Author Archives: jcravens

About jcravens

Jayne Cravens is an internationally-recognized trainer, researcher and consultant. Her work is focused on communications, volunteer involvement, community engagement, and management for nonprofits, NGOs, and government initiatives. She is a pioneer regarding the research, promotion and practice of virtual volunteering, including virtual teams, microvolunteering and crowdsourcing, and she is a veteran manager of various local and international initiatives. Jayne became active online in 1993, and she created one of the first web sites focused on helping to build the capacity of nonprofits to use the Internet. She has been interviewed for and quoted in articles in The New York Times, The Wall Street Journal and the Associated Press, as well as for reports by CNN, Deutsche Well, the BBC, and various local radio stations, TV stations and blogs. Resources from her web site, coyotecommunications.com, are frequently cited in reports and articles by a variety of organizations, online and in-print. Women's empowerment and women's full access to employment and education options remains a cross-cutting theme in all of her work. Jayne received her BA in Journalism from Western Kentucky University and her Master's degree in Development Management from Open University in the U.K. A native of Kentucky, she has worked for the United Nations, lived in Germany and Afghanistan, and visited more than 30 countries, many of them by motorcycle. She is currently based near Portland, Oregon in the USA.

Me participating in a volunTOURism activity? Yes, it’s happening!

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A drawing of Jayne, with wild hair, jogging while pulling a suitcase on wheels behind her.

I’m well known in many corners of the Interwebs for speaking out against unethical voluntourism, where people from North America, Western Europe, Australia and New Zealand pay money to a company to go abroad for a week or two for a feel-good experience and lots of photos, doing things that can actually be harmful: interacting with orphans and refugees (who need long-term relationships and should never be used as Instagram props), interacting with wildlife (who should never be exposed to repeated human interactions, especially tourists), doing activities that local people want to do themselves and paid for (building a school, building a well), and undertaking activities that aren’t a priority for nor led by local people. Unethical voluntourism is vanity volunteering at it’s WORST.

But there is such a thing as ethical voluntourism: where local people define the activity and lead it. Where the focus is on educating the visitors so they can become advocates back in their own countries. Where the activity actually creates jobs for local people. Where short-term visitors are kept away from vulnerable people, like orphans, and view wildlife from afar, not interacting with them as though they are pets. Where intercultural learning really does happen. And, yes, volunteers might have fun and take lots of photos, but in an ethical matter: no photos of children without parental permission, for instance.

I’ve long promoted the idea of transire benefaciendo, “to travel along while doing good.” When I travel abroad, I try to eat at locally-run restaurants, eat locally-sourced food, drink locally-produced beer, book local guides, and stay in locally-run, small guest houses as much as possible. I try not to create a lot of waste. I refuse to have my photo taken with supposed “orphaned” or performing wildlife. I find an adult to ask permission of before taking a photo with a recognizable kid in it. As I say on my web site,

I think transire benefaciendo is also about traveling with purpose. It’s a trip, a journey, with the intention of learning, with an intention of local interaction. It’s travel that is mutually beneficial for both the traveler and the people in the place where the journey will take place. transire benefaciendo is purposeful travel, about widening a traveler’s understanding of the world rather than ticking something off a bucket list.

But I’ve never thought about a voluntourism trip for myself… until now.

In May 2025, if all goes as planned, I’m going to Paraguay with Habitat for Humanity. And if I know you – as in, we’re linked in LinkedIn or my personal Facebook page, or we have worked together, YOU CAN COME WITH ME.

Habitat for Humanity’s Global Village program was revamped during the COVID epidemic. I sat in on the official video call going through the program. Some things I learned:

  • From the beginning, volunteers participating in this program will learn about the need for adequate housing around the world, so they can become advocates regarding the cause and champions for equitable housing long after their trip has ended. 
  • Habitat wants to avoid, specifically, “voluntourism” and “white Saviorism.” International volunteers should be “partners”, not “saviors.” The program is moving away from the charity mindset to a community-partnership mindset. Community-centered volunteering focuses on local leadership and local impact. International volunteers should to enter a community with their own ideas of what needs to be done. Local people should be listened to. The “agenda of change” needs to be defined by and led by the local people being served, not the funder, not the outside volunteers coming into a community. 
  • Habitat Global Village projects are designed by local communities. Focus will be on local ownership and local sustainability. Local leaders will be identified and will be leaders in these Habitat projects. The goal of the builds will be to support existing projects in the country.
  • Local partners will be front and center in communications and marketing.   
  • Habitat wants to be involved in more than just the creation of a structure – it’s also the support for “development,” like better safety and security, children doing better in school, etc.
  • Volunteer activities will be focused on volunteers engaging in mutual learning and exchange with local people, rather than tourism activities.
  • A promotion of safeguarding will be much more emphasized throughout the experience.

I was thrilled as I sat through this presentation, especially when the research cited for these changes was from UN Volunteers (my former employer) and VSO (one of my former consulting clients). And I was even more thrilled when I got the invitation from the team leader to go to Paraguay!

So, what will it take for you to come with me?

  • You need to email me and say you are interested. If you know me, you have my email.
  • You need to read the information I send you. And if you decide you want to go, you let me know and I will connect you with the group leader.
  • You will have to fundraise a certain amount of money for Habitat, just as I had to (and I will help fundraise on your behalf), and you will to pay your own expenses (airline tickets) for your part of the trip, just as I have to. Habitat makes it SUPER easy to fundraise. I also made a video to help promote my trip and support for such. So, yes, this trip is going to cost you money. You will find out how much when you contact me.

Let’s go to Paraguay!

(but what if I do NOT know you & you want to go? Then you are going to have to do some very effective convincing for me to know you are a good, reliable, appropriate person to recommend for this trip).

The PR genius of Collie J, Grambling’s Man with the Golden Pen.

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I’ve been reading through my blogs published before 2010. They are available only at archive.org, because the site where I hosted my blog back in those days is long gone. Sometimes, I find a blog that I want to make findable again by republishing it here. And this is one of them. I usually blog just twice a month, but while I’m finding these old blogs worth republishing, I’ll be blogging more often.

December 6, 2008.

Work in marketing or PR? Here is a book you must read.

I have no interest in college football. American football bores me. I grew up watching sports: American football, basketball, baseball, and the Olympics. But American football always left me cold.

Michael Hurd, a very dear friend, published a book last year, “Collie J” Grambling’s Man with the Golden Pen, by Michael Hurd, about the former sports information director at college football powerhouse Grambling State University. I only recently read it.

I had never heard of Collie J. Nicholson, who was considered a legend in his time by every sports figure who knew him, black or white, and whose name inspires awe among those know about black college football. And while I had heard of Grambling, I cared about it about as much as I cared about American football. And I admit I read this book only because the author is a dear friend.

I loved this book. Anyone who works in public relations or marketing, or wants to, needs to read this book, particularly people who feel that their communications efforts are woefully under-funded. What Collie J. did with no Internet, no fax machines and barely a budget is a lesson for anyone now who wants to know how to sell a program or build a brand, particularly nationally or internationally. This was a man who didn’t spend his time whining and complaining about what he didn’t have or how many challenges he faced; he was undaunted in his task to sell Grambling to the USA and, indeed, the world. He was relentless in his efforts. He was an opportunist, in the best sense of the word, and he made things happen through persistence, vigilance, a huge amount of hard work, and constant networking in-person and on the phone and via whatever tools were available to him back in the day. He was an utterly dependable, honest person that everyone knew they could trust to do the best job possible. Collie J. worked in an environment at Grambling that encouraged him to be innovative and to take risks — he was allowed to experiment and dream big — VERY big. And because of his abilities and the support he received, his achievements as sports information director are nothing short of stunning. Jaw-dropping. As a professional in communications myself, I found myself jealous of the support Nicholson got from Grambling to do his job, and the environment in which he worked, where ideas were thrown out no matter how big, no matter how fantastic, and were sincerely considered and, more often than not, supported.

If you have a marketing, public relations, communications, advertising or journalism major in your life, or someone working in any of those fields, buy them this book. If they aren’t an American football fan, they can skip the game accounts and scores — I did. But Collie J.’s strategies, planning, press releases, dreams — don’t miss those, because in terms of advice, they are golden.

Your Nonprofit CAN Resist. Here’s how.

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A cartoonish hand is palm facing the viewer, as if to say stop.

The following comment is on a subreddit now, posted anonymously (and I have a screen capture in case it gets deleted):

Welp, it finally happened. The national office of the small non-profit I work for has asked the whole organization to remove any DEI related language from our website and social media. Not because their stance on supporting DEI has changed, but because they are afraid that the current administration will cut our federal funding.

This goes beyond removing any “diversity and inclusion” statements. They are asking us to remove all individual instances & variations of the words diversity, equity, and inclusion.

I’m pushing back. I won’t win, but I’ll push back anyways.

My advice to this web site manager, and to everyone else: say no. I wrote in directly to word his “no” this way, in writing:

I will not remove language on the web site with regard to diversity, equity or inclusion. I will not remove information from the web site regarding any aspects of human rights or civil rights. If management wants this removed, you will have to do this yourself. If you want to reprimand me, I request that the reprimand be in writing, and please detail the exact language I was refusing to remove. I cannot in good conscience commit the actions you are asking me to.

The likelihood of being fired for this is REALLY remote at a nonprofit, because they are terrified of bad publicity.

I also suggested leaking that the nonprofit HQ was asking affiliates to do this to a credible media outlet, and to keep doing so until someone picks up the story and asks the HQ for comment.

None of this is to punish the nonprofit. But if a nonprofit can be pressured “from the top”, why not from elsewhere, and to actually do the RIGHT thing? Some in senior management will no doubt be grateful that their staff is showing true character and saying no, and that the press has the story and the public can understand what is happening and pressure the nonprofit NOT to do this.

So, to be clear:

If you, a staff person, are asked by a senior staff member or your organization’s HQ to remove information on your web site or social media that affirms any commitment to diversity, equity or inclusion, or that supports racial equality or social justice, you should first ask for the request to be in writing. Say that you cannot follow-up on any such request unless it is in writing. And then, when the request comes in writing, leak it to the press and also refuse to delete the information. Tell management they can do it themselves, but you won’t.

Other ways you can stand up for core values of civility, human rights and dignity:

  • If you are asked by a funder to remove information on your web site or social media that affirms any commitment to diversity, equity or inclusion, or that supports racial equality or social justice, ask for the request to be in writing. Say that you cannot follow-up on any such request unless it is in writing. And then, when the request comes in writing, leak it to the press and also refuse to delete the information.
  • If not removing the language would jeopardize an amount of funding that, if lost, would harm your clients, then remove the language and put a press release on your web site stating that you are removing the funding at the request of whomever is making the request (NAME THEM), have a scan of their communication asking or telling you to do this linked from the web page, and tell people if they would like to see the pre-censored version of the web pages you had to alter, to go to archive.org and look such up. Be sure to share on social media that this is happening.
  • Do not comply with any request by phone from the federal government that involves turning over client or staff personal information to a federal office; tell the requester that the request must be in writing. Consult legal counsel regarding whether or not you legally have to do it.
  • Post on social media about your organization’s commitment to diversity, equity and inclusion, or about activities your organization undertakes regarding such, or regarding related to racial equality or social justice, at least every quarter.
  • Attend public events by nonprofit in your area that are focused on serving minority communities, such as immigrants, refugees, local LBGTQ people, etc. Share a photo of yourself on social media with a member of that nonprofit, celebrating that you are together at the event.
  • Like, and if it’s appropriate, share, on your own social media account, posts of organizations in your area that support refugees and immigrants, LBGTQ people, and anyone else targeted by the current executive branch of government.
  • Go on social media using your organization’s profile and “like” the posts by your area’s elected officials and government offices that acknowledge diversity, equity and inclusion, racial equity, social justice issues, ALL religious holidays, etc.
  • Post acknowledgements at the start of Black History Month (February), Asian American, Native Hawaiian and Pacific Islander Heritage Month (May), Pride Month (June), National Hispanic Heritage Month is annually observed (September 15 to October 15), and National American Indian Heritage Month (November).
  • Post acknowledgements of a diversity of religiously-affiliated and “patriot”-affiliated celebratory days:
    • MLK Day
    • Chinese New Year
    • Easter (and perhaps Eastern Orthodox Easter as well, depending on your community)
    • First and Last days of Ramadan (varies each year – in 2025, it may start on Friday, Feb. 28, or Saturday, March 1, 2025)
    • Armed Forces Day (People currently serving in the United States military – celebrate on the third Saturday in May).
    • Memorial Day (last Monday in May)
    • July 4th
    • Labor Day (first Monday in September)
    • Veterans Day November 11
    • Rosh Hashanah
    • Yom Kuppur
    • Christmas.
  • Tell your volunteers they have the right to refuse the Presidential Service Award. Encourage anyone who will do so to write the office in charge and your executive director to say they will be refusing it for at least the next four years.
  • If you have to refer to these regions, then make sure you call them what they are: the Gulf of Mexico and Denali. And spell it Kyiv.
  • Have a plan for what to do if the police or federal law enforcement, such as ICE, shows up at your organization. Make sure all staff know that the first thing to do is to call the Executive Director and to say, “I am not authorized to give you permission to search these premises.” Even if they have a warrant and the Executive has to relent, create time for clients and others to leave the area.

Addition on February 13, from a colleague on LinkedIn:

  • Practical protection for nonprofits – Check your recent email subscribers to see if there was recently added DEIAreports[@]opm[.]gov as a subscription, meant to monitor DEIA activity.
  • Consider temporarily filtering out anyone with .gov email, as the current executive order requires government workers to report any DEIA efforts or face adverse actions.

A final thought on the seriousness of what is happening:

Ever wonder what you would have done at the darkest times of history – when Nazis were about to take over all of Europe and were murdering millions of people, most of them Jewish? When black people were enslaved and tortured regularly and systematically in the USA? During the US Civil Rights movement? When the mass murders of ethnic groups was happening in Rwanda or Srebrenica? – Well, you are doing it now.

BTW, I’m jeopardizing my own career, such that it is, by suggesting all this. Yet, here I am.

Have more ideas? Share them in the comments.

Nonprofits & NGOs: your social media should focus on volunteering as much as possible.

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What the headline says.

Why?

Images, in the style of petroglyphs, of people doing various activities, like writing or construction.

If people aren’t coming into your organization regularly and seeing what your nonprofit does, first hand, and the difference it makes, the things it accomplishes, and why it is essential, they are not going to donate and they are not going to support any local, regional or national government funding your operations.

There are an extraordinary amount of outlandish beliefs about the work of nonprofits, how they operate and how they are funded. No amount of social media messaging and press releases is going to change that without a great deal of trust building, and volunteer engagement is an outstanding way to build trust in your nonprofit.

And who knows… maybe you might even build some bridges around a common cause between people who otherwise don’t care about each other very much.

Also see:

Volunteering & social cohesion in a post Brexit world

My Blogs re: social cohesion, building understanding

Note: because of a backlog of blog posts to publish, I’m going to be posting at least three times a month instead of just twice for a while.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Why Work for the United Nations? & What is Working the for UN really like?

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Three years ago, someone on Reddit wrote on the subreddit UNPath, “Why Work for the UN?” Their post said:

What is the appeal? It seems very difficult to even get in at all, regardless of qualifications. So why try? I am studying a field that would probably be perfect for the UN but I’m not sure why it’s actually even appealing or worth trying to get in.

Here’s my reply from then, with some edits for clarity:

A lot of people want to work for the UN because they believe all sorts of myths – UN employees get to travel the world, you get paid a huge salary, you get a special passport, everyone is impressed that you worked at the UN and will want to hire you, etc. In fact, most UN employees don’t travel for work, don’t get a “huge” salary and don’t get that special passport. And some people, including employers back in your home country, view working at the UN as some weird thing – or will say to you, “But you worked at the UN, so why are you now applying for a boring normal job?”

Spoiler alert: a lot of UN work is really boring and normal.

I’m suspicious of anyone who says, “I want to work at the UN” on this subreddit or in a cover letter and leaves it at that. It’s like saying, “I want to work for a mega huge software company.” It doesn’t tell me anything about what work you actually want to do. It sounds like you just want a certain company on your CV. But what kind of WORK is it you want to do?

The nature and atmosphere of work for a UN employee in Bonn, Germany working on government policy recommendations for climate change is nothing like the nature and atmosphere of the head accountant that’s been brought in from abroad to work in the UNICEF office in Afghanistan. They might as well be working on different planets. Most UN jobs are administration – you’re sitting at a desk, not driving orphans to safety.

Why do I like working for the UN as a communication professional or project manager? Because the work feels very much like it matters and is making a difference on a scale far bigger than just in one community. Because I love reading country strategies and program strategies and interviewing a diversity of staff to try to represent their work. Because I love taking photos of the work my colleagues are doing and then sharing those photos in a variety of communications materials. Because I love helping people understand the benefits and impact of development projects, from earthen dams to repaired bridges to work training programs to HIV AIDS education programs to micro loans and on and on and on. Because I love working in multi-cultural environments or in an environment filled with local people staffing most of the posts in a developing country and getting to help build their capacities. And, indeed, the pay is competitive, far more than doing that exact same work for a nonprofit.

My UN job in Bonn, Germany was mostly at a desk. I met a ton of interesting people from all over the world, but I rarely traveled for work. Most of my colleagues didn’t travel for work. My jobs in Afghanistan and Ukraine were spent mostly at a desk, trying to rapidly prepare material for very demanding funders from various foreign governments – in one I had to be taken to work in an armored car and couldn’t leave the work campus except to leave for the day, nor leave my home except with approval. In the other, I could walk to work, go out with colleagues after work, go to street markets and live life like anywhere – except on the days when there were potentially violent protests. But even on “boring” days, the work always, always felt like it mattered. But note: a lot of colleagues, doing very similar work, didn’t feel energized by it – it was just a job.

As for it being difficult to get in – I have to say, most of the people I see here wanting a job in the UN don’t offer anything to show any qualifications at all for working at the UN. They seem to think there’s some sort of magical master’s degree or PhD that gets you “in”. Or some magical way to phrase things in a cover letter. And as a person that often was the person who went through a stack of CVs to pick who would get interviewed, it was soooo easy to disregard 80% of applicants, because they so clearly did NOT have anything in their CV that showed they had all – and I mean ALL – of the skills and experience asked for in the job description.

End of my reply on Reddit.

A lot of this could be said for why I prefer working for nonprofits or government agencies, rather than in the private sector: because it feels like the work matters, even if it’s at a desk most days. I like helping a specific community, including the one that’s all around me currently. And the differences between rural Oregon and rural anywhere else aren’t as great as you might think.

Also see:

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Your nonprofit WILL be targeted with misinformation; prepare now.

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a primitive figure, like a petroglyph, shots through a megaphone

Watching misinformation and disinformation related to the fires in Los Angeles spread exactly like wildfire has been a reminder of just how bad things are regarding public relations and truth. Instead of an army of newspapers, local radio stations and TV stations and other credible media ready to debunk it, the media landscape is as decimated as the actual landscape of the area, and lies about government funding and action, spread by the owner of the site formerly known as Twitter and other people with a political agenda. And no amount of fact-based debunking seems to matter.

As someone that’s studied misinformation and disinformation campaigns against governments and cause-based organizations since the 1990s, it’s been as horrifying to watch as people losing their homes. And as I’ve watched, I am reminded that nonprofits, no matter how small, no matter how beloved, need to be thinking about their strategy NOW for if and when they are targeted by misinformation. It doesn’t matter what your nonprofit’s mission or size: it can be a target for misinformation, on a local or even national level. And given the incoming Presidential administration, the power of misinformation should never be under-estimated.

I’ve used the example of the Association of Community Organizations for Reform Now (ACORN) before: it was a collection of community-based nonprofits and programs all over the USA that advocated for low- and moderate-income families and worked to address neighborhood safety, voter registration, health care, affordable housing and other social issues for low-income people. At its peak, ACORN had more than 1,200 neighborhood chapters in over 100 cities across the USA. But ACORN was targeted by conservative political activists who secretly recorded and released highly-edited videos of interactions with low-level ACORN personnel in several offices, portraying the staff as encouraging criminal behavior. Despite multiple investigations on the federal, state, and county level that found that the released tapes were selectively edited to portray ACORN as negatively as possible and that nothing in the videos warranted criminal charges, the organization was doomed: politicians pounced and the public relations fallout resulted in almost immediate loss of funding from government agencies and from private donors.

Public libraries are another good example of how misinformation campaigns can work: more books were challenged in public libraries and school libraries in 2024 than ever before, according to the American Library Association. The vast majority of that increase came from groups or individuals working on behalf of national efforts trying to censor dozens or hundreds of titles at a time, part of a push across the country by those supporting the incoming Presidential administration to ban certain books based on the unfounded claims that they are inappropriate for children, as well as to defund and close public libraries altogether.

Goodwill is a frequent target of misinformation regarding senior staff salaries – and from what I see on a local level, makes no effort to counter that misinformation, resulting in people choosing not to donate items to their thrift shops nor shop at such. Which is so sad, as Goodwill does amazing work regarding training people to enter or re-enter the workforce (which most people don’t know is their mission).

There are nonprofit theaters, including community theaters, that have mounted a production that has resulted in community protests and a loss of donors, and seemed utterly unprepared for the groundswell of controversy, a groundswell that’s often started by just one person spreading misinformation about the play, and the people protesting often haven’t actually read nor seen the play. But they are loud, organized and committed, and the theater is often left utterly unprepared for the negative attention.

I have an entire blog about how to train staff so that your organization doesn’t become a victim of GOTCHA media?, so I won’t repeat those tips here. But you need to have a plan for what to do when there is even a hint of misinformation starting about your organization.

Misinformation about nonprofits usually targets their budget, what they pay staff, how they have or haven’t helped someone, how they make their programming decisions, how they carry out their work and their plans for the future. Therefore:

  • Make sure your web site is up-to-date regarding all of the above.
  • Your social media needs to regularly updated the public about all of the above.
  • ALL staff, including volunteers, need to be regularly briefed (at least twice a year; once a quarter is better) on all of the above.
  • All staff, including volunteers, need to know what to do if they see or hear misinformation related to your organization.

Your entire staff, including volunteers, need to be on the lookout for misinformation: a post on an online community, a comment at a church meeting, a reference at a civic group, a comment from a new volunteer, even a comment at a family gathering. If they see it or hear it in a public setting, or from an elected official or community leader or influencer, they need to NOT respond themselves – they need to know who at your organization they need to tell (it’s probably the executive director, the communications manager or their immediate supervisor). If it wasn’t a public comment, there’s no need to say exactly who said it, but do say what was said.

When was the last time you told your entire staff what to do in case they see or hear misinformation? If you don’t have an answer, create a strategy NOW and meeting dates and times. If it was in the last six months or more, it’s overdue to do it again.

When you hear misinformation, the next step may not be to have a meeting next week to discuss what’s happening; it may be to start drafting responses IMMEDIATELY, to be shared online within hours, even minutes. Who is going to be involved in that? Just the Executive Director and communications person? The board president too? Do you have all the contact information you need for these people so this can happen quickly?

If you had a message that needed to spread quickly online, do you have that system ready to go: do you have a board member who will be in charge of calling all board members to tell them to share an urgent social media message? do you have a manager of volunteers or volunteer leaders who will be in charge of contacting certain volunteers to encourage them to share that urgent social media message? Do you have more than one person who knows how to update your web site, in case your communications manager is on vacation?

And here’s the reality: if you are just thinking about this for the first time, right now, as you read this blog, or if you haven’t done anything to prepare yet, then you are already behind schedule. Most of the recommendations above cannot be done quickly without many weeks, even months, of preparation and refreshers. This is an URGENT need your nonprofit needs to address now, no matter its focus.

One more thing: you need a photo of your executive director, and any other staff, with as many elected officials as possible: the mayor, at least one city council member, at least one county representative, your area’s state representative, your area’s state senator, your areas US Representative and, if possible, your US Senators. It makes it more difficult for an elected official to criticize an organization when there is a photo of that person smiling with your staff, particularly at one of your events. See more at Nonprofits: look at local election results & prepare to reach out.

July 2025 update: They matched on Tinder shortly after the November presidential election, shared their mutual disappointment about Donald J. Trump’s victory and agreed to meet for a drink. The date lasted an hour and the man said he barely thought about the date again. Then a video of him appeared on the website of Project Veritas, a right-wing group known for using covert recordings to embarrass political opponents. His date had posed as a politically liberal commercial real estate agent and recent transplant to the capital, but she was actually a Project Veritas operative with a hidden camera. Conservative media and Republicans used the date conversation as supposed evidence that the Biden administration had mishandled funds. (if the link doesn’t work, try this one)

Also see

How to handle online criticism.

Could your organization be deceived by GOTCHA media?

Growing misconceptions about the role of nonprofits in the USA.

Mission-Based Groups Need Use the Web to Show Accountability

Governments cracking down on nonprofits & NGOs.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Philanthropy is commendable, but…

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Dr. Martin Luther King, Jr., looking thoughtful.

In anticipation of MLK day later this month:

“Philanthropy is commendable, but it must not cause the philanthropist to overlook the circumstances of economic injustice, which make philanthropy necessary.”

– Martin Luther King, Jr.

On a related theme: Shifting Philanthropy From Charity to Justice, from the Stanford Social Innovation Review.

Also see my earlier blogs:

Charity isn’t enough.

Volunteering, by itself, isn’t enough to save the world.

Be kind after you read the first draft.

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After a few decades of professional work, I’m getting less circumspect about my experiences. There are things I was afraid to say, or to admit to, 20 years ago, but now feel need to be shared, to help others pursuing a similar career path and to remind some folks in power of some things they should be reminded of. I’m in a good position to share them, per my decades of work and diversity of experiences. This blog is one of many coming from that feeling that it’s time to say it – whatever it is.

Many years ago, I trained as a journalist. I even worked as a professional journalist for a few years. But before graduating from university, I realized I didn’t want to be a journalist. Before I left university, I started working in public relations for a nonprofit, and then I was in charge of publicity for the entire season of my university’s children theater series. We broke attendance records. I loved it. So I’ve done communications work ever since for nonprofits and cause-based programs, except for a few breaks to manage programs and projects for nonprofits or the United Nations.

I love applying what I learned as a journalist to the work I do with nonprofits – I think it’s why I’m successful at getting media coverage. And I love writing with the purpose of promoting, even explaining, a program or project. For nonprofits, I find such writing easier than a lot of other people, because I believe so much in the fundamental importance of the third sector and the public sector to everyone’s quality of life. That innate motivation makes it easy for me to be motivated to write for most any nonprofit or government mission. I feel great inspiration in why most nonprofits and government programs exists, whether it’s a winterization program or a new musical or a new approach to community meeting facilitation, and I think it shows in what communications products – press release, web pages, social media posts, speeches, video scripts and more – that I make for them.

But writing for causes I immediately find worthy is not without some big challenges. And the biggest for me is the reaction from co-workers or funders reading a draft of something for the first time. The expressed shock of some of them, even suppressed outrage, that things are incorrect or aren’t perfectly clear can be exhausting.

Of course, the first draft is imperfect. Of course, you will need to edit what I’ve written. I knew that going in. Didn’t you?

Very often, the person that asks me to write a press release or slide show presentation or video script has nothing written at all, not even an outline. I have to draw my material for the first draft from talking to them, from researching online, and if I’m lucky, from printed or online material I’ve been able to track down, like a grant proposal. I do my best with what I can find, and when I provide that first draft, I’m not thinking, “Here it is, all perfect and ready to share!” I’m usually thinking, “Here it is, ready for your edits, because I know how much easier it is to edit than to write from scratch!” I expect edits!

One of my least favorite phrases is this: “I don’t know where you got this from”, referring to some graphic or quote I’ve included in my draft. Please note that I’m not AI (artificial intelligence) and I don’t make things up; whatever it is, I found that graphic or quote somewhere, from a different communications project I wasn’t involved with, from a headquarters, from another nonprofit – somewhere credible and reliable. Or, perhaps you explained something, in terms I cannot use, and so I had to interpret them – and it turns out your explanation wasn’t as good as you thought it was.

One of the best ways to know how good of an explainer you are is to explain something to a person, and then ask that person to explain it back to you. And that’s what you are doing when you ask me to write something you need to communicate with others.

In addition, so much of effective communication isn’t just saying something in one particular way, and expecting the reader or listener to understand. Rather, it’s about saying things in multiple ways, and the reader, or listener, gets the meaning from those different ways you have said it and that they have heard it – more than once.

When you get that first draft, don’t panic that it’s not perfect. Instead, think about how much easier it’s going to be to edit this than to try to write it entirely from scratch.

It’s fine to say, “I don’t like this” about a sentence or graphic, but be able to say more about why. Are the words too big? Do you feel like it could be interpreted to be saying something you don’t want said and, if so, what is that something?

It’s fine to say, “I haven’t heard this way of saying it before. Did this come from somewhere else?” I always have the source material for just such an occasion, like when a client thought I had made an inappropriate leap in logic in how I described one of the programs she managed, and I was able to provide the web pages of her affiliate’s headquarters, as well as other affiliates, that used the same descriptions.

Is the way you have been describing something really better than the alternative now being offered? You may be far closer to the subject matter than the person that wrote this press release draft, and that person may be thinking about the audience, people who don’t know as much as you do about the subject, or who may even be hostile about it.

Did the writer have to follow a particular template provided by a funder? Can the writer make the changes you want and still follow the template the funder wants followed?

Did the writer actually do what you wanted and you are now realizing it’s not what you wanted? That’s okay! It seemed like a great idea to adapt that poem or song lyric a certain way, but now that you see what that would look like, it’s okay to say, “I’ve changed my mind.”

Remember that the writer just did the heavy lifting and you now get the far easier role of editing and altering. Thank them for that heavy lifting!

Also see:

What theatre taught me about management & internal communications.

Abilities you need to work in humanitarian development successfully

How to support your online community manager in times of trolling.

Support Your Local Online Discussion Manager!

The delicate, peculiar task of promoting a charity’s gala.

Be careful using Canva – nonprofit graphics are starting to all look the same!

Getting great photos for your nonprofit’s marketing needs takes planning.

When some nonprofit employees & volunteers don’t really understand what the nonprofit is trying to address & why.

Nonprofits: look at local election results & prepare to reach out

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image of a panel discussion or a presentation in front of people at a long desk

An election has happened in the USA and, by now, even tight local elections should have been resolved and winners named. And that means, nonprofits, that you have some relationship building and sustaining to do:

Update your lists of elected officials – city councils, county officials, your state legislative representatives and your US congressional representatives. They don’t take office until January, however, so don’t change the lists prematurely if you have information to send out before the end of the year.

Newly-elected officials should get at least a card of introduction from your nonprofit. An invitation to meet face-to-face would be even better. They need to know who you are and why you matter.

For officials who did not choose to run for re-election, or lost the election, especially if they ever attended any of your events or somehow showed support for your nonprofit. Thank them for their support and consider offering an invitation to continue to be involved with your nonprofit in some way – at least signing up to continue to receive your newsletter. 

Relationship building with elected officials has never been more critical for nonprofits’ to survive. You ignore doing all of the above at great risk to your nonprofits’ future.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Folks need post-election reassurances from your nonprofit – here’s what to say

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four people standing in a circle, holding hands.

Nonprofits in the USA: there are people among your clients, your donors, your volunteers and employees who are deeply worried right now, per the November 2024 election. You don’t have to get political, but you do need to demonstrate to those you work with and for that your organization has a commitment to respect and inclusion in its work. And your employees in particular need to know you have their back in case they need to start job hunting.

Start by reaffirming your organization’s mission, vision and code of conduct, all of which should be in writing, to employees and volunteers. All of your volunteers should be signing new liability waivers and photo releases at the start of each new year – so why not have an official re-orientation when volunteers arrive to renew their paperwork that reminds them of your organization’s mission, vision and code of conduct? If your organization has a written commitment to diversity, equity and inclusion (DEI), that should be noted as well. Most of your staff will greatly appreciate the reminder and the demonstrated affirmation.

Post reminders to your organization’s social media about your organization’s mission, vision, code of conduct and commitment to DEI. Don’t just do one post for all of this: create a series of posts. A post once a week, or every other week, would make the point clear to your various audiences.

Make sure you have signage in break rooms and work sites that clients, paid staff and volunteers will see that reminds them of your organization’s mission, vision, code of conduct and commitment to DEI. If you are a part of a national network, your national HQ may have posters already made for this.

One caveat: you may lose a volunteer or some supporters because they disagree with your organization’s values – and never realized it fully until you reminded them of such. They may leave quietly or they may express their displeasure in “finding out” that your organization is so “woke.” The reality is that, if they have this reaction, you haven’t done a good job of making sure that everyone has buy-in to your organization and how it works. Do you really want people interacting with clients and potential clients who are not fully bought into your organization’s mission and culture?

Many of us work for nonprofits where our positions are funded in part, if not entirely, by federal funding that is being targeted for elimination starting July 2025. So, nonprofit executive directors: pay attention to staff morale, respect staff that have started job hunting. Be an enthusiastic and supportive reference for employees applying for other jobs.

Also see:

Nonprofits: be honest with yourself, your staff & the public about how the November 2024 elections may affect you

Governor Bevin & Donald Trump Are Wrong on Community Service Requirements (January 2018)

Trump wants to eliminate national service (February 2018)

Trump’s War on Volunteerism (July 2018)

Trump is trying to eliminate national service – again (March 2019)

time for USA nonprofits to be demanding (January 2018)

A plea to USA nonprofits for the next four years (& beyond) (January 2017)