
This is something that happened personally, not in the course of working with a nonprofit, but it absolutely can affect nonprofit communications.
My sister and I have worked meticulously on the obituary for my mother, who passed away last month. We were very careful regarding every word we chose, every turn of phrase, the order info was presented, etc. At the funeral home later, we were asked to view the obit one more time before it went live on their server and would be printed for the funeral.
The obituary we saw had been completely rewritten. The rewrite not only used language we would never use, it was riddled with incorrect information, and the entire narrative had been reorganized in such a way that many parts no longer made sense.
After a great deal of confusion and denials by all parties, we realized that when my sister had written the obit on her iPhone, in the phone’s notes function, and just before she sent the version we had worked so hard on, she had had to put the phone in her pocket, and the window had still been open. She pulled the phone out later and hit “send” – but at some point, the visible button to “rewrite” was accidentally pushed while it was in her pocket. I saw the screen for myself – there’s the AI rewrite button, right there on the screen that was visible when she put the phone in her pocket, along with the poorly-rewritten obit.
The horror we would have experienced seeing this inaccurate obituary at the funeral… I can’t imagine.
But in a nonprofit context, imagine getting a grant rejected because of something AI had put into your grant proposal. Imagine people responding to a social media post negatively – because AI rephrased something and made it no longer accurate, or used language that just doesn’t at all sound like you. And imagine you had NO Idea AI had rewritten the text!
Be sure to save documents into a format or program that AI cannot change before sending it on to its destination. And if you use AI to “improve” a narrative, read over the result oh-so-carefully. Meticulously.