Tag Archives: community

You can volunteer to address the critical needs of refugees IN YOUR OWN COMMUNITY

Leave a reply
Four human figures hold hands and lean back, none of them falling because they are all holding each other.

The Earth is experiencing unprecedented numbers of refugees and asylum seekers – people who have left their countries of birth, desperate to escape dire economic and environmental circumstances or threats to themselves and their families. They are looking to find a new home in another, more stable country. There are also record numbers of internally-displaced people (IDP) – people in the same situation, fleeing their homes but staying within their country of nationality.

Once a refugee, asylum seeker or IDP reaches a place of sanctuary, their struggles are far from over: they need permanent, affordable housing, the adults need jobs, the children need to be enrolled in school, the entire family needs language instruction in the local language, they need to know how to access health care (including dental care), they need to know how to access things like playing soccer at school or in a local league, when shops are closed for various holidays they may not be aware of, how to open a bank account, how to use mass transit, how the garbage system works, and on and on and on. It’s a huge amount of help that’s required.

Nonprofits, government programs and systems designed to help refugees are overwhelmed. In the USA, refugees and asylum seekers receive most of the help they need from VOLUNTEERS – people who are donating their time to help, time that competes with work and family requirements. And there are not enough volunteers to help address all the needs that refugees have, not in the USA and not in most other countries.

Before you start pursuing a volunteering gig abroad to help refugees, I beg you to look for opportunities in your own community. I live in a small town in Oregon and have discovered volunteering opportunities all around me to help refugees from Sudan, Afghanistan, Ukraine, Somalia and more. I have seen similar opportunities not too far from my hometown in Western Kentucky to help Afghan refugees.

I’m volunteering to help a family that is just around the corner from me. I’m volunteering through Portland Refugee Support Group. So far, I’ve:

  • found information already in Arabic from various government offices.
  • helped the children 16 and over, only two of whom speaks English, apply for jobs (three have found employment).
  • helped the oldest child, who is 20, find free English classes.
  • explained how to try out for the high school soccer team for the 16-year-old interested in such.
  • explained how Thanksgiving and Christmas affect store closings, bank closings and traffic.
  • taken the mom to the Halal groceries.
  • read through their postal mail and explained what they are receiving.
  • explained how the green card and citizenship process works (the official web site of the US government has complete details, plus I helped a family member of my own get a green card).
  • recruited two other volunteers to help (and I’m working on more).

Google Translate has been essential in communicating with most of the family members, but I can translate only two or three sentences at a time using that tool. Through my Reddit activities, I connected with a young woman abroad who is fluent in Arabic and wanted to volunteer as a translator – she translates large amounts of text for me, like explaining how the garbage bill works.

Other volunteers have helped with jobs research and interviews, as well as transportation, filling out government program applications, moving items, even getting a Christmas tree. One volunteer just drives the mom to the grocery once a month, nothing else – and that’s GREAT!

You can volunteer as much or as little as you want to – you don’t have to volunteer every day or even every week. You can volunteer just once a month. But you need to help on an ongoing basis. And when you sign up, you will need to go through a criminal background check and a short training – and the training will probably be online.

How do you find opportunities to work with refugees and asylum seekers near you? You go to Google and type in the name of your city, or the nearest big city, and the phrase help refugees and nonprofit (that’s how I signed up to volunteer where I live). You might find such opportunities on VolunteerMatch as well.

I signed up initially just to help with recruitment of more volunteers. I had no intention of working with refugees directly, because I live far from the center of the nearest metropolitan area, and most of the refugees live far from me. But after just two months, it turned out there was a refugee family right around the corner from me, and my help was welcomed.

I recommend volunteering through an existing nonprofit that helps refugees. But if you are ready to take on a lot more responsibility, including fundraising, and you are in the USA, note that, the Department of State, in collaboration with the Department of Health and Human Services, has created the Welcome Corps, a new private sponsorship program that empowers everyday Americans to play a leading role in welcoming refugees arriving through the U.S. Refugee Admissions Program (USRAP) and supporting their resettlement and integration as they build new lives in the United States. Groups of at least five individual American citizens or permanent resident adults will be able to apply to the Welcome Corps to privately sponsor the resettlement of refugees in the United States. Private sponsors, as volunteers, will be responsible for independently raising funds and directly providing essential assistance to refugees for their first 90 days in their new community. This assistance includes helping refugees find housing and employment, enrolling children in school, and connecting refugees to essential services in the community. Sponsors must raise a minimum of $2,275 in cash and in-kind contributions per refugee newcomer being welcomed. This is used to secure and furnish housing and provide for the refugee’s initial basic needs.

As for me, speaking as a volunteer through PRSG helping one family here in the town were I live, as a part of a team of three volunteers: it hasn’t been easy and sometimes, it’s been quite stressful. They need an enormous amount of help, far more than we can give. And the more successful I’ve been as a volunteer, the more I’ve been asked to do. It’s been essential for me to be realistic about the time I really can give and to set boundaries, and to recruit other volunteers to help.

If you are volunteering with refugees in the USA, or want to, you might find this resource helpful: Helping Refugees In Your Own Country. It’s USA-centric, but is adaptable to other countries. It outlines exactly the kind of help refugees need that you, as a neighbor, can realistically help with.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Volunteer engagement could help address negativity that rose in recent years.

Leave a reply

I’m a fan of The Greater Good Science Center at the University of California, Berkeley. The Center studies the psychology, sociology, and neuroscience of human well-being. It uses these science-based studies to promote skills that foster a thriving, resilient, and compassionate society. I find it a wonderful pushback to the pseudo-science that too many people are falling for. I follow the Center on social media and encourage you to do so as well.

In the end-of-year article The Top 10 Insights from the “Science of a Meaningful Life” in 2022, the center highlights what it considers the most provocative and influential findings published during this past year. The entire article is excellent, but this part of the article stood out to me in particular, and I hope you will consider what this could mean regarding volunteer engagement:

In a September paper published in PLoS ONE, a team of researchers studied more than 7,000 U.S. adults whose “Big Five” personality traits had been monitored from 2014 onward.

Observing people over time, the researchers didn’t find significant changes in personality through the start of the pandemic. But then, as time wore on into 2021 and 2022, personalities did in fact start to shift:

  • Extraversion: We became less likely to seek out company and enjoy time with others;
  • Openness: We lost capacity to seek out novelty and engage with new ideas;
  • Agreeableness: Sympathy and kindness declined, affecting our ability to get along with others;
  • Conscientiousness: We became less motivated to pursue goals and accept responsibilities.

Another study published just this month by Biological Psychiatry combined mental health assessments with brain scans of 163 adolescents, before the pandemic and then two years later. The results are startling: “Youth assessed after the pandemic shutdowns had more severe internalizing mental health problems, reduced cortical thickness, larger hippocampal and amygdala volume, and more advanced brain age.”

Yes, these studies document negative changes—but if personalities can shift in that direction in so short a time, they can shift in positive directions, too. 

I think that, in the USA, the political situation also has greatly affected our capabilities at civility, and not in a good way. I think these personality shifts are real – but not entirely the fault of the pandemic.

Could more volunteer engagement help address these negative personality shifts? Do these personality shifts explain, in part, why so many organizations have experienced a drop in volunteer engagement? I say yes to both, and call on funders, especially corporations, to invest in volunteer management at nonprofits to help increase the number of volunteers across the USA. Here’s what funding volunteer engagement looks like.

This isn’t the first time I’ve said increased volunteer engagement could help address a negative trend in our society: I also believe that volunteering can help to build community cohesion. But none of this is going to happen without vast increases as funding for volunteer management.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into developing material, researching information, preparing articles, updating pages, etc., here is how you can help.

Also see:

Most popular blogs of 2022

Leave a reply
logo

We’ve celebrated another trip around the sun, and that means it’s time to look at what were my most popular blogs of 2022 – and to try to figure out why. It’s an exercise I do not so much for YOU, my readers, but for me. It’s the kind of self-analysis every nonprofit, NGO, government agency, or consultant for such should do.

There are eight blogs here that had enough readers (clicks) to qualify for being “popular”, in my opinion. And here they are.

Nine plus four emerging volunteer engagement trends (a VERY different list than you will read elsewhere) is not only the most popular blog I wrote in 2022, it is also in the top 20 of the most popular blogs I have EVER written. I was really surprised at how many people retweeted it.

The key to retaining volunteers. Another blog that got a LOT of retweets. It’s worth noting that Twitter has always been the most popular driver of people to my blogs – way more than Facebook or LinkedIn. That’s why I can’t quit it… yet.

What funding volunteer engagement looks like. A really popular blog – but I thought it would be even more so.

Seen a drop in volunteers? Quit blaming the pandemic & fix the problems. This blog struck quite a nerve, based on retweets.

How are you supporting the mental health needs of your volunteers? This blog, published in July 2022, saw a surge in popularity late in the year. Not sure why – I can’t see that someone has reposted it. But thank you to whoever did so.

How to connect & engage with volunteers remotely – even when those volunteers work onsite. More and more nonprofits are realizing that the Internet is an essential tool for supporting ALL volunteers, including those that you see onsite most of the time.

Either be committed to quality or quit involving volunteers. A blog I worked on for months and based on SO many conversations with nonprofits, schools and community programs that recruit volunteers, as well as my own experience trying to volunteer.

When IT staff isn’t providing proper support for volunteer engagement. Another blog I drafted over months. I’ve wanted to write it for years. I wish IT staff wasn’t an obstacle for managers of volunteers but, sadly, too often they are.

A couple of months, I’ve been blogging every other week, rather than every week. I’ve had a lot of other projects going on that need my energy and time, and cutting back on blogging let me do those other projects too. But for the first four months of 2023 at least, I’ll be back to blogging every week for a while, because those other projects have given me OH so much more to say! Let’s see how long that lasts.

Happy 2023! Hope yours is off to a great start.

If you have benefited from any of my blogs or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

cover of Virtual Volunteering book with hands raising up various Internet connected devices

Also, I have exactly 18 copies of The Last Virtual Volunteering Guidebook. And when they are gone, they are gone – as in, you will have to pay a LOT more by ordering them from Amazon. If you want to learn how to leverage online tools to communicate with and support volunteers, whether those volunteers are mostly online (virtual volunteering) or they provide service mostly onsite at your organization, and to dig deep into the factors for success in supporting online volunteers and keeping virtual volunteering a worthwhile endeavor for everyone involved, you will not find a more detailed guide anywhere than The Last Virtual Volunteering Guidebook. It’s based on many years of experience, from a variety of organizations. It’s available both as a traditional print publication and as a digital book.

The ethics of nonprofits staying on Twitter

Leave a reply

In April 2022, I started a thread on the TechSoup community about the ethics of nonprofits, NGOs, charities, etc. staying on Twitter. Given more recent events by the new owner, I’ve weighed in on the thread with updated thoughts. I encourage you to read the thread and to add your own comments there.

Expectations for volunteering by the volunteer – too much?

1 Reply
graphic representing volunteers

Volunteering is promoted as something that will give volunteers significant personal fulfillment, that will make them feel like they’ve made a real difference, that will make volunteers feel like superheros, and on and on. And many people expect their volunteering experience to make them feel like they have changed a person’s life forever, or that it will be so impressive that it will get them a full scholarship for university and into the university they most want to attend, or that it will cure any mental or emotional issue they are facing.

Here’s a tweet that’s a good example of how a lot of people and organizations talk about volunteering:

How volunteering can help you?

  • It fixes your mental health.
  • It gives you a purpose.
  • It kills your self-doubts, anxiety.
  • It improves your social skills.

The reality is that volunteering can amplify mental health issues. It can exacerbate self-doubt and anxiety and even loneliness. It can contribute to uncertainty if volunteering doesn’t go well – and very often, volunteering doesn’t always go well. Volunteering can, in fact, leave you feeling like a failure.

I’ve read a litany of online comments from people who tried of volunteer and don’t have the magical, perfect healing experience so many promise. And I so I must ask: are we overselling volunteering?

A recent post to a community for Peace Corps members – and those that wish to be such – reminded me of how not every volunteer gets the feelings so many recruitment messages promise, or how many volunteers don’t have their expectations met. This person has also seen many comments by frustrated Peace Corps members who did not get the amazing experience implied in recruitment messages:

I often come across posts online from returnees talking about how applicants need to expect to accomplish nothing or the bare minimum throughout the 2 years. Why is this? I understand there are complications regarding “making a difference” in some developing countries, but surely the majority of volunteers accomplish fairly impressive things?

And that certainly does happen: you can work as an employee for years at a nonprofit helping to address poverty in one community and never feel like you’ve really made a difference. But now, let’s stick to talking about volunteers (I’ll address the other issue in another blog).

When volunteering disappoints someone, it can lead to disillusionment with volunteering, frustration, even anger. Volunteering activities can also augment a person’s many negative feelings: as I’ve noted elsewhere, volunteering, when it’s not a good experience, can make feelings of depression or failure even worse.

A comment on a recent blog of mine seems to feel similarly about better preparing people for what volunteering really is.

I’d love to see the overarching organizations like state offices of volunteerism Americorps, Points of light, etc. Spread (the) word about (the) basics of being a volunteer. How to be a good volunteer. What to expect.

I agree: these organizations promoting volunteering, encouraging people to volunteer, need to ALSO be telling people that the commitment is REAL, that they need to take it seriously, that if they sign up they need to show up, that most rules that volunteers must follow are there for very good reasons, that training is just as important as the service itself, etc. And they need to make sure people understand that there will be moments of frustration and boredom – and that their volunteer service may be met with hostility from other volunteers, clients and community members.

Absolutely, let recruits know about the benefits of volunteering they could experience. They may, indeed, have a transformative experience. They may get skills that will help them in paid work. They may get knowledge and experience to help them in their career goals. They may see that they really have made a difference in someone’s life. But they also need to be prepared for when volunteering tasks seem boring, or not impactful, or just something to do so they look busy, or not really helping at all. They need to be frequently reminded of the “bigger picture” and how this seemingly unimportant task contributes to the large cause and impacts they may never see firsthand. That will keep volunteers engaged – and keep their expectations in check.

Also see:

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Executive Directors & Board Members: Get Out in Your Communities

2 Replies
image of a panel discussion

The forum for candidates running for local city council or mayor, or county-level elected office.

The opening of the community farmer’s market.

The Spring musical by the community theater.

The rummage sale by the largest church in town.

The open house at the local mosque.

The Day of the Dead celebrations at the Hispanic cultural center.

The local Juneteeth celebration.

Your nonprofit MUST have representation at community events. Your executive director or a member of your board needs to be there, meeting people, shaking hands, listening to their program, showing your nonprofit organization is a part of the community.

I love the Internet, including social media. Yes, still. Any nonprofit that ignores its Internet presence, or doesn’t try to do something meaningful and collaborative online, is foolish and isn’t going to last. But the same is true for onsite, face-to-face community networking: you have to show that you care as much for other nonprofits as you want them to care for you. You have to look directly into the eyes of elected officials if you want your organization to matter to them.

What does this kind of in-person networking get you?

  • More donors.
  • More volunteers.
  • More and more appropriate client referrals and larger audiences for your programs and messaging.
  • More collaboration.
  • More community support, including cross-party political support.

“But I don’t have time!” you whine.

No, the problem is you don’t MAKE the time. Of course, you can’t go to absolutely everything – but you must build a list of key events and decide at which ones someone from your organization needs to be present.

Your marketing director, the chair of marketing on your board, or a trusted volunteer needs to research upcoming community events EVERY MONTH. Get it on a calendar and let the Executive Director, board members, even the entire staff, have a look. Encourage those that could represent the organization to choose what they might be able to go to – some might already have plans to go and hadn’t thought about going as a representative of your organization.

Prep your staff and volunteers that go to events on behalf of your organization in how to present themselves as representatives:

Give them an opening statement, like, “Hi, I’m so-and-so, and I’m a board member of such-and-such organization. Great event!” It’s that simple. Who do they say this to? Anyone they think might have something to do with organizing the event.

Over time, this kind of engagement cultivates a familiarity with your organization. Your organization seems more approachable and collaborative. Someone might tell you about partnership opportunities, a great candidate for your board, even misinformation about your organization that is spreading. You may find out about a local funding opportunity you would not have otherwise. A candidate for office may decide the cause you address – affordable housing, the performing arts, domestic violence, recycling – is worth supporting as a policy or legislatively.

And don’t be surprised if your online followers increase and your online messaging starts to have a lot more reach as well.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

When some nonprofit employees & volunteers don’t really understand what the nonprofit is trying to address & why

1 Reply
image that represents a panel discussion

I believe that everyone that works at a nonprofit, whether they are the Executive Director or the janitor, is seen as a communicator on behalf of that nonprofit. People are going to ask any employee or volunteer at a nonprofit a question about what that nonprofit does and why, and the person asked needs to be able to give at least a short, accurate description and then direct the person to the appropriate staff person (that person’s phone number or email) to get more info.

Too often, I see a disconnect between non-profit staff and the staff that work with clients and funders regarding what the nonprofit does and why. For instance, an IT staff member once came into my office at the United Nations program where I worked and said, “What does this UN program do? I don’t think I really understand.” And the more I talked with him, the more I realized he had NO idea not only what our program did, but what the UN really does.

I have seen and heard non-program employees and volunteers making unfortunate, even inaccurate, statements about the issues a nonprofit is trying to address – among themselves, to their family, on their own social media, to friends, to someone who they are interacting with as part of their job, etc. The consequences are REAL: they have now created misinformed members of the community, and these people will, in turn, talk to others. Maybe they won’t donate money or volunteer as a result – and will discourage others from doing so.

I would love to read any blogs or articles about how to address such a disconnect within an organization where some employees and volunteers don’t have a clear idea of what the nonprofit they work for does, why that is the mission, etc. I’d like to read blogs and articles that also have a strong argument for why ensuring all staff understand such is vital. For instance, why do frontline employees and volunteers at a thrift store that funds a nonprofit addressing poverty, job training, addiction, etc. need to understand where other funding comes from, how services are delivered, etc.? How do you get senior staff on board with making sure all staff and volunteers see that video you just shared with donors about the great work of the nonprofit, for instance?

If you know of such, please drop them in the comments.

an online group for potential donors for your nonprofit – possible? appropriate?

Leave a reply

Someone wrote on an online community I’m on:

I am interested in using Facebook to build a community of potential donors. Anyone have expertise in this area?

Here’s what I think:

image of a panel discussion

No one likes to be identified as a potential donor. They really don’t. You can think of me as a potential donor because I’m a volunteer, or because I’ve donated in the past, or because I came to your event, or because I’ve otherwise expressed some kind of interest in your nonprofit, NGO, charity, etc. But I won’t join a group called “potential donors,” because I don’t want to be thought of only as a financial donor, as someone that gives money, or should be targeted to give money.

People will join online groups that are focused on a cause they care about, or an online group that is going to educate them about that cause. They want to hear about the great work the program is doing. They want to know how to “live the cause” in their own lives: how they can recycle or how they can register voters or how they can explain the importance of vaccinations to their family or whatever. They will join online groups that discuss and debate topics related to the cause – how to advocate for accessible web design, how to rescue wildlife, how to run a youth soccer league, etc. And if those groups also, sometimes, solicit donations, that’s appropriate and will probably generate some donations – as long as no member feels that’s why the group exists (to ask for money). They are going to leave a group that just asks for money.

If you are going to call me a partner, by the way, that means I’m going to get to offer my advice, ask questions and disagree. If you don’t allow that on your online group, then I’m NOT a “partner.”

That said, in the 1990s I joined an online group for organizations that had received funding from one funder – the Mitsubishi Electric America Foundation. It was wonderful: we learned so much from each other, and MEAF got to see the nonprofits it funded collaborate in real-time. It was one of the best online community experiences I’ve ever been a part of.

cover of Virtual Volunteering book with hands raising up various Internet connected devices

For advice specifically on how to create and leverage an online community for your volunteers specificallly, have a look at The Last Virtual Volunteering Guidebook. It’s available both as a traditional print publication and as a digital book. And if you buy it directly from me, the last two boxes in my closet will soon go away! And your copy will be signed with best wishes from me! I also get a bit more money than if you buy it from Amazon (and it’s slightly cheaper to buy from me as well).

Also see:

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Don’t over-invest in one social media channel: Redux (Twitter)

Leave a reply

In November 2021, I wrote a blog that warned nonprofits, NGOs, community groups, etc. not to over-invest in one social media tool – specifically Facebook. I wrote that blog because, when Facebook went offline in October of that year for about six hours, many organizations panicked: Facebook was their primary, even only, way of sharing up-to-date information with clients, volunteers and the general public – the organizations had either abandoned their own web sites and weren’t updating such much anymore and they used no other social media tools. That blog was a companion to another I’d written in 2019 exploring whether or not nonprofits should delete their Facebook accounts per Facebook’s reprehensible data mining, selling of data and unfettered spreading of misinformation and hate speech.

With the news that an extremely rich man who spreads medical misinformation, eschews philanthropy and efforts to address poverty and inequity, doesn’t treat his factory workers well, etc., has bought Twitter and will make it a “free speech” zone, removing its current community standards and probably restoring suspended accounts, many are thinking of deleting their personal or company Twitter accounts. And many folks are reeling from losing Twitter as we know it now, because they rely hugely on Twitter to get the word out about their work, to engage with others doing similar work, to network for jobs, etc. I am one of those people: while Facebook has been relatively useless for me professionally, Twitter has helped me sell my book, gotten me consulting gigs, gotten me invitations to speak at conferences and introduced me to so many amazing people I now call professional colleagues. It’s been more helpful to me professionally than any onsite, traditional conference I have ever attended in terms of networking, job leads and professional development. It’s been way more fun than Facebook personally as well: I have loved the social media challenges among museums on Twitter, the spontaneous poetry-writing events, and more very fun trending topics than I can count.

What to do regarding the Twitter dilemma? To stay could be seen as supporting the new owner, something that makes me very uncomfortable – and I’m not alone in that sentiment. And the reality is that, if he follows through on his plans, Twitter just isn’t going to be of value to me anymore.

Here’s what I’m doing in response to the potential changes at Twitter:

  • I acknowledge that, right now, stopping my participation on Twitter would be disastrous for me professionally. While Facebook has been largely useless for me professionally, Twitter has been a hugely important tool, for the reasons I’ve already stated, so I’m going to continue to try to squeeze some benefit from it until the changes come.
  • If Twitter goes in the direction that everyone is predicting – longer messages, adding suspended accounts back onto the platform (accounts that have spread misinformation, harassed people, etc.), not having rules about content, being a complete “free speech” zone, etc. – I’ll have to stop participating. I’m not sure if I will delete my Twitter account or just freeze it (just a last post to say where to find me).
  • Over the last three years, I’ve been investing more time in my YouTube channel and Reddit, as well as following my own advice and making sure my web site is always up-to-date, so that no one social media is my only outlet. I’m active on several LinkedIn groups as well, like the virtual volunteering group (which I own, actually) and ALIVE (a national group for managers of volunteers). You can follow me on LinkedIn (but note that I link only to those that I know professionally, that I could say something about you and your work) and join me on any of those groups. So, I’m already diversified, and will continue to do so, and hope that one of those platforms, at last, proves even half as valuable to me as Twitter has.
  • I’m always exploring other social media platforms. However, so far, the audience I want to reach professionally isn’t on TikTok, SnapChat, Instagram, etc. I’m on Signal, WhatsApp and Telegram, but I use those mostly for one-to-one communications, especially with folks overseas – the one group I’m on, for a nonprofit I volunteer for, is overwhelming and I’m not at all liking it. MeWe has never caught on with my colleagues (but you are welcomed to friend/follow me there).
  • I have a blog, which you are reading now. That blog is on my own web site, not on someone else’s web site. Twitter has been the primary of driver of readers to this blog (I post to Facebook and LinkedIn too, but those bring very little traffic to my blog). I’ll need to look for new ways to drive subscribers. Before you recommend RSS feeds – I would say 90% of the people that are my professional audience have no idea what that is.
  • I’m redoubling efforts to make sure anyone who visits me on any online platform knows where else to find me. This blog is one part of that effort. I’ve put in links to all of my other sites on social media – please subscribe / follow / and like if you are there too.

I’ll be watching what the people that I follow on Twitter do, as well as the people and organizations on each of my many wonderful, informative Twitter lists do, as far as posting about their work other than Twitter. I rely on my Twitter lists more than anything else to know who is doing what in my professional worlds – I have yet to find anything that even comes close to a substitution for that (I’m NOT gonig to subscribe to hundreds of email newsletters!).

What about going back to traditional avenues for networking and outreach: writing one-to-one emails, attending onsite conferences, buying advertising, etc. I don’t have the financial resources to attend onsite conferences, and as I’ve mentioned earlier, attendance has rarely lead to a book sale or a new gig. I don’t have the financial resources to buy advertising – and quite honestly, I can’t figure out Google Ads. As for email, I barely read email I receive – I know that what I send also often doesn’t get read (if it makes it past a spam filter).

Am I disappointed about Twitter? Hugely. If the changes that the new owner has threatened do come to fruition, I am going to lose one of the most effective and easy-to-use outreach tools in my toolbox, and I’m going to lose touch with so many, many people and organizations whose viewpoints and resources I value in my work.

This tweet is very representative of how many of us feel about the potential of losing Twitter as we know it, from Lainey Feingold / @LFLegal:

News about the Twitter sale is hitting me hard. What’s going to happen to #a11y and #DisabilityTwitter communities? Or the committed team at @TwitterA11y? I always say accessibility is global and some of that is because of this platform. Plus @twitter pals and chats Cheer me up!

But I’ve been here before:

  • Back in the early part of the new millennium, when USENET newsgroups started becoming overwhelmed with off-topic advertising messages. Soc.org.nonprofit was an incredibly important outreach tool for me for almost a decade, and ALL of my professional successes since 1994 can be traced back to my participation in that online community. I hated losing it. In some ways, I feel like Twitter was a return to those wonderful, well-connected days.

I’ve been on America Online, MySpace, GooglePlus and GoogleWave – those are all gone, at least in the form I used them. I left each of those because something better came along. I should be used to this situation by now… but I also have to say that, other than YahooGroups, no platform has ever been the powerhouse for my professional work that Twitter has been. And nothing better seems to be coming along.

So, this is yet another cautionary tale about over-relying on a social media platform. While you cannot use everything out there, you absolutely need to use a diversity of outreach tools. And remember: there are people who are going to interact online with your initiative only via Facebook, or only via Twitter, or even only via email. None of those audiences are more important than another for your nonprofit, NGO, etc. Make sure all of your clients, volunteers, donors and others are reminded regularly of all of your various online communications channels, including your online communities – and your web address!

What are you or what is your organization doing about impending changes at Twitter? Please share in the comments below.

May 3 update: A tweet worth sharing:

screen capture of a tweet
Tweet from Eoghan Beecher: Elon Musk’s taking over twitter has serious ramifications for nonprofits who’s role is to challenge power. Not because he’s cozy with the establishment – they all are, but because he’s proven to be incredibly petty, and that is a huge threat to activist community.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

The key to retaining volunteers

Leave a reply

Please, no more workshops called how to recruit and retain volunteers. Not unless each is about six hours long. Because to recruit volunteers is one function, but to retain volunteers – to keep volunteers beyond just a few days or weeks, to prevent sudden and frequent turnover – requires doing well in all aspects of effective volunteer engagement, and those aspects can’t be taught in an hour or two.

This graphic represents what I mean: if you have clear roles and tasks for volunteers, in writing, if you quickly onboard volunteers and ensure they are prepared for the role or task they will take on, and if you have excellent, appropriate support for volunteers during their service, you will retain volunteers:

And I believe that all of those functions frequently and regularly intersect – you cannot think of them as entirely separate activities.

If you aren’t retaining volunteers, if volunteers are leaving before they even start a task, or they are leaving soon after joining, the reasons probably lie in one of these three areas:

  1. they signed up to help but there was a big gap between that time and when you held your first meeting with them or got them started on a task,
  2. they did not have realistic expectations or understand what you expected because roles and tasks weren’t in writing, or
  3. they did not feel adequately supported or prepared for the volunteering role.

Another big reason for volunteers leaving is that they do not feel appreciated or that their service doesn’t seem to really be of value. I count that under support for volunteers, but you could certainly do an entire workshop just on that aspect of effective volunteer engagement (I certainly could).

Of course, the only way to know for sure is to ASK VOLUNTEERS WHO LEFT.

Also see diagnosing the causes of volunteer recruitment problems.

The principles of effective volunteer engagement, including identifying appropriate roles and putting them in writing, onboarding volunteers quickly and providing appropriate and regular support for volunteers are the basis for the recommendations detailed in The Last Virtual Volunteering Guidebook: Fully Integrating Online Service Into Volunteer Involvement. This is the most comprehensive resource anywhere on working with online volunteers, and on using the Internet to support ALL volunteers, including those you might not think of as “online” volunteers.

If you have benefited from this blog or other parts of my web site or my YouTube videos and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.