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An old subreddit revived after seven years, now a place to discuss volunteerism.

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After seven years of no activity, the subreddit r/Volunteerism, an online discussion group on Reddit, is back, but with a new purpose, one that makes it starkly different than other subreddits: r/Volunteerism is not a subreddit for recruiting volunteers. It is also not a subreddit to ask “Where can I volunteer.” There are PLENTY of places to post those questions and pleas on Reddit. There are at least 25 different subreddits that exists so that people can ask for volunteers or ask where to volunteer.

Instead, r/Volunteerism is a place to discuss volunteerism philosophies, ethics &, debates, discuss support for volunteers & all aspects of volunteer engagement/management.

Want to recommend your book or blog on volunteer management? Go for it! Want to promote volunteerism – as in “I think volunteerism is necessary for a prosperous society”? Yes. Want to criticize volunteerism, as in “I think volunteerism is a scam and exists primarily so governments and corporations don’t have to pay people for necessary work and here’s why I think that…”? Yes. Testimonials regarding volunteer experience are also welcomed on r/Volunteerism, but not for the primary purpose of recruiting volunteers for one organization.

NO RECRUITING VOLUNTEERS &

NO “WHERE DO I FIND VOLUNTEERING”.

Reddit4Good is a list I made more than 10 years ago and have updated regularly, of subreddits focused on some aspect of volunteerism, community service, philanthropy or doing good for a cause. It includes a list of places on reddit that allow you to recruit volunteers or to ask “Where can I volunteer?” As you will see when you look at it, there are PLENTY of places to on Reddit to recruit volunteers or ask where to find volunteering.

But there is – or was – no where on Reddit that has a focus like r/Volunteerism. And there needs to be.

You may recall that, for many years, I moderated another subreddit, r/volunteer, and that I rebuilt that subreddit over more than a decade into one of the most popular online communities on Reddit. I noted in this blog all of the effort I undertook to turn the community into something of value, particularly for young people who wanted to volunteer and, no matter how many volunteer matching platforms and apps get launched, still need a great deal of guidance about volunteering. I think that via that online community I’ve finally gotten through in a big way to lots more people regarding why trying to be a volunteer can be so hard (because most organizations have zero volunteer management training, don’t have a person dedicated to volunteer engagement, and can’t get funding for such because foundations and corporations refuse to fund “overhead”). But, sadly, a small, angry, vocal group of new members on that subreddit wanted the community to have minimal rules and minimal rules enforcement – never mind that it was that strict moderation that vastly improved the quality of the content over the years and made the subreddit so popular. I wrote why I decided to walk away as moderator from that subreddit without a fight. And I have no regrets that I quit a project that I had made so, so popular.

But I am still on Reddit. Reddit is MUCH more than one community. After having left the other subreddit for about two months, I went back to have a look at how things were going. And it was so sad: the same “where do I volunteer” posts over and over and over. Unvetted organizations with questionable credentials recruiting international “volunteers.” And worst of all: no more posts or debates about volunteerism ethics, voluntourism ethics, volunteerism trends, volunteer management policies and tools, safety, and on and on. It’s now a subreddit just like the more than 20 others that are focused somehow on volunteering – nothing special about it all, and very little of value.

Well, it’s now just like all those other subreddits except one: a silent group called r/Volunteerism. I had put this subreddit on an early version of Reddit4Good, and had described it as an “anything goes” subreddit, just like most other volunteerism-related groups. And then I didn’t look at it for years. When I did, as 2025 ended, I realized that it hadn’t had a new post in seven years and that it didn’t have a moderator listed. After a week of thinking about it, I followed the steps to claim the subreddit and, voilá, the group is mine. Well, moderation is mine. It belongs to Reddit. But I claimed it for one specific purpose: to restore a place on Reddit to discuss volunteerism beyond the FAQs.

Another reason I wanted there to be a place to discuss volunteerism, not just “Where do I volunteer?”: I have been hired three times as a consultant, twice with a mega large, well known social media company, because of my participation on Reddit, specifically because of how I moderated and facilitated r/volunteer. Not going to lie: I would love for it to happen again.

And so, all of you volunteer management researchers and consultants out there, all you leaders of volunteer management associations, all you program managers at the volunteerism-promoting organizations like Points of Light and the Corporation for National Service, here is your chance at redemption. You ignored r/volunteer, probably the largest community focused on volunteering, for years, and now I’m not sure your posts would be welcomed there, given its new focus. But you could post your press releases and event announcements and conference results to r/Volunteerism. Not much of an audience there now, but give me time… I’m awesome at growing Reddit audiences.

FYI, I also moderate other subreddits (r/communityservice, r/inclusion, r/philanthropy, r/OregonVolunteers, r/Tech4Causes, etc.). And participate in far more.

Also see:

Subreddits for Good Revisited

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Reddit was founded in 2005 is a community platform categorized around different interests. As of January 2025, Reddit had over 500 million people registered as users. 110.4 million daily active users and 416.4 million weekly active users, 44% of US Redditors were aged 18 to 29 years old and around 2 in 3 Reddit users were male. Redditors tend to be significantly younger than other online communities like Facebook, with less than 3% of users being 65 or over. 

These community members use the platform for highly targeted content, via whatever community, or subreddit, they subscribe to. And that, together with the demographics of the platform, are why I find Reddit so valuable for outreach: I can reach a group that’s hard for me to reach otherwise (people under 35, as well as young men) and I can target specific groups, like just the users that live in the town where I live (because there’s a subreddit for that), women that ride motorcycles.

If you have struggled to connect with young, male audiences regarding your nonprofit’s work, or if you want to get a handle on what young people say regarding nonprofits, volunteering, civic engagement, etc., Reddit is a great place to get to know.

Reddit has not only given me amazing insights into how young adults think about volunteering. It has also:

  • Helped a nonprofit I support FINALLY land a group of volunteers from a very, very large and well known company in our area that we had been trying to reach for a couple of years, with no success. I posted info about a one-day volunteering event on a subreddit for a large city near us and one of the employees stuck it on the employee intranet and, boom, we got volunteers from that corporation at long, long last – and later, a donation of $5,000.
  • I’ve been hired twice by another very large, well-known company for consulting work because of my activities on Reddit – on r/volunteer in particular.

Of course, your mileage may vary…

I hear a lot of people say they have no idea where to get started on Reddit. If you work for nonprofits, here’s what I recommend:

Look at my Reddit profile and see what subreddits I’m a part of and what I’ve been posting (you can also follow me on Reddit).

Then look at Reddit4Good, a massive list of Reddit communities that relate somehow to doing good. It has a list of:

  • Subreddits focused on areas related to nonprofit work, like biology, agriculture, etc.
  • Subreddits for formally established programs (CASA, AmeriCorps, Red Cross, Peace Corps, Habitat for Humanity, etc.).
  • Regional-based subreddits focused on volunteering (the UK, Brazil, Oregon, etc.).

ONE BIG CAUTION: change your settings so that you do not get a notification every time a new post or comment is made to any of the subreddits you join. Trust me on this – you do not want that many notifications in your life.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

We’ve got to get better at addressing misconceptions about volunteerism.

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graphic representing volunteers at work

I live in the Portland, Oregon area, and a few years ago, the area experienced record-setting heat. In response, various city and county governments set up cooling centers: spaces in libraries, churches and convention centers where people without air conditioning and people who are unsheltered could come, with their pets, to get relief from the dangerous heat. One county government tweeted out several requests for volunteers, including one that said volunteers were needed “desperately.” I decided to amplify the message by posting it to various online communities I’m a part of, including posting it on the subreddit for Portland, Oregon. I highlighted some points in particular from the web site where people were to express interest in volunteering:

Must be 18+, have compassion for all guests. Social service experience helpful.

Please keep in mind that emergency response operations may be very hectic keeping you quite busy for extended periods. You may also experience very slow uneventful periods of time. Such is the nature of emergency and disaster response. Please take time before your deployment to prepare for this working environment.

These are 9-hour shifts. These locations are open 24 HOURS.

I did alter the message to say cooling center volunteers were needed URGENTLY, rather than desperately, because I think desperation is never a good place to recruit volunteers from.

The message was upvoted more than any message I’ve ever posted to Reddit. But there was also significant backlash. The criticisms fell into three areas:

  • Why aren’t these positions paid? Why are these volunteer roles instead?
  • Why are the shifts 9 hours instead of 4?
  • Why didn’t the city plan better & start recruiting sooner?

It’s a shame those first two questions in particular weren’t answered by the recruiting agency in their messaging. As regular readers of my blog know, to not say why positions are volunteer rather than paid is always a big no-no. And saying “we don’t have the money to pay, so these are volunteer!” would not be the answer I am looking for (and probably not most of potential volunteers either).

As for the third comment, I don’t know that the city didn’t start recruiting sooner; I didn’t look on HandsOn Portland, VolunteerMatch and AllforGood, for instance, to see if they had started recruiting there. I don’t know that they didn’t have notices on their own web site sooner than what I saw on social media. So I hesitate to criticize them for how they have recruited in terms of when and where.

I did take issue with one comment that was made, and pushed back at it:

Way too much money and benefits expenses being expended on volunteer “coordinators”

I noted in my response that managers or coordinators of volunteers are some of the lowest paid people at any nonprofit or other agency, and rarely is their only role managing volunteers. I also said:

Volunteers aren’t free: someone has to recruit them, read the applications, interview them, screen them (often, background checks, reference checks and extensive interviews are required), supervise them (both to ensure their safety and client safety, and to make sure they’re doing what they are supposed to), support them (train them, answer questions on demand, etc), record their hours and their accomplishments, address problems, and report regularly to senior staff about what the volunteers are doing. It’s a tough job, made harder by people who think volunteers are free, think volunteer management is “Hey, we need volunteers, come on down!” and the work all magically happens, and balk at coordinators who ask for better training for themselves, software to manage volunteers, etc.

Nonprofits have GOT to do a better job of addressing misconceptions about volunteers and volunteer engagement. This is just yet another example of why.

Also see:

If you have benefited from any of my blogs or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

A dare for nonprofit executive directors

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graphic representing volunteers at work

Do you head a nonprofit or non-government organizations (NGO)? I have a challenge for you. It’s a simple challenge, but a revealing one, and I’m daring you to do it:

Make this list, entirely on your own, with no consultation with others, of each person at your organization that you believe is supposed to be primarily responsible for:

  • responding to someone that emails or calls and says they want to volunteer.
  • meeting with / interviewing someone for the first time that wants to volunteer, getting all the necessary paperwork from the new applicant, etc.
  • orienting/training someone that will volunteer and what that orienting or training consists of (watching a certain video? going over the employee policy manual? getting a tour of facilities?)
  • inputting all of the volunteers’ information into a central database.
  • letting volunteers know about organization events or activities they would be welcomed to join or that they may be asked about from the public they work with.
  • following up with volunteers to see how their experience is going.
  • trouble-shooting on behalf of volunteers.
  • firing a volunteer.
  • recognizing and rewarding volunteers.
  • tracking volunteer contributions and reporting such to the organization.
  • interviewing volunteers that leave, to see why and to address issues.

Now that you have your list, then, at your next staff meeting, ask your staff these same questions. And learn two things:

  • If you are right.
  • If the staff that have these responsibilities knew they had these responsibilities.

Don’t be surprised if, in fact, you are wrong about who is responsible for what, nor surprised that there are staff with these responsibilities that didn’t know it. Reflect on these discrepancies and think about how you are going to support staff that didn’t know it was their responsibility to manage a piece of working with volunteers.

And then, finally, ask for a progress report on each of these tasks. And don’t be surprised to hear, again and again, “We’re behind on that. We’ve had other priorities. Sorry.” Because unless you have a dedicated manager of volunteers, someone whose sole responsibility is to support and engage volunteers, it’s very likely all those other people who are supposed to have at least a piece of volunteer engagement as a part of their roles – the marketing director, the fundraising manager, the thrift store manager, etc. – aren’t doing it regularly. And with that, you’ll finally understand why your organization doesn’t have all the volunteers it needs and why volunteers don’t stay.

And maybe then you’ll stop saying, “Well, people just don’t want to volunteer anymore!”

Also see:

Our Lady of the Manifest: the icon for a very particular community of online volunteers

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When most people think of the Afghan evacuation, they think of August of 2021, when crowds surged around Kabul’s airport, desperate and doomed Afghans clung to the sides of planes taking off, and a suicide bomber murdered scores of Afghans and 11 U.S. Marines, one soldier, and one Navy Corpsman. And they think the evacuation is over. But the evacuation of Afghans never ended. And neither has the volunteering by people all over the world trying to get vulnerable people out.

Jeff Phaneuf of No One Left Behind, the largest volunteer organization working to assist Afghans who served the USA as interpreters, has noted that when the organization surveyed its 16,000 contacts in August 2022, it found 180 clear instances of Afghans killed while waiting on a visa, with a 80 further possible murders they’re looking into. No One Left Behind estimates that there are close to 200,000 people still in Afghanistan eligible for visas from the USA set aside for Afghans and their family members who are at risk because of work they did for the USA. That doesn’t count the women’s rights activists other groups are working on. Those Afghans who do make it out often exist in an indeterminate legal space because of the inaction of governments to give them permanent status. Many of the people in Afghanistan that volunteers abroad are trying to help are literally starving: in August 2022, when No One Left Behind asked Afghans applying to leave about the conditions they lived under, only 5.5% reported being able to feed their families.

a doll with only its white face is visible amid its cover of blue and white fabric, like a chador. It holds a large, fake sunflower. It is hung on an otherwise bare, white wall.

This Time article profiles the work of people, most of them volunteers, who are still in contact with Afghans in Afghanistan and are continuing to try to get people, especially women, out of Afghanistan and to a safe country with official asylum status, and focuses on their macabre mascot, Our Lady of the Manifest, “She’s who we pray to, to get people on flights” – and how she’s helping volunteers facing mounting fatigue, frustration, depression and stress as they feel a growing helplessness to assist Afghans.

The article notes what everyone faces in trying to get at-risk Afghans out of Afghanistan:

You can get every necessary document in order, push your case through the sluggish and unresponsive refugee system, get every name of the family you’re working with on a flight manifest, and somewhere between that Afghan family’s home and the airport they can run into the “18-year-old with a gun” problem—a young Afghan running a Taliban checkpoint who doesn’t have much respect for international agreements or paperwork and who might be in a bad mood, or struck by how a woman is dressed, or acting, or who just doesn’t like the idea of a family who wants to flee the country. Everything can fall apart in a moment.

As the author of the article notes, “Sometimes, Our Lady feels a little less like an inside joke with these volunteers trying to get Afghans out, and more like a companion on a painful road.”

These volunteers work mostly in isolation. Even with online communities and interacting with others remotely, volunteers can feel very unsupported and alone, especially when friends and family are more than ready to move on and stop talking about this. I know, because I am such volunteer: I wrote about my efforts two years ago as a part of Digital Dunkirk: online volunteers scrambling to help endangered Afghans get visas & out of Afghanistan and the mental and emotional toll I could see it taking on others and myself. There’s no organization supporting me or guiding me in this role – myself and other volunteers are all pretty much making it up as we go along, because the guidelines and information about getting people out of Afghanistan and into an asylum program are ever changing. Most of us, including myself, have no training in interacting with people witnessing and experiencing violence, who have no safe haven from those acts – but we are interacting with Afghans, via WhatsApp, Telegram and Signal – that live in this daily reality and want our help. In addition, many of these volunteers, myself including, know that there are people – former colleagues, real people, with names and stories, who are in the photos we have of our time there – who qualify, on paper, to come to the USA, but are still languishing in a country run by terrorists 18 months later. As Laura Deitz of Task Force Nyx notes in the article, “I probably can’t underscore the toll that this mentally and emotionally takes on anyone who’s trying to help.”

And as I wrote in my earlier blog about this volunteering:

For the online volunteers trying to help, no certificate, no statistic on the monetary value of the time they contributed, no t-shirt, is going to serve as appropriate recognition for what they’ve done. There’s just one way we’re going to feel good about our virtual volunteering: getting people out of Afghanistan.

And I shall say it again, as I did two years ago:

Of course, the stress and frustration of online volunteers in this effort is nothing compared to the Afghans we’re trying to help. In addition to being terrified of the knock at the door that means the Taliban is there, to search the home, to take away boys and young men to fight, to take away girls for rape (there’s no such thing as “child marriage” – please stop saying that), to find files and data that could prove someone in the family worked with the USA, the UK, Australia, or some European country, Afghans are also running out of money and food.

I confess to having a very macabre sense of humor at times, and to gravitating to other humanitarian workers as colleagues and friends who also have such. It’s how I can face the absolute unnecessary absurdity of humanitarian work, whether internationally or just trying to help in my own community. This article provides a good profile of people who I think are like me – we don’t mean to offend. We’re just trying to stay sane.

I may print out a photo of Our Lady of the Manifest and put it on my wall.

If you have read this blog and are in the USA, I beg you to please write your US Congressional representative and both of your US Senators, as well as to the President of the USA, and ask them to please fulfill our commitment to our allies in Afghanistan, and to please put in the staffing and systems necessary to evacuate our allies and their families from Afgahnistan. They believed us – believe me – when we said they could and should pursue their education and careers, and they did so with the belief that we woud have their backs. We owe them this. And if you are in a country that worked in Afghanistan, whether militarily or in humanitarian interventions – Australia, the UK, Spain, Germany, Turkey, Japan, India, where ever – please do the same in your country regarding contacting your federally-elected officials.

Finding people, organizations & topics to follow on the Fediverse

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Mastodon logo

Nonprofits, non-government organizations (NGOs), community groups, government agencies, libraries and other mission-based organizations, as well as consultants for such, should always be ready to explore a new way to connect with people. You don’t have to try out every tool, but when a certain number of colleagues or clients start talking about using something, it’s definitely time to have a look yourself. And right now, you should absolutely be exploring the Fediverse – Mastodon, specifically. I’ve said so why here.

Fedi.Tips posts hints and tips about Mastodon and the Fediverse, and I’ve found it quite helpful. This is from a recent post by FediTips on Mastodon:

There are many ways to discover interesting accounts on here. How many of these have you tried?

1. Follow hashtags
2. Join groups
3. Follow people, they share posts by others
4. Use FediFinder to discover Twitter people who are also on here
5. Browse directories
6. Follow curators
7. Browse trending posts & hashtags
8. Use StreetPass for Mastodon to discover website accounts on here
9. Hang out on Local & Federated timelines

More info on how to do all of these.

My own guidance about that first suggestion, about following hashtags: the way it’s supposed to work is that you do a search on a hashtag you want to follow, the posts that use those hashtags are supposed to come up, and then you click on the little figure with the plus sign in the upper right-hand corner to follow it. But when I did searches on terms I wanted to follow as hashtags, nothing came up. Finally, I just made a post that listed the hashtags I wanted to follow. And then after publishing I went to the post and, voilà, all my hashtags were now converted, with links – all I had to do was click on each and then click the follow button:

#volunteer
#volunteerism
#nonprofit
#NGO
#Tech4Good
#CommunityService
#a11y
#Inclusion
#MakeADifference
#history
#motorcycle
#travel
#hiking
#camping

Are you following any links on Mastodon that relate to your work or volunteering with nonprofits, government agencies, libraries or community groups? Which ones?

Personally, I’m enjoying Mastodon, just like I used to enjoy my personal Twitter account. But professionally – for connecting with colleagues, people working in similar fields, building a professional rep that leads to clients – so far, it’s been quite a dud: can’t find many people to follow, professionally-related topics aren’t happening. What about you?

Also see:

cover of Virtual Volunteering book with hands raising up various Internet connected devices

For detailed information about leveraging online tools to support and involve volunteers, whether they provide their service onsite at your organization, onsite elsewhere, or online, get yourself a copy of The Last Virtual Volunteering Guidebook. Online platforms and social media channels come and go, but the recommendations here are timeless, and absolutely will work with social media platforms that have emerged since this book was published, like Mastodon and TikTok. You will not find a more detailed guide anywhere on this subject than than The Last Virtual Volunteering Guidebook. It’s available both as a traditional print publication and as a digital book.

If you have benefited from any of my blogs or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

What I’ve learned working at Habitat for Humanity

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A photo of the author, Jayne Cravens, wearing a Habitat for Humanity plastic construction helmet with Habitat for Humanity on it.
Jayne Cravens

Since August 2022, I have been working the equivalent of two full days a week, sometimes a bit more, for a local affiliate of Habitat for Humanity International. I’ve been working in marketing and outreach, primarily social media and web site content, and also for three months, I helped onboard volunteers for home builds and home repairs, as well as looking at the volunteer onboarding, support and tracking processes at the Restore, Habitat’s thrift store, and making recommendations to make them better.

My primary goal in my job is to increase local awareness about this Habitat affiliate’s efforts to address affordable housing and about its efforts to help vulnerable homeowners with critical home repairs that allow them to stay in their homes. I also have a focus on increasing sales of the affiliate’s ReStore, which is a vital funding component for the local affiliate, as well as increasing awareness of the ReStore regarding its connection to Habitat for Humanity and as a recycle and reuse option. I would also like to see a LOT more diversity among Habitat’s volunteer engagement, and that’s going to require special, targeted efforts in messaging – putting a lot of my own recommendations to the test. I manage the Habitat affiliate’s web site and the local ReStore web site, and you can see examples of my online outreach via the affiliate’s Facebook and Instagram pages, the local ReStore Facebook and Instagram pages, and the affiliate’s Mastodon, Twitter and Reddit accounts. 

It’s been a fascinating, challenging experience. I’ve long been a fan of Habitat for Humanity’s model for engaging volunteers in home construction, as you know if you have attended my workshops related to volunteer engagement. Getting this behind-the-scenes look at all the various aspects of Habitat’s programming, which goes well beyond building structures, has been fantastic and inspiring. It’s also so wonderful to be in a small, frontline nonprofit, especially one serving a largely rural community: the affiliate serves a large, mostly rural area of less than 400 sq miles / 940 km2, much of it unincorporated and outside the Portland Metro Urban Growth Boundary (UGB), which bisects Washington County. The overall population of the area served by this affiliate is less than 50,000. The three argest cities in the service area have populations of about 26,000 people, about 13,400 people and about 3500 people, respectively. More than 10 percent of the population identifies as Hispanic or Latino.

In the time I have been at this Habitat for Humanity affiliate, here are some things I’ve learned – or relearned:

  • There’s nothing like testing your recommendations made as a consultant in real-world settings. It’s one thing to write a blog or a book or hold a training; it’s another to actually apply those strategies yourself. I’ve always been proud to be able to tie what I recommend in a workshop to what I’ve actually done.
  • Working with people in rural Oregon really isn’t that different from working with rural people in Afghanistan: people want a safe, stable place to live, most especially a place of their own, and in most cases, if you give them the opportunity to work for that, they’ll embrace it – and their neighbors will help. Political and economic obstacles in nonprofit work are shockingly similar across countries.
  • Some of the most important work you do as a communications manager is getting what people know in their heads into a form that can be read and referenced by others. Often, employees aren’t that aware of all their fellow employees are doing. When a key employee or volunteer leaves, and their work and knowledge isn’t documented, it can bring some work to a standstill. Plus, what is in people’s heads and what they experience in their work is fantastic for blogs and grant proposals.
  • The people with whom most customers interact should be regularly briefed on program activities, on upcoming events and on important dates. The cashiers of the ReStore regularly get questions about Habitat programming from customers, and since my office is right next to checkout, if the cashiers don’t know the answer, they will grab me to talk to the customers with questions, something I welcome. And they listen to what I say and sometimes comment later, “I didn’t know any of that.” Everyone is a spokesperson for your nonprofit, whether you like it or not. I’m now working to make sure they know how to answer our organization’s most frequently asked questions, and how to direct people who need detailed answers. I’m working to make sure they know they can use their smart phones to pull up our organization’s web site, right then and there, and read answers to customers with questions. Have a look at When some nonprofit employees & volunteers don’t really understand what the nonprofit is trying to address & why for more on what I suggest to ensure everyone is representing your nonprofit appropriately.
  • Just because you work for an agency with a well-known name does not mean people really know what it does (including some employees and board members!). So many people think Habitat for Humanity gives away houses – it doesn’t (it partners with families for affordable mortgages – the families DO make payments for the house). I didn’t know Habitat did critical home repairs for vulnerable home owners until I started working there.
  • Online tools aren’t enough to market an organization: executive directors and board members have to get out into the communities. You have to show up at the big events of other organizations. You have to present to city councils and county governments. You have to immediately respond to every call from the media – especially in this age of fewer and fewer newspapers, and fewer local radio stations and TV stations. You have to leverage banner placements over key streets and doorways, buy ads in newspapers (if you are lucky enough to still have a newspaper), put flyers up at grocery stores, and rely on other marketing tools many said would go away with the Internet. You have to be at farmer’s markets and the super popular food cart pod on a Friday night. And the opposite is true too: just going to onsite events and relying on traditional paper postal mail and onsite displays isn’t enough; you have to regularly use and update online tools.
  • People love social media posts that have photos of LOCAL PEOPLE in them. You can, therefore, never have enough photos of local volunteers and employees “in action.”
  • People also love social media that’s fun. And dinosaurs are terrific props.
  • Bureaucracy can be wonderful. Rules, regulations, protocols, official messaging – these are NOT automatically bad. Official policies and procedures MATTER because when they are based in reality, understood and followed, it keeps everyone on the same page and it prevents missteps. I loved that, at the United Nations, I could always find the policy, the manual, the official statement, that I could use to justify something I wanted to say or do. The same has been true of Habitat: their official policies regarding communications, safety and volunteer engagement have made my job easier! And what a joy to see Susan Ellis, my mentor and guru, quoted in Habitat’s official guidance for staff regarding volunteer engagement. It’s also been great not to have to agonize over how to phrase something – I can usually find exactly what I need in official Habitat materials, some public, some on our extensive national intranet/knowledge base.
  • People don’t like change. I’ve known this for years, and I’m relearning it yet again. And if I hear, “But that’s the way we’ve always done it” one more time…
  • There is a delicate, difficult balance in an organization that fights poverty hosting a gala event.
  • Contacting TV stations an hour away 48 hours before an event can sometimes get them to cover it during a slow news week. It’s always worth trying.
  • I’m not the only over-40 woman in my area that has so much professional experience I scare potential employers when I apply for jobs – and it’s amazing how many Generation Xers I’m now encountering on their third or fourth careers.
  • It’s still not easy to create group volunteering roles – things that three or more volunteers could do together, just once (though it’s usually 10 or more people). The agency could have three of these every month and not meet volunteer demand.
  • People are willing to travel outside of their area to volunteer for a day. As noted earlier, I’m in a county that’s half rural and half urban. The Habitat that serves the urban area can’t as easily accommodate groups of volunteers, or specialized volunteers, as we can, so we end up with volunteers from the opposite side of the county, often from groups of employees from very large employers – and that’s fine with us!
  • As I wrote on a blog in 2016 called “If no one is complaining, we don’t have to change how we do things”, “Often, when I do a little digging myself, talking to people that wanted to volunteer at the organization but didn’t, or to current members, or to former clients, and on and on, I find that, indeed, there is dissatisfaction among a few, maybe even more, but no one says anything to the organization itself… they don’t say anything about something they would like to see changed or improved because there is a culture within the program or the entire organization, that discourages complaints or suggestions.” No further comment.
  • Everyone that works with volunteers should have some training on how to work with volunteers. Period.
  • It’s so still oh-so-easy to recruit volunteers for online tasks and onsite, short-term roles. People are so, so hungry for those kinds of roles! I remain confused by people who struggle to recruit volunteers for short-term roles or online roles. I’ve put up three such assignments VolunteerMatch and had to take them down in just a few days because I had enough great volunteers to do them. I’ve recruited online volunteers to update our contact list of every community of faith and every nonprofit in the area, as well as to update our list of and contact information for every elected official that represents any part of our area. It’s not too late for you to get up-to-speed on virtual volunteering!
  • It’s really hard to recruit new volunteers for longer-term, ongoing roles, and people under 50 have zero interest in coming to a ReStore even twice a month to help in an ongoing role. And that’s not a criticism of these generations – I think they would volunteer if we built a relationship with these folks, if we enticed them with short-term gigs and gave them a really worthwhile experience.
  • Online sales requires a dedicated staff member who can spare the role several hours of every week – it can’t be done as a simple add-on to an existing role, something attended to just a few minutes a day.
  • Bicycling to work is awesome except when it’s icy outside. Just like in Germany! But it’s brutal in the increasingly over-headed summers we now get.

This experience has also affirmed my belief that, if you want to work abroad in humanitarian endeavors, you need deep experience working for nonprofits in your own community, as an employee, consultant or volunteer. And any Habitat for Humanity affiliate and its ReStore are great places to start.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Should you leave Twitter & Facebook for the fediverse?

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It’s a mouthful, but bear with me:

The non-profit, distributed, community-oriented fediverse might be something you need to check out and use, for your personal and professional activities – and maybe the nonprofits you work for.

More and more users are leaving Facebook and Twitter to join such communities because they are uncomfortable with the corporate policies and the owners of the companies. Some nonprofits feel that they have an ethical duty to NOT be associated with such.

Most folks are staying on Facebook and Twitter, but creating profiles on other platforms, including the fediverse, just in case they decide to change their social media patronage altogether.

The fediverse is similar to social media networks like Facebook or Twitter, but it’s not controlled by any one corporation. To you, the user, it will feel like any social media channel, but how it is set up and organized in the background is very different from for-profit platforms.

The fediverse is a network of social media servers that share one another’s content. If I set up my account on one server and you set up your account on another server, we can still see and repost each other’s content because the servers are part of a “federation.” To the user, it feels just like, say, Facebook – you see all the content of those you follow – you will have no idea they are signed up via a different server than you unless you really look for it.

The only challenge you will probably ever face as a user on a fediverse is when you sign in – you have to remember the address of your server. I do this the same way I track my passwords. But, again, otherwise, a fediverse feels just like any other social network.

The most famous example of a fediverse is Mastodon, which is a lot like Twitter. When you join Mastodon, you have to join via one of its servers. Most people join via the “social” server – it’s the first one you see when you go to the site to create an account. Each Mastodon server has its own policies and administrators. If you do not like a change in policies on the server you have joined, you can leave one for another without losing followers. Most servers follow the Mastodon Covenant, which requires a basic level of administrative service as well as active moderation against various forms of hate speech. But, honestly, as a user, you probably won’t ever have to deal with ANY of this.

An added bonus: “Mastodon’s robust REST APIs are based on ActivityPub, a W3C standard”. That means Mastodon has a commitment to accessibility!

This article in InfoWorld by Andrew C. Oliver offers the best argument I’ve seen for creating a Mastodon account and for thinking very seriously about the consequences of supporting Facebook, Twitter and Instagram with your content.

As for me: I am on Mastodon and am using it more and more. I still have an account I use for professional reasons on Twitter, a Facebook professional and a personal page, and a mostly-personal Instagram account. But I like having alternatives – especially Mastodon and Reddit (and I’m getting more and more benefits from Reddit – including lots of traffic for my blog and two consulting jobs). I haven’t deleted my personal Twitter account but I use it primarily to encourage people to follow me elsewhere (difficult to do, since the Twitter algorithms now seek out such content specifically to downgrade it and keep it from being viewed by most followers).

For the nonprofits I work for, including TechSoup: I do have profiles for them on Reddit, and was able to reclaim TechSoup’s Reddit group, and posting there has resulted in some traffic here on the TechSoup community. But I still haven’t put any of them on Mastodon – mostly because I know that, in the case of one of the nonprofits I work with, none of their clients or donors are on it. But that could change… and I need to be ready.

What about you and the nonprofits you help/work for? Are they exploring other social media platforms with an eye to not over-relying solely on just one channel? Remember: no social media platform is forever. Eventually, the one you love most will go the way of AOL communities, MySpace, Friendster…

Also see:

cover of Virtual Volunteering book with hands raising up various Internet connected devices

For detailed information about leveraging online tools to support and involve volunteers, whether they provide their service onsite at your organization, onsite elsewhere, or online, get yourself a copy of The Last Virtual Volunteering Guidebook. Online platforms and social media channels come and go, but the recommendations here are timeless. You will not find a more detailed guide anywhere on this subject than than The Last Virtual Volunteering Guidebook. It’s available both as a traditional print publication and as a digital book.

If you have benefited from any of my blogs or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

How nonprofits can leverage LinkedIn

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It’s clunky, it needs a design update, it rarely gets referred to any more in articles about social media, but LinkedIn can be a valuable resource for nonprofits and other community groups and they should be using it regularly. Using even just the free features on LinkedIn will increase awareness about an organization’s work and it may lead to better board recruitment, more event attendance, more program participants and more donors, as well as greater awareness of progress among current supporters.

Here’s how your nonprofit or community program should be using the free features on LinkedIn:

  • Your organization should have a profile on the site and should ask all of its employees, former employees, board members and other volunteers to link to it in their list of job and volunteering roles. Your organization should also ask all of these people to regularly “like” the posts by the organization, if they feel comfortable doing so (but emphasize it is NOT a requirement).
  • Your organization should post public events to the LinkedIn events feature and then share these on the organizational profile.
  • Your organization should post updates to its organizational profile on LinkedIn – just like you do on Facebook, but perhaps with a more formal tone. Remember: LinkedIn is a web site for professionals to talk about their work and expertise, not for cat memes.
  • Your organization can ask employees, former employees, board members and other volunteers to share your organization’s LinkedIn status updates and to comment on such – but only if they feel comfortable doing so. Remind them that this is not a requirement and there will be no repercussions for not doing it (except for maybe your marketing manager!).

In addition, staff members can also join various LinkedIn groups and participate in such – but it’s their choice what they join and you should never ask them what groups they are on. But you can remind them that they should share info about your organization IF it’s on topic for whatever group they are on. These activities can further create awareness of the organization and a positive image.

You can also use the fee-based features on LinkedIn for paid roles. If you post a job, you ABSOLUTELY should reveal the salary in that posting. You can also use the job posting feature to post volunteering roles – I recommend using it for board member recruitment, but in such listings, making it clear that it’s an unpaid role, emphasizing the time requirements, and being explicit that not all applicants will be accepted.

I’ve been using LinkedIn on behalf of West Tuality Habitat for Humanity. I also used it some years ago to recruit board members for a cultural arts organization that funds nonprofits in the county where I live in Oregon. It has absolutely been worth the time investment – and most of the time, I’m just cutting and pasting info I’m already posting to Facebook or our web site – there’s been no need to create unique content. It takes seconds, not minutes, to keep info up-to-date on LinkedIn.

Is your nonprofit leveraging LinkedIn? How has it been working out for you?

Also see:

Social media is losing its influence for nonprofits – what to do?

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Here are comments from this article from December 2022 that every nonprofit and community group needs to consider:

This year, social media mostly stopped offering a window into the lives of our loved ones. It turns out that the social part of social media, which helped shape human behavior online and off for more than a decade, is proving to be something of a fad. It’s withering in the sad, slow way that internet habits do; eventually, the people who send public birthday messages on Facebook will be as rare as the ones who still have AOL email addresses.

In 2022, even the social media companies gave up on salvaging friend-related content. The networks rely on having enough in people’s feeds to keep them entertained during a scroll, so they can slot in ads between every few posts and make money. And there just isn’t much of that personal posting happening anymore…

The kind of service Facebook and Instagram will provide going forward is different, focused more on users’ interests than their friends…

There doesn’t seem to be a popular-enough startup waiting in the wings to connect people to their friends…

You can read the entire article here.

I find it sad for a whole range of reasons that this is happening, but for this blog’s purposes, I want to focus on how this change affects nonprofits and other community groups: this change makes it harder to reach our audiences via Facebook, Instagram and Twitter. And with the demise of small newspapers (or any newspapers, for that matter) and community radio stations, we don’t have other communications avenues to fall back on.

I find myself constantly begging employees and volunteers, including board members, to “like” or comment on the social media posts of whatever nonprofit I’m trying to help, because it’s the only way we can get the content in front of more people – these nonprofits have no budget to buy higher placement on Facebook, Twitter, etc. But the reality is that it’s a very hard thing to teach and sustain among staff, regardless of their ages. Without constant reminders, it just doesn’t happen.

It’s probably why I have liked Reddit so much more than other online communities: it’s old-school Internet, where I see the posts on the groups I subscribe to, and I can control what I see so, so much more than on Facebook or Twitter or Instagram. And I was astounded when I had to recruit board members for a local nonprofit and got a healthy slate of candidates mostly from posts to subreddits for cities in our county in Oregon.

What’s the answer? I think for small cities, an answer might be to revive something that was done 30 years ago:

Back in the early 1990s, long before Facebook and Twitter, and even before the World Wide Web began dominating the Internet landscape, there were different platforms that various individuals, groups and communities were using to share resources, have discussions, etc., and some city governments, like Cupertino and San Jose in California, were quick to try to harness such to create more transparency regarding information and decision-making with their constituencies. Back then, Free-nets and community networks were the rage among the small number of advocates for Internet use by everyday citizens, like Virtual Valley Community Network, a series of community bulletin boards via FirstClass and serving cities in Silicon Valley, California by San Jose-based Metro Newspapers, the most popular being Cupertino’s CityNet. I was involved in CityNet, just as a user, as well as Virtual Valley and Mac-focused online bulletin boards back in the early 1990s, when I was living in San José – I was much more excited by them than the World Wide Web, which, to me, was just a series of online brochures.

I think it’s time we revisit these online community models. I think they could feel the gap left by the way Facebook, Twitter, Instagram and other platforms are changing, and the gap left by a lack of newspapers and community radio stations.

Also see:

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.