Tag Archives: awareness

Web Sites Still Matter

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For the last decade – maybe the last 15 years – the web site home pages of nonprofits, corporations, even news outlets, were rarely the focus of most people’s regular attention; these organizations’ outlets relied on social media to distribute their information. Users read the information they wanted because they subscribed or followed or “liked” the entities or messaging they wanted to stay up-to-date about, and got more recommendations through algorithmically personalized recommendations. As The New Yorker put it:

News articles circulated as individual URLs, floating in the ether of social-media feeds, divorced from their original publishers. With rare exceptions, home pages were reduced to the role of brand billboards; you might check them out in passing, but they weren’t where the action lay.

But Twitter, now X, has imploded and is bleeding users. Facebook is overrun with ads and push marketing, burying the pages and accounts a user wants to see under a mountain of paid messaging. Social media infrastructure is crumbling, having become both ineffective for publishers and alienating for users. Social networks are overwhelmed by misinformation and content generated by artificial intelligence. 

Again, back to The New Yorker article:

Surrounded by dreck, the digital citizen is discovering that the best way to find what she used to get from social platforms is to type a URL into a browser bar and visit an individual site. Many of those sites, meanwhile, have worked hard to make themselves feel a bit more like social media, with constant updates, grabby visual stimuli, and a sense of social interaction. 

Things aren’t all good for the World Wide Web, as this article from The Atlantic notes:

Large language models, or LLMs, are trained on massive troves of material—nearly the entire internet in some cases. They digest these data into an immeasurably complex network of probabilities, which enables them to synthesize seemingly new and intelligently created material; to write code, summarize documents, and answer direct questions in ways that can appear human…. Just as there is an entire industry of scammy SEO-optimized websites trying to entice search engines to recommend them so you click on them, there will be a similar industry of AI-written, LLMO-optimized sites. And as audiences dwindle, those sites will drive good writing out of the market.

Another article in The Atlantic says that domain names (but not web sites) are no longer essential.

I believe that web sites still matter. I believe domain names still matter, because so many people, and so many organizations, and so many cities and regions, have these same name, so search engine results aren’t always all you need.

Back in 2012, I wrote a blog called Why Your Organization Probably Doesn’t Need A Facebook Page. I added in 2017 that I still believe 90% of what was proposed in that blog, and reading it now, I still believe that. That doesn’t mean you should NOT have a Facebook page, but you should think very seriously what you want it to do. For the Habitat for Humanity ReStore I support, Facebook outreach has been fundamental to sales; take it away, and I think sales would drop at least 25%, maybe more. But I also work for a nonprofit that is much larger, that is focused on technology and nonprofits, and if their Facebook page disappeared tomorrow, no one would notice.

Your organization, your program, your city – it needs a permanent home on the web, a place that all your other online activities point back to, the place that’s there when the latest social media trendy platform fades. When I join an organization, it’s so easy to become well-versed in what that organization does if they have a web site: I not only read that, I go back on archive.org and read past versions of their web sites. I find out if the ReStore is traditionally closed on a particular holiday. I find photos from past events featuring a former board member who I have learned has died and I need to create a tribute. I double -heck the dates of an event I will attend. A web site is also for your employees and volunteers, not just potential new supporters.

I have an entire section on my web site about nonprofit web sites: what should be on a nonprofit’s web site and how that web site should be designed and managed. I started it back in the 1990s and have updated it regularly. There was a time in the early part of this century when I thought maybe it was time to take the section down, that web sites weren’t needed anymore. I’m so glad I didn’t – the material is needed as much now as it has ever been.

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Nonprofits addressing homelessness or addiction urgently need to improve their public education

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Myths abound about people who are homeless and people who have addiction issues in the USA – and probably other countries too. I see the myths stated as fact on online communities, in posts to social media and in online comments on news articles. What I’m NOT seeing are rebuttals of these myths by local nonprofits and professionals that are trying to provide services for people who are homeless or people who have addiction issues. I can’t find rebuttals for these myths on the web sites of the MOST local organizations addressing these issues – I can find them on a Google search, for a national audience (rather than a city or county audience), but only with a lot of digging. And representatives from organizations addressing issues around homelessness or people with addiction issues don’t make any attempt to enter online conversations and counter the myths.

Because so many nonprofits addressing homelessness and addiction issues are not making it a priority to educate the public – and that includes the press and politicians – about why people are homeless, about what services are available to people who are homeless or have addiction issues, about gaps in availability of service, etc., people are not voting for taxes necessary to fund government services to address either of these issues and many people that could donate are not donating to nonprofits trying to address either of these issues. In addition, the growing hostility by many towards people who are homeless or people experiencing addiction issues is deeply disturbing: I’m seeing and hearing more and more comments about how law enforcement shouldn’t carry NARCAN or EVZIO and shouldn’t offer any assistance to someone overdosing, how people should engage in vigilantism to remove people who are homeless from their towns and neighborhoods, how people who are homeless or have addiction issues should be imprisoned, and worse.

National statistics and facts that should be on any web site by an organization addressing homelessness (these come from Move for Hunger, the National Alliance to End Homelessness and the National Low Income Housing Coalition – and probably others that Move for Hunger didn’t credit) include:

  • The chronically homeless make up only 15% of the entire homeless population on a given day.
  • On any given night, nearly 20% of the homeless population had serious mental illness or conditions related to chronic substance abuse.
  • According to the National Low Income Housing Coalition, a family with a full-time worker making minimum wage could not afford Fair Market rent for a two-bedroom apartment anywhere in the U.S.
  • A renter earning the federal minimum wage of $7.25 per hour would need to work 90 hours per week to afford a one-bedroom rental home at the Fair Market Rent and 112 hours per week to afford a two-bedroom.
  • A lack of employment opportunities, combined with a decline in public assistance leaves low-income families just an illness or accident away from being put out on the streets.
  • Many survivors of domestic violence become homeless when leaving an abusive relationship.
  • While families, children, and youth are all affected, most of the people who experience homelessness are single adults.
  • Chronic homelessness is the term given to individuals that experience long-term or repeated bouts of homelessness. The chronically homeless are often the public face of the issue, however, they make up only 15% of the entire homeless population on a given day.
  • Nearly 48,000 or 8.5% of all homeless persons are veterans
  • On a given night, nearly 20% of the homeless population had serious mental illness or conditions related to chronic substance abuse.

This article, Why Are People Homeless?, is published by the National Coalition for the Homeless (July 2009) and offers citations for each fact stated.

Are these stats true for your community? Maybe – but you should have information that adapts this data for your own community and reflects the reality where you are. Perhaps a higher rate of your homeless population are veterans. Perhaps a greater number of your community’s homeless population are teens.

Here are the myths that nonprofits, academic researchers and professionals MUST rebut – on their own web sites, on online communities, on social media, in talks with the community, in meetings with politicians and police and on and on – about people who are homeless and people who have addiction issues.

Myth: People who are homeless have addiction issues, and people who have addiction issues are homeless. If you are an organization that helps the homeless, you need to have information on your web site that clearly shows not everyone who is homeless has addiction issues, and for those that do have such, WHY they have such issues. You need to reiterate this information your social media channels regularly and make sure all of your staff and volunteers understand this as well. Organizations that address issues regarding addiction need to have information on their web site noting that people with addiction issues come from all economic levels, all zip codes, all types of families.

Myth: There are plenty of services for people who are homeless or people who have addiction issues – those peple just won’t seek help. I have heard, anecdotally, that every nonprofit in my community where I live that has programs to help people attain affordable housing has a waiting list of years, and that residential facilities to treat addiction have waiting lists of months, and that if a person doesn’t have health insurance, they have no options for addiction treatment other than maybe some AA meetings – but there’s no web site I can point you to that says any of these things for my community.

Myth: People are homeless because they are lazy or don’t manage their money properly. If they would work and not spend money on things like iPhones, they would have enough money to have housing. Every organization that works to assist the homeless should have a web page that lists the myriad of reasons individuals and families become homeless and the myriad of reasons that affordable housing is out-of-reach for so many, including people with full-time jobs or working more than one job, more than 40 hours a week. You need to reiterate this information your social media channels regularly and make sure all of your staff and volunteers understand this as well.

Myth: People who have addiction issues are weak. They’ve made poor choices and they refuse to make the right ones. They lack will power. All they have to do is make the decision to stop using. Addiction is recognized by the medical communities – doctors, nurses and medical researchers – as a medical condition and a crisis health situation. An addict craves his or her drug because her body is craving it, and many will go through extreme flu-like symptoms for days without taking that drug because they are addicted – given the choice between feeling good or shaking uncontrollably and throwing up for hours, most of us are going to choose to feel good, and for an addict, that choice involves abusing the substance to which they are addicted. Drugs change the brain in ways that make quitting hard, even for those who want to. What Is drug addiction? What happens to the brain when a person takes drugs that can turn them into an addict? Why do some people become addicted to drugs while others don’t? The National Institute on Drug Abuse has an excellent web site with fact-based information answering these questions clearly and succinctly. The information in no way absolves someone with abuse or addiction issues from personal responsibilities or the choices they make or the crimes they may commit, but it does offer realistic information on how to effectively prevent and address addiction (and prevention and treatment is complex and long term). The brain changes related to addiction can be treated and reversed through therapy, medication, exercise and other treatments. And also note: many people enter drug treatment involuntarily (court-ordered, or given a dire choice by their families: go to treatment or leave our home).

Myth: The people who are homeless in our community aren’t from our community – they are from INSERT THE NAME OF A BIG CITY OR ANOTHER STATE. I have heard, anecdotally, that the homeless people here in the community where I live in Oregon are from this city or county, that most of them graduated from the local high school and/or have or had parents that lived here. But this statement cannot be found on the web site of any organization that serves the homeless in my community. The information needs to be there as well as regularly shared on social media.

Myth: People choose to be homeless. They want to be homeless. Debunking other myths proves this myth untrue, for the most part. In addition, some homeless people may choose to sleep outside rather than in a shelter because they fear being assaulted in the shelter, they fear having to leave their pets or possessions outside, or they are addicted and may not take their drugs or alcohol into a shelter. You may hear someone say, “I chose to live on the streets. I prefer to be FREE.” Saying this gives the person a feeling of empowerment, a feeling of self-worth. They also may have mental health issues and are not completely rational. A whole range of different issues come into play when talking about teens who are homeless.

Myth: The way nonprofits want society to treat homeless people and people with addiction issues require us to not be upset about things like people using my front yard as a bathroom, needles in the park, people breaking into my car and taking anything left unlocked on my property, etc. No one has the legal or ethical right to threaten you, your family or your property. No one has a right to steal from you. No one has the legal right to leave trash or human waste on your property or in any public space. Efforts to educate about people who are homeless or people who are addicted are not about telling anyone they must accept destructive, unsanitary or illegal behavior. Efforts to educate are about encouraging actions that will effectively address homelessness and addiction and about discouraging actions and attitudes that may make problems worse, may endanger someone or may be violations of the law.

Myth: Services to help people that are homeless will encourage people to want to be homeless. Services to help people that have addiction issues will encourage people to keep using drugs and alcohol. Again, you may hear someone say, “I chose to live on the streets” but it’s rarely true, and given the opportunity to have a safe, private, simple residence, the vast majority of homeless people will take that opportunity. For someone who is homeless, every day is a struggle for survival. Many people who are homeless are chronically sleep-deprived because there is no safe place for them to get a full sleep cycle: they sleep an hour on a bus or train line, then another hour in a library, then another hour somewhere else, and so on. Homeless people are targets for theft and rape, so they have to stay awake to ward off an assault. They don’t have access to a bathroom with they need it most or to a shower or bath regularly. They have nowhere to store essential documents – birth certificate, social security card, certification of military service, contact information for family, etc. – and therefore often lose these documents, and don’t have the resources to get them replaced, which further deprives them of resources needed for survival. They cannot sit in one place for very long – either the weather, a security guard or police will move them along. Most services for homeless people aren’t just providing charity, giving people toiletries or a meal or one night to sleep somewhere; they connect homeless people with resources and assistance to get them into more permanent housing. And while there are some approaches to treating people addicted to drugs that include providing a clean, safe space to use their drug of choice so that they do not overdose and are not using in public spaces (libraries, parks, bathrooms, public transport, etc.), there is no evidence that this creates more drug users or in any way discourages someone from seeking help with addiction.

Here are some good examples of web sites and online material debunk myths about homelessness or addiction in their respective communities:

Debunking the Myths of Homelessness, a resource about Santa Clara County, California (San Jose, Santa Clara, Sunnyvale, Cupertino – Silicon Valley)

FAQs and Myths, by the Coalition for the Homeless, with New York City-specific information

Myths and Questions About Homelessness, from the Canadian Observatory on Homelessness, with Canada-specific information

Exploring Myths about Drug Abuse, By Alan I. Leshner, Ph.D., Director, National Institute on Drug Abuse, National Institutes of Health – rebuts myths like “Drug addiction is voluntary behavior” and “You have to want drug treatment for it to be effective.”

Myths About Drug Abuse and Addiction, from the Indian Health Service, U.S. Department of Health and Human Services – rebuts myths like “People can’t force someone into treatment; if treatment is forced, it will fail.”

If the local nonprofits that serve the city and county where I live had fact-based rebuttals for these myths on their web site, and localized the information, people could share them, over and over and over, on their social media accounts, and refer people to them when they hear these myths at civic meetings, meetings of communities of faith, family dinners, etc. That information would, in turn, help change peoples minds about who is homeless, who is addicted to drugs and alcohol, what the most urgent needs of people who are homeless are, what works to address homelessness, what works to address addiction, etc.

But we can’t share such information, because the information isn’t there. And so, hostilities against homeless people and people with addiction issues grows and grows, and donations stay flat or even shrink.

It took me two hours to compile the aforementioned information. I reject any excuses an organization would offer for not doing this themselves.

By all means, if you want to share this blog to encourage nonprofits in your area to do a better job of communication, please do so. If you want to share this blog in a grant proposal to get more funding for your outreach efforts, please do so. But if you are a nonprofit organization that addresses homelessness or people who have an addiction and you also don’t want to start from scratch and develop your own information for your own web site, please do NOT link to this blog from your web site as a way to fulfill your education efforts – instead, I would prefer you cut and paste content from this blog and put it on your own web site – you don’t even have to credit me – but then make it a priority in the coming weeks to localize the information, with local statistics from your own organization and government agencies like your county health and human services, profiles of clients, links to local news articles that relate to these subjects, and more. There are volunteers that would LOVE to help you find the information you need – all you have to do is recruit them – local colleges and universities are a great place to start (faculty teaching health, social work or public administration topics would be an excellent source for recruiting students to do this).

Also see:

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

Growing misconceptions about the role of nonprofits in the USA

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In addition to sitting in on various local government meetings in the small town where I live in Oregon, I’ve been volunteering with a local unit of my state’s League of Women Voters, registering voters and sitting in on numerous candidate debates. My goal in these activities, which I’ve said before, is to compare what I’ve seen and experienced abroad working in international aid and development with what happens locally in my own community in the USA.

In doing these activities, I’ve noticed a disturbing trend that greatly affects nonprofits in terms of how the public, the private sector and government think about them, and how the public, the private sector and government feel about their funding and support for such. There is a growing chorus of elected officials and their supporters who say variations of the following:

There are enough resources in our region, via nonprofits and communities of faith – charity – for anyone who is homeless, who has an addiction or has mental issues to get the help they need. All someone needs to do to get help is to contact those organizations. 

There was a time in the USA when poverty was successfully and completely addressed by charity, usually through churches, not by government. Charity used to help all the people that were poor, and we should go back to that way of addressing poverty. 

People who have addiction issues, mental issues, homelessness issues or any issues associated with poverty just aren’t working hard enough. They lack morals or willpower and they could stop their drug use or their slide into mental illness simply by choosing to, by really trying.

These statements are not true.

The truth:

Programs that serve the homeless, whether they provide temporary housing or more permanent housing, or even just serve food, are utterly overwhelmed all across the USA and do not have enough resources to help everyone that needs it. Their waiting lists for housing assistance are months, even a few years. And providing food and temporary shelter does not prevent homelessness nor reduce the number of people who are homeless.

Before the creation of Social Security, most people in the USA supported themselves into old age by working. The 1930 census found 58 percent of men over 65 still in the workforce; in contrast, by 2002, the figure was 18 percent. Children and other relatives bore the major cost of supporting the aged. The Great Depression swept this world away: many of the elderly could no longer find work and their family could not afford to support them anymore. To get by in that time, the elderly took to panhandling, moving into dingy, unsafe almshouses or poorhouses, many run by charities or churches, or simply dying impoverished, which was the fate that befell 1 in every 2 older Americans in the years after the 1929 stock market crash.

Homelessness and poverty can be triggered by a range of issues in the USA, including divorce, medical bills/bankruptcy, income vs. housing affordability, decline in public/government assistance and mental health issues. Simply getting a different, better-paying job usually isn’t an option for someone facing homelessness and poverty.

Addiction is a chronic disease that creates a compulsion or even a physical need to use drugs. Drugs, including alcohol, affect the brain’s “reward circuit,” causing euphoria as well as flooding the brain with the chemical messenger dopamine. A properly functioning reward system doesn’t result in addiction. Whether a person is born with a disfunctional reward system or if the disfunction results entirely from drug use continues to be debated and researched; most agree that a combination of genetic, environmental and developmental factors influences risk for addiction, and the more risk factors a person has, the greater the chance that taking drugs can lead to addiction. The initial decision to take drugs is voluntary for most people and often relates to a medical issue rather than recreation, but repeated use of drugs, including alcohol, can lead to brain changes that interfere with an addicted person’s ability to resist intense urges to continue to use. As with most other chronic diseases, such as diabetes, asthma, or heart disease, treatment for drug addiction generally isn’t a cure. Addiction is treatable,  however, like other chronic diseases, such as diabetes, asthma, or heart disease, treatment for drug addiction requires professional intervention and guidance – a person can’t address the issues entirely on their own.

So, that’s the truth. But how did the misinformation happen, and how does this misinformation affect nonprofits now?

The misinformation happened not only because of the political agendas of the people saying such; it also has happened because nonprofits have done a poor job of explicitly, frequently talking about the issues they are addressing and educating the public about those issues.

If anyone believes any of these myths, then any sense of urgency regarding homelessness, addiction or poverty vanishes for potential donors, whether individuals or corporate giving programs or foundations. In addition to these myths creating the idea that nonprofits, communities of faith and “charity” can address all the needs of anyone at risk for harm in a community, these myths also create the idea that poverty happens primarily because of bad personal choices: if you’re homeless, then you just have been lazy and not bothered to contact a nonprofit that could help you. If you are addicted to opioids, it’s because you lack willpower.

I’ve been looking at the web sites of various nonprofit organizations serving my communities and various others, and, for the most part, all I see are pleas for support, for donations. What I don’t see:

  • a list, with citations, as to what causes a man, a woman or an entire family to be homeless, with profiles of clients (actual names can be changed and photos can be taken in such as way as to hide the identity of clients)
  • what activities precede a person becoming addicted to a substance, particularly opioids, with profiles of clients (again, actual names can be changed and photos can be taken in such as way as to hide the identity of clients)
  • a list of exactly what donations to a nonprofit pay for (emphasizing why paid staff is needed, rather than relying solely on volunteers helping whenever they might have some time)
  • information on the number of people the organization turns away, or puts on waiting lists, because it does not have the resources to help them, information on what activities or services the community needs but that the organization cannot provide because of a lack of resources, etc.

Nonprofits have got to be much more deliberate and direct in all of their communications about the issues they are addressing, why those issues exist, and what resources they lack. If tax cuts and tax breaks for corporations have resulted in less money for these critical services, nonprofits must say so. 

Our futures depend on it.

Sources:

Homelessness in Portland, Sept. 26, 2018, Travel Oregon

Roads before homes: Our Homeless Crisis, March 18, 2015, The Oregonian

U.S. Department of Housing and Urban Development. The 2016 Annual Homeless Assessment Report (AHAR) to Congress, November 2016

National Alliance to End Homelessness. Homelessness: A State of Emergency.Feb. 6, 2016

“A Great Calamity Has Come Upon Us”, Jan. 23, 2005, The New York Times

16 Ways People Survived Before Social Security — Could You Do It?, April 12, 2018, GoBankingRates

What causes homelessness, downloaded Nov. 2, 2018

Why Are People Homeless?, July 2009, National Coalition for the Homeless

Understanding Drug Use and Addiction, June 2018, National Institute on Drug Abuse, National Institutes of Health, U.S. Department of Health and Human Services (and see more sources at the end of this NIH article)

Also see:

Ugh – Slacktivism (I still don’t like it)

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UNICEF Sweden has an image that’s floating around the Internet and causing quite a stir:

“Like us on Facebook, and we will vaccinate zero children against polio. We have nothing against likes, but vaccine costs money…”

It’s part of a fundraising and awareness campaign by UNICEF Sweden that includes this video  (subtitled in English). The point is a powerful one: “liking” something on Facebook, or sharing a status update, or retweeting something, often has no impact at all beyond a momentary “Oh, that’s sad” moment for the viewer. By itself, it does NOT create any real impact.

Danny Brown, a blogger and author, doesn’t like the campaign; he thinks slacktivism or slackervism campaigns – where a person is encouraged to “like” something on Facebook and feel like he or she has made a difference – are terrific.

As I’ve said before, I LOATHE slacktivism. As a consultant and researcher that works with nonprofits every day regarding community engagement and fundraising, I see again and again just what little return on investment the vast majority of nonprofits get for investing in such campaigns. I also see the endless posts by young people on YahooAnswers who believe this is all they have to do – like something or click on something – to make a difference, and don’t understand why they have to actually volunteer or donate something to actually support a cause. These campaigns imply that actually donating money, volunteering, writing a letter to a politician or turning out for a demonstration aren’t really necessary – just click “like” and we’ll solve domestic violence, homelessness, hunger animal abuse, and on and on! It’s a misconception that is growing – and it’s creating generations of people who don’t see the point of actually investing time or money.

I note in detail in this blog from 2010 why slacktivism does NOT generate donations or increased awareness for most nonprofits or causes – and the blog also notes nonprofits CAN (and do) use Facebook, Twitter and other social networking sites to create a real social marketing/health marketing campaign, with real impact (changed behavior, new awareness, etc.) – so I won’t repeat myself here.

And for those who want to accuse me of being a Luddite, or implying that the Internet isn’t an effective way to donate time and talent to a nonprofit, NGO, charity, etc. – I’ve been promoting virtual volunteering since the mid-1990s. Online action can have HUGE impact for a mission-based organization. But it takes more than just a “like” on Facebook. 

Also see: what ROI for online action really looks like.

Leverage UN days, weeks, years & decades!

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International days, weeks, years and decades offer excellent outreach opportunities for nonprofit organizations, non-governmental organizations (NGOs), civil society organizations, charities, and others trying to improve our communities, our individual lives, and the environment. There is a commemorative day or week, as designated by the United Nations general assembly, for just about any subject you can think of, and on top of that, there are designated years and decades you may also be able to utilize for outreach efforts.

You can use these designations to tie in your organization’s events and programs, through issuing press releases, writing op-ed pieces for local media, blogging on a related topic, offering yourself for interviews to radio and TV, or even holding a special event. If you mention these days, weeks, years, etc. on your blog and web site, you increase the chance of your organization coming to the attention of anyone doing a search online for information about these days, weeks, etc. Look for Twitter tags that are trending on these topics, so can have your Tweets reach an even wider audience.

For a list of these UN days, weeks, years and decades, see either this part of the UNESCO web site or this page by the UN Association of Canada. 

So far, 2012 has just one UN designation: International Year of Cooperatives. Organizations focused on microfinance, rural business development, small farmers and all organizations that support co-ops / cooperative enterprises in some way should all already be thinking about what they are going to do to leverage this year’s designation to promote their work and the needs of those they serve. Credit unions and even REI need to be thinking about leveraging the International Year of Cooperatives as well!

By the end of 2011,, 2012 will have at least two other designations from the UN as well.

It’s not too late to leverage 2011, which has been designated as:

2011 is also the International 10th anniversary of International Year of Volunteers (IYV+10), and the United Nations Volunteers programme is leading its promotion. In addition, 2011 is also the European Year of Volunteering 2011.

Individual countries and individual organizations also have their own designated days and weeks that may be different than other countries and agencies.

So, how are YOU going to leverage International Year of Cooperatives? Or the next UN Day, September 8: International Literacy Day (UNESCO)? Or any UN day, week, year, decade, whatever?

Tags: cooperative cooperatives, co-op, co-ops, credit, union, unions, women, business, small, micro, enterprise, investing, investment, United, Nations