Jayne Cravens is an internationally-recognized trainer, researcher and consultant. Her work is focused on communications, volunteer involvement, community engagement, and management for nonprofits, NGOs, and government initiatives. She is a pioneer regarding the research, promotion and practice of virtual volunteering, including virtual teams, microvolunteering and crowdsourcing, and she is a veteran manager of various local and international initiatives. Jayne became active online in 1993, and she created one of the first web sites focused on helping to build the capacity of nonprofits to use the Internet. She has been interviewed for and quoted in articles in The New York Times, The Wall Street Journal and the Associated Press, as well as for reports by CNN, Deutsche Well, the BBC, and various local radio stations, TV stations and blogs. Resources from her web site, coyotecommunications.com, are frequently cited in reports and articles by a variety of organizations, online and in-print. Women's empowerment and women's full access to employment and education options remains a cross-cutting theme in all of her work. Jayne received her BA in Journalism from Western Kentucky University and her Master's degree in Development Management from Open University in the U.K. A native of Kentucky, she has worked for the United Nations, lived in Germany and Afghanistan, and visited more than 30 countries, many of them by motorcycle. She is currently based near Portland, Oregon in the USA.
I read these words a lot about volunteers from the organizations they support:
unwavering dedication and selflessness
tireless commitment
always ready and available
Those qualities are, absolutely, worthy of recognition.
But I wonder…
Does your nonprofit require volunteers to have “unwavering dedication”? Or “Selflessness?” Do you expect volunteers to be “tireless?” Is that realistic?
I’ve touched on this before, back in 2018 with the blog Some people think they aren’t perfect enough to volunteer with you. It’s fine to have minimum time requirements for volunteers, and to celebrate volunteers that go above and beyond, but here’s the reality: most of your volunteers aren’t going to have unwavering dedication, they aren’t going to be tireless, and they aren’t selfless and THAT’S OKAY. Those dedicated volunteers who also have strong personal boundaries and don’t want to overextend themselves can also be really terrific volunteers.
Absolutely, honor your outstanding volunteers, but also have frequent messaging about
how easy it is to sign up to volunteer (and is it?)
the variety of ways to help as a volunteer in terms of time commitment and time of day to help (and is there?)
the benefits to volunteering for the volunteer (because the reality is that very few of us are completely selfless!)
And you also need to have a culture with volunteers that, while it absolutely can encourage a high quality of service, it also welcomes suggestions, even criticism, from volunteers, and that volunteers won’t be penalized for needing a break – for not being “tireless.”
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I use to regularly write about this subject – about what I thought were the best free/discounted apps/tech tools that most nonprofits should know about, especially the small ones, the ones under 20 people who barely had tech budgets. But honestly, I can barely keep up with things, plus, there’s such a need for highly-specialized software by specific type of nonprofits. Just take a gander into the various software used by nonprofits that run food banks, or what’s used by animal shelters, or what’s used by museums, and you will see what I mean.
WordPress for blogs and websites (many web hosts provide free templates as well)
I’ll also give a shoutout to two tools that have gone away: YahooGroups, which was an AMAZING online collaboration tool that I miss beyond measure, and BlueGriffon, an amazing HTML editor that stopped being updated in 2019 and no longer works on my laptop. I have never found the equal of these wonderful tools.
Have a look at the thread on the nonprofit subreddit and this related thread on TechSoup for more. And add your own on those conversations and in the comments below! But it’s helpful if you don’t just list the software: say what kind of nonprofit uses it, what your role is, the size of your staff (including volunteers), etc.
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I live in the Portland, Oregon area, and a few years ago, the area experienced record-setting heat. In response, various city and county governments set up cooling centers: spaces in libraries, churches and convention centers where people without air conditioning and people who are unsheltered could come, with their pets, to get relief from the dangerous heat. One county government tweeted out several requests for volunteers, including one that said volunteers were needed “desperately.” I decided to amplify the message by posting it to various online communities I’m a part of, including posting it on the subreddit for Portland, Oregon. I highlighted some points in particular from the web site where people were to express interest in volunteering:
Must be 18+, have compassion for all guests. Social service experience helpful.
Please keep in mind that emergency response operations may be very hectic keeping you quite busy for extended periods. You may also experience very slow uneventful periods of time. Such is the nature of emergency and disaster response. Please take time before your deployment to prepare for this working environment.
These are 9-hour shifts. These locations are open 24 HOURS.
I did alter the message to say cooling center volunteers were needed URGENTLY, rather than desperately, because I think desperation is never a good place to recruit volunteers from.
The message was upvoted more than any message I’ve ever posted to Reddit. But there was also significant backlash. The criticisms fell into three areas:
Why aren’t these positions paid? Why are these volunteer roles instead?
Why are the shifts 9 hours instead of 4?
Why didn’t the city plan better & start recruiting sooner?
It’s a shame those first two questions in particular weren’t answered by the recruiting agency in their messaging. As regular readers of my blog know, to not say why positions are volunteer rather than paid is always a big no-no. And saying “we don’t have the money to pay, so these are volunteer!” would not be the answer I am looking for (and probably not most of potential volunteers either).
As for the third comment, I don’t know that the city didn’t start recruiting sooner; I didn’t look on HandsOn Portland, VolunteerMatch and AllforGood, for instance, to see if they had started recruiting there. I don’t know that they didn’t have notices on their own web site sooner than what I saw on social media. So I hesitate to criticize them for how they have recruited in terms of when and where.
I did take issue with one comment that was made, and pushed back at it:
Way too much money and benefits expenses being expended on volunteer “coordinators”
I noted in my response that managers or coordinators of volunteers are some of the lowest paid people at any nonprofit or other agency, and rarely is their only role managing volunteers. I also said:
Volunteers aren’t free: someone has to recruit them, read the applications, interview them, screen them (often, background checks, reference checks and extensive interviews are required), supervise them (both to ensure their safety and client safety, and to make sure they’re doing what they are supposed to), support them (train them, answer questions on demand, etc), record their hours and their accomplishments, address problems, and report regularly to senior staff about what the volunteers are doing. It’s a tough job, made harder by people who think volunteers are free, think volunteer management is “Hey, we need volunteers, come on down!” and the work all magically happens, and balk at coordinators who ask for better training for themselves, software to manage volunteers, etc.
Nonprofits have GOT to do a better job of addressing misconceptions about volunteers and volunteer engagement. This is just yet another example of why.
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Do you head a nonprofit or non-government organizations (NGO)? I have a challenge for you. It’s a simple challenge, but a revealing one, and I’m daring you to do it:
Make this list, entirely on your own, with no consultation with others, of each person at your organization that you believe is supposed to be primarily responsible for:
responding to someone that emails or calls and says they want to volunteer.
meeting with / interviewing someone for the first time that wants to volunteer, getting all the necessary paperwork from the new applicant, etc.
orienting/training someone that will volunteer and what that orienting or training consists of (watching a certain video? going over the employee policy manual? getting a tour of facilities?)
inputting all of the volunteers’ information into a central database.
letting volunteers know about organization events or activities they would be welcomed to join or that they may be asked about from the public they work with.
following up with volunteers to see how their experience is going.
trouble-shooting on behalf of volunteers.
firing a volunteer.
recognizing and rewarding volunteers.
tracking volunteer contributions and reporting such to the organization.
interviewing volunteers that leave, to see why and to address issues.
Now that you have your list, then, at your next staff meeting, ask your staff these same questions. And learn two things:
If you are right.
If the staff that have these responsibilities knew they had these responsibilities.
Don’t be surprised if, in fact, you are wrong about who is responsible for what, nor surprised that there are staff with these responsibilities that didn’t know it. Reflect on these discrepancies and think about how you are going to support staff that didn’t know it was their responsibility to manage a piece of working with volunteers.
And then, finally, ask for a progress report on each of these tasks. And don’t be surprised to hear, again and again, “We’re behind on that. We’ve had other priorities. Sorry.” Because unless you have a dedicated manager of volunteers, someone whose sole responsibility is to support and engage volunteers, it’s very likely all those other people who are supposed to have at least a piece of volunteer engagement as a part of their roles – the marketing director, the fundraising manager, the thrift store manager, etc. – aren’t doing it regularly. And with that, you’ll finally understand why your organization doesn’t have all the volunteers it needs and why volunteers don’t stay.
And maybe then you’ll stop saying, “Well, people just don’t want to volunteer anymore!”
US Digital Response is a nonprofit that leverages a network of pro bono technical expertise – volunteers – to help governments, nonprofits, and public entities respond quickly to critical public needs. As of May 2023, USDR has partnered with almost 300 government and nonprofit partners on nearly 400 projects. For instance, a state workforce partner needed to reopen applications for multilingual claimants who were previously denied benefits and determine if they are eligible to receive retroactive PUA payments. Many claimants had not interacted with the UI system in months or possibly years, causing the potential for confusion when the department reached back out to the claimant. Another concern was the increased call center activity, putting additional strain on support staff working through a backlog of cases from existing claims. To help combat these issues, the state agency wanted to create a self-guided experience that was clear for claimants as well as reduce load on their call center. USDR volunteers helped them do this.
I really like this guide from US Digital Response on how their projects work. I think it’s how all ICT projects that help nonprofits – and indeed, how all capacity-building projects, even those that do not involve tech – should work. Too often, when expert consultants, whether volunteer or paid, come into a program to create what is supposed to be a sustainable project – ICT-related or not – it never really gets adopted by the agency. That’s time and money wasted. I think following this guide can help stop that:
Let’s take a closer look at each of these:
Deliver in values in days, not months. This isn’t possible for every project, tech-related or not. But it’s always worth thinking about: is there a small win that could be achieved early in a project that, ultimately, will take longer and will quickly demonstrate what’s possible, show why this is worth doing, etc.? If the project will take a long time, could small wins every few weeks be built into the project development?
Design for sustainability and usability, always with the end user in mind. Can I get an amen?! I feel so strongly about this, it really should be number one. To me, sustainability means that what you create can be taken over by the regular staff, whether employees or volunteers, when you, the person designing and implementing this, move on. If that’s not possible, IT’S NOT WORTH DOING. And to do this means you have focused on usability.
Leverage or adapt existing tools and products whenever possible. The first thing I do when I go into an organization is to access what they have in terms of software, hardware, forms and processes. I do NOT go in and start switching whatever they are using for document-sharing, live chat, photo-sharing with the public, donor tracking, etc. The organization MAY have all that they need – they just need to improve how they use it.
Help partners build their technical capacity and deliver services on their own. This, to me, links back to my comment about sustainability.
Of course, all of this is easier said than done. The biggest thing that has affected the success of my own change-based projects at an organization is a leader suddenly changing their mind about what they want and retreating into the but that’s the way we’ve always done it mentality. A lot of people say they want a change, or something new, but then balk when they see what that is really going to look like. I’m not sure what the process is to diplomatically ask, “You say this is what you want – but do you really?”
Also, I am always fascinated how a staff person or volunteer can have an idea for a new way of doing things and it’s rejected outright – but a consultant can suggest the same thing and it’s immediately endorsed and implemented. Before your organization looks for outside expertise, take an honest look inside – you may already have the inspiration, talent and energy you need among current staff.
If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
I thought about writing a blog addressing whether or not AI tools, like ChatGPT, are good or bad for nonprofits, NGOs, etc. But I think, indread, I’m just going to defer to all of the many discussions about AI on TechSoup, many of which I’ve participated in. I think reading these theards is helpful in seeing how complicated this question is and offers some important cautions for the use of these tools:
When most people think of the Afghan evacuation, they think of August of 2021, when crowds surged around Kabul’s airport, desperate and doomed Afghans clung to the sides of planes taking off, and a suicide bomber murdered scores of Afghans and 11 U.S. Marines, one soldier, and one Navy Corpsman. And they think the evacuation is over. But the evacuation of Afghans never ended. And neither has the volunteering by people all over the world trying to get vulnerable people out.
Jeff Phaneuf of No One Left Behind, the largest volunteer organization working to assist Afghans who served the USA as interpreters, has noted that when the organization surveyed its 16,000 contacts in August 2022, it found 180 clear instances of Afghans killed while waiting on a visa, with a 80 further possible murders they’re looking into. No One Left Behind estimates that there are close to 200,000 people still in Afghanistan eligible for visas from the USA set aside for Afghans and their family members who are at risk because of work they did for the USA. That doesn’t count the women’s rights activists other groups are working on. Those Afghans who do make it out often exist in an indeterminate legal space because of the inaction of governments to give them permanent status. Many of the people in Afghanistan that volunteers abroad are trying to help are literally starving: in August 2022, when No One Left Behind asked Afghans applying to leave about the conditions they lived under, only 5.5% reported being able to feed their families.
This Time article profiles the work of people, most of them volunteers, who are still in contact with Afghans in Afghanistan and are continuing to try to get people, especially women, out of Afghanistan and to a safe country with official asylum status, and focuses on their macabre mascot, Our Lady of the Manifest, “She’s who we pray to, to get people on flights” – and how she’s helping volunteers facing mounting fatigue, frustration, depression and stress as they feel a growing helplessness to assist Afghans.
The article notes what everyone faces in trying to get at-risk Afghans out of Afghanistan:
You can get every necessary document in order, push your case through the sluggish and unresponsive refugee system, get every name of the family you’re working with on a flight manifest, and somewhere between that Afghan family’s home and the airport they can run into the “18-year-old with a gun” problem—a young Afghan running a Taliban checkpoint who doesn’t have much respect for international agreements or paperwork and who might be in a bad mood, or struck by how a woman is dressed, or acting, or who just doesn’t like the idea of a family who wants to flee the country. Everything can fall apart in a moment.
As the author of the article notes, “Sometimes, Our Lady feels a little less like an inside joke with these volunteers trying to get Afghans out, and more like a companion on a painful road.”
These volunteers work mostly in isolation. Even with online communities and interacting with others remotely, volunteers can feel very unsupported and alone, especially when friends and family are more than ready to move on and stop talking about this. I know, because I am such volunteer: I wrote about my efforts two years ago as a part of Digital Dunkirk: online volunteers scrambling to help endangered Afghans get visas & out of Afghanistan and the mental and emotional toll I could see it taking on others and myself. There’s no organization supporting me or guiding me in this role – myself and other volunteers are all pretty much making it up as we go along, because the guidelines and information about getting people out of Afghanistan and into an asylum program are ever changing. Most of us, including myself, have no training in interacting with people witnessing and experiencing violence, who have no safe haven from those acts – but we are interacting with Afghans, via WhatsApp, Telegram and Signal – that live in this daily reality and want our help. In addition, many of these volunteers, myself including, know that there are people – former colleagues, real people, with names and stories, who are in the photos we have of our time there – who qualify, on paper, to come to the USA, but are still languishing in a country run by terrorists 18 months later. As Laura Deitz of Task Force Nyx notes in the article, “I probably can’t underscore the toll that this mentally and emotionally takes on anyone who’s trying to help.”
For the online volunteers trying to help, no certificate, no statistic on the monetary value of the time they contributed, no t-shirt, is going to serve as appropriate recognition for what they’ve done. There’s just one way we’re going to feel good about our virtual volunteering: getting people out of Afghanistan.
And I shall say it again, as I did two years ago:
Of course, the stress and frustration of online volunteers in this effort is nothing compared to the Afghans we’re trying to help. In addition to being terrified of the knock at the door that means the Taliban is there, to search the home, to take away boys and young men to fight, to take away girls for rape (there’s no such thing as “child marriage” – please stop saying that), to find files and data that could prove someone in the family worked with the USA, the UK, Australia, or some European country, Afghans are also running out of money and food.
I confess to having a very macabre sense of humor at times, and to gravitating to other humanitarian workers as colleagues and friends who also have such. It’s how I can face the absolute unnecessary absurdity of humanitarian work, whether internationally or just trying to help in my own community. This article provides a good profile of people who I think are like me – we don’t mean to offend. We’re just trying to stay sane.
I may print out a photo of Our Lady of the Manifest and put it on my wall.
If you have read this blog and are in the USA, I beg you to please write your US Congressional representative and both of your US Senators, as well as to the President of the USA, and ask them to please fulfill our commitment to our allies in Afghanistan, and to please put in the staffing and systems necessary to evacuate our allies and their families from Afgahnistan. They believed us – believe me – when we said they could and should pursue their education and careers, and they did so with the belief that we woud have their backs. We owe them this. And if you are in a country that worked in Afghanistan, whether militarily or in humanitarian interventions – Australia, the UK, Spain, Germany, Turkey, Japan, India, where ever – please do the same in your country regarding contacting your federally-elected officials.
Nonprofits, non-government organizations (NGOs), community groups, government agencies, libraries and other mission-based organizations, as well as consultants for such, should always be ready to explore a new way to connect with people. You don’t have to try out every tool, but when a certain number of colleagues or clients start talking about using something, it’s definitely time to have a look yourself. And right now, you should absolutely be exploring the Fediverse – Mastodon, specifically. I’ve said so why here.
Fedi.Tips posts hints and tips about Mastodon and the Fediverse, and I’ve found it quite helpful. This is from a recent post by FediTips on Mastodon:
There are many ways to discover interesting accounts on here. How many of these have you tried?
1. Follow hashtags 2. Join groups 3. Follow people, they share posts by others 4. Use FediFinder to discover Twitter people who are also on here 5. Browse directories 6. Follow curators 7. Browse trending posts & hashtags 8. Use StreetPass for Mastodon to discover website accounts on here 9. Hang out on Local & Federated timelines
My own guidance about that first suggestion, about following hashtags: the way it’s supposed to work is that you do a search on a hashtag you want to follow, the posts that use those hashtags are supposed to come up, and then you click on the little figure with the plus sign in the upper right-hand corner to follow it. But when I did searches on terms I wanted to follow as hashtags, nothing came up. Finally, I just made a post that listed the hashtags I wanted to follow. And then after publishing I went to the post and, voilà, all my hashtags were now converted, with links – all I had to do was click on each and then click the follow button:
Are you following any links on Mastodon that relate to your work or volunteering with nonprofits, government agencies, libraries or community groups? Which ones?
Personally, I’m enjoying Mastodon, just like I used to enjoy my personal Twitter account. But professionally – for connecting with colleagues, people working in similar fields, building a professional rep that leads to clients – so far, it’s been quite a dud: can’t find many people to follow, professionally-related topics aren’t happening. What about you?
For detailed information about leveraging online tools to support and involve volunteers, whether they provide their service onsite at your organization, onsite elsewhere, or online, get yourself a copy of The Last Virtual Volunteering Guidebook. Online platforms and social media channels come and go, but the recommendations here are timeless, and absolutely will work with social media platforms that have emerged since this book was published, like Mastodon and TikTok. You will not find a more detailed guide anywhere on this subject than than The Last Virtual Volunteering Guidebook. It’s available both as a traditional print publication and as a digital book.
If you have benefited from any of my blogs or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
Any organization that involves volunteers needs to have safety policies and procedures to protect both volunteers and those that they serve, and if the volunteers interact with vulnerable people or could be in one-to-one situations with ANYONE, there needs to be even more extensive safety policies and procedures.
What do safety policies look like?
Screening steps for volunteers could be the volunteer applicants:
providing real names (not just nicknames or screen names), residential addresses (not just a PO Box), phone number, etc.
providing the name of the volunteer’s current employer and previous two employers, or the name of where they are currently enrolled in school and how many hours they are taking.
answering the questions “why do you want to volunteer?” and “What do you hope to experience as a volunteer” and “tell me about a time you interacted with a person in crisis.”
providing professional and academic reference checks (employers, teachers)
providing personal reference checks (friends, family)
undergoing a criminal background check
undergoing a credit check
being in a probation period and extra observation at first
going through required training
Supervision for volunteers could be:
Volunteers required to use an email the organization has set up and know that ALL emails are archived and could be reviewed at any time.
Volunteers required to work in pairs or paired with a staff person.
Staff that created the volunteering role meeting with the volunteer once a month or once a quarter AND meeting with other volunteers and clients about that volunteer’s performance.
Policies for volunteers could be:
Never being alone, one-on-one, with another volunteer, a paid staff person or a client.
Never using any electronic communications avenues other than a specific email or online platform (no texting among volunteers, for instance).
A prohibition on a volunteer giving personal contact info to any client.
A mandatory reporting by the volunteer if a client gives that volunteer personal contact info or tries to contact that volunteer outside of agreed-to communications avenues (WhatsApp, TikTok, etc.)
Mandatory reporting to management of suspicions of inappropriate behavior relating to sex by volunteers and clients.
etc.
Again, these are just EXAMPLES. And what safety requirements a volunteer beach cleanup group is going to have is NOT going to be the same as what a mentoring program for young people will have.
But whatever you have at your organization, whatever you require, should be detailed on your organization’s web site – NO EXCEPTIONS. And if they are not, it has to be assumed you don’t have them. And if you are recruiting volunteers to work with vulnerable groups or one-on-one with anyone, your post is going to be deleted here unless you have info on your web site on the steps you employ to keep volunteers and those they were safe.
If you have benefited from this blog or other parts of my web site or my YouTube videos and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.
Since August 2022, I have been working the equivalent of two full days a week, sometimes a bit more, for a local affiliate of Habitat for Humanity International. I’ve been working in marketing and outreach, primarily social media and web site content, and also for three months, I helped onboard volunteers for home builds and home repairs, as well as looking at the volunteer onboarding, support and tracking processes at the Restore, Habitat’s thrift store, and making recommendations to make them better.
My primary goal in my job is to increase local awareness about this Habitat affiliate’s efforts to address affordable housing and about its efforts to help vulnerable homeowners with critical home repairs that allow them to stay in their homes. I also have a focus on increasing sales of the affiliate’s ReStore, which is a vital funding component for the local affiliate, as well as increasing awareness of the ReStore regarding its connection to Habitat for Humanity and as a recycle and reuse option. I would also like to see a LOT more diversity among Habitat’s volunteer engagement, and that’s going to require special, targeted efforts in messaging – putting a lot of my own recommendations to the test. I manage the Habitat affiliate’s web site and the local ReStore web site, and you can see examples of my online outreach via the affiliate’s Facebook and Instagram pages, the local ReStore Facebook and Instagram pages, and the affiliate’s Mastodon, Twitter and Reddit accounts.
It’s been a fascinating, challenging experience. I’ve long been a fan of Habitat for Humanity’s model for engaging volunteers in home construction, as you know if you have attended my workshops related to volunteer engagement. Getting this behind-the-scenes look at all the various aspects of Habitat’s programming, which goes well beyond building structures, has been fantastic and inspiring. It’s also so wonderful to be in a small, frontline nonprofit, especially one serving a largely rural community: the affiliate serves a large, mostly rural area of less than 400 sq miles / 940 km2, much of it unincorporated and outside the Portland Metro Urban Growth Boundary (UGB), which bisects Washington County. The overall population of the area served by this affiliate is less than 50,000. The three argest cities in the service area have populations of about 26,000 people, about 13,400 people and about 3500 people, respectively. More than 10 percent of the population identifies as Hispanic or Latino.
In the time I have been at this Habitat for Humanity affiliate, here are some things I’ve learned – or relearned:
There’s nothing like testing your recommendations made as a consultant in real-world settings. It’s one thing to write a blog or a book or hold a training; it’s another to actually apply those strategies yourself. I’ve always been proud to be able to tie what I recommend in a workshop to what I’ve actually done.
Working with people in rural Oregon really isn’t that different from working with rural people in Afghanistan: people want a safe, stable place to live, most especially a place of their own, and in most cases, if you give them the opportunity to work for that, they’ll embrace it – and their neighbors will help. Political and economic obstacles in nonprofit work are shockingly similar across countries.
Some of the most important work you do as a communications manager is getting what people know in their heads into a form that can be read and referenced by others. Often, employees aren’t that aware of all their fellow employees are doing. When a key employee or volunteer leaves, and their work and knowledge isn’t documented, it can bring some work to a standstill. Plus, what is in people’s heads and what they experience in their work is fantastic for blogs and grant proposals.
The people with whom most customers interact should be regularly briefed on program activities, on upcoming events and on important dates. The cashiers of the ReStore regularly get questions about Habitat programming from customers, and since my office is right next to checkout, if the cashiers don’t know the answer, they will grab me to talk to the customers with questions, something I welcome. And they listen to what I say and sometimes comment later, “I didn’t know any of that.” Everyone is a spokesperson for your nonprofit, whether you like it or not. I’m now working to make sure they know how to answer our organization’s most frequently asked questions, and how to direct people who need detailed answers. I’m working to make sure they know they can use their smart phones to pull up our organization’s web site, right then and there, and read answers to customers with questions. Have a look at When some nonprofit employees & volunteers don’t really understand what the nonprofit is trying to address & why for more on what I suggest to ensure everyone is representing your nonprofit appropriately.
Just because you work for an agency with a well-known name does not mean people really know what it does (including some employees and board members!). So many people think Habitat for Humanity gives away houses – it doesn’t (it partners with families for affordable mortgages – the families DO make payments for the house). I didn’t know Habitat did critical home repairs for vulnerable home owners until I started working there.
Online tools aren’t enough to market an organization: executive directors and board members have to get out into the communities. You have to show up at the big events of other organizations. You have to present to city councils and county governments. You have to immediately respond to every call from the media – especially in this age of fewer and fewer newspapers, and fewer local radio stations and TV stations. You have to leverage banner placements over key streets and doorways, buy ads in newspapers (if you are lucky enough to still have a newspaper), put flyers up at grocery stores, and rely on other marketing tools many said would go away with the Internet. You have to be at farmer’s markets and the super popular food cart pod on a Friday night. And the opposite is true too: just going to onsite events and relying on traditional paper postal mail and onsite displays isn’t enough; you have to regularly use and update online tools.
People love social media posts that have photos of LOCAL PEOPLE in them. You can, therefore, never have enough photos of local volunteers and employees “in action.”
Bureaucracy can be wonderful. Rules, regulations, protocols, official messaging – these are NOT automatically bad. Official policies and procedures MATTER because when they are based in reality, understood and followed, it keeps everyone on the same page and it prevents missteps. I loved that, at the United Nations, I could always find the policy, the manual, the official statement, that I could use to justify something I wanted to say or do. The same has been true of Habitat: their official policies regarding communications, safety and volunteer engagement have made my job easier! And what a joy to see Susan Ellis, my mentor and guru, quoted in Habitat’s official guidance for staff regarding volunteer engagement. It’s also been great not to have to agonize over how to phrase something – I can usually find exactly what I need in official Habitat materials, some public, some on our extensive national intranet/knowledge base.
People don’t like change. I’ve known this for years, and I’m relearning it yet again. And if I hear, “But that’s the way we’ve always done it” one more time…
Contacting TV stations an hour away 48 hours before an event can sometimes get them to cover it during a slow news week. It’s always worth trying.
I’m not the only over-40 woman in my area that has so much professional experience I scare potential employers when I apply for jobs – and it’s amazing how many Generation Xers I’m now encountering on their third or fourth careers.
It’s still not easy to create group volunteering roles – things that three or more volunteers could do together, just once (though it’s usually 10 or more people). The agency could have three of these every month and not meet volunteer demand.
People are willing to travel outside of their area to volunteer for a day. As noted earlier, I’m in a county that’s half rural and half urban. The Habitat that serves the urban area can’t as easily accommodate groups of volunteers, or specialized volunteers, as we can, so we end up with volunteers from the opposite side of the county, often from groups of employees from very large employers – and that’s fine with us!
As I wrote on a blog in 2016 called “If no one is complaining, we don’t have to change how we do things”, “Often, when I do a little digging myself, talking to people that wanted to volunteer at the organization but didn’t, or to current members, or to former clients, and on and on, I find that, indeed, there is dissatisfaction among a few, maybe even more, but no one says anything to the organization itself… they don’t say anything about something they would like to see changed or improved because there is a culture within the program or the entire organization, that discourages complaints or suggestions.” No further comment.
Everyone that works with volunteers should have some training on how to work with volunteers. Period.
It’s so still oh-so-easy to recruit volunteers for online tasks and onsite, short-term roles. People are so, so hungry for those kinds of roles! I remain confused by people who struggle to recruit volunteers for short-term roles or online roles. I’ve put up three such assignments VolunteerMatch and had to take them down in just a few days because I had enough great volunteers to do them. I’ve recruited online volunteers to update our contact list of every community of faith and every nonprofit in the area, as well as to update our list of and contact information for every elected official that represents any part of our area. It’s not too late for you to get up-to-speed on virtual volunteering!
It’s really hard to recruit new volunteers for longer-term, ongoing roles, and people under 50 have zero interest in coming to a ReStore even twice a month to help in an ongoing role. And that’s not a criticism of these generations – I think they would volunteer if we built a relationship with these folks, if we enticed them with short-term gigs and gave them a really worthwhile experience.
Online sales requires a dedicated staff member who can spare the role several hours of every week – it can’t be done as a simple add-on to an existing role, something attended to just a few minutes a day.
Bicycling to work is awesome except when it’s icy outside. Just like in Germany! But it’s brutal in the increasingly over-headed summers we now get.
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