Author Archives: jcravens

About jcravens

Jayne Cravens is an internationally-recognized trainer, researcher and consultant. Her work is focused on communications, volunteer involvement, community engagement, and management for nonprofits, NGOs, and government initiatives. She is a pioneer regarding the research, promotion and practice of virtual volunteering, including virtual teams, microvolunteering and crowdsourcing, and she is a veteran manager of various local and international initiatives. Jayne became active online in 1993, and she created one of the first web sites focused on helping to build the capacity of nonprofits to use the Internet. She has been interviewed for and quoted in articles in The New York Times, The Wall Street Journal and the Associated Press, as well as for reports by CNN, Deutsche Well, the BBC, and various local radio stations, TV stations and blogs. Resources from her web site, coyotecommunications.com, are frequently cited in reports and articles by a variety of organizations, online and in-print. Women's empowerment and women's full access to employment and education options remains a cross-cutting theme in all of her work. Jayne received her BA in Journalism from Western Kentucky University and her Master's degree in Development Management from Open University in the U.K. A native of Kentucky, she has worked for the United Nations, lived in Germany and Afghanistan, and visited more than 30 countries, many of them by motorcycle. She is currently based near Portland, Oregon in the USA.

Told ya. & I’m still telling you.

a primitive figure, like a petroglyph, shots through a megaphone

Back in the late 1980s, when I got my first full-time nonprofit job, it was at a nonprofit professional theater. Within a year, Republicans began to attack the National Endowment for the Arts and the National Endowment for the Humanities, extending that fight to criticize a variety of live performances and art exhibits across the USA. The theater where I worked immediately joined coalitions to fight back and prepared blurbs for our donor newsletter. Management and other members of the coalition were vocal and didn’t shy away from what was happening. If it meant losing some patrons, so be it: this was too important to be silent about. It was then I learned that working at a nonprofit doesn’t mean immunity from politics. It was also then that I learned that, while it is inappropriate for a nonprofit, including any church, to tell people what person or party to vote for, they have EVERY right to say, “Please vote. And here are the statements by the candidates/parties regarding issues related to the cause we promote…”

In 2011, I wrote on my blog about Republicans plans to do what they are doing now. Yes, in 2011. And I was the lone voice among consultants and nonprofit bloggers going on record, in a big way, to talk about it. Maybe it cost me some consulting jobs. So be it.

At the start of the first Donald Trump presidency, I wrote a plea to USA nonprofits for the next four years (& beyond). I wrote about How that first term might affect humanitarian aid & development. Then I wrote, in 2017, about volunteers scramble to preserve online data before government deleted it. I wrote about Donald Trump trying to eliminate AmeriCorps and all national service programs in 2018 and again in 2019.

Again, I was mostly alone. YOU were silent. The Points of Light was silent. The Association of Leaders in Volunteer Engagement (AL!VE) was silent. Other consultants regarding volunteer engagement and nonprofit management and Tech4Good were silent. You were not allies. And I haven’t forgotten that. Perhaps you all thought everything would be resolved and undone in four years with a new election, and in some ways, you were right – there was a pause in the madness. But it was a pause. I warned you it would be just temporary unless you spoke out. You stayed silent.

On election day last year, I told you that folks needed post-election reassurances from your nonprofit and gave you advice on what to say. I then gave you a strategy for looking at local election results and preparing to reach out to newly elected officials.

On inauguration day this year, I told you that your nonprofit WILL be targeted with misinformation and you needed to prepare. Then I told you why your social media should focus on volunteering as much as possible. And I told you that your Nonprofit CAN Resist. Here’s how.

Some nonprofits not only ignored the advice, they wrote that it was never more important to avoid controversy. I remain stunned and outraged by such advice.

Silence will not preserve your nonprofit nor protect those it serves. It will just delay actions that will harm both.

Stop being silent. Start your redemption by following the National Council of Nonprofits on LinkedIn. Follow their President and CEO on BlueSky. They are one of the strongest voices in our sector against what is happening now.

If your nonprofit is part of a national coalition, find out what advocacy they are doing, what legislation they may be talking about in that section of “updates from headquarters” that you have always skipped over in favor of the section on upcoming grant guidelines. You have every right to tell your donors and volunteers and clients about legislation that might affect them, and how that legislation might affect them, and the phone numbers of their elected officials.

Every US conference for nonprofits, whether for wildlife centers or theaters, domestic violence shelters or hospices, museums or food banks, needs to have sessions on how to address the current political landscape. And I don’t mean just about disappearing government funding.

I don’t know what else I can say, except that I am angry about doing so much of this by myself for YEARS. I paid a price for it, and maybe I will pay an even bigger one later, with being so public in my opposition. But let me be clear: your cowardice is going to cost us all. And your silence probably goes against core beliefs your nonprofit proudly states on its web site. No more silence. Otherwise, your silence will be interpreted as approval.

Horrific experience with AI: a warning for others

This is something that happened personally, not in the course of working with a nonprofit, but it absolutely can affect nonprofit communications.

My sister and I have worked meticulously on the obituary for my mother, who passed away last month. We were very careful regarding every word we chose, every turn of phrase, the order info was presented, etc. At the funeral home later, we were asked to view the obit one more time before it went live on their server and would be printed for the funeral.

The obituary we saw had been completely rewritten. The rewrite not only used language we would never use, it was riddled with incorrect information, and the entire narrative had been reorganized in such a way that many parts no longer made sense.

After a great deal of confusion and denials by all parties, we realized that when my sister had written the obit on her iPhone, in the phone’s notes function, and just before she sent the version we had worked so hard on, she had had to put the phone in her pocket, and the window had still been open. She pulled the phone out later and hit “send” – but at some point, the visible button to “rewrite” was accidentally pushed while it was in her pocket. I saw the screen for myself – there’s the AI rewrite button, right there on the screen that was visible when she put the phone in her pocket, along with the poorly-rewritten obit.

The horror we would have experienced seeing this inaccurate obituary at the funeral… I can’t imagine.

But in a nonprofit context, imagine getting a grant rejected because of something AI had put into your grant proposal. Imagine people responding to a social media post negatively – because AI rephrased something and made it no longer accurate, or used language that just doesn’t at all sound like you. And imagine you had NO Idea AI had rewritten the text!

Be sure to save documents into a format or program that AI cannot change before sending it on to its destination. And if you use AI to “improve” a narrative, read over the result oh-so-carefully. Meticulously.

How Your Nonprofit Can Have a Wikipedia Page (& if it can’t, why not)

a simplistic drawing of a wizard

For the first time in many months, I’ve created a new resource on my web site for nonprofits: How Your Nonprofit Can Have a Wikipedia Page (& if it can’t, why not).

Not every nonprofit, NGO, charity, cause-based initiative, etc., needs a Wikipedia page. And not every nonprofit will qualify to have a Wikipedia page. But if you feel your nonprofit deserves a Wikipedia page, or you want certain Wikipedia pages to mention your nonprofit or some prominent person associated with your nonprofit, this resource is for you.

As someone that’s created more than a dozen Wikipedia pages that have not been deleted, I know what I’m talking about. 

Updating my resource on volunteering abroad: your help needed

Images, in the style of petroglyphs, of people doing various activities, like writing or construction.

For many years, I’ve maintained a resource to help people understand the various types of volunteering abroad programs and to evaluate a program they might be interested in. I’ve also included two lists on that page:

  • one is a list of volunteering abroad programs where participants do NOT have to pay (these are all long-term volunteering gigs, like the Peace Corps, UNV, etc.), and
  • the other is a list of where participants DO pay but the programs also meet the criteria for an ethical volunTOURism company (they don’t take absolutely anyone so long as they can pay, they vet participants, the activities are designed by local people, no “white saviorism” type activities, no working with orphans or wildlife, etc.).

That resource is here.

But I’m sorry to say that COVID seems to have taken away a lot of programs, particularly on that second list. I just updated the page, removing those now defunct programs. But I’d like to add to the page, if there are additions out there.

If you know of a volunteering abroad program that you think meets the requirements to be listed on my page, either DM me or use this form to contact me. Please FIRST view my page and see if I already have it listed.

Do NOT use the comments to recommend a company – I’ll delete it as soon as I see it. I will accept ONLY DMs or recommendations on the contact form.

Breaking down online barriers for online volunteers with disabilities

images meant to look like cave drawings, one of a woman using a smartphone and one at a desktop computer.

Online volunteering – virtual volunteering – creates new avenues for people to be able to volunteer for causes they want to support, but online environments present challenges for people with disabilities.

Many adults with disabilities are excluded not just in onsite situations, but in the digital world as well, further limiting their ability to engage in paid work and voluntary service. But just as by removing onsite barriers and enhancing accessibility, we can foster environments where everyone feels welcome and empowered to contribute, we can do the same online.

The UK’s Bridging the Digital Divide: Challenges and Opportunities for Disabled Adults in Volunteering report from September 2023 uses data from NCVO’s Time Well Spent survey to explore these issues. It shares recommendations for both government and agencies that involve volunteers. You can read a summary of the recommendations here.

Also see my own resource, Make All Volunteering as Accessible as Possible: advantages for your program & how to do it.

And, of course, this topic was covered in detail in The Last Virtual Volunteering Guidebook: Fully Integrating Online Service Into Volunteer Involvement, available both as a traditional print book and as an e-book. 

How to vet a trainer for soft skills at your nonprofit

a primitive drawing, like a petroglyph, of a person at a chalk board, talking to students at their desks.

Recently, I had an intensely negative experience with a trainer. In fact, it was traumatizing. If you follow me on LinkedIn, you saw my posts about the two days of training:

Trainers doing workshops for improving staff relations: do NOT require that staff share personal stories. For some folks, “Tell me how the past shaped where you are now” is NOT something they care to share in front of all of their colleagues & their supervisor, & certainly not you, a complete stranger (this happened in the first 20 minutes of the training, BTW).

Trainers regarding sensitive topics, like being anti-racist, being more inclusive, etc.: if you are training employees all from the same company, be aware of the power dynamics in the room. People are NOT going to be open with their supervisor or executive director sitting there. And passing around a survey the week before isn’t going to get you the information you need – people don’t know you yet. They don’t trust you yet. They aren’t going to be open with you at that point.

and

Management consultants: at your next company training, no matter how much you think it’s a great idea, do NOT ask people to write down their triggers on sticky notes and to then put those notes on their bodies and to walk around and read and discuss each others’ triggers. And if you decide to do it anyway, do not be surprised nor offended when one of the employees says “No. I absolutely will not do that.”
Yes, I really was asked to do this at a training.
The definition of trauma: “a deeply distressing or disturbing experience.”
Maybe I should put it on a sticky note and wear it.

The comments from other trainers were universally condemning:

I would have asked that facilitator to leave; better that someone internal take over than keep such a person around.

😳😳😳

This is so horrific as a concept I dread to think know what sort of groups are doing this in practice.

As a facilitator myself. This is terrible. And I want to say this as respectfully as I know how. The trainers that did this needs some coaching for real.

This sounds like a bad episode of The Office.

You are spot on, plus it is not very trauma informed (from a woman that manages a center on aging, trauma and holocaust survivor care).

Jayne, you may be the first person with enough awareness and bravery to raise against the concept.

The problem is the cleanup that comes after things like this are shared out and popularized.

I don’t have the time or patience to let things like this go – my face comes with subtitles on Zoom and in person. And I usually won’t hold my tongue when things are so egregious.

And then came the private messages from colleagues:

How in hell did someone actually think this would be a great idea?

Maybe she should have had each person use popsicle sticks to craft their traumas after the team building.

That is so messed up!

I really appreciate everyone who commented. It was nice to get affirmation that, indeed, this was NOT how any training should go. These comments, and the conversations with colleagues afterwards, were the only way I was able to recover from it. And I am not using the word recover lightly.

There were red flags from the start: this consultant did a survey of employees beforehand, where employees could anonymously offer insights, but then in her sessions entirely ignored the very frank and specific feedback given. Our training was to involve three half days, and I asked to know the focus and what issues it was meant to address, but my questions about such were ignored, and all staff walked in having no idea what we would be discussing nor why. In addition to the aforementioned inappropriate questions and comments, she also promoted of long-debunked pseudo science, like regarding “learning styles” and the quality of Myers–Briggs for identifying “personality types.”

The question I’ve gotten over and over: HOW and why was this person chosen for this training?

It seems that the executive director of the nonprofit that hired her had gone to one of her workshops earlier and had really enjoyed it. I have no idea the length of that training and who the participants were, nor if it was exactly what our team experienced.

So let’s get to the lessons learned:

How DO you get a quality trainer to address “soft skills” at your agency, such as conflict resolution, staff team building, creating an inclusive environment, valuing diversity and promoting equity? How do you avoid a situation, where an outside consultant sews division and mistrust at the nonprofit she was supposed to help?

Here are my thoughts:

  1. Look at the person’s credentials. In the case of this consultant, she has only an associates degree from decades ago and three certificates, one in “intercultural communications” and one in “interrupting racism”, both of which seemed to be acquired in just a few days (or less?). That she has no formal studies nor professional work regarding psychology or human resources management, let alone at least a full undergrad (if not a Master’s Degree) should have been a MASSIVE red flag.
  2. Look at the person’s work experience AND volunteering experience. Is it diverse? Is there at least a few years of experience working in an environment similar to what your nonprofit is working in? In the case of this recent consulting experience, her work experience is entirely in corporate marketing with high-tech companies. She has no visible professional nor volunteering experience working with a diversity of people in terms of education and economics, and her entire work experience seems to be with people at middle or upper economic levels (in stark contrast to the makeup of our group).
  3. Ask the person how they will build trust with the group, some of whom do not work together and may not even know each other.
  4. Listen to the exercises proposed by the consultant. What does the consultant intend for them to accomplish? Do YOU feel they are appropriate?
  5. Ask how the person will address power dynamics, where people may be reluctant to be honest because their supervisor or someone they do not trust is in the room.
  6. Ask the person if they will survey staff before the training and ask to look at what those questions are (but not see the answers, since those should be anonymous), so you know that they will tease out issues you are hoping to get addressed with this training.
  7. Define what success would look like at the end of the training and ask the trainer how that will be measured.
  8. Ask for references from past training experiences, but make sure they are not all from fellow consultants or just executive directors.

I have had some amazing soft-skill training experiences, including regarding creating an inclusive environment, valuing diversity and promoting equity, as well as addressing staff conflicts. Some have been quite challenging and moved people in the room to tears. But it’s been only two – this one and one in the 1990s – that have left some participants feeling tramautized.

I wish Susan Ellis’ trainings on staff and volunteer conflicts was recorded – it was always an amazing thing to behold. I could write a whole blog about it. I watched her do it twice, with two very different groups, and I couldn’t believe how deftly she navigated the moments when very real hostilities started to emerge. In both, everyone left with greater understanding and respect and a willingness to be more observant and listen.

There is a training in particular that I can say changed my life forever, by a consultant that was an adherent to Peter Drucker’s management principles. The executive director of the nonprofit where I was working approached me the following week to say that she had had so many misconceptions about me and she was embarrassed by assumptions she had made because of how I dressed (she is VERY corporate and part of a very known power couple of the time in Silicon Valley; I am none of those things), and how blown away she was by my ideas, etc. I cried. She cried. She was one of the best people I’ve ever worked for. I’ve never seen a company transformed so quickly and for the better the way that one was after that two-day training.

Another was a very quick, very fun training of may two or three hours at the University of Texas at Austin. When I started working there, all new staff were required to take this training, and I was lucky enough to take it with one of my best friends (who gave me away at my wedding years later). No one left feeling belittled or lesser than anyone. In fact, we laughed. A LOT. She created the welcoming, honest atmosphere she wanted us to cultivate in our own workplaces. We all left so much more curious about each other and our co-workers, so much more aware of how we can jump to assumptions about each other that aren’t correct, and how someone can smile at you and not seem to be hurt by something you’ve said and they are, in fact, absolutely torn up inside. And her emphasis on power dynamics was outstanding and framed all of the conversations in a way I’ll never forget and frequently references when working in some of our world’s poorest countries, particularly in post-conflict zones.

I’m on a journey. I am always open to learning. I am always open to reconsidering viewpoints and opinions. But I also value my time and my dignity and expect others to do so. No staff training is a mere line item on a list to be checked off. Don’t treat it as such. And remember that these trainings should not make staff feel belittled or marginalized.

Something IS working when your staff is willing to tell you that something isn’t working.

From someone else:

image of a panel discussion

Accountability must work in all directions. Holding subordinates accountable is easy; holding your leaders and your peers accountable is harder, but critical. They should know that you expect them to have the highest standards, and they should hear about it (politely) when they don’t. When you are in charge of a good team, they set the expectations for you at least as much as you set the expectations for them. I recently fulfilled a long-time wish when I entirely skipped the first PT formation to go out for breakfast, something I’d never done before in my whole career. I was more than a little sad that no one called to check on me. Later, I learned my absence was noticed, but no one felt they had the authority to call me out on it, so I had some discussions with the relevant people. It was a good breakfast, but a better teaching point, I hope. Holding your leaders accountable, perhaps by asking the hard questions in the meetings, tells them what your expectations and needs are and helps keep them on the straight and narrow. When as a leader you don’t get any feedback, it’s very easy to wander far afield. Everyone… needs someone to hold them accountable.

From Reflections on the Conclusion of a Military Career, by Ben Steele. Full remarks at the Angry Staff Officer blog.

I prepared and scheduled this blog more than a month ago. Since then, I have experienced first hand the consequences of holding a supervisor accountable. There’s nothing easy about it. But for all the reasons stated above, I did it. And will continue to do so.

Me participating in a volunTOURism activity? Yes, it’s happening!

A drawing of Jayne, with wild hair, jogging while pulling a suitcase on wheels behind her.

I’m well known in many corners of the Interwebs for speaking out against unethical voluntourism, where people from North America, Western Europe, Australia and New Zealand pay money to a company to go abroad for a week or two for a feel-good experience and lots of photos, doing things that can actually be harmful: interacting with orphans and refugees (who need long-term relationships and should never be used as Instagram props), interacting with wildlife (who should never be exposed to repeated human interactions, especially tourists), doing activities that local people want to do themselves and paid for (building a school, building a well), and undertaking activities that aren’t a priority for nor led by local people. Unethical voluntourism is vanity volunteering at it’s WORST.

But there is such a thing as ethical voluntourism: where local people define the activity and lead it. Where the focus is on educating the visitors so they can become advocates back in their own countries. Where the activity actually creates jobs for local people. Where short-term visitors are kept away from vulnerable people, like orphans, and view wildlife from afar, not interacting with them as though they are pets. Where intercultural learning really does happen. And, yes, volunteers might have fun and take lots of photos, but in an ethical matter: no photos of children without parental permission, for instance.

I’ve long promoted the idea of transire benefaciendo, “to travel along while doing good.” When I travel abroad, I try to eat at locally-run restaurants, eat locally-sourced food, drink locally-produced beer, book local guides, and stay in locally-run, small guest houses as much as possible. I try not to create a lot of waste. I refuse to have my photo taken with supposed “orphaned” or performing wildlife. I find an adult to ask permission of before taking a photo with a recognizable kid in it. As I say on my web site,

I think transire benefaciendo is also about traveling with purpose. It’s a trip, a journey, with the intention of learning, with an intention of local interaction. It’s travel that is mutually beneficial for both the traveler and the people in the place where the journey will take place. transire benefaciendo is purposeful travel, about widening a traveler’s understanding of the world rather than ticking something off a bucket list.

But I’ve never thought about a voluntourism trip for myself… until now.

In May 2025, if all goes as planned, I’m going to Paraguay with Habitat for Humanity. And if I know you – as in, we’re linked in LinkedIn or my personal Facebook page, or we have worked together, YOU CAN COME WITH ME.

Habitat for Humanity’s Global Village program was revamped during the COVID epidemic. I sat in on the official video call going through the program. Some things I learned:

  • From the beginning, volunteers participating in this program will learn about the need for adequate housing around the world, so they can become advocates regarding the cause and champions for equitable housing long after their trip has ended. 
  • Habitat wants to avoid, specifically, “voluntourism” and “white Saviorism.” International volunteers should be “partners”, not “saviors.” The program is moving away from the charity mindset to a community-partnership mindset. Community-centered volunteering focuses on local leadership and local impact. International volunteers should to enter a community with their own ideas of what needs to be done. Local people should be listened to. The “agenda of change” needs to be defined by and led by the local people being served, not the funder, not the outside volunteers coming into a community. 
  • Habitat Global Village projects are designed by local communities. Focus will be on local ownership and local sustainability. Local leaders will be identified and will be leaders in these Habitat projects. The goal of the builds will be to support existing projects in the country.
  • Local partners will be front and center in communications and marketing.   
  • Habitat wants to be involved in more than just the creation of a structure – it’s also the support for “development,” like better safety and security, children doing better in school, etc.
  • Volunteer activities will be focused on volunteers engaging in mutual learning and exchange with local people, rather than tourism activities.
  • A promotion of safeguarding will be much more emphasized throughout the experience.

I was thrilled as I sat through this presentation, especially when the research cited for these changes was from UN Volunteers (my former employer) and VSO (one of my former consulting clients). And I was even more thrilled when I got the invitation from the team leader to go to Paraguay!

So, what will it take for you to come with me?

  • You need to email me and say you are interested. If you know me, you have my email.
  • You need to read the information I send you. And if you decide you want to go, you let me know and I will connect you with the group leader.
  • You will have to fundraise a certain amount of money for Habitat, just as I had to (and I will help fundraise on your behalf), and you will to pay your own expenses (airline tickets) for your part of the trip, just as I have to. Habitat makes it SUPER easy to fundraise. I also made a video to help promote my trip and support for such. So, yes, this trip is going to cost you money. You will find out how much when you contact me.

Let’s go to Paraguay!

(but what if I do NOT know you & you want to go? Then you are going to have to do some very effective convincing for me to know you are a good, reliable, appropriate person to recommend for this trip).

The PR genius of Collie J, Grambling’s Man with the Golden Pen.

I’ve been reading through my blogs published before 2010. They are available only at archive.org, because the site where I hosted my blog back in those days is long gone. Sometimes, I find a blog that I want to make findable again by republishing it here. And this is one of them. I usually blog just twice a month, but while I’m finding these old blogs worth republishing, I’ll be blogging more often.

December 6, 2008.

Work in marketing or PR? Here is a book you must read.

I have no interest in college football. American football bores me. I grew up watching sports: American football, basketball, baseball, and the Olympics. But American football always left me cold.

Michael Hurd, a very dear friend, published a book last year, “Collie J” Grambling’s Man with the Golden Pen, by Michael Hurd, about the former sports information director at college football powerhouse Grambling State University. I only recently read it.

I had never heard of Collie J. Nicholson, who was considered a legend in his time by every sports figure who knew him, black or white, and whose name inspires awe among those know about black college football. And while I had heard of Grambling, I cared about it about as much as I cared about American football. And I admit I read this book only because the author is a dear friend.

loved this book. Anyone who works in public relations or marketing, or wants to, needs to read this book, particularly people who feel that their communications efforts are woefully under-funded. What Collie J. did with no Internet, no fax machines and barely a budget is a lesson for anyone now who wants to know how to sell a program or build a brand, particularly nationally or internationally. This was a man who didn’t spend his time whining and complaining about what he didn’t have or how many challenges he faced; he was undaunted in his task to sell Grambling to the USA and, indeed, the world. He was relentless in his efforts. He was an opportunist, in the best sense of the word, and he made things happen through persistence, vigilance, a huge amount of hard work, and constant networking in-person and on the phone and via whatever tools were available to him back in the day. He was an utterly dependable, honest person that everyone knew they could trust to do the best job possible. Collie J. worked in an environment at Grambling that encouraged him to be innovative and to take risks — he was allowed to experiment and dream big — VERY big. And because of his abilities and the support he received, his achievements as sports information director are nothing short of stunning. Jaw-dropping. As a professional in communications myself, I found myself jealous of the support Nicholson got from Grambling to do his job, and the environment in which he worked, where ideas were thrown out no matter how big, no matter how fantastic, and were sincerely considered and, more often than not, supported.

If you have a marketing, public relations, communications, advertising or journalism major in your life, or someone working in any of those fields, buy them this book. If they aren’t an American football fan, they can skip the game accounts and scores — I did. But Collie J.’s strategies, planning, press releases, dreams — don’t miss those, because in terms of advice, they are golden.

Your Nonprofit CAN Resist. Here’s how.

A cartoonish hand is palm facing the viewer, as if to say stop.

The following comment is on a subreddit now, posted anonymously (and I have a screen capture in case it gets deleted):

Welp, it finally happened. The national office of the small non-profit I work for has asked the whole organization to remove any DEI related language from our website and social media. Not because their stance on supporting DEI has changed, but because they are afraid that the current administration will cut our federal funding.

This goes beyond removing any “diversity and inclusion” statements. They are asking us to remove all individual instances & variations of the words diversity, equity, and inclusion.

I’m pushing back. I won’t win, but I’ll push back anyways.

My advice to this web site manager, and to everyone else: say no. I wrote in directly to word his “no” this way, in writing:

I will not remove language on the web site with regard to diversity, equity or inclusion. I will not remove information from the web site regarding any aspects of human rights or civil rights. If management wants this removed, you will have to do this yourself. If you want to reprimand me, I request that the reprimand be in writing, and please detail the exact language I was refusing to remove. I cannot in good conscience commit the actions you are asking me to.

The likelihood of being fired for this is REALLY remote at a nonprofit, because they are terrified of bad publicity.

I also suggested leaking that the nonprofit HQ was asking affiliates to do this to a credible media outlet, and to keep doing so until someone picks up the story and asks the HQ for comment.

None of this is to punish the nonprofit. But if a nonprofit can be pressured “from the top”, why not from elsewhere, and to actually do the RIGHT thing? Some in senior management will no doubt be grateful that their staff is showing true character and saying no, and that the press has the story and the public can understand what is happening and pressure the nonprofit NOT to do this.

So, to be clear:

If you, a staff person, are asked by a senior staff member or your organization’s HQ to remove information on your web site or social media that affirms any commitment to diversity, equity or inclusion, or that supports racial equality or social justice, you should first ask for the request to be in writing. Say that you cannot follow-up on any such request unless it is in writing. And then, when the request comes in writing, leak it to the press and also refuse to delete the information. Tell management they can do it themselves, but you won’t.

Other ways you can stand up for core values of civility, human rights and dignity:

  • If you are asked by a funder to remove information on your web site or social media that affirms any commitment to diversity, equity or inclusion, or that supports racial equality or social justice, ask for the request to be in writing. Say that you cannot follow-up on any such request unless it is in writing. And then, when the request comes in writing, leak it to the press and also refuse to delete the information.
  • If not removing the language would jeopardize an amount of funding that, if lost, would harm your clients, then remove the language and put a press release on your web site stating that you are removing the funding at the request of whomever is making the request (NAME THEM), have a scan of their communication asking or telling you to do this linked from the web page, and tell people if they would like to see the pre-censored version of the web pages you had to alter, to go to archive.org and look such up. Be sure to share on social media that this is happening.
  • Do not comply with any request by phone from the federal government that involves turning over client or staff personal information to a federal office; tell the requester that the request must be in writing. Consult legal counsel regarding whether or not you legally have to do it.
  • Post on social media about your organization’s commitment to diversity, equity and inclusion, or about activities your organization undertakes regarding such, or regarding related to racial equality or social justice, at least every quarter.
  • Attend public events by nonprofit in your area that are focused on serving minority communities, such as immigrants, refugees, local LBGTQ people, etc. Share a photo of yourself on social media with a member of that nonprofit, celebrating that you are together at the event.
  • Like, and if it’s appropriate, share, on your own social media account, posts of organizations in your area that support refugees and immigrants, LBGTQ people, and anyone else targeted by the current executive branch of government.
  • Go on social media using your organization’s profile and “like” the posts by your area’s elected officials and government offices that acknowledge diversity, equity and inclusion, racial equity, social justice issues, ALL religious holidays, etc.
  • Post acknowledgements at the start of Black History Month (February), Asian American, Native Hawaiian and Pacific Islander Heritage Month (May), Pride Month (June), National Hispanic Heritage Month is annually observed (September 15 to October 15), and National American Indian Heritage Month (November).
  • Post acknowledgements of a diversity of religiously-affiliated and “patriot”-affiliated celebratory days:
    • MLK Day
    • Chinese New Year
    • Easter (and perhaps Eastern Orthodox Easter as well, depending on your community)
    • First and Last days of Ramadan (varies each year – in 2025, it may start on Friday, Feb. 28, or Saturday, March 1, 2025)
    • Armed Forces Day (People currently serving in the United States military – celebrate on the third Saturday in May).
    • Memorial Day (last Monday in May)
    • July 4th
    • Labor Day (first Monday in September)
    • Veterans Day November 11
    • Rosh Hashanah
    • Yom Kuppur
    • Christmas.
  • Tell your volunteers they have the right to refuse the Presidential Service Award. Encourage anyone who will do so to write the office in charge and your executive director to say they will be refusing it for at least the next four years.
  • If you have to refer to these regions, then make sure you call them what they are: the Gulf of Mexico and Denali. And spell it Kyiv.
  • Have a plan for what to do if the police or federal law enforcement, such as ICE, shows up at your organization. Make sure all staff know that the first thing to do is to call the Executive Director and to say, “I am not authorized to give you permission to search these premises.” Even if they have a warrant and the Executive has to relent, create time for clients and others to leave the area.

Addition on February 13, from a colleague on LinkedIn:

  • Practical protection for nonprofits – Check your recent email subscribers to see if there was recently added DEIAreports[@]opm[.]gov as a subscription, meant to monitor DEIA activity.
  • Consider temporarily filtering out anyone with .gov email, as the current executive order requires government workers to report any DEIA efforts or face adverse actions.

A final thought on the seriousness of what is happening:

Ever wonder what you would have done at the darkest times of history – when Nazis were about to take over all of Europe and were murdering millions of people, most of them Jewish? When black people were enslaved and tortured regularly and systematically in the USA? During the US Civil Rights movement? When the mass murders of ethnic groups was happening in Rwanda or Srebrenica? – Well, you are doing it now.

BTW, I’m jeopardizing my own career, such that it is, by suggesting all this. Yet, here I am.

Have more ideas? Share them in the comments.