Monthly Archives: January 2024

Getting great photos for your nonprofit’s marketing needs takes planning.

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a primitive figure, like a petroglyph, shots through a megaphone

I’ve been working at a local Habitat for Humanity affiliate for more than a year now. It’s been a challenging, enlightening, really fun experience.

I have said repeatedly over the years that working at a local nonprofit or in a local government initiative can be fantastic training to work internationally in humanitarian and development programs; it’s also true that working in humanitarian and development programs is great training for this kind of local work! For instance, because I’ve worked internationally, I already knew the importance of not engaging in poverty porn: not sharing photos that present clients as weak or desperate, not sharing photos that show only clients receiving charity, etc.

I’ve spent more than a year hyper-focused on creating a robust archive of a diversity of volunteers in action at our house builds, our home repair projects, our neighborhood cleanups and in our ReStore. Talking to our field staff about how to take and share photos and recruiting a volunteer specifically to come to events to take photos, as well as being at as many events myself as possible, have all been essential in creating this large archive. At this point, I could take a year off and still have more than enough photos of volunteers-in-action for all of our communications needs in 2024 (however, I will NOT be taking a year off).

In the next year, I’ll be hyper-focused on a different communications need: photos of clients. We do not have nearly enough! And I don’t want to have to over-rely on Habitat’s excellent compilation of photos from all across the USA that I could use; I don’t like using stock photos, because I prefer to have my own photo archive representing our own community (and you should too). It’s going to be a challenge: we don’t want to overburden our partner families with requests, we don’t want to make some very shy folks do anything that would make them uncomfortable, and many of our families have moved on to many other priorities, things far more important than a photo session with me. We have written the families and asked for family photos – like of everyone gathered around a Christmas tree, if they celebrate such, and we did end up with one great one!

What’s going to be required is more relationship-building on my part. I need to make sure the clients know me and trust me. For our home-buying partners, that’s easier, because the organization already has a long-term relationship with them. But for home repair clients and people living in neighborhoods where we have cleanup events. it’s shorter-term interactions, and a lot of homeowners are embarrassed to need such help. It’s going to take careful conversations and being there with staff they already trust to make this happen.

One thing I’m also going to do is to try to get a series of shots that show progress on our house builds: I’m going to take the “same” shot from the same place every month from the start to finish of a house build.

As I pursue more client photos in 2024, I want to remind you all of some things to keep in mind for your own photo-taking for your nonprofit or community endeavor (and I’m assuming you will be taking the photos with just a camera phone / smart phone):

  • Make sure all employees, consultants, clients and volunteers have signed a photo release, and you can lay your hands on that signed release easily. It’s best to have this release signed at the time they sign anything else with your organization, like an application or a contract. This allows you to take photos anywhere and everywhere without worrying if you have permission to do so.
  • But even though you have signed, written permission, be sure to announce to everyone your name and that you will be taking photos. Tell them the photos are for social media, for your website and for your publications, like your annual report. Tell people how they can request copies of any photos. Assure people that you are going to take respectful photos and always ensure anyone in a photo looks terrific.
  • If clients or volunteers say they do not want their photos shared on social media or in print, honor those requests. If you might have trouble remembering, ask them, when they see you taking a photo that they would be in, to hold up their hand, palm out. That way, when you go through the photos, you will get the reminder that that person did not want to have their photo taken, and you can edit them out of photos as needed, or not use certain photos.
  • Before the event where you are going to take photos, make a wish list of photos you want most: women using construction tools, a young person and an older person working on something together, volunteers gathered around a lead volunteer for the morning orientation, etc. That makes it easier to be on the lookout for those moments.
  • Take a photo at the start of the event, or whenever you remember, that will tell you where and when this event is. It might be a sign welcoming attendees or an information board or the sign on the venue or the front of a t-shirt created especially for the event. Your photos will automatically be dated by your phone camera, and when you go through them, and see the sign or information board, you will remember where the event was, who it involved, etc.
  • Yes, you MAY stage photos. You are not a journalist; you are a marketing person. Don’t hesitate to tell a group to turn to the camera and smile, or to hold up their hammers triumphantly!
  • Front-lighting illuminates a subject. Back-lighting can hide faces.
  • Photos can be easily cropped, especially if you are taking high-resolution photos. Don’t worry if you think a photo isn’t framed perfectly while you are taking it; cropping may do that later. Filters can also sometimes fix photos that are too dark.
  • Capture people in action as much as possible (especially volunteers).
  • Smiling faces are not absolutely necessary. If someone doesn’t smile when you say “smile”, that’s okay.
  • If you think a photo is especially unflattering to a person, don’t use it.
  • Avoid “butt” shots. These are the photos of someone who is bending over away from the photographer.
  • You can’t take “too many” photos. You can go through them later and weed out the unusable ones.
  • When you look through your photos, delete the ones that depict unsafe conditions (or put them aside and talk to the site supervisor about these incidents). For instance, at Habitat sites, volunteers under 18 may not use power tools or work above ground level, volunteers must wear safety goggles when operating power tools, tools should not be placed on ladders, hard hats should be worn at all times and, when on ladder, a person should maintain three points of contact and avoid leaning.
  • Use only first names when identifying people in photos on social media or in any print publication for the public, or say something that identifies the family but protects privacy, like, “the Hernandez Family.”
  • Google photo share area is AMAZING. If you have a gmail account, you have a Google photo archive. Just log into your gmail account and then go to photos.google.com and you will come to YOUR photo account. Don’t be shocked if you see photos there already; if you tie your apps on your phone to Google, this happens automatically. The problem is that you are using your own phone, and switching back and forth on a phone between a work Google account and a personal account is a pain. How I do it: the photos go to my personal account and then, on a laptop, I download the most recent, then upload them to my work account.

Note that I’m not the only photographer where I work: I ask everyone to take photos if they are at any event with volunteers or clients “in action.” They don’t take many, so I ask them to send such to a gmail account we have set up especially for photos; Google makes it super easy to transfer photos that are email attachments in that account over to the photo drive.

But be sure to have a backup of your photos elsewhere: on whatever backup system you use, on a separate Google account, and/or on a hard drive.

Also see these previous blogs which have links to sample policies and guidelines for taking photos of vulnerable people:

humanitarian stories & photos – use with caution

Poverty porn, survivor porn, inspiration porn

The opposite of poverty porn: erasing clients from storytelling

What I’ve learned working at Habitat for Humanity

Do you welcome people with your language?

a hand is receiving money

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Why you need to focus on your own media literacy – & a New Year’s Resolution idea

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images meant to look like cave drawings, one of a woman using a smartphone and one at a desktop computer.

We all have an obligation to increase our media literacy – every one of us. And I think every human resources office at every company, nonprofit, school, whatever, should consider it a mandate to educate staff regularly regarding media literacy.

The Center for Media Literacy (CML) defines media literacy as “a framework to access, analyze, evaluate, create and participate with messages in a variety of forms — from print to video to the Internet.” CML also notes that media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.

CML defines media literacy as the ability to:

  • Decode media messages (including the systems in which they exist);
  • Assess the influence of those messages on thoughts, feelings, and behaviors; and
  • Create media thoughtfully and conscientiously.

The ability to navigate within our complex and ever-changing media landscape depends on acquiring skills and tools to know how to consume and evaluate information, ask critical questions, avoid manipulation, and engage in digital spaces safely and confidently.

We already see the negative impact that media can have – is having – on people, including children. CML says that the negative impacts on children:

  • Online safety
  • Cyberbullying
  • Low self-esteem
  • Depression and suicide
  • Substance abuse and other risky behaviors
  • Negative body image
  • Reinforcement of stereotypes

They also note “incorrect information”, but this is also a big danger for adults as well, which can lead to violence, to economic instability, to poor, even deadly health choices, and to ill-informed political decisions that end up harming entire communities and countries.

CML’s resource library is primarily focused on young people, and the resources are excellent, but there’s also a huge need for better media literacy among adults – and not just the elderly. CML’s materials can certainly be adapted for adult audiences, and there are other resources as well, such as AARP’s Fraud Network Watch and the American Library Association (ALA)’s Media Literacy in the Library: A Guide for Library Practitioners (PDF) that offers resources and ideas to plan programs and activities to teach media literacy skills to adults. The latter is a resource for library staff, but anyone can use it.

Please understand: I have been online since 1994 or so. I have been advocating for people to leverage online tools and networks for decades. I don’t think the Internet has caused misinformation, bullying, depression, etc., but it has amplified misinformation to an astounding degree. Our online networked world has magnified or intensified messages and disinformation, vastly increasing the reach of such on a scale never, ever seen before. The way to meet this challenge is not to ban the Internet or online tools; it’s to raise all of our levels of online literacy.

I challenge you to accept that you – yes, YOU – have believed misinformation online. Every person has. Look for how you have: did you share a meme or story that turned out not to be true? Did you “like” a video that turned out not to be what you thought it represented? Whatever it was, you need to recognize when you do it, acknowledge it, and learn from it. And if you don’t believe that you have believed misinformation online, then you absolutely are in denial.

I also challenge you to make a commitment to be more positive online in 2024. Take time to just go through your social media and”like” the posts that are positive from friends and family – and even better, to comment on them. Go through your social media feed once a week and “like” posts from nonprofits and community programs you care about – and, even better, comment on them. Post photos to social media that you have taken yourself to social media of beautiful or fun or heart-warming things. Post about an event you have attended, or that you will attend: a farmer’s market, a yard sale, a high school band concert, whatever. Post about a class you’re taking, a book you are reading, a TV show or movie you recently enjoyed, music you love. You can still post political commentary, still post rants, but I’m challenging you to make a deliberate effort to balance that, to even OVER balance that, with something positive, something helpful or something civic-minded. Post about ANYTHING you are grateful for: your dog, your cat, the weather, a new season of your favorite show, whatever.

Here’s more about the damage of online misinformation.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.