employee don’t treat the host agency as a client, with real deadlines and real needs. Yes, very often virtual volunteering can be done on your own schedule, but only up to a point: there is a deadline associated with the role or task, or their are meetings or real-time, online activities associated with the task. If the volunteer doesn’t fulfill that role or task, the client – the nonprofit, the charity, the school, etc. – suffers. For one example, think about that student expecting to be mentored: what are the consequences for that student when the mentor cancels repeatedly? What does this do to one of the program goals, which was to build a trusting relationship between a mentor and that student?

Virtual volunteering is REAL volunteering, and so much of the “rules” of traditional volunteering still apply. Commitments are REAL. Deadlines are REAL. There’s nothing “virtual” about it. Corporations need to have strategies to address all of the aforementioned bullet points if they want virtual volunteering to actually make a difference for anyone.

cover of Virtual Volunteering book with hands raising up various Internet connected devices

If only there was a detailed guide that could better guarantee their success in their virtual volunteering endeavors… oh, wait, there is! The Last Virtual Volunteering Guidebook is for those that to dig deep into the factors for success in supporting online volunteers and keeping virtual volunteering a worthwhile endeavor for everyone involved. You will not find a more detailed guide anywhere than The Last Virtual Volunteering Guidebook. It’s based on many years of experience, from a variety of organizations. It’s like having me do an in-depth analysis of your program, or me helping you set up your own program, but without having to pay my hourly rate as a consultant! It’s available both as a traditional print publication and as a digital book.

If you have benefited from any of my blogs or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

Creating One-Time, Short-Term Group Volunteering Opportunities

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I was shocked when I looked to see what page on my web site got the most visits in 2019. I knew that the most popular pages would be from the section of my web site for volunteers themselves, a section I started because I got tired of writing the same answers over and over to Frequently Asked Questions on YahooAnswers, Quora, Reddit, etc. I knew these pages would be the most popular because I post links to them constantly on those and other online communities. But tucked away in those web site visitor stats was this page, for programs that host volunteers, or want to:

Creating One-Time, Short-Term Volunteering Opportunities for Groups.

I haven’t done anything special to promote this web page. I post a link to it a few times a year on my various social media channels, I post a link to it if someone asks for advice on how to do it, but that’s it. And, yet, there it is, a hugely popular page on my web site in 2019.

So MANY different kinds of groups want a group volunteering experience where they feel like they show up, they volunteer, they have fun together, they make a difference, they get great photos, and then they leave. But he reality is that, for most nonprofits and community programs, these group volunteers aren’t worth the trouble to involve. Most nonprofits and community programs do NOT have volunteering tasks laying around that could be done by a large group of untrained, one-time volunteers – or even an untrained individual volunteer. Most organizations also do not have the money, staff, time and other resources to create two-hour, half-day or one-day, one-time group volunteering activities, especially for teens and children.

This is really hard for group representatives to hear, especially from corporations. The reaction is what?! you don’t have something for my group of 15 people from our marketing and sales departments to do this Friday from 10 to 12:30? No. No, we don’t. And you don’t have something in your marketing or sales department for a group of 15 temps to do from 10 to 12:30 either, so don’t act surprised.

My page has a list of possible activities for groups, but I also note that all of these activities, and any other group volunteering activities that aren’t listed, take many hours by the organization to prepare the site for the group of volunteers to show up, engage in the activity, and leave after two-to-seven hours – and to leave the site in such a way that the organization or program isn’t left with even more work for staff. That includes hackathons and program consultations. That’s why I believe your group should MAKE A FINANCIAL DONATION TO THE ORGANIZATION where you want to have your group volunteering experience. Yup: you need to pay money to the organization you expect to host your volunteering group, to cover at least some of the many costs they incur by creating this experience for your group.

My formula: donate $50 per hour your group will be there per staff member the nonprofit or other hosting agency will have to provide for preparation and supervision – regardless of whether or not that staff member is a volunteer or a paid person at the host organization. So, if your company or group wants a two-hour experience, and the volunteer hosting organization will need to have two people supervising and supporting your group, that’s $200. If your group wants a four-hour experience, and it will take just one nonprofit staff member, that’s also $200 your group is going to donate to the nonprofit. And, no, “in-kind” donations don’t count: it needs to be actual money.

I’m glad my page about volunteering activities for groups has proven so popular. I just hope it’s not just nonprofits and other volunteer hosting organizations that are reading it.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Corporate volunteers can be a burden for nonprofits

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Back in 2011, I asked if group volunteering was really all its cracked up to be.

The sentiment has gone mainstream: the Boston Globe published this yesterday: Corporate volunteers can be a burden for nonprofits.

Corporate social responsibility folks, managers of employee volunteerism programs: are you listening?

Incorporating virtual volunteering into a corporate employee volunteer program

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A new resource on my web site:

Incorporating virtual volunteering into a corporate employee volunteer program 
(a resource for businesses / for-profit companies)
Virtual volunteering – volunteers providing service via a computer, smart phone, tablet or other networked advice – presents a great opportunity for companies to expand their employee philanthropic offerings. Through virtual volunteering, some employees will choose to help organizations online that they are already helping onsite. Other employees who are unable to volunteer onsite at a nonprofit or school will choose to volunteer online because of the convenience. This resource reviews what your company needs to do, step-by-step, to launch or expand virtual volunteering as a part of your employee volunteering program.

Inspired by my recent webinar with Kaye Morgan-Curtis, of Newell Rubbermaid for VolunteerMatch: Virtual Volunteering: An Untapped Resource for Employee Engagement.

Nonprofits *are* job creators!

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Recently, I heard a man on the TV ranting about why people without private sector experience are bad to serve in government offices. “They’ve never balanced a budget, created a job or had to struggle to make payroll!” he said.

And my head exploded. KAPOW.

When you are working in government, or a nonprofit, balancing budgets and struggling to make payroll is often MOST of what you do!

In the nonprofit and public sectors, the pressure to balance a budget – one that has often been cut drastically with no input from you, the person expected to balance that budget – is far greater than the for-profit/business world. And the struggle to make payroll is something I’ve seen far too often in nonprofit organizations, often because a corporation has slashed its own budgets and cut funding to the organization or initiative that had been promised for months, or a government agency suddenly had its budget cut and, therefore, had to cut the budget of nonprofits it was supporting.

And nonprofit organizations are job creators. Funding nonprofits, which are focused on improving or preserving communities for EVERYONE, are not only job creators, but also, the people that make communities places where people actually want to live and work – which helps those that start businesses. Nonprofits:

  • help improve education (which creates better workers),
  • help preserve and improve environmental health (which helps organic farmers and fishermen have better products)
  • help improve children’s health (which allows parents to have the time to work instead of caring for sick children – time, perhaps, even to start businesses)
  • help promote bicycle use (which helps create more business for bicycle shops, creates more ways for workers to get to their jobs, contributes to a healthier workforce, and creates more parking spaces for cars)
  • build and promote community gardens (which helps those that sell gardening implements and other supplies)
  • fund and manager arts organizations (which create jobs for actors, production staff and administration staff, as well as enhancing the community and making it more attractive to employers to locate businesses there)
  • build, sustain and grow universities and colleges (which train people in various areas of expertise – and these people become workers, even job creators, themselves)

and on and on.

The amount of misinformation being promoted by so many pundits and even elected officials in the USA regarding the realities of the third sector is startling, disheartening and destructive. I have worked primarily in the nonprofit and government sectors, and in those sectors, I most certainly HAVE had to balance budgets, create jobs and struggle to make payroll. In fact, I have had to be far, far more creative with resources and efficient in the use of time and resources than I have ever had to be in a for-profit setting. By contrast, most people I’ve known who have worked primarily in the corporate sector have little understanding of how to do a lot with a limited amount of resources: they can’t believe most nonprofits don’t have fully staff IT departments or the latest computer technologies, and are stunned that volunteers are, in fact, not free at all.

Nonprofits and government agencies have GOT to do a better job of talking about what they accomplish, what it takes to make those accomplishments possible, and how they make those accomplishments happen. Every nonprofit has an obligation to show their transparency and credibility, and to teach the media and general public about the resources and expertise needed to address critical human and environmental needs. The Internet has made it oh-so-easy to do that!

Also see:

How Yahoo could THRIVE

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Yes, this nonprofit management consultant is going to offer advice for a for-profit company on the ropes. I know it’s usually the opposite – corporations tell mission-based organizations – nonprofits, government agencies, schools, etc. – how they should do this or that. But there’s a LOT the for-profit world can learn from the mission-based world – and from very average computer users. And I’ve been a long-time Yahoo user – and have found myself migrating to other services, particularly over the last five years. Yahoo should listen to me!

Your mission

Let’s start with that word mission. Yahoo, what is your mission? Why do you exist, beyond to make money so you can pay staff and shareholders? I don’t know what your mission is. You need a clear mission statement that guides every business decision you make – and keeps you from engaging in activities that get you as muddled as you are now.

Yahoo home page & news search site

Let’s look at the Yahoo home page or the Yahoo news site in comparison to, say, your arch rival’s, Google’s home page or the Google news site. What I see when I look at your pages: a bloated mess. What I experience: memory-hungry sites that take forever to download unless I’m on the very best computer, sites that like some browsers but not others. Sites that seem to have no reason behind the design – my eye has no idea where to go. The experience is frustrating and confusing.

Your guiding principle in your redesign should be quick to download. Put posters up all over your offices that say lightening-fast to download. Test and retest the design on a variety of devices and operating systems. Download speeds need to be lightening fast for everyone, not just those with incredibly fast Internet connections and using the same tools as your web designers.

Your news site search also seems to be broken, and has been for many, many months: I’ve often heard breaking news on TV, or want to look up the results of a sports event that has been over for a few hours, even 24 hours. I’ve used your search site to find those results, and the results are, more often than not, not the latest. I’m tired of looking up the results of a game that’s long over and getting back stories published the day before the game ever happened. I go to Google and get the results I need. So – FIX THIS.

That said, the results page for your news site search has the kind of design the rest of your site needs: simple, easy to navigate, easy to read.

Yahoogroups

Yahoogroups is a far superiour platform for online discussion groups and online collaboration than LinkedIn groups or GoogleGroups. The web interface is much easier to read and navigate than those platforms – although it could use a refreshing upgrade (but not anything that will make it more bloated in terms of bandwidth!). I cannot count how many times someone tells me they need an online tool that will allow them to collaborate with remote staff or students, or allow members of a project to share a calendar, have a shared but publicly-private message space for a group or class, and various other features – when they say they want a basic cloud-based, file-sharing platform – and when I show them YahooGroups, they say, “This has everything I need! How did I not know about this?”

How did they not know about YahooGroups? You don’t advertise it. I’m a better advocate for this service of yours than you are!

In addition to all the advanced features, YahooGroups allows for group members who do not want to join Yahoo to receive and respond to messages via email – and, like it or not, there are still millions of folks who prefer to interact with online groups that way. That’s a major draw to YahooGroups among some folks I work with.

Push Yahoogroups! Have people talking about it at conferences and on various online fora where people are asking, “Where can I find a group that does this and this and this?” Advertise it on TV. Highlight organizations, families, and other groups that love it oh-so-much and are using it for so many different reasons.

Want to make money with it? I would happily pay a monthly fee to get rid of the advertising. I’m not alone. Offer an affordable rate – say, $100 a year – for a group to have all ads removed from the web site and from emails sent from the group. I’d pay that for my group, which I use to distribute my newsletter, Tech4Impact.

Yahoo IM

Interesting that most people I work with also have Yahoo IM, and have for years. Since my colleagues all use cross-platform IM tools (I use Adium), what platform we all have should be moot, yet so many of us are still on Yahoo. But that could change. Are you going to keep Yahoo super-simple to use and integrate with other IM platforms? Are you going to make it the fastest and most reliable, or are you going to bloat it up with features that will eat up bandwidth?

Yahoomail

I have my own domain name and, therefore, my own custom email address. Yet, I also have a Yahoomail account too: I like using it for ecommerce (for anything I buy online) and the spam filter rocks. And the text isn’t as tiny as Googlemail – and I’m so tired of tiny online text. Advertise Yahoomail!

Shine

Get rid of Shine. Or radically alter it.

I don’t want advice on shoes (unless it’s advice for motorcycle boots), I don’t read horoscopes and loathe any publication that thinks it’s what women want, and I need advice for saving money that has less to do with bargains at department stories (how to get that designer look for less!) and more to do with how to save money on utility bills, water bills, rent, gas, etc. Movie news is fun – but I would prefer information about the best places to go in Canada or Mexico for single women travelers, how to get started kayaking in my 40s, the realities of starting a dog-walking business, certifications offered through most community colleges that can help my career prospects, the easiest veggies to grow in a tiny space, etc. I want something that it fierce and funny and intelligent. Partner with the people behind the magazine Bust and do something that women would actually like to read every day.

YahooAnswers

YahooAnswers is NOT living up to its potential. It could be awesome. Instead, the same questions are getting asked again and again on YahooAnswers. Some version of I’m 13/14 and I want to volunteer in my hometown with animals. How can I do that? gets posted to the community service section EVERY DAY. YahooAnswers needs a FAQs, with answers. And you need to pay some experts to regularly monitor and answer questions in certain sections, to ensure people are getting quality answers. For instance, give PeaceCorps and Girl Scouts small grants to cover their staff time for spending a few minutes every day on YahooAnswers and answering questions regarding their respective organizations.

Flickr

QUIT MESSING WITH FLICKR. Photos already take up a lot of bandwidth – stop adding scripts and other “features” that make it even more bloated!

Get Personal

I never see your staff on TV being interviewd or offering commentary. I don’t hear about your staff doing something wacky, or philanthropic, or participating in take-your-dog-to-work day. I don’t see or hear them at the conferences I go to. I don’t see them hosting webinars to help different business sectors, including nonprofits, to get the most our of the Interwebs. You’re just this faceless company, a fortress, with web offerings that are, more and more, not what I want or need. I don’t see you sponsoring or participating in things like AIR events by Knowbility.

Who are you, Yahoo? How are you going to let me know who you are? Woo me, Yahoo. Woo me.

Do departments at your org hate each other?

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I once had lunch with a friend of a friend who worked at a very large, well-known company in Silicon Valley. She worked in the marketing department, and had been charged to create policies and activities around employee volunteering, product donations to nonprofits and schools, financial grants to nonprofits and schools, and all other philanthropic activities the company untertook, or wanted to undertake. Since I had run such a program at a Fortune 500 company in Silicon Valley back in the early 1990s, she wanted advice.

My advice was, more or less, this:

You’ve got this great resource already at your company, I’ve no doubt: it’s called the BNA Index. Your human resources department or your corporate library has it. It’s a series of notebooks that has samples of just about any policy or procedure you can think of. It’s frequently updated. I used its samples as models for the policies we developed at such-and-such company for all of our philanthropic activities. It’s awesome! 

(note: BNA stands for Bureau of National Affairs, the early name of what is now Bloomberg BNA).

She smiled in a wow-that-is-totally-not-helpful way, and said, firmly, “The marketing department is in charge of our philanthropy activities, NOT the HR department. HR would really like to be in charge of it. So I’m not going to them. That’s out of the question.”

I gently pointed out that she didn’t have to tell the HR department why she wanted to see the BNA Index – just that she wanted to look up a policy. And that I didn’t see how telling HR staff what she was looking up would somehow give them the power to take the activity away from her. That just made her – well, kind of hysterical. The rest of the lunch was super awkward and we haven’t spoken since.

I wish I could say departments not getting along is unusual, but it’s not: I find this story again and again from people that work for corporations, as well as people that work with government agencies or nonprofits. I’ve encountered it at many organizations where I’ve worked as well. The siege mentality that so many individual departments have is unhealthy to the organization and counter productive to everything that organization is trying to accomplish.

I’ve always wondered: are executive directors of these organiations aware that departments within their own agency are refusing to work with each other? Not one to mince words, I have brought up such circumstances in meetings: “That’s a great idea. Do you think the IT department will support us though, because based on such-and-such incident, I’m not sure they will help out with this.” Awkward silence follows… but what’s funny is that the department in question is then usually shamed into helping because their past non-support has been talked about so openly and officially.

I look at fellow employees as my customers. They have needs, and part of my job is to support those needs. In any position, I look at the requests of fellow staff members as priorities, and I treat them as I would like to be treated. It’s but one of my many wacky approaches to working.

I’ve also suggested at several organizations that staff performance reviews include rankings of all departments by all other departments:

  • are the staff charged with evaluation providing your department the data it needs in a timely manner?
  • is the IT department supporting you with the tools and resources you need to meet your department’s goals in support of the organization’s mission?
  • on a scale of 1 – 10, with 10 being an absolutely perfect score, how would you rate the customer service of the human resources department?

I’ve been turned down every time…

Are you brave enough to explore how well employees, volunteers and consultants, grouped by department, get along with each other?

Corporate Volunteer Programs: What Do Nonprofits Want From Them?

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graphic by Jayne Cravens representing volunteersA blog today lists what corporations want from nonprofits, schools and other mission-based organizations for employee volunteering. It’s called Corporate Volunteer Programs: What Do They Want From Nonprofits?

Yes, yes, nonprofits, schools and others know what you want, corporations. The corporate world has written endless presentations and blogs about it. You remind us of it during your lectures at conferences on corporate – nonprofit “partnerships.”

But here’s a thought: how about considering what nonprofits, schools and other mission-based initiatives want from corporate volunteer programs?

(1)   Respect the expertise at the organization where you want to volunteer

Teachers are not teaching because they couldn’t make it in the corporate world, and just because you are a marketing director at a Fortune 500 company does NOT you can do their job for a day. The same for all the other people working at nonprofits and other mission-based organizations: many have experience, training and certifications you do not have. Respect their professional training and experience. Don’t imply that you could step into their roles for an hour or two – just as you know they couldn’t step into your role at your company.

(2)   Volunteering is not free.

It takes a tremendous amount of resources to design volunteering experiences that will give you the things you want, as detailed in this blog, like encouraging greater teamwork amongst employees, or enhancing skills development for your staff “resulting in deeper job satisfaction and retention.”

Are you ready to pay for the time of staff at these nonprofits, schools and other organizations to develop these volunteering opportunities for you, not to mention the time they need to supervise and support your employees? Are you ready to say to nonprofits or schools, “Tell me how much staff time will be required to create these opportunities, including staff time for meeting with us and supporting us as we do these activities, and we will pay for that time”?

(3)   Nonprofits & Schools Needs > Corproate Volunteering Needs

A mission-based organization is driven by its mission, and that may mean saying no to your offer of volunteering, no matter how “skills-based” you want the volunteering to be. Your fantastic idea for a one-day volunteering event for your employees which will make your staff feel all the things you want might not fit into the schedule or priorities of the organization. Your marketing team’s stellar idea on a new online community may not fit the organization’s critical organizational needs – or may be beyond the time or capabilities of staff to manage when your corporate volunteers move on to something else. Respect that.

A good starting point for developing your corporate volunteering partnership is to sit down with the nonprofit, the school or other organization you want to help and ask, “What do you need? What are your biggest challenges? What does success look like at this organization?”

And then listen. Not just for one afternoon – listen for days and weeks. Go to the events and activities the organizations already undertakes, and sit in on their staff meetings, and just listen. When offering your volunteers, frame the offer on what the organization needs, not on what it is your corporation wants to do. And work together to develop what success will look like for the organization as a result of your volunteering, and how the organization can communicate best to you when things aren’t working.

Here’s a radical idea: why not treat the nonprofit or school or other organization as your client?

Also see:

Corporations: here’s what nonprofits really need

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It turns out I’m not the only one who mocks the business community when they decide to “save” the nonprofit community: Kelly Kleiman does too! She goes after some of Silicon Valley’s business elite (the latest is the the “Palindrome Advisors group”) who are planning “to disrupt the nonprofit space”  with their business genius. And she could not be funnier – or more accurate – in her blog! As she states so well, the breathless accounts of these business efforts “ignore the fact that what nonprofits need isn’t more advice, it’s more money. When business people are ready to provide that—when they’re ready to serve on boards, not as agents of disruption but as securers of resources, and when they’re ready to advocate for a tax system that will underwrite the necessary work done by the voluntary sector—well, that will be news.”

Over the last 20 years, I have seen so many of these business movements come and go. I’ve sat in audiences of nonprofit conferences while the featured speakers – business leaders, often paid to give us their wisdom while the nonprofit trainers are expected to volunteer their training time – tell nonprofits, with great contempt, all that they are doing wrong and how they need to act more like businesses. Nevermind that, a year or two later, their businesses have gone under with the bursting of the latest tech bubbles, while all the nonprofits they scorned are still around.

Yes, we need businesses to partner with nonprofits. But how about this:

  • Businesses sit down with nonprofits and LISTEN to what they need.
  • Volunteer not just on an advisory board but on the front lines, for several weeks: go through the volunteer orientation and get some time with the clients served by the nonprofit.
  • Sit in on some staff and volunteer meetings, and listen, don’t talk, a few times.

Learn about nonprofits first. Then talk.

I still dream of nonprofits waking up and marching into the corporate world and saying, “You need to do things differently. Let us help. Let us disrupt your for-profit space. Let us show you what it’s like to be driven by a mission rather than your profit. Let us show you how to do so much with so little resources. Let us show you what it’s like to use old computers to try to access your fancy tech tools, because you refuse to fund our ‘administrative costs.’ Let us show you how to balance the whims of donors with the very real needs of our clients. You could learn so much from us!”

Also see:

(note: most of these URLs no longer work, as my former blog host is now defunct and archive.org got rid of their archives for some reason)