Tag Archives: community

How TechSoup Helped Keep My Skills Sharp

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Among the various topics I train on is volunteer engagement – how to create opportunities for a variety of different kinds of volunteers (short-term, long-term, teens, university students, highly-skilled professionals donating their work pro bono, onsite, online, etc.), how to recruit different kinds of volunteers, how to measure success in a volunteer program, virtual volunteering, how to build the capacity of staff to involve volunteers, etc.

How do I keep my volunteer management skills and knowledge up-to-date so I know what the heck to say in a training or a blog? In addition to reading, reading, reading – not just materials specific to volunteer engagement, but also materials regarding telecommuting / work shifting, team-building, project management, human resources management, conflict resolution – I also volunteer frequently volunteer myself, and I try to have regular experiences as a manager of volunteers.

For five months – ending this week – I’ve been the interim online forum community manager for TechSoup. I approach online community management as volunteer management, and the TechSoup Community Forum is a perfect example of that: online community members are volunteers. They contribute time and expertise, and they aren’t paid for it. It’s the community manager’s role to:

  • encourage their participation,
  • create opportunities for their participation,
  • acknowledge their contributions and their feedback in a meaningful way, and
  • promote their accomplishments and feedback within the organization, making sure their contributions are valued within the organization, across departments and staff hierarchies.

It’s easier said than done, particularly when in an interim, part-time role: I don’t want to create any systems that the permanent person will inherit and hate. I don’t want to start a bunch of processes that the permanent person will decide aren’t what he or she really wants, and when done away with, leave people feeling like their time has been wasted. In an interim, part-time role, sometimes the best thing you can do is identify what the permanent, full-time person will need to focus on – although that can feel like, “Hi, here’s all the problems I found, good luck!”

These kinds of experiences provide the kind of reality check I need in order to stay sharp regarding volunteer management training. How can I blog, or get up in front of a room full of people in charge of volunteer engagement at nonprofits, NGOs, government agencies, schools and other mission-based organizations, and make lots of recommendations about volunteer engagement that I haven’t tested myself – and tested relatively recently?

This experience has challenged me on a lot of levels, as all these experiences do. It’s sent me running to re-read materials about working with highly-skilled, high-responsibility volunteers and how to deal with conflict online. But the experience has also confirmed a lot of what I’ve been writing about and training on, particularly about the importance of

  • written task descriptions for ALL volunteers, and ensuring expectations are understood
  • having an end date for EVERY volunteer role / assignment, and giving volunteers that are approaching that end date the opportunity to renew their role for a set amount of time (creating a new end date) or to withdraw from the role altogether
  • having various staff people work with/listen to volunteers, not just the volunteer manager
  • involving volunteers in the organization’s decision-making in some meaningful way (even if final decisions are not in their hands)
  • continuously cultivating new volunteers for leadership roles
  • encouraging long-term volunteers to change roles, even temporarily
  • encouraging long-term, high-responsibility volunteers to take breaks from their roles every few years
  • lots and lots of communication – including telling volunteers in high-responsibility roles what YOU are doing every week!

I could go on and on as well about what I’ve learned in this experience about remote staffing, remote management, workshifting/telecommuting, virtual teams, time management, staff time budgeting and project management! You can never know-it-all on those subjects…

As I review my experience over the last five months, a lot is on my mind:

  • what I would have done differently had I known I would be in the role for five months instead of three months, or had I been full-time instead of part-time, had I known a bit more about the overall mood and outlook of the volunteers when I started.
  • what I did that worked, and what didn’t.

It’s important to review that for yourself, even if you are in a permanent volunteer management position – do you do that for yourself after ever major project, or at least twice a year? You should! You can’t improve without that kind of assessment.

I’ve been involved with TechSoup since the early 1990s, when it was called CompuMentor and was focused on matching IT volunteers with nonprofits – I started off as a client, and most of my experience has been as a volunteer. It’s been fascinating to see the organization from this different point-of-view, as a paid consultant. In fact, this experience has renewed my desire to continuing volunteering to moderate one of the TechSoup Community Forum branches! Thanks, TechSoup, not just for the paycheck, but for the incredible learning experience!

On a related note, here’s a profile of Exhale’s new strategy of turning over more decision-making and responsibilities to its leadership volunteers. Volunteers are capable of leadership roles, and this is a good example of that. It’s not always appropriate in every situation, it’s not always best for every organization, and I’m not at all commenting on my experience with TechSoup by posting this – rather, I’m trying to counter some comments I’ve seen online lately along the lines of, “But that role is too important for just a volunteer!.” I share this as a great example of an organization making a conscious choice to put volunteers in charge because the organization has realized it’s what’s best for the organization. If anything, this link is a comment for GIRL SCOUTS OF THE USA. And that’s another blog some other time…

Also see: Knowledge transfer – it’s more than a buzz phrase

Tags: project, program, programme, volunteer, volunteers, volunteering, engagement, involvement, management, community, stakeholders, charities, charity, NGOs, non-governmental, organizations, nonprofit, civil, society

Debate: volunteer manager qualifications

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What should the qualifications be for a person that is responsible for volunteers at an organization?

That’s a hot topic right now, and there is a LOT of disagreement about it. Heck, we can’t even agree what to call such a person! (volunteer manager? volunteer resources manager? volunteer coordinator? director of community engagement?)

My view:

If an organization views this person as merely the purveyor of free labor, and sees this person as the primary manager of volunteers in a single activity – volunteers staffing the gift shop or the help desk, working in the food pantry (more with the food than the clients), serving food in a shelter, cleaning up beaches on one-day events –  then the qualifications are going to be quite low. The person in charge of volunteers will report to the head of human resources, won’t be a senior manager, and will be judged on whether or not all shifts are filled and all tasks are completed. Those are skills that can be taught to someone on the job – no need for volunteer management credentials – though some volunteer management workshops would be helpful.

This is how most corporate folks and very traditional organizations view managers or coordinators of volunteers. This is how most volunteer management workshops and most volunteer management conferences view those responsible for volunteers at an organization.

By contrast, if an organization views this person as responsible for:

  • community engagement, demonstrating that the community invests in the organization and believes in its mission
  • building the capacities of other employees to involve volunteers in their work and supporting employee involvement of volunteers in a variety of roles, including in leadership roles
  • being up-to-date on legal issues, political rhetoric and trends that can affect volunteer involvement
  • creating ways for volunteer involvement to relate directly to the organizations mission

then the qualifications required for the person in charge of volunteers are MUCH higher. The manager of volunteers or director of community engagement is not merely the purveyor of free labor; this manager has a direct role on program delivery and, therefore, should report to the director of programs – if not directly to the Executive Director! And credentials are essential – though not necessarily a certificate in volunteer management.

Here’s all the places this is a hot topic right now – check out what’s being said and join the conversation!:

Also see:

Feuds in the nonprofit/NGO/charity world

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I work with nonprofit organizations, international agencies and even government offices that don’t get along with each other. And it leaves me in an awkward position when I’m talking with such an organization about some activity or resources that would be oh-so-appealing to another organization. I know that, when I make the suggestion for collaboration, or even just an email update or event invitation from one organization to the other, a heavy silence will fill the air – or some quickly-made-up excuses will flow and the suggestion will be ignored.

Entire organizations hurt each other’s feelings all the time, just as people do – because organizations are made up of people. But often, what one organization views as a criticism or an act of conscious disrespect by another organization is actually incompetence or thoughtlessness – it’s not at all a deliberate act. It can be an email that doesn’t receive a response or a phone call that doesn’t get returned (They are ignoring me! They hate me!) or a duplication of activities (They *know* we already do an event like that! They did this to try to steal our thunder!) or an event that doesn’t get announced until late (They didn’t tell us about this earlier so we wouldn’t be able to participate!).

I know one organization that believes it’s in a feud with another organization – but that other organization has no idea there’s any hurt feelings! So while the Hurt Organization takes every action by Other Organization as an attack, a slight, an insult, etc., Other Organization is completely oblivious that Hurt Organization feels that way.

Sometimes, a feud is acknowledged by both organizations – but there’s no effort to get over it. And there always be an effort to get over it, because there’s no room in the nonprofit / NGO / charity world for feuds. Disagreements? Yes, those need to happen, and it may be you never see eye-to-eye about what the approach should be to homelessness, or women’s health care, or stray animals – but the disagreement can be acknowledged by both parties without a silent and/or nasty feud between them. Debates? Absolutely – we won’t evolve or learn if we don’t debate! But silent feuding? That hurts all of us and those we serve.

When I take on public relations/outreach activities for an organization, one of the first things I do is to look at the distribution list for press releases and announcements, invitation lists for events, etc., and I make sure every organization that has a similar mission and is working in the same area is on those lists. That can include groups that have publicly said they disagree with the organization’s mission. There might be some cringing from other department heads, even a closed-door meeting where I’m assured the overture won’t lead to anything positive, but I insist. And every time, maybe after weeks, maybe after months, there’s a thawing of relations: Someone has lunch with someone else. Someone attends another’s special event. A white paper is shared. Small steps.

Maybe the organizations will never like each other; but I don’t have to like you to work with you!

Also see:

How to handle online criticism

Community Relations, With & Without Tech

Photos & videos by & of volunteers online – privacy issues?

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Following up on the post from yesterday regarding why nonprofits, NGOs and other mission-based organizations shouldn’t use stock photos, let’s talk today about privacy issues with photos of volunteers, particularly children.

Back in 2010 on UKVPMs, a discussion group for volunteer managers in the United Kingdom, someone wrote:

I have vague memories of this issue being discussed before, but I’m looking into guidance (mainly for volunteers, but also for paid staff and service users) around people posting photo’s or video clips etc on You Tube and similar sites. If working with children and/or  other vulnerable groups, are there clear legal responsibilities we need to be aware of ? I don’t have a deal of experience in this area, so don’t know how much vetting the sites carry out themselves and how reliable this might be. Is data protection an issue

Video and photo-sharing sites do NOT vet any photos or videos submitted to their sites, just as the phone company isn’t responsible for what you are saying in a phone conversation.

It’s important to remember that, in most countries, you cannot legally control what people take photos of or film at a public event. Think of it as the picnic in the public park rule — you cannot control someone taking photos or film of you if you are having a picnic in a public park, regardless of whether or not kids are present.

That said, you should ask your staff and volunteers (same rule for all) to adhere to certain rules regarding taking photos or filming at any of your organization’s activities, public or not, and to adhere to certain rules regarding what they do with that film and video. You need to determine what those rules should be. You need to let volunteers know this includes whatever they do with their cell phones (so no one can say — “Oh, I thought you just meant cameras“).

Do all of your staff and volunteers already sign photo release forms, saying that photos may be taken of them at organization activities in which they participate and may be used in your own outreach activities (your web site, your blog, brochures, slide show presentations, posters, etc.)? Do parents of all children participating in your programs sign such a form? If not, you definitely should get busy getting such a form put together and signed by everyone now, and everyone who joins later. You can find lots of examples of photo release forms on Google.

I don’t know how much these releases would count in a court, but they do create awareness among participants that photos are sometimes taken. I haven’t lost any volunteers over the signing of such a policy — has anyone else? (I’d be interested to hear how you handled such in the comments section below — or did you lose the volunteer altogether?).

Do you already have a policy regarding how your organization identifies children in photos? (first name only, no names at all, etc.) Make sure all staff and volunteers know this policy. If you don’t have such a policy, again, look on Google — lots of organization’s share their policy. Some I found:

With the photo release and children-in-photos policies taken care of, talk with staff and volunteers and involve them in the development of further policies regarding taking photos and film during organization activities, and how they use these photos and videos. Reinforce your confidentiality policies and children-identification-in-photos policy during these conversations. Be clear about what cannot be filmed or posted under any circumstances (personnel discussions, staff meetings, counseling sessions, etc.). I find that involving people in the conversation about policy development (asking for their feedback in my online discussion group for volunteers, at onsite meetings, informally when we meet, etc.) better guarantees people will embrace it and make sure it is enforced.

If you are going to prohibit all such photo and video-taking, you need to have very clear reasons why (in writing and in conversations), and you need to talk about what the consequences will be to staff and volunteers if the prohibition is violated. You also need to consider the consequences of such a draconian ban — you will be losing out on a significant public outreach tool. Volunteers can create a LOT of interest among their friends, family and associates for your organization when they share photos and videos of their activities as a volunteer. Also, you will probably lose more volunteers over such a draconian ban than you will if you allow photos to be taken.

One of the guidelines I have is to ask staff and volunteers to always announce to their colleagues “I’m taking photos/video now!” before they start doing so, and to respect the wishes of people who say they do not want to be filmed. Ask staff and volunteers to respect the wishes of their fellow volunteers who may contact them and ask that an image that features them on their own Flickr account (or other photo-sharing site) or YouTube account to be removed (note that these accounts are owned by them, not you). Ask staff and volunteers to share links to videos and photos with the organization, as a courtesy. Talk with volunteers about what a photo dispute might look like and how such could be negotiated/mediated (you could give them two or three fictional scenarios for discussion). And, as noted above, ask for their own suggestions for policies.

For whatever you come up with in terms of guidelines, you will have to reinforce the message frequently — you can’t just deliver the message once and expect it to be heard.

Related blogs and sites:

Social media policies for mission-based organizations

Forget the stock photos; make your own photo archive

Photos of me at work

Tags: photos, communications, communicating, mission, outreach, story, news, volunteering, volunteers, community, engagement, volunteerism, smartphones, PDAs, camera, phone, cell

Don’t use stock photos; make your own photo archive

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One of the many online communities I’m on had a posting by someone from a nonprofit organization looking for stock photos of volunteers to use in a brochure they were producing.

And I cringed.

Stock photos are professionally-produced photos made available for companies and organizations to use to express a certain notion or idea. Stock photos are also of people who have no affiliation with the company or organization that uses them on their web sites, in their brochures, etc. You see stock photos in picture frames for sale.

A stock photo used by a nonprofit organization on its web site, in its brochure, or on a poster is obvious — and dishonest. To me, it screams, “These are professional models who don’t actually volunteer here/aren’t actually clients here!”

Unless the identity of your volunteers or clients needs to be protected (and that certainly does happen — for instance, with domestic violence shelters), you should have a folder on your computer system (on your local network, in the cloud, whatever) filled with digital photos showing genuine volunteers, clients, staff and others, ready for use in your marketing materials and fund-raising proposals.

The good news is that you can easily compile such a stock photo archive!

Begin by ensuring that you have a signed photo release for every volunteer at your organization. Volunteers should be asked to sign such a form at the time they attend the first orientation or volunteering session or with their completed volunteer application. If you intend to take photos at an activity or event where clients will be present, you will also need to get a photo release form for any clients (or anyone else) who might be photographed. You can find samples of photo release forms by typing in this phrase into Google.com or your favorite online search tool:
photo release form

Next, make sure every paid staff member, every unpaid volunteer, every client and every parent or guardian of a client knows your organization’s policies regarding taking photos in association with your organization’s activities (again, just type photo policy into Google.com or your favorite online search tool to find examples of such), and within the boundaries of those policies, invite them to take photos in association with your organization’s activities and to share these photos with your organization. With most smart phones and other handheld tech coming with a camera, your volunteers and clients may already be taking photos. Remind everyone associated with your organization, via regular meetings or regular online or print communications, both of these policies and that you would like such photos shared with you (people need to hear messages more than once in order to have them in mind).

Note in your event or activity announcements if photos might be taken. Whoever takes photos should identify him or herself to those being photographed. This should be a part of your photography policies that you have communicated organization-wide.

When photographing at events where people may not know me, I ask that whomever kicks off the meeting to announce that I’m taking photos that could appear on our web site or in printed materials, and that if anyone does not want their photo used, they should raise their hand any time they see me taking a photo they might be a part of so that later, when going through photos later, I will delete any photo of a person who is raising their hand, or crop them out of the photo. This worked really well when I took photos at community meetings in Afghanistan (more about Taking Photos in the Developing World, a resource I developed while working in Afghanistan in 2007).

Frequently encourage volunteers, employees and clients to share photos they have taken at your events or during volunteering activities with your organization (they need to hear this message more than once!). The best way to share photos is, IMO, via Flickr (photos can be shared with just your organization, without sharing them with the entire world) or via Drop Box (don’t accept photos via email – it uses too much bandwidth and will slow your emails down!).

As photos come in to you, create a folder on your computer or drive for photos you might want to use on your web site, in a brochure, in a fundraising proposal, etc. Look for photos that have at least one of these qualities:

  • shows action
  • shows smiles
  • shows diversity
  • teens
  • seniors

If you don’t have software or an operating system that allows you to organize and search photos easily, create a naming system for photos, sub-folders and files on your computer so you can easily find photos for certain kinds of images, such as photos that show:

  • female participation
  • senior/elder participation
  • multi-cultural participation
  • physical action
  • enjoyment/happiness
  • caring
  • etc.

If you can afford to use a professional photographer and have photo setups, where volunteers pretend to be in the middle of a service activity, or where staff pretend to be engaged in their work, great! It’s okay to set up a photo — just use your own folks, not professional models.

Stay genuine! That attracts people much more than even the slickest of stock images.

March 26, 2018 update: I was working on a very large PR campaign with a colleague. I wanted to solicit photos from various sources to use in our campaign, photos of people engaged in an activity that related to our campaign. She wanted to use stock photos. I relented for various reasons. A year later, I stopped at a gas station in Kentucky, and while inside, looked up at a poster about job opportunities with this particular company. There was a series of photos that I guess were meant to represent people that work for the company. And among that series of photos was one that we had used prominently in our own campaign, which had nothing to do with gas stations… I realize it’s unlikely that anyone else made the connection, and I certainly don’t dislike gas stations – I’m quite fond of their services. But it was a reminder of why using stock photos is often a very bad idea.

March 8, 2021 update: Here is a fantastic blog about a company that created its own photo stock library, using its own assets (it’s own offices). I think going round your building with a smartphone, taking snaps and adding insta filters will always trump purchasing stock images. What a great task for volunteers to undertake for your organization!

online volunteer scam goes global

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At the start of this year, I outed a shady company in Florida, Community Service Help, Inc., that sells community service hours: the company claims it can match people have been assigned court-ordered community service “with a charity that is currently accepting online volunteers” – for a fee, payable by the person in need of community service to the company. However:

  • There is no list on the company’s web site about what people do as online volunteers through the company, and no list of “charity partners” that use this service.
  • There is a list of testimonials from people who have supposedly used the service — testimonials which all sound amazingly the same, as though they were all written by the same person.
  • There is also no listing of the names of the staff people and their credentials to show their experience regarding online volunteering or community service.
  • It’s statement on its home page, The only place to complete your court ordered community service online!, is a blatant lie! It’s NOT true! There are many places to complete online volunteering for court ordered community service – FOR FREE
  • The company has no profile on Yelp.com.
  • And the final kicker: no online volunteering service is performed at all. Instead, in return for your fee, you get access to online videos that are supposed to help you be a better person. The people who use this service do no activities other than watching videos as their “community service.” Through a nonprofit organization in Michigan, the company arranges for paperwork to be sent to the court or probation officer that says the paying customer has completed the “community service” and how many hours they spent doing such.

I call this a scam because I’m sure any court that has accepted these community service hours has no idea that no community service was actually performed. I’m sure the judges or probation officers have no idea that all the person did to complete his or her community service hours was to pay a fee and watch videos on his lap top or smart phone (or, at least, someone watched those videos — who knows who!), that there was no completion of an actual activity that helps a nonprofit, a government agency or those such agencies serve. And, finally, there is NO need to pay this company to find online community service – here is a list of credible organizations that involve online volunteers – freely offered!

Just how unscrupulous is Community Service Help, Inc.? The company now proudly has a tag on its web site as featured on NBC news! per an investigative piece done by an NBC affiliate out of Columbus because of my original blog outing this company as a scam!

It’s a story that just keeps on giving. And here’s the latest: this scam has gone global! A comment was submitted to my blog, by katy_electrician@yahoo.com, which said, in part:

Court ordered community service is a new way punishment. Are you looking for community service .To gets started just check your email first and follow the directions to see if you need an online time sheet. Most people will not need an online time sheet for court ordered community service. If you read the guide and find that you do need the online time sheet just follow the directions and we will help you set it up. After you read the CS101 Community Service Guide you will discover how easy it can be to find court ordered community service options and your assignments will start coming as fast as you can complete them.1.Sign up Online2.Receive your Assignments3.Record your hours worked online4.Print out your completed time sheet Keep the judge Happy and Stay Outta Jail!

You can read the entire message for this latest scam here. I did some digging, and found the first paragraph of the same post on Topix, and it seems the person promoting this scam is in Dhaka, Bangladesh.

Yes, that’s right: this company hired someone to promote his or her scam, and the person not only keeps forgetting to include the web address for the company, the person submitted the information to a blog that is fighting against these kinds of scams!

Sigh.

If you need community service hours, and you want to engage in online volunteering for those hours, here is a long list of credible organizations you can volunteer with. No fee to me required – I offer this list of fully vetted, credible organizations freely. This is a list of real virtual volunteering. There’s even advice on the page on how to negotiate with a court representative regarding performing your community service online (not all courts will accept such!).

Here’s also a web page to help you if you want to perform your court-ordered community service onsite, in-person – again, freely offered by me.

See this blog for more info on how to identify these online community service scammers – not just for those assigned community service – probation officers, court representatives, judges, you need to read this page as well! and other such companies.

November 6, 2012 update: I just got got email from a TV reporter in Atlanta, Georgia who used my blogs about this scam to create this excellent video about this scam and the people behind it. Thanks Atlanta Fox 5!

February 2013 update: Here’s the latest on what’s going on with this company.

July 6, 2016 update: the web site of the company Community Service Help went away sometime in January 2016, and all posts to its Facebook page are now GONE. More info at this July 2016 blog: Selling community service leads to arrest, conviction

My voluntourism-related & ethics-related blogs (and how I define scam)

Tags: court, probation, community, service, home, home-based, arrest, arrested, DUI, volunteer, volunteers, lawyer, lawyers, legal, virtual, volunteering, microvolunteering, micro

When mega-news strikes

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You’ve got an event or major announcement planned for today. You’ve had the blog and the tweets and the Facebook status updates and the press release all ready to go for many days. You were ready to start posting at 9 a.m., and have a schedule for messages for the rest of the day.

And then – mega-news strikes. Not just big news – MEGA-news. that kind of HUGE event that pushes everything else off the news cycle for HOURS. Even days. That people will talk about for years to come: “Where were you when you heard about such-and-such?”

And you know that absolutely no one is going to read your messages, no one is going to retweet you, no press people are going to call you, and, perhaps, no one is going to attend your event.

What to do?

A lot of you are facing this today. I’m seeing some of nonprofits trying to insert their important announcements amid the endless messages relating to Osama bin Ladan. They probably know it’s a lost cause, but they did all this planning, they hate for it to go to waste…

What should you do with your event or major announcement when mega-news strikes?

It depends…

If your announcement was meant to generate press coverage, retweets, signups, etc., consider pushing the announcement a day or two later, even for a week, if at all possible. If that’s not possible, then revamp your schedule to include a reminder blitz in two or three days, and push your event signup deadlines as late as possible.

Do not cancel your event unless you are absolutely sure no one is going to show up or that the press is absolutely NOT going to cover your announcement.

And consider this: your event might actually be a gathering that people are needing, particularly if the mega-news is tragic. Consider what happened to Knowbility in 2001:

Knowbility is a nonprofit organization based in Austin, Texas, and their signature event is the Accessibility Internet Rally (AIR), where volunteer teams of Web designers and developers with nonprofit organizations get together and build new Web sites (or enhance existing ones) to make them more accessible for people with disabilities and/or using assistive technologies. The teams meet the nonprofits they will work with mid week, spend an evening together, and then the web-building day is two or three days later, on a Saturday – all the teams come together in one place and go crazy with the one-day web-buildling. You’ve heard of barn-raisings? This is a web-raising! But in 2001, the day the teams were supposed to meet the nonprofits they were matched with was — the evening of September 12. The day before, on September 11, there was talk of canceling AIR. But someone said, “No, let’s do it. Maybe people will need this.” And so the events were held, as scheduled. And attendance was not only excellent, but the event evauations were filled with comments about how grateful people were to have had the opportunity to do something at a time when they were filling quite helpless. The event became one of the most special Knowbility ever held.

If you go ahead with your event in the midst of a mega-news event, be ready for the mega-news to come up and be discussed at your event. You may need to provide some time for that to happen. But it’s also okay to say, at some point, “Okay, let’s focus for the next hour on the reason we are here today…”

Online Fan Communities Work to Save the World

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Even back in the 1990s, there were thousands of online communities for people who wanted to to share information and excitement about a particular television show, movie, sports team, celebrity, hobby or literary genre. Back then, instead of via Facebook or a YahooGroup, it was via USENET or American Online. Just as offline communities and groups will often “pass the hat” at their gatherings for a good cause, or participate in the occasional one-day group volunteering event, Internet-based fan groups came together online or in person back in the 1990s to improve their communities, promote a cause or generate funds for a nonprofit organization. Often, these fans engaged in philanthropy with no prompting from any charity or formal organization. I highlighted some of those fan-based online volunteering efforts. while at the Virtual Volunteering Project in 1999.

I’m not at all surprised that the practice is continuing: the recent National Conference on Media Reform in Boston, organized by the non-profit organization Free Press, featured the panel “Pop Culture Warriors: How Online Fan Communities Are Organizing to Save the World.” This blog details one effort:

The Harry Potter Alliance is a group of devotees worldwide who have hocus-pocused their shared love of the Potter books and movies into genuine social activism. As their website declares, they use the power of the Internet to “work with partner NGOs [non-profit, non-governmental organizations] in alerting the world to the dangers of global warming, poverty, and genocide. Work with our partners for equal rights regardless of race, gender, and sexuality. Encourage our members to hone the magic of their creativity in endeavoring to make the world a better place.”

The Alliance mobilized its fanbase to win a $250,000 grant from Chase Community Giving, beating out more than 10,000 other charities in a Facebook competition. They’ve donated more than 55,000 books to school libraries around the world, including the Mississippi Delta and Rwanda, and are helping to build a school library in the Bedford-Stuyvesant neighborhood of Brooklyn. Five planeloads of supplies were sent to Haiti after last year’s earthquake. They’ve registered first-time voters and even petitioned Time Warner to make Harry Potter chocolates Fair Trade: that is, chocolate not made — or cocoa beans harvested — under inhumane conditions, such as starvation wages or child slavery.

The audio of the conference session on online fan communities is here.

If you are a nonprofit organization looking to increase diversity among your volunteering / supporter ranks, find out if there are fan groups in your area. Find them by searching on YahooGroups, GoogleGroups and Meetup.com. Also ask your current volunteers – and ask them to, in turn, ask their friends and family members – if they are a part of an online fan-based community and if that community would be receptive to message about volunteering at your organization. Create a written pitch just for the particular group you want to approach, inviting them to learn more about volunteering with your organization, or inviting them to attend a particular event or activity. Food banks, for instance, could put out word that those hosting viewing parties of a particular TV show could encourage attendees to bring food donations for the food bank. Or an environmental group hosting a trail or beach cleanup could get the word out about the event to fan-based groups. Or a school-based mentoring program could let a local chapter of a fan-based group know about the need for mentors, how easy it is to be involved, the difference mentors make, etc.

As noted in the article I wrote originally about online volunteering by fan-based groups,

  • For annual events: “People should keep in mind that these kind of events start off slow. You shouldn’t try to start huge. Let support build. Let the word get out. It will get bigger every year.”
  • Have a lead person or official chairperson who is well-recognized within the online community to lead communication activities with the group on your behalf. They want to hear from one of their own, not an outsider.
  • Talk to the group before the event about the recognition it may receive. If they are going to show up in their Star Trek uniforms for your one-day volunteering event, get their permission before you have local news reporters come out to film them – no one wants to be made fun of for their passions!

If you are a fan-based group looking for a nonprofit or NGO to support, engage in a conversation with your membership about what that organization should be: some members may already be affiliated with an organization and others may want to join them. Or they may know that a person affiliated with whatever you are following – a TV show, a book, a movie, a sports team, a singer, etc. – is already affiliated with a charity your membership like to add their support to.

And remember: this group will talk after the event or volunteering activity, online, in the online community, about their experience. Work with the group’s leadership to ensure that you hear feedback that can help you improve activities in the future, that might look great on your web site, or that simply might energize your organization to engage with this community again.

Also see Finding Community Service and Volunteering for Groups.