Category Archives: Tech Tools

What nonprofit & government agencies “get” FaceBook?

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I don’t think FaceBook is the greatest thing since sliced bread, but I do think it’s an important part of a nonprofit or government or other mission-based organization’s overall box of outreach tools.

But so few nonprofits or governments — or corporations, for that matter — “get” FaceBook. For instance, many of them post endless pleas for donations as their status updates. Or post incredibly boring “events,” like that the Executive Director is going to speak somewhere. Or that the new annual report is now available. Or launch yet another contest. ZZzzzz.

Here are some organizations that “get” FaceBook, in my opinion:

  • Kentucky State Parks – posts about upcoming special events at different parks, or special deals, like women-only retreats. Every post makes me want to go! I’m “friends” with a lot of state parks, and in comparison, all the others are oh-so-boring in what they share on FaceBook (if they share anything at all). Are you listening, Oregon?
  • PeaceCorps – posts mostly about what PeaceCorps members are doing in the field and special recognition or events where members are honored. I imagine thousands of former PeaceCorps members, as well as current members, swell with pride with every post, being reminded of what a fantastic institution they are a part of, and are further energized to become advocates for PeaceCorps with friends and colleagues.
  • U.S. Agency for International Development – USAID – posts about what USAID is doing and accomplishing in the developing world, and what new strategies they are about to incorporate. Every post says “We’re active, we’re focused on what people really need, and we’re getting results.” Your tax dollars at work!
  • Women of Uganda Network – I’ve been a WOUGNET supporter for many years, so it’s no surprise to me that their Facebook status updates would make me go “wow” so often. Every post is “here’s another fabulous thing we’ve been up to to help women and girls access computer technology.” Same for their Flickr account, for that matter. Ladies, I swear, I WILL get to Uganda soon! 
  • Mayhew International – This organization is based in England and is focused on humanely changing the stray dog and cat situation in a variety of countries, including in Afghanistan, by encouraging people to become responsible pet owners and by dispelling myths about stray animals. They don’t post endless photos of animals in awful conditions; their posts give me hope that this is a battle that can actually be won, and dogs and cats can be valued and bring joy in any country, in any culture.
  • Humane Society of Henderson County (Kentucky) – Here’s an incredible success story, an organization that a few years ago was being attacked by PETA and the public for its horrific conditions and practices, and now, is an organization that welcomes the public and volunteers into the organization and is a model for other animal shelters. And their Facebook use is part of that amazing turnaround.

What do all these FaceBook users have in common? Their status updates are so compelling that I want to read them! They are using FaceBook to micro-blog about “wow” things. And I feel like there is a caring human writing their posts, not a cold PR person trying to manipulate me. I feel like they are my “friend.”

What happens when these organizations post to FaceBook? People respond: They click “like”. They post glowing comments. They repost to their own status on FaceBook. They blog about it. They tell their friends. My guess is that these organizations see greater attendance at events, greater numbers of volunteers signing up to help, and probably an increase in donations – tangible results that make online activities worth doing.

Original version of this from 28 September 2010 (note who’s here and who isn’t!)

 

LinkedIn for Nonprofits? The Good & Bad

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I love LinkedIn. It’s how I stay connected with so many of the colleagues I’ve worked with or presented with over the years, or people whose work I am intensely familiar with (and who know a great deal about my work as well).

What’s kept LinkedIn so valuable for me is that I don’t connect to just anyone on LinkedIn; I reserve my connections there for real colleagues – employees or volunteers, doesn’t matter – and treat their contact information there as oh-so-precious. It’s my online address book for current and former co-workers. If it went away, I’d be lost, as it’s my professional address book and my way to know who is where.

I appreciate all my LinkedIn colleagues who gateway their Twitter feeds to their LinkedIn status – that way, I can more easily catch up with what they are up to without having to subscribe to their Twitter feeds.

I tolerate LinkedIn groups. They are clunky: hard to navigate, bury discussions, make it hard to see who else is a member, and are severely limited (you are limited in how many discussions you can actually join). But worst of all, the content seems to be mostly pleas for employment, rather than substantive discussions/debates. YahooGroups is a MUCH better platform for discussion – easier to use, more features, allows much more control by individual members in terms of how they receive messages, and many of the groups are rich in content.

I would love it if more organizations would put their events in the LinkedIn event feature. Then everyone who is attending – including those who are presenting – could show via LinkedIn that they are attending, which is then seen by everyone they follow, and which then might lead to even greater attendance.

I appreciate that LinkedIn has a section for users to input their volunteer experience. But I don’t use it. Why? Because whether or not I was paid to head a project, manage other people, facilitate an online event or represent an organization shouldn’t matter in terms of my profile; the nature of that work, that accomplishment, that leadership should be what’s most important. Why should some of the best work I’ve done be segregated elsewhere on my profile merely because I wasn’t paid to do it?

Is LinkedIn of use for nonprofits and NGOs? Of course! In addition to what I’ve said above, it’s also a great way to review new people you are connecting with elsewhere – on Facebook, that you meet at this or that reception or read about in a newspaper article and think, hey, that might be a a great candidate for our marketing position (paid or volunteer – doesn’t matter!), or as a possible board member.  

But a word of advice: never email someone you have never met with an invitation to be a board member at your organization, no matter how great their profile is on LinkedIn. You need to make sure this person is going to be a good match at your organization before you offer him or her a leadership role, and that takes interviews and reference checks.

Should you use LinkedIn as I do? Maybe. Maybe not. My point with all of the above isn’t so much to say, use it like me, but to say: think strategically about how you use it, at least review all of the various features, and test many of them for yourself as well, to see if they are worthwhile for YOU, specifically.

Also see:

Pro Bono / In-Kind / Donated Services for Mission-Based Organizations:
When, Why & How?

Short-term assignments for tech volunteers

The Internet hasn’t changed. Not really.

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The Internet hasn’t changed much since its invention more than 30 years ago. Not really.

Oh, fine, wave your arms and jump up and down and say, “No! No! It’s now interactive. It’s now social. Now people crowdsource problems.” It’s cute when you do that.

But the Internet has always been interactive. It’s always been social. And it’s always been about crowdsourcing. It’s why I fell in love with it, via USENET newsgroups, back in the 1990s.

What has changed about the Internet over the last 30 years? It has a lot more graphical interafaces, and there are many, many more people are using it. That’s it.

Consider the Cluetrain Manifesto, published in 1999 and which immediately became my guide for thinking about the Internet: the authors asserted back then that the Internet is unlike traditional media used in mass marketing / one-to-many marketing, and transforms business practices radically:

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.

Even the Atlantic Monthly believes the Internet hasn’t changed much in 15 years. It spotlighted a high-school handout from 1996 explaining the advantages and disadvantages of using the newfangled Internet everybody was talking about – and it sounds exactly like what people say today.

I started using the Internet in 1994, when a colleague printed out Munn Heydorn’s guide to nonprofit organizations on the Internet. Even in 1994, it was a document of many, many pages. She suggested I explore some of the resources recommended, as she was too busy to do such (and was only interested in emailing her college friends). Somehow, soc.org.nonprofit jumped out at me most in that long list of resources, and I joined as soon as I could figure out how to do so. The World Wide Web seemed so boring to me then — it was just online brochures — whereas USENET was interactive, and its newsgroups felt like communities. As email groups via ListServ and Majordomo proliferated, and then along with YahooGroups, nonprofits on the Internet flourished.

Sure, there were nonprofits then – and for-profit businesses, for that matter – who used their new web site as an online brochure, and email as one-way communication with customers and constituents. In fact, there are a lot of companies still doing this. But these have never been the norm when it comes to Internet use.

So let’s stop talking about the Internet as something new and, instead, start looking to what’s worked, and what hasn’t, over the many years. There are some fantastic case studies from the 1990s – even the 1980s – about virtual volunteering, online mentoring, crowd-sourcing and microvolunteering via newsgroups, and so much more – that are still relevant today. Mistakes that were made in those early days of networking tech are being made again as the Internet gets rebranded as the Cloud and online social networking, as episodic online volunteering gets rebranded as microvolunteering, and as people are starting nonprofits or social enterprises to do with Facebook or Twitter what many nonprofits were doing with USENET back in the 1980s. Let’s learn from those mistakes instead of repeating them!

Also see The Revolution Will Not Be Tweeted.

Cell phones & activism: not a new idea, still a good one

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10 years ago, I published this on the United Nations Information Technology Service (UNITeS) web site:

Cell phones, beepers and text messaging are used by a growing number of demonstrators and grass roots activists to stay connected and facilitate activities on-the-spot. Wireless technology can allow widely separated participants to coordinate activities in real time, and communicate emerging information quickly.

That’s the introduction to chapter four of Handheld computer technologies in community service/volunteering/advocacy, a paper I wrote for the UNITeS initiative. It presents examples of volunteers/citizens/grass roots advocates using what we then called handheld computer/personal digital assistants (PDAs) or phone devices as part of community service/volunteering/advocacy, or examples that could be applied to volunteer settings (the term smart phone wasn’t one I knew back in 2001).

Yes, that’s right: activists were using text messaging and cell phones as a part of their organizing more than a decade ago; the earliest example I can find is the 1999 Seattle demonstrations against the World Trade Organization (archived versions of the web site for the Ruckus Society at archive.org is a good place to learn more). The debate in our office about whether or not this was online volunteering were quite lively back then (I came down firmly in the yes camp).

I also got major cool points for quoting Jello Biafra on a UN web site, but I digress…

The grass roots organizing that’s lead to the Occupy Wall Street protests is fascinating to watch, per its use of so-called social media, but let’s remember it’s not new – this has been done before, and I hope the organizers are using lessons from those previous expereinces, as well looking into how rumors and urban myths could interfere and even derail their activities (and how to prevent or address such).

Oh, and, indeed, this is also a volunteer movement. A DIY volunteer movement. Wish that got talked about more as well.

Walking My Talk: How Do I Use Online Tools for Outreach?

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I talk again and again about the importance of nonprofits, NGOs, government agencies and other mission-based organizations:

  • creating a strategy for their online communications,
  • always knowing exactly how they are using each online tool,
  • always looking for measurements of success and areas that need improvement, and
  • always looking for ways to refine that strategy.

Do I practice what I preach, for myself and my own business? Yes I do! And I’ll share my own ever-evolving strategy regarding social media networks, right here, right now, not as a blue print for you, but for you to consider how to create your own road map for your nonprofit, NGO, government program or other mission-based endeavor.

My use of all these tools is ever-evolving. This is how I use these now, but in a year? It may not be true!

Facebook
I have both a Facebook fan page, which I hope you will “like”, and a Facebook account, Jayne Cravens.

I use my Facebook fan page to post about updates to my blog or my web site, and to note anything I think nonprofits, NGOs or other organizations will find particularly helpful or interesting with regards to computer and Internet technology, management, public relations/outreach, volunteers / volunteering, humanitarian / development / aid issues, and women’s empowerment. I try to post to it every work day. One does not have to be my friend on Facebook to like me (and receive updates from me).

I use my Facebook profile page to like, comment on or share other people’s or organization’s Facebook status updates, and to report on personal news that I think my associates might be interested in and that I feel comfortable sharing online. I also use my Facebook profile page to talk about what I’m doing as a consultant, the organization I’m working for, what I’m learning, what we’re accomplishing, etc. (I save my criticisms of current employers for offline conversations directly with the employer, of course!). I try to keep my personal life and professional life separate online, but I don’t want the wall to be so thick that I have no personality online to professional colleagues, and this profile helps in that regard. I friend people I work with, people I volunteer with, volunteers I support or have supported, people I admire and want to learn from, and organizations I support personally or that I think do a great job using Facebook for community engagement. And I accept almost all requests to friend me, though I turn down anyone who I suspect is actually a spammer or scammer… and anyone who is shirtless.

I also have a personal Facebook account that is only for friends. Real friends. People I know and drink beer with. Yes, a *few* people are on all three. A couple of times a month, I might share an item on all three accounts, but I really do try to keep each focused on a specific goal, on a specific audience.

Twitter
Like my Facebook fan page, I use my Twitter feed to post about updates to my blog or my web site, and to note anything I think nonprofits, NGOs or other organizations will provide particularly helpful or interesting with regards to computer and Internet technology, management, public relations/outreach, volunteers / volunteering, humanitarian / development / aid issues, and women’s empowerment. And like my Facebook profile page, I also use it to learn from people and organizations that are also at least somewhat focused on my areas of professional interest. Anyone can follow me on Twitter, but I don’t automatically follow someone who is following me; by limiting those I follow on Twitter to only those people and organizations that relate to my work and that I don’t already friend or follow on Facebook, I keep Twitter much more valuable to me.

I greatly prefer Twitter to Facebook when it comes to getting the word out about my own professional activities and engaging with others (commenting on other’s activities, forwarding the messages of others, etc.). I also learn more on Twitter than I do on Facebook – I learn about resources my own network should know about, news that will affect my work, and ideas I can use in my work. Twitter feels more creative, more fun, and more manageable than Facebook. But I have to be on Facebook too, because that’s where soooo many people and organizations are. For your organization, it might be the reverse – I have worked with many organizations that get far more out of Facebook in terms of engaging constituents, including volunteers, than Twitter.

I don’t link my Twitter and Facebook accounts – meaning when I post to one, it doesn’t automatically post to the other. Because I really don’t like it when someone does that – feeds to Twitter from Facebook often make no sense (the person forgets Twitter’s 140 character limit, or the URL link doesn’t come out right), and feeds from Twitter on Facebook look cryptic. More on why not to do this is best said in this presentation by Carie Lewis at Humane Society of the USA.

LinkedIn
I use my LinkedIn connections to connect with people I have worked with. Period. My 360+ connections on LinkedIn are actual colleagues. These are people I’ve worked with, volunteered with, corresponded with at length regarding work or volunteering, have been in one of my workshops, etc. They are people I know. That makes them a real, trusted network. It is my highly-specialized database to use for specific communications to that network.

My former boss and good friend, Howard Sherman, said in a Tweet once,

Why do people I don’t know keep trying to link to me on @linkedin? Don’t they understand it’s for professional ties? Poor use dilutes goal.

That is exactly how I think as well.

I do use LinkedIn to network: I’m on as many groups as a free account allows me to be on, I post my presentation dates in the events feature, so others can consider attending, and I post regularly to the “answers” section regarding nonprofits. All of that brings me in contact regularly with new people and organizations – and we engage together via email, I read their blogs, they read mine, we get to know each other, and maybe, as a real relationship develops, I may ask to friend them on LinkedIn (or they may ask me). Otherwise, everyone who asks to be a connection that isn’t a professional or volunteer colleague gets directed to my Facebook page, my blog and my email newsletter, Tech4Impact, and I ask for their blog address, newsletter subscription info, or any links to publications they have so I can learn more about them and their work.

Tech4Impact
I have a monthly email newsletter. It has almost 800 subscribers, most of whom do not follow me on Facebook or Twitter. My email newsletter is focused on…

  • how technology is used effectively by mission-based organizations — that means nonprofits, non-governmental organizations/NGOs, civil society organizations, public sector agencies, schools — and their supporters, to benefit individuals, communities and the environment;
  • what tech and online tools, resources and practices are proving most valuable to these organizations and their volunteers;
  • what cultural and financial conditions, legislation, and other factors are that can and do influence tech use by these groups.
  • news and resources relating to all of the above
  • updates to the Coyote Communications web site relating to nonprofits and technology.

Tech4Impact is less about techno-jargon and more about the human factors in using technology successfully, including the Internet, to benefit people, communities and the environment.

I would love to get rid of this newsletter and convert everyone on it to my Twitter feed or an RSS reader for the blog you are reading now. But guess what! The subscribers have told me that is not what they want to do, and so, I’m going to keep publishing this email newsletter. Because that’s what this huge group of people interested in my work have asked for, and I listen!

Google+
I’m still figuring this out. I will probably use it just like I use Facebook. And maybe it will replace Facebook someday. Or maybe it will go away, just like GoogleWave.

I also am still an active user on many email-based and web-based online discussion groups, including several on YahooGroups; it’s through these channels that I reach the most people and organizations, far more than any of the social media channels I’ve just named.

I also subscribe to numerous blogs via RSS, though I’m lead to most via a link on Twitter, Facebook or an email newsletter.

My goal with all this? To be truly accessible – that all of the information I want about me is out there is for the people who want that information, in the form in which they want it. Not everyone wants information delivered the same way, hence why these multiple channels are necessary.

How do I judge success with these tools? Not by the numbers… but here are those numbers, in case you are interested:

There’s not as much cross-over on those social media network numbers as you might think – meaning most of the members of each of those audiences do not follow me multiple ways. How do I know there isn’t much crossover? I’ve asked who is following me where, and I look over subscriber and follower lists to look for people or organizations showing up on more than one network.

I judge success with these tools by the kind of comments I get from readers and colleagues, by the inquiries I get for my services, and by what I learn via these channels, the blogs or web pages inspired by what I learn, and how often the information from these networks leads to new web pages or new material for presentations.

Based on that criteria for success that I use, I abandoned MySpace, GoogleWave and USENET/newsgroups (which used to be the primary way I used the Internet, except for email, back in the 1990s).

Okay, I’ve shown you mine – now, organizations, you don’t have to show me yours, but you do have to create a similar map for use in your own organization or program. How and why are you using various online tools, and what is the result of using those tools? How are you using those tools not just to get information out, but also to get information in?

More on how I use Twitter (includes a list of tags I follow and use)

Tags: social, media, advertising, networking, outreach, relationships, communications, connections, networks

How TechSoup Helped Keep My Skills Sharp

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Among the various topics I train on is volunteer engagement – how to create opportunities for a variety of different kinds of volunteers (short-term, long-term, teens, university students, highly-skilled professionals donating their work pro bono, onsite, online, etc.), how to recruit different kinds of volunteers, how to measure success in a volunteer program, virtual volunteering, how to build the capacity of staff to involve volunteers, etc.

How do I keep my volunteer management skills and knowledge up-to-date so I know what the heck to say in a training or a blog? In addition to reading, reading, reading – not just materials specific to volunteer engagement, but also materials regarding telecommuting / work shifting, team-building, project management, human resources management, conflict resolution – I also volunteer frequently volunteer myself, and I try to have regular experiences as a manager of volunteers.

For five months – ending this week – I’ve been the interim online forum community manager for TechSoup. I approach online community management as volunteer management, and the TechSoup Community Forum is a perfect example of that: online community members are volunteers. They contribute time and expertise, and they aren’t paid for it. It’s the community manager’s role to:

  • encourage their participation,
  • create opportunities for their participation,
  • acknowledge their contributions and their feedback in a meaningful way, and
  • promote their accomplishments and feedback within the organization, making sure their contributions are valued within the organization, across departments and staff hierarchies.

It’s easier said than done, particularly when in an interim, part-time role: I don’t want to create any systems that the permanent person will inherit and hate. I don’t want to start a bunch of processes that the permanent person will decide aren’t what he or she really wants, and when done away with, leave people feeling like their time has been wasted. In an interim, part-time role, sometimes the best thing you can do is identify what the permanent, full-time person will need to focus on – although that can feel like, “Hi, here’s all the problems I found, good luck!”

These kinds of experiences provide the kind of reality check I need in order to stay sharp regarding volunteer management training. How can I blog, or get up in front of a room full of people in charge of volunteer engagement at nonprofits, NGOs, government agencies, schools and other mission-based organizations, and make lots of recommendations about volunteer engagement that I haven’t tested myself – and tested relatively recently?

This experience has challenged me on a lot of levels, as all these experiences do. It’s sent me running to re-read materials about working with highly-skilled, high-responsibility volunteers and how to deal with conflict online. But the experience has also confirmed a lot of what I’ve been writing about and training on, particularly about the importance of

  • written task descriptions for ALL volunteers, and ensuring expectations are understood
  • having an end date for EVERY volunteer role / assignment, and giving volunteers that are approaching that end date the opportunity to renew their role for a set amount of time (creating a new end date) or to withdraw from the role altogether
  • having various staff people work with/listen to volunteers, not just the volunteer manager
  • involving volunteers in the organization’s decision-making in some meaningful way (even if final decisions are not in their hands)
  • continuously cultivating new volunteers for leadership roles
  • encouraging long-term volunteers to change roles, even temporarily
  • encouraging long-term, high-responsibility volunteers to take breaks from their roles every few years
  • lots and lots of communication – including telling volunteers in high-responsibility roles what YOU are doing every week!

I could go on and on as well about what I’ve learned in this experience about remote staffing, remote management, workshifting/telecommuting, virtual teams, time management, staff time budgeting and project management! You can never know-it-all on those subjects…

As I review my experience over the last five months, a lot is on my mind:

  • what I would have done differently had I known I would be in the role for five months instead of three months, or had I been full-time instead of part-time, had I known a bit more about the overall mood and outlook of the volunteers when I started.
  • what I did that worked, and what didn’t.

It’s important to review that for yourself, even if you are in a permanent volunteer management position – do you do that for yourself after ever major project, or at least twice a year? You should! You can’t improve without that kind of assessment.

I’ve been involved with TechSoup since the early 1990s, when it was called CompuMentor and was focused on matching IT volunteers with nonprofits – I started off as a client, and most of my experience has been as a volunteer. It’s been fascinating to see the organization from this different point-of-view, as a paid consultant. In fact, this experience has renewed my desire to continuing volunteering to moderate one of the TechSoup Community Forum branches! Thanks, TechSoup, not just for the paycheck, but for the incredible learning experience!

On a related note, here’s a profile of Exhale’s new strategy of turning over more decision-making and responsibilities to its leadership volunteers. Volunteers are capable of leadership roles, and this is a good example of that. It’s not always appropriate in every situation, it’s not always best for every organization, and I’m not at all commenting on my experience with TechSoup by posting this – rather, I’m trying to counter some comments I’ve seen online lately along the lines of, “But that role is too important for just a volunteer!.” I share this as a great example of an organization making a conscious choice to put volunteers in charge because the organization has realized it’s what’s best for the organization. If anything, this link is a comment for GIRL SCOUTS OF THE USA. And that’s another blog some other time…

Also see: Knowledge transfer – it’s more than a buzz phrase

Tags: project, program, programme, volunteer, volunteers, volunteering, engagement, involvement, management, community, stakeholders, charities, charity, NGOs, non-governmental, organizations, nonprofit, civil, society

How I Use Twitter / Microblogs

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I’ve written a primer for mission-based organizations on using microblogs, including Twitter, so rather than repeat that advice on how to get started using such, thinking strategically about using such, etc., I’ll tell you exactly how I use Twitter.

I seek out Twitter feeds:

  • dedicated to activities that help women in developing countries have more control over their lives (it’s a priority issue for me), OR
  • dedicated to resources to help nonprofits, NGOs and other mission-based organizations use Internet, computer and other networking tools, OR
  • dedicated to resources to help mission-based organizations effectively engage the community/volunteers

AND

  • from organizations or individuals I want to follow and that/who share information I feel is a priority for me to receive daily or that’s mostly different from their Facebook page or email newsletter

If I already get all the information I want from an organization or individual via their Facebook page or an email newsletter or a blog, I don’t subscribe to their feed via Twitter as well. And I don’t follow every Twitter user that follows me, though I do check out every new follower. That offends some folks – they feel you should follow every person or organization that follows you, that you should follow every person or organization that you already follow on Facebook or via a blog or as a newsletter subscriber, etc. I don’t. I’m on information overload already; Internet tools, including so-called social media, is not just about receiving information – it’s about controlling it in such a way that it stays meaningful and essential to you.

In addition, I also follow certain phrases on Twitter. Some of these I search for daily, some I search for weekly. These include:

  • #volunteer
  • #volunteers
  • #VolunTweet
  • #microvolunteering
  • #nonprofits
  • #nonprofit
  • #ngos
  • #humanitarian
  • #ict4d
  • #TechWomen
  • #WomenInTech
  • #Tech4Good
  • #digitaldivide
  • #NP
  • #NPTwitter
  • #VirtualTeams
  • #distributedteams
  • #workshifting
  • #TechSoupDYB (for TechSoup microvolunteering projects; I helped relaunch this initiative earlier this month)

A term I follow, but doesn’t generate much information regularly, is #withoutvolunteers, a tag that allows someone to post a short message that says what the results would be if an organization didn’t involve volunteers. Sadly, most posts with this tage are phrases like “We couldn’t do what we do!” or “We would have to cut services”, both of which imply that volunteers are just unpaid staff and reduce the need for employees.

Lastly – your nonprofit, NGO, or other mission-based organization or department needs to make it clear to staff about who owns a Twitter feed – this story from the BBC does a good job of explaining why establishing ownership is essential.

Also see: my primer for mission-based organizations on using microblogs (including Twitter)

And, ofcourse, follow me on Twitter! I post a lot to my Twitter feed that I don’t share via Facebook.

Tags: microblogs, microblogging, Twitter, Tumblr, social, media, outreach, communications, marketing, public, relations, collaboration, community, volunteer, engagement

More women developing/promoting FOSS!

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Abel CAINE, OER Programme Specialist at UNESCO, in charge of coordinating the OER Community on the WSIS Platform, says in the online group for this community, “we had a discussion on how OER Initiatives should practice what they preach and use open software tools. For those of you who are interested in free and open source software AND would like to help in increasing the number of women who are developing or promoting FOSS, please join the new “Gender and FOSS Community” at: http://www.wsis-community.org/pg/groups/329964/gender-equality-in-free-and-open-source-software-foss/. The Community which is managed by the UNESCO FOSS Programme aims at creating a network of different institutions, networks and actors that deal with the Gender Gap in FOSS. Please contact my colleague, Mr. Davide Storti (d.storti@unesco.org) for more information.”

Also see this walk down memory lane: photos from the United Nations Volunteers (UNV) Telecenter at WSIS 2003 Geneva.

Tags: women, gender, woman, girls, ICT4D, UNESCO, WSIS, information, communication, communications, ICT, collaboration, community, engagement, OER, development, developing, FOSS, online, Internet, open, software, source, Africa, Asia, South America, Latin America

 

Transcribe & caption!

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Captioning a video, or offering a transcription of a video or podcast, should be a priority for your organization. Why?
    • Many people that don’t have time to watch that video or listen to that podcast DO have time to read the transcript.
    • Many people are in an environment that would not allow them to listen to a podcast or online video (their surroundings are too loud, they would disturb people around them, they can’t use headphones or ear buds for some reason, etc.).
    • Many people want to quote from a video or podcast in something they are writing (and if that’s online, that quote will often link back to the original broadcast).
    • A person may just need very specific information, and a text search makes that information oh-so-easy to find.
    • Some people prefer reading to listening or watching (I’m one of those people); they are much more likely to access your information in text form than a video or audio.
  • And, of course, so people with hearing impairments can access the information.
In short, you greatly increase the number of audience members for a video or podcast, reaching more potential donors, volunteers, clients and others, by captioning a video or offering a transcription of a video or podcast. At minimum,
  • Any video or audio training materials you have should be captioned and/or transcribed.
  • All PSAs you want to be distributed widely should be captioned and/or transcribed.
  • Videos and podcasts that are part of your service delivery should be captioned and/or transcribed.
Think you don’t have the resources to caption or transcribe a video or podcast? You do: volunteers. There are online volunteers who would love to transcribe your audios and videos. These volunteers may have speech recognition/voice recognition software that they can use to convert spoken words to text, or they may be willing to listen and type. Either way, you will want volunteers checking up on other volunteers’ transcriptions and captioning, to ensure information is rendered correctly. Keep such volunteer transcribing assignments small: you might have trouble finding a volunteer to transcribe a two-hour-long panel discussion, but it might be much easier to find someone to transcribe just a 10 minute excerpt. If a video or podcast is particularly long, you could divide the transcribing or captioning job up among several volunteers. You might even be able to find a volunteer who would happily lead up the entire project for your organization – leadership volunteering opportunities are highly sought by many people these days! Recruit these volunteers from among your existing volunteers and their networks, via your web site, via VolunteerMatch and AllforGood if you are in the USA, Idealist and whatever resources are available in your country, or, if you are in a developing country or your NGO or nonprofit is focused on such: the UN’s Online Volunteering service. December 21, 2017 update: I recently created a five-minute pitch video for the OpenAIR hackathon – the Accessibility Internet Rally – for Knowbility, a nonprofit based in Austin, Texas (I’m in Portland, Oregon). I also used the YouTube captioning tool for the first time ever – I couldn’t believe how easy it was! If I can figure it out, anyone can – including online volunteers you might recruit to caption all of the videos your nonprofit has on YouTube already.
cover of Virtual Volunteering book with hands raising up various Internet connected devices
A reminder yet again that The Last Virtual Volunteering Guidebook provides detailed advice on creating assignments for online volunteers and for working with online volunteers, including volunteers that are going to transcribe or correct the transcriptions of your videos or podcasts. The book also has detailed guidance for using the Internet to support and involve ALL volunteers, including volunteers that provide service onsite, for ensuring success in virtual volunteering, and for using the Internet to build awareness and support for all volunteering at your program. Tech tools come and go, but certain community engagement principles never change, and those principles are detailed in this comprehensive guide. You will not find a more detailed guide anywhere for working with online volunteers and using the Internet to support and involve all volunteers. It’s co-written by myself and Susan Ellis. Tags: volunteering, volunteers, community, engagement, volunteerism, volunteering, online, micro, microvolunteering, virtual

Nonprofits & Tech Discussions – Jump In!

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Share a resource, ask a question, or offer your own thoughts about any of these hot topics relating to nonprofits, NGOs, libraries, schools and other community-focused initiatives over on the TechSoup Global Community Forum. Here are four threads on TechSoup that I’m watching in particular:

Tags: communications, public relations, engagement, engage, community, nonprofit, NGO, not-for-profit, government, library, libraries, school, schools, outreach, innovation, non-traditional, innovative, staff, employees, volunteers, civil society, social media, technology, microblogging, microvolunteering, micro, volunteer, volunteering