Category Archives: About Jayne

Hire me in 2013 – let me help make your organization even better!

Leave a reply

Blunt headline, I know, but it gets the point across: I’m available as a trainer for your organization or conference, or for short-term consulting, for long-term consulting, and, for the perfect opportunity, full-time employment in 2013!

As a consultant, I specialize in training, advising, capacity-building services and strategy development for not-for-profit organizations (NPOs), non-governmental organizations (NGOs), civil society, grass roots organizations, and public sector agencies, including government offices and educational institutions (altogether, these organizations comprise the mission-based sector).

Capacity-building is always central to any training or consulting work I do. Capacity-building means giving people the skills, information and other resources to most effectively and efficiently address the organization’s mission, and to help the organization be attractive to new and continuing support from donors, volunteers, community leaders and the general public. My training and consulting goal is to build the capacities of employees, consultants and volunteers to successfully engage in communications and community involvement efforts long after I have moved on.

My consulting services are detailed here. I can deliver both onsite and online services. Also, I love to travel (especially internationally!).

In 2013, I would love to create or co-create an entire course as a part-time or full-time instructor at a college university within any program training nonprofit managers, social workers, MBA students, aid and humanitarian workers, etc. I am most interested, and, I think, most qualified, to teach courses relating to:

  • public relations (basic public relations functions, outreach to particular audiences, crisis communications, how to address misinformation / misunderstandings, how to deal with public criticism, etc.)
  • strategic communications (systematic planning and utilization of a variety of information flows, internal and external to an organization or program, to deliver a message and build credibility or a brand)
  • cross-platform media and electronic media (using traditional print, synchronous and asynchronous online / digital communications, and emerging digital technologies effectively, and integrating the use of all information flows)
  • public speaking
  • community engagement (involving community members as volunteers, from program supporters to advisers, and creating ways for the community to see the work of an organization firsthand)

Would I consider giving up the consulting life and working just one job, either as a full-time consultant for a year or a full-time, regular employee? Yes! In that regard, I am looking for opportunities to:

  • manage/direct a program at a nonprofit, university or government agency.

or

  • direct the marketing, public relations or other communications activities for a major project or program at a nonprofit, university or government agency – a corporation that matches my professional values.

I have a profile at LinkedIn, as well as details on my own web site about my professional activities. I’m also happy to share my CV with you; email me with your request. If you have any specific questions about my profile, feel free to contact me as well. References available upon request as well!

Looking forward to hearing from you! Questions welcomed!

mama jane.

2 Replies

I get a lot of emails from people who are not native English speakers, or have not had a lot of education in terms of written English.

That means I can’t immediately delete emails that are full of misspellings, ARE WRITTEN IN ALL CAPS, or that don’t make for easy reading – all of the criteria that most people use to screen out scammers and spammers. Instead, I have to read such emails carefully and make sure they aren’t really from a small NGO in a remote country. And even after reading such emails, I’m not always certain.

Here’s an example of the kind of emails I get:

hello
mama jane,
my name is youssuph 18,living in somaliland aka northern somalia .
iam highly interesred in your work n want to be like u in the future,but for now i want u to be our organisation advicer which we have accomoplish the legality of our organisation-we are waiting approval from the ministry
i ,could like to share your 2 decade experience ,
i LOVE your work mama jane.
it is sooooooooooo wonderful
i also could say WELCOME to somaliland .
mwaa jane craven

I’m guessing this person is at least somewhat for real – he got my name mostly right. I have no idea what he really wants – which is often the case when I get these kinds of emails.

But I write back, and see if I can’t direct the person to a local organization or online resource that could help them. And very often, it turns out that it’s a real person, writing from a real NGO.

I always appreciate it when the person doesn’t call me “Sir”. I much prefer mama jane.

And the world keeps getting smaller…

I need your email address

1 Reply

I cringe when people say I’m a techie. Because I’m not I’m technically-savvy. I know how to use technology for outreach, absolutely, and I’m proud of that ability, but if I get an error message in using software, I’m stuck. Screen projectors regularly stump me – they plug in well to my Mac, usually, but I can never get them to work on IBM Clone PCs.

It’s like saying I’m a motorcycle mechanic because I have ridden more than 12,000 miles on motorcycles. I take those machines many amazing places – but I couldn’t even change a tire on one.

I say this because, in trying to upgrade my operating system on my MacBook, I annihilated my hard drive. And while I back up regularly, I apparently did something wrong two years ago, because it turns out that none of my email from the last two years backed up (I changed my email client two years ago).

All my files, documents, presentations, photos, etc. are safe (whew!), but all of my email from 2010, 2011 and the start of 2012, is gone. That includes my email address book.

So if you emailed me recently, or even in the last six months, and are wondering why I haven’t emailed you back – that’s what’s up. Please email again. If this message is for you, then know my email address – I won’t post it here, so I can keep it away from bots. Otherwise, try this web page (be sure to remove OINKMOO from the address).

I’ve tweeted this, I’ve posted it to my Facebook page, but word isn’t reaching everyone – so here it is, blogged.

And let this be a lesson to you aspiring independent consultants out there: you really are on your own when it comes to IT.

What I wish I’d known two years ago: where my email client (Thunderbird) puts my email on my hard drive (yes, I have some email on the cloud, but I need to access email even when I do NOT have Internet access!).

(there was a guy from MercyCorps who lives in the Portland, Oregon area that I have been trying to get together with for many weeks – if you are out there, PLEASE email me! I can’t remember your name!)

What I’m taking from 2011 for 2012

2 Replies

logoIt’s December 2011. Here’s what I will be taking with me into 2012:

  • The Second Mile/Penn State/Jerry Sandusky scandal. This was more than the case of one pedophile; this was a colossal management and policy failure by a nonprofit organization and a university. Will you use this as a starting point for an open, honest discussion and review at YOUR organization? The case reminded me that I need to keep asking questions that make nonprofits uncomfortable regarding how they screen and supervise volunteers.
  • Virtual Volunteering is accepted as mainstream, as this recognition by CNN this year confirms. So, no more calling it “new.” That includes microvolunteering, which was identified and called byte-sized volunteering as early as 1997.
  • There is no excuse whatsoever, no matter how awesome the work that is done, no matter how large the task at hand, for a nonprofit organization, a non-government organization, a government agency or an international agency to not be vigilant about measuring its results and reporting on what it is doing, because, as the  Three Cups of Tea Fallout showed, the consequences hurt ALL mission-based organizations.
  • Too many agencies, governments and even charities themselves remain obsessed with valuing volunteers based on the hourly wages they aren’t paying them. One of the most popular blogs I wrote in 2011 was regarding the huge misstep by the United Nations Volunteers programme, IFRC, ILO & John Hopkins University make HUGE misstep this year regarding how to assign value to volunteers. Those that use this method – assigning a monetary value to the hourly work by volunteers – create problems like this with the USA’s union of professional firefighters. Or this with the unionized school employees in Petaluma, California. In addition, judging volunteers by their number of hours remains a bad idea as well, and it’s important to keep showing why.
  • Corporate folks really do NOT always know best when it comes to nonprofit and volunteering initiatives, as a certain stupid name for this new online volunteering service for nonprofits demonstrates – and as does the organizers’ continual denial that the name is offensive.
  • For-profit companies that try to pass off watching videos as community service do NOT like it when their activities are brought to light online and in the press by me, as oh-so-many nasty comments submitted to this blog – courts being fooled by online community service scams – demonstrate. I stopped posting the comments because they attacked me for things I never said regarding this company, and because they were sinking to the level of this, received today: Haha fuck you, bitch. Stay classy, guys.
  • Volunteer managers really do have a sense of humor: two of my most popular blogs this year were How to get rid of volunteers and Volunteer Manager Fight Club.
  • Twitter rocks. I’ve added hundreds of new followers in 2011, but much more importantly, I have learned things I never would have otherwise, met people at agencies I’ve long had my eye on, and gotten the word out about my own resources and activities to people and organizations that actually read and respond to such. Facebook was making me lose hope for the Internet as a meaningful way to meet people and exchange ideas; Twitter has restored that hope.
  • The world economy is still bad. Most of the jobs I had in 2011 were budgeted by my clients in 2009 or 2010. I’m not sure anything has been budgeted in 2011 to work with consultants – or hire new employees – for 2012, based on how my calendar is looking. One government program got eliminated entirely just before I started work! Even if the recovering starts in 2011, we will be feeling the consequences from these bad years for quite a while.

What did you learn in 2011? What are you going to do in 2012 regarding nonprofits, charities, humanitarian efforts, community capacity-building and/or volunteers?

Walking My Talk: How Do I Use Online Tools for Outreach?

Leave a reply

I talk again and again about the importance of nonprofits, NGOs, government agencies and other mission-based organizations:

  • creating a strategy for their online communications,
  • always knowing exactly how they are using each online tool,
  • always looking for measurements of success and areas that need improvement, and
  • always looking for ways to refine that strategy.

Do I practice what I preach, for myself and my own business? Yes I do! And I’ll share my own ever-evolving strategy regarding social media networks, right here, right now, not as a blue print for you, but for you to consider how to create your own road map for your nonprofit, NGO, government program or other mission-based endeavor.

My use of all these tools is ever-evolving. This is how I use these now, but in a year? It may not be true!

Facebook
I have both a Facebook fan page, which I hope you will “like”, and a Facebook account, Jayne Cravens.

I use my Facebook fan page to post about updates to my blog or my web site, and to note anything I think nonprofits, NGOs or other organizations will find particularly helpful or interesting with regards to computer and Internet technology, management, public relations/outreach, volunteers / volunteering, humanitarian / development / aid issues, and women’s empowerment. I try to post to it every work day. One does not have to be my friend on Facebook to like me (and receive updates from me).

I use my Facebook profile page to like, comment on or share other people’s or organization’s Facebook status updates, and to report on personal news that I think my associates might be interested in and that I feel comfortable sharing online. I also use my Facebook profile page to talk about what I’m doing as a consultant, the organization I’m working for, what I’m learning, what we’re accomplishing, etc. (I save my criticisms of current employers for offline conversations directly with the employer, of course!). I try to keep my personal life and professional life separate online, but I don’t want the wall to be so thick that I have no personality online to professional colleagues, and this profile helps in that regard. I friend people I work with, people I volunteer with, volunteers I support or have supported, people I admire and want to learn from, and organizations I support personally or that I think do a great job using Facebook for community engagement. And I accept almost all requests to friend me, though I turn down anyone who I suspect is actually a spammer or scammer… and anyone who is shirtless.

I also have a personal Facebook account that is only for friends. Real friends. People I know and drink beer with. Yes, a *few* people are on all three. A couple of times a month, I might share an item on all three accounts, but I really do try to keep each focused on a specific goal, on a specific audience.

Twitter
Like my Facebook fan page, I use my Twitter feed to post about updates to my blog or my web site, and to note anything I think nonprofits, NGOs or other organizations will provide particularly helpful or interesting with regards to computer and Internet technology, management, public relations/outreach, volunteers / volunteering, humanitarian / development / aid issues, and women’s empowerment. And like my Facebook profile page, I also use it to learn from people and organizations that are also at least somewhat focused on my areas of professional interest. Anyone can follow me on Twitter, but I don’t automatically follow someone who is following me; by limiting those I follow on Twitter to only those people and organizations that relate to my work and that I don’t already friend or follow on Facebook, I keep Twitter much more valuable to me.

I greatly prefer Twitter to Facebook when it comes to getting the word out about my own professional activities and engaging with others (commenting on other’s activities, forwarding the messages of others, etc.). I also learn more on Twitter than I do on Facebook – I learn about resources my own network should know about, news that will affect my work, and ideas I can use in my work. Twitter feels more creative, more fun, and more manageable than Facebook. But I have to be on Facebook too, because that’s where soooo many people and organizations are. For your organization, it might be the reverse – I have worked with many organizations that get far more out of Facebook in terms of engaging constituents, including volunteers, than Twitter.

I don’t link my Twitter and Facebook accounts – meaning when I post to one, it doesn’t automatically post to the other. Because I really don’t like it when someone does that – feeds to Twitter from Facebook often make no sense (the person forgets Twitter’s 140 character limit, or the URL link doesn’t come out right), and feeds from Twitter on Facebook look cryptic. More on why not to do this is best said in this presentation by Carie Lewis at Humane Society of the USA.

LinkedIn
I use my LinkedIn connections to connect with people I have worked with. Period. My 360+ connections on LinkedIn are actual colleagues. These are people I’ve worked with, volunteered with, corresponded with at length regarding work or volunteering, have been in one of my workshops, etc. They are people I know. That makes them a real, trusted network. It is my highly-specialized database to use for specific communications to that network.

My former boss and good friend, Howard Sherman, said in a Tweet once,

Why do people I don’t know keep trying to link to me on @linkedin? Don’t they understand it’s for professional ties? Poor use dilutes goal.

That is exactly how I think as well.

I do use LinkedIn to network: I’m on as many groups as a free account allows me to be on, I post my presentation dates in the events feature, so others can consider attending, and I post regularly to the “answers” section regarding nonprofits. All of that brings me in contact regularly with new people and organizations – and we engage together via email, I read their blogs, they read mine, we get to know each other, and maybe, as a real relationship develops, I may ask to friend them on LinkedIn (or they may ask me). Otherwise, everyone who asks to be a connection that isn’t a professional or volunteer colleague gets directed to my Facebook page, my blog and my email newsletter, Tech4Impact, and I ask for their blog address, newsletter subscription info, or any links to publications they have so I can learn more about them and their work.

Tech4Impact
I have a monthly email newsletter. It has almost 800 subscribers, most of whom do not follow me on Facebook or Twitter. My email newsletter is focused on…

  • how technology is used effectively by mission-based organizations — that means nonprofits, non-governmental organizations/NGOs, civil society organizations, public sector agencies, schools — and their supporters, to benefit individuals, communities and the environment;
  • what tech and online tools, resources and practices are proving most valuable to these organizations and their volunteers;
  • what cultural and financial conditions, legislation, and other factors are that can and do influence tech use by these groups.
  • news and resources relating to all of the above
  • updates to the Coyote Communications web site relating to nonprofits and technology.

Tech4Impact is less about techno-jargon and more about the human factors in using technology successfully, including the Internet, to benefit people, communities and the environment.

I would love to get rid of this newsletter and convert everyone on it to my Twitter feed or an RSS reader for the blog you are reading now. But guess what! The subscribers have told me that is not what they want to do, and so, I’m going to keep publishing this email newsletter. Because that’s what this huge group of people interested in my work have asked for, and I listen!

Google+
I’m still figuring this out. I will probably use it just like I use Facebook. And maybe it will replace Facebook someday. Or maybe it will go away, just like GoogleWave.

I also am still an active user on many email-based and web-based online discussion groups, including several on YahooGroups; it’s through these channels that I reach the most people and organizations, far more than any of the social media channels I’ve just named.

I also subscribe to numerous blogs via RSS, though I’m lead to most via a link on Twitter, Facebook or an email newsletter.

My goal with all this? To be truly accessible – that all of the information I want about me is out there is for the people who want that information, in the form in which they want it. Not everyone wants information delivered the same way, hence why these multiple channels are necessary.

How do I judge success with these tools? Not by the numbers… but here are those numbers, in case you are interested:

There’s not as much cross-over on those social media network numbers as you might think – meaning most of the members of each of those audiences do not follow me multiple ways. How do I know there isn’t much crossover? I’ve asked who is following me where, and I look over subscriber and follower lists to look for people or organizations showing up on more than one network.

I judge success with these tools by the kind of comments I get from readers and colleagues, by the inquiries I get for my services, and by what I learn via these channels, the blogs or web pages inspired by what I learn, and how often the information from these networks leads to new web pages or new material for presentations.

Based on that criteria for success that I use, I abandoned MySpace, GoogleWave and USENET/newsgroups (which used to be the primary way I used the Internet, except for email, back in the 1990s).

Okay, I’ve shown you mine – now, organizations, you don’t have to show me yours, but you do have to create a similar map for use in your own organization or program. How and why are you using various online tools, and what is the result of using those tools? How are you using those tools not just to get information out, but also to get information in?

More on how I use Twitter (includes a list of tags I follow and use)

Tags: social, media, advertising, networking, outreach, relationships, communications, connections, networks

PSU Volunteer Management courses have started!

2 Replies

Erin Barnhart has put together a “Volunteerism and Volunteer Management” course for Portland State University, and I’m thrilled to be teaching one of the modules! I’ll join her and Kathleen Joy of Oregon Volunteers to present a series of intensive classes focused on those who work with volunteers in any capacity – or those that want to.

This comprehensive course will cover topics ranging from core competencies and emerging trends and tools for building and sustaining a successful volunteer program, to understanding the broad-reaching impacts of volunteer service and effective volunteer management, to engaging individuals in innovative and accessible ways to serve in their local neighborhoods, via their computers and smartphones, and in communities across the globe.

Unlike a lot of other volunteer management courses, this course will full integrate online tools into all discussions (not just a module at the end), and will discuss the international volunteering scene.

This course is comprised of four all-day sessions: 9 am – 4:30 pm on four Wednesdays, June 22, 29, July 6 and July 13. It can be taken non-credit or for-credit. If you missed registering for this summer, contact Sharon Hasenjaeger at PSU Institute for Nonprofit Management, (503) 725-8221 or hasenjs@pdx.edu, to express interest in a future course. Grad students register for PA592 CRN 82727 through the PSU website. Noncredit students register thru the INPM office, using this noncredit registration form. Tuition is $495 for non-credit enrollment. Graduate credit is $945 plus $41 fee.

I love teaching. I try to give my workshops a lively, audience-oriented feel. I use case studies to illustrate points, focus on both what’s happening now and what is trending, encourage a lot of student participation, and develop activities that get class participants designing strategies they can use immediately. My goal in any training is to give participants a base on which to further build and improve long after a class is over. My schedule fills up very quickly. Contact me and let me know what kind of training you might have in mind!

 

 

Talking to Reps from NGOs & other orgs from all over the world

Leave a reply

Last week, I had the pleasure of presenting to a “class” of the US Department of State’s International Visitor Leadership Program. This was the third time I’ve presented to such a group since the mid 1990s – and this time, I got to spend more time with them than ever before!

These visitors represent NGOs and government agencies from all over the world, and are invited to the USA by arrangement of the Institute of International Education (IIE). The focus of the visit this year was how different organizations in the USA engage with volunteers, and I joined colleagues here in Portland to do a workshop on using social media to recruit and engage with volunteers (a very shortened version of the webinar for TechSoup, which is still available online). I was joined by Erin Barnhart and Martin Cowling (who just happened to be visiting from Australia!).

As you can see from this photo, I was thrilled to find an Afghan amid the group – Mr. Khir Mohammad Pazhwok of Ghori, the Program Officer with Integrity Watch Afghanistan. He seemed happy to meet someone who has been to his country (he was impressed that I still knew the Dari words for “Right”, “Left,” “Forward,” “Why not?” and “Thank you!”).

I presented to the 2010 group last year, leading an all-to-brief 30-minute panel of Portland agencies to talk about different models of volunteer engagement (long-term, episodic, diversity-focused, etc.). I presented to the group for the first time back in the 1990s in Austin, Texas – another all-too-brief talk about online volunteering (got into some trouble at that one when I started talking about Austin’s famous live music scene, which the group realized their State Department hosts would not be showing to them at all during the visit).

These representatives are highly focused on gathering as much knowledge as possible to take back to their respective countries. And they ask some of the best questions of any group I present to. What I love about presenting to this group is that they are ready to experiment – they do not fear new practices. They also never say what I hear too often by audiences in North America, Europe and even Australia: that’s not how we do things; I’m not sure we can change. If they hear a good idea, they are going to run with it!

I’m ready to do a workshop for YOU. I can also do workshops online. My schedule fills up quickly, so contact me soon with your idea!

A few fun links for Friday

1 Reply

logoA few links for Friday, when I’m not sure anyone actually reads my Blog or my Facebook entries and I’m not feeling very creative…:

  • Howard Sherman, Executive Director of the American Theatre Wing and a good friend (and my former boss at Hartford Stage!) has a delightful blog about after-performance discussions following live stage performances. I have attended these more than a few times, and lead two myself at two different theaters, and he’s spot on with these observations. Made me smile. As does this photo of Howard next to one of my favorite people in the world.
  • I also recently reconnected with another colleague from my theater days, Sharron Boilini, now of the Westport Country Playhouse, who helped give me insight into what attendees might be expecting out of the live online event I’m helping to coordinate for TechSoup (it’s March 30 – join me and hear me try to talk about accounting software for nonprofits!).
  • Was thrilled to find this Japan-based organization: Japan Earthquake Animal Rescue and Support. Speaking of Japan, because I’ve raised more money on the monetized pages of my web site (the pages focused on helping individuals find volunteering, community service and humanitarian work abroad), I’m donating anything I raise in March above my target goal to an organization focused on helping in Japan. It won’t be much — I’m not making anything to brag about on these pages — but it will be better than nothing.
  • I’ve created a Flickr set of photos of me at work. Very fun to compile. It’s obvious, isn’t, that I really love to work! See all that I can do when it comes to training for your nonprofit, NGO, or other community-focused organization.
  • Are you a trainer? An online community architect? A techie? A marketer? An oh-so-engaging online facilitator or online event producer? And do you love nonprofits and understand their unique culture and needs? If so, you should check out the cool open jobs at TechSoup.
  • One of my favorite people to follow on Twitter is Frank Conniff. One of his latest: If FAA doesn’t want air traffic controllers sleeping, why not use the screaming babies that always keep me awake on planes.
  • Another favorite Twitter feed of mine is FakeAPStylebook: Affect is verb: “The songs of Liza Minnelli affected the crops.” Effect is noun: “Behold the effect Liza has on the corn!”

One last thing: please don’t be offended if I don’t follow you on Twitter, particularly if I already subscribe to your blog via RSS and have friended you on Facebook and subscribe to your email newsletter, in which case I know what you’re up to, really!

 

Me in Mexico City April 2 – 9

Leave a reply

I will be in Mexico City April 2 – 9. If your organization in Mexico City or Puebla asks for such, I could possibly squeeze in a consultation or short workshop while there. However, my Spanish is not as good as it was a few years ago, so I would need a translator if the group did not speak English. Contact me ASAP for more info. See more information on my web site about my workshops and consultations.

Estaré en México D.F.  2 – 9 de abrill. Si su organización en México o Puebla me solicita, podría presentar un taller o la consulta cortos durante mi visita. Sin embargo, mi español no es bueno ahora. ¡Perdóneme! Necesitaré a un traductor si el grupo no habla inglés. Contácteme inmediatamente para más información. Mas información sobre mis talleres y consultas.