Tag Archives: business

Corporate employees are often not successful at virtual volunteering. Why?

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In the 1990s, when I began promoting virtual volunteering – people engaging in volunteer roles and tasks via their computer from home, work, or wherever else they might be – many corporations balked at the idea of allowing employees to from their desktops. The reason given was usually that it would take away from employee’s productivity and profitability on behalf the company. The Disney Corporation happily put an item in their employee newsletter about virtual volunteering back in the late 1990s, but talked about it being a great thing employees could do from home, after work.

Now, almost 30 years later, I’m seeing a new trend: people promoting virtual volunteering as a great way for corporate employees to engage in philanthropy – in this case, the giving of their time and expertise – from their workspace, whether that workspace is at home or onsite at the company, but claiming that one of the benefits is that it is “time agnostic”, as one company put it: you do it when you have some extra time between work responsibilities, and it doesn’t come with all the challenges of traditional volunteering, like taking up SO much time.

I’ve seen this kind of thinking from the corporate world about all volunteering, not just virtual volunteering, and the results are poor, even disastrous, for the nonprofit, charity, school, NGO or community group trying to engage that employee as a volunteer:

  • The employee never does find that “extra” time in the work day, or after the work day, to complete the assignment. This is because, for volunteering to happen, you have to make the time for it – even if that time is at 8 p.m. in the evening, for an hour, that time has to be reserved and honored.
  • The employer is thrilled to celebrate that employees are undertaking virtual volunteering, but balk at the idea of the employee setting aside time during the work day to do it. Mentoring that young person or designing that brochure suddenly is not something the employer wants employees focused on – there is WORK to be done!
  • Both the employer and the employee don’t treat the host agency as a client, with real deadlines and real needs. Yes, very often virtual volunteering can be done on your own schedule, but only up to a point: there is a deadline associated with the role or task, or their are meetings or real-time, online activities associated with the task. If the volunteer doesn’t fulfill that role or task, the client – the nonprofit, the charity, the school, etc. – suffers. For one example, think about that student expecting to be mentored: what are the consequences for that student when the mentor cancels repeatedly? What does this do to one of the program goals, which was to build a trusting relationship between a mentor and that student?

Virtual volunteering is REAL volunteering, and so much of the “rules” of traditional volunteering still apply. Commitments are REAL. Deadlines are REAL. There’s nothing “virtual” about it. Corporations need to have strategies to address all of the aforementioned bullet points if they want virtual volunteering to actually make a difference for anyone.

cover of Virtual Volunteering book with hands raising up various Internet connected devices

If only there was a detailed guide that could better guarantee their success in their virtual volunteering endeavors… oh, wait, there is! The Last Virtual Volunteering Guidebook is for those that to dig deep into the factors for success in supporting online volunteers and keeping virtual volunteering a worthwhile endeavor for everyone involved. You will not find a more detailed guide anywhere than The Last Virtual Volunteering Guidebook. It’s based on many years of experience, from a variety of organizations. It’s like having me do an in-depth analysis of your program, or me helping you set up your own program, but without having to pay my hourly rate as a consultant! It’s available both as a traditional print publication and as a digital book.

If you have benefited from any of my blogs or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

Does Your Org’s Practices Reflect Its Own Mission?

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I recently joined the board of a brand new nonprofit. I am helping with the content of its first ever web site. I decided to look at the web sites of some other similar organizations to get some ideas.

I found nonprofit associations that have classes on how to prepare an annual report – but they don’t have any of their annual reports posted on their web site. I found foundations that demand copies of the latest 990 from nonprofit applicants, but they don’t have their 990s on Guidestar. I found a nonprofit that has its board of directors listed on its web site, and always has, but has a different board listed on their 990s for those same years on Guidestar.

Why aren’t these organizations walking their talk, doing what they want other organizations to be doing?

And then there is the nonprofit organization that I consider famous, that you have probably heard of. Were I to say its name, which I’m not, and its name would probably bring to mind images of innovation, of bucking the status quo, of direct confrontation, and lots and lots of action. You would think of it as an organization that doesn’t recognize any tradition or rule as absolute. You would think of it as an agency embraces new ideas and experimentation, and works in a flexible, pro-active manner, putting its mission goals before bureaucratic ones. So imagine my astonishment when talking with this organization to receive such a hostile reaction to the idea of employee telecommuting / cloud commuting. The human resources manager sounded as though she couldn’t breathe at the thought of such a radical idea, and once she did find her words, said that this organization’s HR policy absolutely forbids any such practice. When I suggested that it would be a good idea to modernize that policy, another staffer jumped in, reminding me that doing something so “substantial” as changing a policy takes “a lot of time” and “much reflection” and “a great deal of research about legal issues.”

Here’s an organization that prides itself on not playing by the rules, and even sometimes asks its volunteers to violate the law in pursuit of its goals – no kidding! But revise its human resources policies to allow employee telecommuting? Why, that’s crazy talk!

There’s another organization you probably would not have heard of, but you would be familiar with its work: trying to address conditions and practices that lead to global climate change. But while this agency is writing guidelines, holding conferences and lobbying corporations and governments, the overwhelming majority of its staff, even those who live less than half a mile from the organization, are driving to work, despite the outstanding mass transit system available in its city. The organization has no policies regarding recycling its own office waste, and there’s no emphasis on any energy-saving practices within its offices.

Can you imagine if the press, or a group working counter to this organization, identified these practices and detailed them publicly, and the enormous public relations fallout that would occur?

These are real-life examples of organizations promoting practices or an image that isn’t actually reflected in their practices or culture, of organizations not truly “walking their talk.” And there’s more:

  • there are organizations that say they have a commitment to fighting for human rights and inclusion that have web sites and online resources (apps, videos, etc.) that aren’t accessible for people with disabilities – and they balk at the idea of making that commitment to digital inclusion
  • organizations that encourage corporations to allow their employees to volunteer on company time, while not allowing their own employees to do so.
  • organizations that advocate for feminism and women’s rights, but have antiquated dress codes and business practices regarding women that work and volunteer for them.
  • companies holding seminars on innovation and efficiency in the workplace who have antiquated computers, software and other devices that inhibit their staff productivity.
  • initiatives that tout the importance of local control of local activities, local decision-making,  but ignore the feedback of clients, volunteers and frontline staff, even imposing requirements of them with no discussion from them.

Take a look at your organization, particularly your mission statement, and ask yourself, “Is what we promote to others being practiced by ourselves?” Look at the behavior you encourage or talk about in your programs – do you exude that behavior yourself, as an organization? Survey your staff and volunteers, allowing them to anonymously provide feedback on where they see disconnect in the organization’s mission and the organization’s own internal practices.

Not only will you avoid a public relations nightmare, your own practices will become marketing tools for your organization’s mission.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

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Disrupting Corporate Social Responsibility (CSR)

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logoCorporate social responsibility (CSR) means financial donations by for-profit businesses, as well as in-kind donations, employee volunteering or taking on community roles as a representative of a company, such as serving on an advisory board at a nonprofit or government group. CSR also includes commitments and demonstrated action regarding responsible or sustainable environmental practices, pay equality, safe working environments, etc., beyond what is required by law.

Nonprofits, non-governmental organizations (NGOs), charities, schools and other mission-based organizations have wanted to say some things quite frankly to corporations and foundations, but they have been afraid to, for fear of losing their funding.

These organizations are tired of being mocked by the corporate world for not being innovative while also being denied overhead funding necessary to be able to experiment and explore innovation. They are tired of hackathons developing apps that their clients will never use because stakeholders were never consulted. They are tired of being expected to attend roundtable discussions and conferences to talk about serious social issues but not having their time paid for regarding these consultations to give corporations and foundations “insight.” They are tired of having  “executives on loan” from a high-tech company for six months who are more burdens than help.

I’ve even had public school teachers tell me how much they want to tell the big high tech company in their city “no” to its offer to “help” because the company’s ideas are more about good photo opps for the company than actually supporting learning goals – in fact, the company’s ideas take away from essential classroom learning time.

These folks feel they can’t make their complaints known about the attitudes of the for-profit world, so they tell me, in low voices over coffee. They are stressed out – they want a good relationship with the for-profit world, they want volunteers from corporations, but they want to be listened to, they want partnerships to be equal, and they want t

As an independent consultant, I have more freedom to speak than these colleagues. There are things I’ve always wanted to say to the for-profit world about how they approach financial donations, in-kind donations, employee volunteering and other corporate social responsibility (CSR). So I decided it was time to finally say them: I’ve launched a new section on my web site that targets corporations, whether large or small, regarding Corporate Social Responsibility.

My advice is meant to be provocative. It’s meant to be disruptive. Because I believe that CSR is long overdue for some serious disruption.

In my opinion, most CSR-related resources are more concerned with feel-good publicity and have an attitude that mission-based organizations are run by amateurs who chose their professions because they couldn’t make it in the “real” world. There’s a disturbing belief that businesses know better than nonprofits and should, therefore, use their financial gifts to push nonprofits, even public schools, into the directions businesses feel are best.

A lot of people, including several high-profit politicians and the US Supreme Court, believe corporations are “people.” Okay, if that’s the case, then every business, whether a tech-savvy startup, a small storefront or a large corporation, is a citizen of a community: that company’s employees and customers live and work somewhere, and how the employees do their work, how they travel to and for work, and how that work is produced or services are provided impacts neighborhoods, people, cultures and the environment, positively and negatively. No business, no corporation, not even a consultant working at home, is an island that has no impact on other places or people, near or far.

That impact comes with responsibilities, costs and consequences – financial costs, environmental costs and cultural impacts. Maybe farmland becomes industrial lands and housing, small towns become bedroom communities, the land where a popular bowling alley stands becomes so valuable that the prosperous business owners sell and retire – and the community loses a beloved gathering place.

Many of the financial costs that communities, neighborhoods and individuals have to shoulder that result from corporate/business prosperity are not covered by taxes – especially in this day and age of massive tax breaks for corporations and other for-profit companies. Many people are struggling to address those additional costs without any additional funding, while corporations and other businesses experience record profits and larger-than-ever tax breaks.

It’s from that reality that my web pages of advice regarding corporate social responsibility (CSR) have been developed. Expect to be challenged, because my advice is quite different from most, and maybe all, of the other advice you may have been reading or hearing.

Also see:

the first steps for a nonprofit dream

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Some years ago, I worked with a very specific community – I prefer not to say which one nor where it was – that wanted its own cultural center. The community members envisioned a place where they and their families could celebrate their unique culture, host activities that could help address the needs of community members (job training, skills development, counseling, etc.), host events that could educate people about their culture’s history and challenges, offer low-cost childcare for pre-K children, offer after-school activities for teen members of their community, offer activities for elders in their community, offer legal clinics, and on and on.

The challenge I faced in trying to help this community reach their goal is that, in talking about the community center, they wanted to focus only on what the building would look like. They wanted to talk about the kinds of rooms it would have, how it would look on the outside, the murals that would be drawn inside, etc. They even spent time talking about what the logo would look like. And, indeed, those conversations were important, but what was so much more important in starting to talk about the center was their answering these questions:

  • What documented data do we have that shows who makes up our community, in terms of their ages, their backgrounds, their most critical needs and their desires regarding the programs offered via a cultural center? What data do we still need to gather and how might we gather that information?
  • What programs might we launch at first, and which might we want to have later? What data do we have that shows we are prioritizing our initial programming correctly?
  • How do we envision the staffing for our initial programs – by volunteers? If so, what tasks might these volunteers do? Could the tasks be divided into different roles: leadership roles, one-time group activities, short-term individual roles, online volunteering, university classwork, etc.? And what might the costs be to involve such volunteers (recruitment, screening, support, etc.)? Or will we staff these initial programs by paid employees or consultants? If so, what might these roles look and what would the costs be?
  • What will the decision-making and leadership of the center look like? How will the board of directors be chosen? How long will each member serve? How will their fiscal responsibilities and other oversight responsibilities be defined? Will there also be an advisory board?
  • What could we do in terms of programming without our own physical space? Could we leverage church fellowship halls, library meeting rooms, other cultural centers, arts spaces and other existing facilities to offer our own programming until we get a physical space of our own?
  • What would success look like in the first year of our operations? How would we collect data that proves our success?
  • How much would all of the above cost for the first two-five years?
  • What would we need to have in place to get fiscal sponsorship or become an independent nonprofit, and how would we get those things in place? What would the timeline look like?
  • When would we be ready to start accepting financial donations for our efforts and what avenues could we accept those donations (how would we accept and track checks, online donations, even cash donations)?

Altogether, the answers to these questions create both a business plan and all of the information a group needs for a funding proposal. All of these activities create a cultural center without anything having to wait for a building to be built or a rented and, at the same time, make funding an actual building all the more attractive.

Sadly, the cultural center, as a building, didn’t happen, and efforts to offer these programs in other spaces have come and gone over the years. I think community members still dream of a magical mega donor descending into the area and offering them millions of dollars to make this happen.

I think about this situation frequently as I am asked by so many people, “How do I start the nonprofit of my dreams?” The steps are all neatly listed in my blog, but the reality is that it’s messy in execution. None of these steps are easy, but I regularly see new nonprofits flourish after diligently completing each.

If you have an idea for a new organization, a new program or a new project, I recommend you have a look at this UNESCO project planning tool. It’s developed for youth and the projects they want to undertake, but it’s something that a lot of adults could use as well. This can be a good tool to use in a group exercise with the core leadership of your effort to establish a new program or organization.

Also helpful is this free NGO Capacity Assessment Supporting Tool. It can be used to identify an NGO’s strengths and weaknesses and help to establish a unified, coherent vision of what an NGO can be. The tool provides a step-by-step way to map where an organization is and can help those working with the NGO, including consultants, board members, employees, volunteers, clients, and others, to decide which functional areas need to be strengthened and how to go about to strengthen them. Share the results of your using this tool in your funding proposals – even on your web site. The tool was compiled by Europe Foundation (EPF) in the country of Georgia, and is based on various resources, including USAID – an NGO Capacity Assessment Supporting Tool from USAID (2000), the NGO Sustainability Index 2004-2008, the Civil Society Index (2009) from CIVICUS, and Peace Corps/Slovakia NGO Characteristics Assessment for Recommended Development (NGO CARD) 1996-1997.

Also see:

Corporate volunteers can be a burden for nonprofits

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Back in 2011, I asked if group volunteering was really all its cracked up to be.

The sentiment has gone mainstream: the Boston Globe published this yesterday: Corporate volunteers can be a burden for nonprofits.

Corporate social responsibility folks, managers of employee volunteerism programs: are you listening?

Incorporating virtual volunteering into a corporate employee volunteer program

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A new resource on my web site:

Incorporating virtual volunteering into a corporate employee volunteer program 
(a resource for businesses / for-profit companies)
Virtual volunteering – volunteers providing service via a computer, smart phone, tablet or other networked advice – presents a great opportunity for companies to expand their employee philanthropic offerings. Through virtual volunteering, some employees will choose to help organizations online that they are already helping onsite. Other employees who are unable to volunteer onsite at a nonprofit or school will choose to volunteer online because of the convenience. This resource reviews what your company needs to do, step-by-step, to launch or expand virtual volunteering as a part of your employee volunteering program.

Inspired by my recent webinar with Kaye Morgan-Curtis, of Newell Rubbermaid for VolunteerMatch: Virtual Volunteering: An Untapped Resource for Employee Engagement.

Nonprofits *are* job creators!

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Recently, I heard a man on the TV ranting about why people without private sector experience are bad to serve in government offices. “They’ve never balanced a budget, created a job or had to struggle to make payroll!” he said.

And my head exploded. KAPOW.

When you are working in government, or a nonprofit, balancing budgets and struggling to make payroll is often MOST of what you do!

In the nonprofit and public sectors, the pressure to balance a budget – one that has often been cut drastically with no input from you, the person expected to balance that budget – is far greater than the for-profit/business world. And the struggle to make payroll is something I’ve seen far too often in nonprofit organizations, often because a corporation has slashed its own budgets and cut funding to the organization or initiative that had been promised for months, or a government agency suddenly had its budget cut and, therefore, had to cut the budget of nonprofits it was supporting.

And nonprofit organizations are job creators. Funding nonprofits, which are focused on improving or preserving communities for EVERYONE, are not only job creators, but also, the people that make communities places where people actually want to live and work – which helps those that start businesses. Nonprofits:

  • help improve education (which creates better workers),
  • help preserve and improve environmental health (which helps organic farmers and fishermen have better products)
  • help improve children’s health (which allows parents to have the time to work instead of caring for sick children – time, perhaps, even to start businesses)
  • help promote bicycle use (which helps create more business for bicycle shops, creates more ways for workers to get to their jobs, contributes to a healthier workforce, and creates more parking spaces for cars)
  • build and promote community gardens (which helps those that sell gardening implements and other supplies)
  • fund and manager arts organizations (which create jobs for actors, production staff and administration staff, as well as enhancing the community and making it more attractive to employers to locate businesses there)
  • build, sustain and grow universities and colleges (which train people in various areas of expertise – and these people become workers, even job creators, themselves)

and on and on.

The amount of misinformation being promoted by so many pundits and even elected officials in the USA regarding the realities of the third sector is startling, disheartening and destructive. I have worked primarily in the nonprofit and government sectors, and in those sectors, I most certainly HAVE had to balance budgets, create jobs and struggle to make payroll. In fact, I have had to be far, far more creative with resources and efficient in the use of time and resources than I have ever had to be in a for-profit setting. By contrast, most people I’ve known who have worked primarily in the corporate sector have little understanding of how to do a lot with a limited amount of resources: they can’t believe most nonprofits don’t have fully staff IT departments or the latest computer technologies, and are stunned that volunteers are, in fact, not free at all.

Nonprofits and government agencies have GOT to do a better job of talking about what they accomplish, what it takes to make those accomplishments possible, and how they make those accomplishments happen. Every nonprofit has an obligation to show their transparency and credibility, and to teach the media and general public about the resources and expertise needed to address critical human and environmental needs. The Internet has made it oh-so-easy to do that!

Also see:

*Another* Afghanistan Handicraft program? Really?

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Recently, I got an email from yet another organization that is teaching Afghan women how to make handicrafts and textiles to sell in the West.

And I sighed. Heavily.

I’m not saying that these are bad programs. In fact, I have supported many of them, as a consumer: My husband and I each have a lovely Shalwar Kameez from a shop run by Afghans for Civil Society in Kandahar (here’s him in his; I’m in the burqa), I have a custom-made jacket from AWWSOM Boutique in Kabul that I wore at my wedding reception, I have a custom-made purse from Gundara, and I have lots of items from Ganjini Showroom and various other stores in Kabul. These items are beautiful, they are well-made, and I love showing them off (for more info, see my guide to shopping in Kabul).

HOWEVER, teaching more and more Afghan women how to make purses, shawls, table cloths and other lovely items is not going to lift women out of poverty, nor move them into their proper place in society, because there is not enough of a market for all those products.

Capacity-building programs have to be focused on what is actually needed in a particular community, that are more guaranteed to provide income regularly, long-term. That means programs that teach Afghan women how to:

These are things that local people need, and/or that they want – they are not just that are nice to have.

If you know of a program – local or international, government-run or foreign run or civil society run, whatever – that is teaching Afghan women to engage in income-generation activities that are practical and sustainable, feel free to post names and links in the comments section of this blog.

Best volunteer thank you gift ever!

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Jayne & her thank you gift from BPEACE Jayne & her thank you gift from BPEACE

I’m an online volunteer with BPEACE, and out of the blue, they sent me this soccer ball, hand-stitched by Afghan women. Afghan women have been renowned for centuries for deft needlework. Now the women of DOSTI, meaning “friendship” in Dari, have harnessed that heritage to handcraft club-quality soccer balls – with the help of BPEACE. Read the DOSTI soccer ball story for yourself (and learn how to get one for yourself!).

BEST VOLUNTEER THANK YOU GIFT EVER!

On a related note, see this page on how to thank online volunteers (also covers how to use the Internet to thank ALL volunteers)

Corporations: here’s what nonprofits really need

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It turns out I’m not the only one who mocks the business community when they decide to “save” the nonprofit community: Kelly Kleiman does too! She goes after some of Silicon Valley’s business elite (the latest is the the “Palindrome Advisors group”) who are planning “to disrupt the nonprofit space”  with their business genius. And she could not be funnier – or more accurate – in her blog! As she states so well, the breathless accounts of these business efforts “ignore the fact that what nonprofits need isn’t more advice, it’s more money. When business people are ready to provide that—when they’re ready to serve on boards, not as agents of disruption but as securers of resources, and when they’re ready to advocate for a tax system that will underwrite the necessary work done by the voluntary sector—well, that will be news.”

Over the last 20 years, I have seen so many of these business movements come and go. I’ve sat in audiences of nonprofit conferences while the featured speakers – business leaders, often paid to give us their wisdom while the nonprofit trainers are expected to volunteer their training time – tell nonprofits, with great contempt, all that they are doing wrong and how they need to act more like businesses. Nevermind that, a year or two later, their businesses have gone under with the bursting of the latest tech bubbles, while all the nonprofits they scorned are still around.

Yes, we need businesses to partner with nonprofits. But how about this:

  • Businesses sit down with nonprofits and LISTEN to what they need.
  • Volunteer not just on an advisory board but on the front lines, for several weeks: go through the volunteer orientation and get some time with the clients served by the nonprofit.
  • Sit in on some staff and volunteer meetings, and listen, don’t talk, a few times.

Learn about nonprofits first. Then talk.

I still dream of nonprofits waking up and marching into the corporate world and saying, “You need to do things differently. Let us help. Let us disrupt your for-profit space. Let us show you what it’s like to be driven by a mission rather than your profit. Let us show you how to do so much with so little resources. Let us show you what it’s like to use old computers to try to access your fancy tech tools, because you refuse to fund our ‘administrative costs.’ Let us show you how to balance the whims of donors with the very real needs of our clients. You could learn so much from us!”

Also see:

(note: most of these URLs no longer work, as my former blog host is now defunct and archive.org got rid of their archives for some reason)