A truth bomb from a Facebook group I follow, for people that want to work from home:
Most work-from-home jobs are customer service jobs, for insurance companies, airlines, subscription TV services, etc., and you don’t work when you want: you have a fixed, strict schedule. And these jobs don’t pay well. The trade-off is, of course, that you get to work from home, but if you think you are going to be doing child care at the same time, think again!
I work from home most of the time, and I don’t have a strict fixed schedule: I work in marketing and press relations for one nonprofit, I manage the online community for another, and I pick up marketing or volunteer management-related gigs here and there. I work from home 90% of the time, and I don’t have a strict schedule: I can walk my dog when I want, for the most part, I can take a break to watch a movie on TCM if I have time in the middle of the day, I can sleep late some days… but I have to work real hours most every day, and I can’t have distractions while I’m working. The deadlines are real. And I have to be available for phone calls and emails from clients. As flexible as my schedule is, there is NO room in it for child care.
The myths around working from home are important to me for three reasons:
There are so many work-from-home scams out there. I have a plate on my web site about What Work-At-Home / Remote Jobs Look Like and how to avoid scams because there are so many scams (and so many people falling for them).
There are so many desperate people in developing countries that believe the myths about working from home, that think it’s work you can do with just a smart phone and you can do whenever you might have some time, that you don’t need a computer or absolutely perfect and fast Internet access. They are among the prime targets for work-from-home scams.
The myths about working from home are similar to myths about virtual volunteering: that volunteering roles online don’t require a schedule (they do – extra time for online volunteering does not magically happen), that the deadlines aren’t strict (they are – if you don’t do an assignment, it often leaves the nonprofit scrambling to get something essential done that they were counting on you for), that you don’t need any skills (you do), etc. Here’s a list of myths about virtual volunteering, from the Virtual Volunteering Wiki.
There are a LOT of parallels between working online from home and volunteering online from home. My book The Last Virtual Volunteering Guidebook is focused primarily on people who want to engage online volunteers, and covers how to create online roles, and how to properly onboard and support online volunteers during their engagement. If you are a manager of online employees, you might find it helpful. It’s available both as a traditional print publication and as a digital book.
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United Nations Volunteers mobilized a record-breaking number of 12,840 UN Volunteers, marking a four percent increase from 2022.
Of the total number of UN Volunteers, 11,339 or 88 per cent were from the Global South. Of these, 8,027 served as national UN Volunteers in their countries of origin, while 3,350 served as international UN Volunteers in other countries of the Global South. This demonstrated the commitment of UN partners and UNV to engaging local volunteer talent in peace and development worldwide, as well as to South-South cooperation.
In 2023, the average age of a UN Volunteer was 35, and the overall age range was from 18 to 78 years. There were 167 UN Volunteers aged 60 and above. There were 2,012 UN Youth Volunteers between 18 and 26 years of age.
The largest number of UN Volunteers served in sub-Saharan Africa (5,299). Latin America and the Caribbean had the next-largest contingent (2,762), followed by Asia and the Pacific (1,931), the Arab States region (1,649), and Europe and the Commonwealth of Independent States (1,224).
UNV achieved gender balance in the international professional category, while men were underrepresented in the national officer and general staff categories. Exceeding the target, 73 per cent of the UNV staff came from the Global South.
The proportion of women UN Volunteers increased to 57 per cent (2 per cent growth from 2022). Notably, in 2023, 49.8 per cent of UN Volunteers on the African continent were women, whereas this was 48 per cent in 2022.
SPOTLIGHT ON ONLINE VOLUNTEERING
The Office of the United Nations High Commissioner for Refugees (UNHCR) relied on the talents of 100 Online Volunteers in Niger to run social media campaigns in French and English to raise awareness regarding the rights of refugees, most of whom are from <span>Burkina Faso, Mali and Nigeria. UNFPA marshalled 586 Online Volunteers to highlight women’s reproductive rights in Guinea and Niger and another 552 in Niger to combat fake news against the backdrop of political instability. Niger was also where 125 Online Volunteers assisted WHO in raising awareness of breast cancer and 105 Online Volunteers teamed with UN Women in championing women’s rights. Responding to the floods in Libya and the earthquake in Morocco, 95 Online Volunteers designed social media posts, mapped volunteering initiatives and managed information flows. As well, 18 Online Volunteers supported all UN entities in responding to the crisis in the State of Palestine and neighbouring countries – Egypt, Jordan and Lebanon. The assignments focused on media monitoring, need-based analyses, response mapping and translation.
To raise awareness about the 54 Faces of Africa Campaign and the Youth Connekt Summit in Nairobi in 2023, UNDP called upon 102 Online Volunteers. Another 77 analysed development plans and budget priorities for the UNDP Ethiopia Country Office. Online Volunteers with the United Nations Environment Programme (UNEP) contributed to research on climate, nature and pollution, while for the Government of Zambia, they created content for the Africa Music, Art and Cultural Exhibition 2023.
The talents of 257 Online Volunteers were applied in support of UNDP’s work on youth empowerment in the Asia-Pacific region, while with UNFPA, 151 UN Volunteers supported the #EveryGirlCounts digital campaign. Additionally, 134 Online Volunteers supported Thailand’s Social Development Ministry by contributing to International Volunteer Day activities and creating social media content. As well, 56 Online Volunteers assisted the United Nations Institute for Training and Research (UNITAR) in an AI-generated platform on gender equality. UNV in China and UNDP launched #HerDigitalFuture with the support of 185 Online Volunteers to highlight opportunities and potential educational pathways in science, technology, engineering and math (STEM) for teenage girls.
In Latin America and the Caribbean, 647 Online Volunteers served with the World Food Programme (WFP) in Peru to provide information to refugees and migrants, with a primary focus on those from Venezuela. In Bolivia, another 72 served in Online Volunteering assignments that helped inform people about accessing public information.
Emergency response in Ukraine was supported by 392 Online Volunteers who mapped, translated and provided important research to UN entities. Another 30 supported the UNDP Accelerator Lab initiative creating chatbots for public information. The Gender Equality and Women Empowerment programme was assisted by 60 Online Volunteers with UN Women in Kazakhstan, Moldova, Tajikistan and Uzbekistan, with assignments ranging from research to data management, women entrepreneurship, peace and security. A vital role was played by 17 Online Volunteers, who contributed to the Türkiye earthquake response through psychosocial support, translation and social media content.
One of the things I have really disliked in working with people who manage volunteers is those that turn their noses up at people who have to do mandatory community service. “They aren’t volunteers, they are volunTOLDS”, they smirk. They will go so far as not inviting people doing community service to volunteer recognition events, not inviting them to follow them on social media, even not giving them the t-shirts, pins and other swag they give to “real” volunteers.
People volunteer at nonprofits for a variety of reasons and MOST of those reasons are NOT selfless: people volunteer to explore careers, to meet people, to have experience to add to their résumé, to meet a class requirement, because their religion tells them to, because they are skeptical about something and want to see first hand what the work is about, and a whole host of reasons that aren’t at all “selfless.”
I am an advocate for treating community service folks as VOLUNTEERS, just like everyone else. I have the same high bar of participation for them as I do any volunteer: they have to fill out the same paperwork, they have to go through the same screening and orientation, they have to adhere to the same policies, etc. Not all of them make the cut – just like other people who want to volunteer. But if they do, then I treat them just like all the other volunteers. And the result is that EVERY person who has done mandated community service with me has volunteered for MORE hours than the court or their class required.
This brings me to a recent experience: a friend who works at a nonprofit has a son who did something reckless and stupid and illegal, and ended up having to do mandated community service as a part of his sentence. She was at all of his various meetings with law enforcement and other officials in the restorative justice process, along with the friends who had been with him, and she talked about how he and his friends stared down at the ground, looked as humiliated as all the officials wanted them to, mumbled through answers, etc. She organized the community service hours he and his friends had to do at the nonprofit where she works – they worked alongside teens from a church to clean out the yard of an elderly, disabled homeowner. It was an all-day, very physically strenuous task. Had you been there, as I was, you could not have told which teens were from the church and which were the ones mandated by a court to be there. Days afterward, the teens had their follow-up meeting with officials, and did their usual mumbling and shame-staring, until… it was time to talk about the community service experience.
My friend said that the teens lit up, shoulders and heads straight, talking all at once about what they had done, seeing how much this homeowner had needed helped, how after a few hours they could see that they were changing her life for the better. One of them said, “I think I want to do this as my job – I want to help people like this!” They wanted to know if this was “real” volunteering and if they should put it on job applications.
Community service doesn’t always result in something like this. Volunteering doesn’t always result in something like this. But when it does – wow.
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It’s a sad reality that there are people that use nonprofits and charities to try to make money for themselves, and that recruit volunteers to “help”.
Here are some red flags to look for when signing up to volunteer, so that you can avoid being financially exploited – or worse:
The organization wants a large fee for you to volunteer. Involving volunteers is not free, and it’s not unusual for organizations to ask volunteers to pay a small fee to cover some costs – up to, say, $50 – but most organizations will offer to waive a fee for any applicant that says the fee will be cost prohibitive to volunteer. If an organization is asking for a fee, but doesn’t say what that fee pays for, ask.
The organization has volunteers working with children or other vulnerable people, but does no screening of volunteers, has no policies regarding behavior and grounds for dismissal, etc. Even if the work is done online, if children or other vulnerable people are involved, screening and policies need to be in place. If they aren’t on the web site, ask for such.
The organization doesn’t have its board of directors listed on the web site. This is always a red flag. A one-person nonprofit – a web site that has lots about the founder but not about other volunteers or the board – or that doesn’t list any board members or staff, is a nonprofit to steer clear of.
The organization talks a lot about “We can give hours!” That doesn’t mean anything. It’s a completely meaningless statement. If you are volunteering to meet a high school graduation requirement, any volunteering for a nonprofit organization should qualify. If you are volunteering to meet a court order, you have to clear the volunteering with the court contact BEFORE you volunteer. If you are volunteering in hopes of getting admitted to a university or to get a scholarship, the number of hours does NOT matter – what you did, what you learned, what you accomplished, the leadership you exhibited, etc. are what matter.
The organization’s web site is awash with photos from photo-sharing sites, rather than photos of their own actual volunteers, staff and clients.
The organization never says why volunteers are in these roles it is recruiting for, or just says, “We can’t pay people, so we recruit volunteers.” The organization should have a reason it reserves certain roles for volunteers, and the web site should give this reason.
The organization emphasizes repeatedly that you can use the volunteering to fulfill a court order, in exchange for a fee. There are nonprofits that have been sued for this practice by State Attorneys General.
And in addition to these, for volunteering abroad (in a country different from your own), look for these red flags:
The organization wants short-term volunteers, for just a few weeks, and no specialized skills are necessary. There are zero credible organizations in other countries that need foreign volunteers with no specialized skills to come to their site and do something that local people are perfectly capable of doing themselves. If you encounter such, you will find that they are asking for a great deal of money for you to come and do this “volunteering.” That’s a vacation, not volunteering.
The organization has no local people on its board or leadership team.
The organization wants these short-term, unskilled volunteers to do something highly unethical, like interact with children, work in an orphanage or interact with wildlife.
The organization does no screening at all, doesn’t check references, etc. – you pay a fee and you get to “volunteer.”
Please be cautious before signing up to volunteer. Look at the web site carefully. Ask questions. Ask to speak with a current or previous volunteer. Type the name of the organization into Google or Duck Duck Go along with words like ripoff or scam or beware and see if anything comes up.
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I read these words a lot about volunteers from the organizations they support:
unwavering dedication and selflessness
tireless commitment
always ready and available
Those qualities are, absolutely, worthy of recognition.
But I wonder…
Does your nonprofit require volunteers to have “unwavering dedication”? Or “Selflessness?” Do you expect volunteers to be “tireless?” Is that realistic?
I’ve touched on this before, back in 2018 with the blog Some people think they aren’t perfect enough to volunteer with you. It’s fine to have minimum time requirements for volunteers, and to celebrate volunteers that go above and beyond, but here’s the reality: most of your volunteers aren’t going to have unwavering dedication, they aren’t going to be tireless, and they aren’t selfless and THAT’S OKAY. Those dedicated volunteers who also have strong personal boundaries and don’t want to overextend themselves can also be really terrific volunteers.
Absolutely, honor your outstanding volunteers, but also have frequent messaging about
how easy it is to sign up to volunteer (and is it?)
the variety of ways to help as a volunteer in terms of time commitment and time of day to help (and is there?)
the benefits to volunteering for the volunteer (because the reality is that very few of us are completely selfless!)
And you also need to have a culture with volunteers that, while it absolutely can encourage a high quality of service, it also welcomes suggestions, even criticism, from volunteers, and that volunteers won’t be penalized for needing a break – for not being “tireless.”
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I live in the Portland, Oregon area, and a few years ago, the area experienced record-setting heat. In response, various city and county governments set up cooling centers: spaces in libraries, churches and convention centers where people without air conditioning and people who are unsheltered could come, with their pets, to get relief from the dangerous heat. One county government tweeted out several requests for volunteers, including one that said volunteers were needed “desperately.” I decided to amplify the message by posting it to various online communities I’m a part of, including posting it on the subreddit for Portland, Oregon. I highlighted some points in particular from the web site where people were to express interest in volunteering:
Must be 18+, have compassion for all guests. Social service experience helpful.
Please keep in mind that emergency response operations may be very hectic keeping you quite busy for extended periods. You may also experience very slow uneventful periods of time. Such is the nature of emergency and disaster response. Please take time before your deployment to prepare for this working environment.
These are 9-hour shifts. These locations are open 24 HOURS.
I did alter the message to say cooling center volunteers were needed URGENTLY, rather than desperately, because I think desperation is never a good place to recruit volunteers from.
The message was upvoted more than any message I’ve ever posted to Reddit. But there was also significant backlash. The criticisms fell into three areas:
Why aren’t these positions paid? Why are these volunteer roles instead?
Why are the shifts 9 hours instead of 4?
Why didn’t the city plan better & start recruiting sooner?
It’s a shame those first two questions in particular weren’t answered by the recruiting agency in their messaging. As regular readers of my blog know, to not say why positions are volunteer rather than paid is always a big no-no. And saying “we don’t have the money to pay, so these are volunteer!” would not be the answer I am looking for (and probably not most of potential volunteers either).
As for the third comment, I don’t know that the city didn’t start recruiting sooner; I didn’t look on HandsOn Portland, VolunteerMatch and AllforGood, for instance, to see if they had started recruiting there. I don’t know that they didn’t have notices on their own web site sooner than what I saw on social media. So I hesitate to criticize them for how they have recruited in terms of when and where.
I did take issue with one comment that was made, and pushed back at it:
Way too much money and benefits expenses being expended on volunteer “coordinators”
I noted in my response that managers or coordinators of volunteers are some of the lowest paid people at any nonprofit or other agency, and rarely is their only role managing volunteers. I also said:
Volunteers aren’t free: someone has to recruit them, read the applications, interview them, screen them (often, background checks, reference checks and extensive interviews are required), supervise them (both to ensure their safety and client safety, and to make sure they’re doing what they are supposed to), support them (train them, answer questions on demand, etc), record their hours and their accomplishments, address problems, and report regularly to senior staff about what the volunteers are doing. It’s a tough job, made harder by people who think volunteers are free, think volunteer management is “Hey, we need volunteers, come on down!” and the work all magically happens, and balk at coordinators who ask for better training for themselves, software to manage volunteers, etc.
Nonprofits have GOT to do a better job of addressing misconceptions about volunteers and volunteer engagement. This is just yet another example of why.
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Do you head a nonprofit or non-government organizations (NGO)? I have a challenge for you. It’s a simple challenge, but a revealing one, and I’m daring you to do it:
Make this list, entirely on your own, with no consultation with others, of each person at your organization that you believe is supposed to be primarily responsible for:
responding to someone that emails or calls and says they want to volunteer.
meeting with / interviewing someone for the first time that wants to volunteer, getting all the necessary paperwork from the new applicant, etc.
orienting/training someone that will volunteer and what that orienting or training consists of (watching a certain video? going over the employee policy manual? getting a tour of facilities?)
inputting all of the volunteers’ information into a central database.
letting volunteers know about organization events or activities they would be welcomed to join or that they may be asked about from the public they work with.
following up with volunteers to see how their experience is going.
trouble-shooting on behalf of volunteers.
firing a volunteer.
recognizing and rewarding volunteers.
tracking volunteer contributions and reporting such to the organization.
interviewing volunteers that leave, to see why and to address issues.
Now that you have your list, then, at your next staff meeting, ask your staff these same questions. And learn two things:
If you are right.
If the staff that have these responsibilities knew they had these responsibilities.
Don’t be surprised if, in fact, you are wrong about who is responsible for what, nor surprised that there are staff with these responsibilities that didn’t know it. Reflect on these discrepancies and think about how you are going to support staff that didn’t know it was their responsibility to manage a piece of working with volunteers.
And then, finally, ask for a progress report on each of these tasks. And don’t be surprised to hear, again and again, “We’re behind on that. We’ve had other priorities. Sorry.” Because unless you have a dedicated manager of volunteers, someone whose sole responsibility is to support and engage volunteers, it’s very likely all those other people who are supposed to have at least a piece of volunteer engagement as a part of their roles – the marketing director, the fundraising manager, the thrift store manager, etc. – aren’t doing it regularly. And with that, you’ll finally understand why your organization doesn’t have all the volunteers it needs and why volunteers don’t stay.
And maybe then you’ll stop saying, “Well, people just don’t want to volunteer anymore!”
When most people think of the Afghan evacuation, they think of August of 2021, when crowds surged around Kabul’s airport, desperate and doomed Afghans clung to the sides of planes taking off, and a suicide bomber murdered scores of Afghans and 11 U.S. Marines, one soldier, and one Navy Corpsman. And they think the evacuation is over. But the evacuation of Afghans never ended. And neither has the volunteering by people all over the world trying to get vulnerable people out.
Jeff Phaneuf of No One Left Behind, the largest volunteer organization working to assist Afghans who served the USA as interpreters, has noted that when the organization surveyed its 16,000 contacts in August 2022, it found 180 clear instances of Afghans killed while waiting on a visa, with a 80 further possible murders they’re looking into. No One Left Behind estimates that there are close to 200,000 people still in Afghanistan eligible for visas from the USA set aside for Afghans and their family members who are at risk because of work they did for the USA. That doesn’t count the women’s rights activists other groups are working on. Those Afghans who do make it out often exist in an indeterminate legal space because of the inaction of governments to give them permanent status. Many of the people in Afghanistan that volunteers abroad are trying to help are literally starving: in August 2022, when No One Left Behind asked Afghans applying to leave about the conditions they lived under, only 5.5% reported being able to feed their families.
This Time article profiles the work of people, most of them volunteers, who are still in contact with Afghans in Afghanistan and are continuing to try to get people, especially women, out of Afghanistan and to a safe country with official asylum status, and focuses on their macabre mascot, Our Lady of the Manifest, “She’s who we pray to, to get people on flights” – and how she’s helping volunteers facing mounting fatigue, frustration, depression and stress as they feel a growing helplessness to assist Afghans.
The article notes what everyone faces in trying to get at-risk Afghans out of Afghanistan:
You can get every necessary document in order, push your case through the sluggish and unresponsive refugee system, get every name of the family you’re working with on a flight manifest, and somewhere between that Afghan family’s home and the airport they can run into the “18-year-old with a gun” problem—a young Afghan running a Taliban checkpoint who doesn’t have much respect for international agreements or paperwork and who might be in a bad mood, or struck by how a woman is dressed, or acting, or who just doesn’t like the idea of a family who wants to flee the country. Everything can fall apart in a moment.
As the author of the article notes, “Sometimes, Our Lady feels a little less like an inside joke with these volunteers trying to get Afghans out, and more like a companion on a painful road.”
These volunteers work mostly in isolation. Even with online communities and interacting with others remotely, volunteers can feel very unsupported and alone, especially when friends and family are more than ready to move on and stop talking about this. I know, because I am such volunteer: I wrote about my efforts two years ago as a part of Digital Dunkirk: online volunteers scrambling to help endangered Afghans get visas & out of Afghanistan and the mental and emotional toll I could see it taking on others and myself. There’s no organization supporting me or guiding me in this role – myself and other volunteers are all pretty much making it up as we go along, because the guidelines and information about getting people out of Afghanistan and into an asylum program are ever changing. Most of us, including myself, have no training in interacting with people witnessing and experiencing violence, who have no safe haven from those acts – but we are interacting with Afghans, via WhatsApp, Telegram and Signal – that live in this daily reality and want our help. In addition, many of these volunteers, myself including, know that there are people – former colleagues, real people, with names and stories, who are in the photos we have of our time there – who qualify, on paper, to come to the USA, but are still languishing in a country run by terrorists 18 months later. As Laura Deitz of Task Force Nyx notes in the article, “I probably can’t underscore the toll that this mentally and emotionally takes on anyone who’s trying to help.”
For the online volunteers trying to help, no certificate, no statistic on the monetary value of the time they contributed, no t-shirt, is going to serve as appropriate recognition for what they’ve done. There’s just one way we’re going to feel good about our virtual volunteering: getting people out of Afghanistan.
And I shall say it again, as I did two years ago:
Of course, the stress and frustration of online volunteers in this effort is nothing compared to the Afghans we’re trying to help. In addition to being terrified of the knock at the door that means the Taliban is there, to search the home, to take away boys and young men to fight, to take away girls for rape (there’s no such thing as “child marriage” – please stop saying that), to find files and data that could prove someone in the family worked with the USA, the UK, Australia, or some European country, Afghans are also running out of money and food.
I confess to having a very macabre sense of humor at times, and to gravitating to other humanitarian workers as colleagues and friends who also have such. It’s how I can face the absolute unnecessary absurdity of humanitarian work, whether internationally or just trying to help in my own community. This article provides a good profile of people who I think are like me – we don’t mean to offend. We’re just trying to stay sane.
I may print out a photo of Our Lady of the Manifest and put it on my wall.
If you have read this blog and are in the USA, I beg you to please write your US Congressional representative and both of your US Senators, as well as to the President of the USA, and ask them to please fulfill our commitment to our allies in Afghanistan, and to please put in the staffing and systems necessary to evacuate our allies and their families from Afgahnistan. They believed us – believe me – when we said they could and should pursue their education and careers, and they did so with the belief that we woud have their backs. We owe them this. And if you are in a country that worked in Afghanistan, whether militarily or in humanitarian interventions – Australia, the UK, Spain, Germany, Turkey, Japan, India, where ever – please do the same in your country regarding contacting your federally-elected officials.
Any organization that involves volunteers needs to have safety policies and procedures to protect both volunteers and those that they serve, and if the volunteers interact with vulnerable people or could be in one-to-one situations with ANYONE, there needs to be even more extensive safety policies and procedures.
What do safety policies look like?
Screening steps for volunteers could be the volunteer applicants:
providing real names (not just nicknames or screen names), residential addresses (not just a PO Box), phone number, etc.
providing the name of the volunteer’s current employer and previous two employers, or the name of where they are currently enrolled in school and how many hours they are taking.
answering the questions “why do you want to volunteer?” and “What do you hope to experience as a volunteer” and “tell me about a time you interacted with a person in crisis.”
providing professional and academic reference checks (employers, teachers)
providing personal reference checks (friends, family)
undergoing a criminal background check
undergoing a credit check
being in a probation period and extra observation at first
going through required training
Supervision for volunteers could be:
Volunteers required to use an email the organization has set up and know that ALL emails are archived and could be reviewed at any time.
Volunteers required to work in pairs or paired with a staff person.
Staff that created the volunteering role meeting with the volunteer once a month or once a quarter AND meeting with other volunteers and clients about that volunteer’s performance.
Policies for volunteers could be:
Never being alone, one-on-one, with another volunteer, a paid staff person or a client.
Never using any electronic communications avenues other than a specific email or online platform (no texting among volunteers, for instance).
A prohibition on a volunteer giving personal contact info to any client.
A mandatory reporting by the volunteer if a client gives that volunteer personal contact info or tries to contact that volunteer outside of agreed-to communications avenues (WhatsApp, TikTok, etc.)
Mandatory reporting to management of suspicions of inappropriate behavior relating to sex by volunteers and clients.
etc.
Again, these are just EXAMPLES. And what safety requirements a volunteer beach cleanup group is going to have is NOT going to be the same as what a mentoring program for young people will have.
But whatever you have at your organization, whatever you require, should be detailed on your organization’s web site – NO EXCEPTIONS. And if they are not, it has to be assumed you don’t have them. And if you are recruiting volunteers to work with vulnerable groups or one-on-one with anyone, your post is going to be deleted here unless you have info on your web site on the steps you employ to keep volunteers and those they were safe.
If you have benefited from this blog or other parts of my web site or my YouTube videos and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
Since August 2022, I have been working the equivalent of two full days a week, sometimes a bit more, for a local affiliate of Habitat for Humanity International. I’ve been working in marketing and outreach, primarily social media and web site content, and also for three months, I helped onboard volunteers for home builds and home repairs, as well as looking at the volunteer onboarding, support and tracking processes at the Restore, Habitat’s thrift store, and making recommendations to make them better.
My primary goal in my job is to increase local awareness about this Habitat affiliate’s efforts to address affordable housing and about its efforts to help vulnerable homeowners with critical home repairs that allow them to stay in their homes. I also have a focus on increasing sales of the affiliate’s ReStore, which is a vital funding component for the local affiliate, as well as increasing awareness of the ReStore regarding its connection to Habitat for Humanity and as a recycle and reuse option. I would also like to see a LOT more diversity among Habitat’s volunteer engagement, and that’s going to require special, targeted efforts in messaging – putting a lot of my own recommendations to the test. I manage the Habitat affiliate’s web site and the local ReStore web site, and you can see examples of my online outreach via the affiliate’s Facebook and Instagram pages, the local ReStore Facebook and Instagram pages, and the affiliate’s Mastodon, Twitter and Reddit accounts.
It’s been a fascinating, challenging experience. I’ve long been a fan of Habitat for Humanity’s model for engaging volunteers in home construction, as you know if you have attended my workshops related to volunteer engagement. Getting this behind-the-scenes look at all the various aspects of Habitat’s programming, which goes well beyond building structures, has been fantastic and inspiring. It’s also so wonderful to be in a small, frontline nonprofit, especially one serving a largely rural community: the affiliate serves a large, mostly rural area of less than 400 sq miles / 940 km2, much of it unincorporated and outside the Portland Metro Urban Growth Boundary (UGB), which bisects Washington County. The overall population of the area served by this affiliate is less than 50,000. The three argest cities in the service area have populations of about 26,000 people, about 13,400 people and about 3500 people, respectively. More than 10 percent of the population identifies as Hispanic or Latino.
In the time I have been at this Habitat for Humanity affiliate, here are some things I’ve learned – or relearned:
There’s nothing like testing your recommendations made as a consultant in real-world settings. It’s one thing to write a blog or a book or hold a training; it’s another to actually apply those strategies yourself. I’ve always been proud to be able to tie what I recommend in a workshop to what I’ve actually done.
Working with people in rural Oregon really isn’t that different from working with rural people in Afghanistan: people want a safe, stable place to live, most especially a place of their own, and in most cases, if you give them the opportunity to work for that, they’ll embrace it – and their neighbors will help. Political and economic obstacles in nonprofit work are shockingly similar across countries.
Some of the most important work you do as a communications manager is getting what people know in their heads into a form that can be read and referenced by others. Often, employees aren’t that aware of all their fellow employees are doing. When a key employee or volunteer leaves, and their work and knowledge isn’t documented, it can bring some work to a standstill. Plus, what is in people’s heads and what they experience in their work is fantastic for blogs and grant proposals.
The people with whom most customers interact should be regularly briefed on program activities, on upcoming events and on important dates. The cashiers of the ReStore regularly get questions about Habitat programming from customers, and since my office is right next to checkout, if the cashiers don’t know the answer, they will grab me to talk to the customers with questions, something I welcome. And they listen to what I say and sometimes comment later, “I didn’t know any of that.” Everyone is a spokesperson for your nonprofit, whether you like it or not. I’m now working to make sure they know how to answer our organization’s most frequently asked questions, and how to direct people who need detailed answers. I’m working to make sure they know they can use their smart phones to pull up our organization’s web site, right then and there, and read answers to customers with questions. Have a look at When some nonprofit employees & volunteers don’t really understand what the nonprofit is trying to address & why for more on what I suggest to ensure everyone is representing your nonprofit appropriately.
Just because you work for an agency with a well-known name does not mean people really know what it does (including some employees and board members!). So many people think Habitat for Humanity gives away houses – it doesn’t (it partners with families for affordable mortgages – the families DO make payments for the house). I didn’t know Habitat did critical home repairs for vulnerable home owners until I started working there.
Online tools aren’t enough to market an organization: executive directors and board members have to get out into the communities. You have to show up at the big events of other organizations. You have to present to city councils and county governments. You have to immediately respond to every call from the media – especially in this age of fewer and fewer newspapers, and fewer local radio stations and TV stations. You have to leverage banner placements over key streets and doorways, buy ads in newspapers (if you are lucky enough to still have a newspaper), put flyers up at grocery stores, and rely on other marketing tools many said would go away with the Internet. You have to be at farmer’s markets and the super popular food cart pod on a Friday night. And the opposite is true too: just going to onsite events and relying on traditional paper postal mail and onsite displays isn’t enough; you have to regularly use and update online tools.
People love social media posts that have photos of LOCAL PEOPLE in them. You can, therefore, never have enough photos of local volunteers and employees “in action.”
Bureaucracy can be wonderful. Rules, regulations, protocols, official messaging – these are NOT automatically bad. Official policies and procedures MATTER because when they are based in reality, understood and followed, it keeps everyone on the same page and it prevents missteps. I loved that, at the United Nations, I could always find the policy, the manual, the official statement, that I could use to justify something I wanted to say or do. The same has been true of Habitat: their official policies regarding communications, safety and volunteer engagement have made my job easier! And what a joy to see Susan Ellis, my mentor and guru, quoted in Habitat’s official guidance for staff regarding volunteer engagement. It’s also been great not to have to agonize over how to phrase something – I can usually find exactly what I need in official Habitat materials, some public, some on our extensive national intranet/knowledge base.
People don’t like change. I’ve known this for years, and I’m relearning it yet again. And if I hear, “But that’s the way we’ve always done it” one more time…
Contacting TV stations an hour away 48 hours before an event can sometimes get them to cover it during a slow news week. It’s always worth trying.
I’m not the only over-40 woman in my area that has so much professional experience I scare potential employers when I apply for jobs – and it’s amazing how many Generation Xers I’m now encountering on their third or fourth careers.
It’s still not easy to create group volunteering roles – things that three or more volunteers could do together, just once (though it’s usually 10 or more people). The agency could have three of these every month and not meet volunteer demand.
People are willing to travel outside of their area to volunteer for a day. As noted earlier, I’m in a county that’s half rural and half urban. The Habitat that serves the urban area can’t as easily accommodate groups of volunteers, or specialized volunteers, as we can, so we end up with volunteers from the opposite side of the county, often from groups of employees from very large employers – and that’s fine with us!
As I wrote on a blog in 2016 called “If no one is complaining, we don’t have to change how we do things”, “Often, when I do a little digging myself, talking to people that wanted to volunteer at the organization but didn’t, or to current members, or to former clients, and on and on, I find that, indeed, there is dissatisfaction among a few, maybe even more, but no one says anything to the organization itself… they don’t say anything about something they would like to see changed or improved because there is a culture within the program or the entire organization, that discourages complaints or suggestions.” No further comment.
Everyone that works with volunteers should have some training on how to work with volunteers. Period.
It’s so still oh-so-easy to recruit volunteers for online tasks and onsite, short-term roles. People are so, so hungry for those kinds of roles! I remain confused by people who struggle to recruit volunteers for short-term roles or online roles. I’ve put up three such assignments VolunteerMatch and had to take them down in just a few days because I had enough great volunteers to do them. I’ve recruited online volunteers to update our contact list of every community of faith and every nonprofit in the area, as well as to update our list of and contact information for every elected official that represents any part of our area. It’s not too late for you to get up-to-speed on virtual volunteering!
It’s really hard to recruit new volunteers for longer-term, ongoing roles, and people under 50 have zero interest in coming to a ReStore even twice a month to help in an ongoing role. And that’s not a criticism of these generations – I think they would volunteer if we built a relationship with these folks, if we enticed them with short-term gigs and gave them a really worthwhile experience.
Online sales requires a dedicated staff member who can spare the role several hours of every week – it can’t be done as a simple add-on to an existing role, something attended to just a few minutes a day.
Bicycling to work is awesome except when it’s icy outside. Just like in Germany! But it’s brutal in the increasingly over-headed summers we now get.
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