People are going on vacations again. They are going to restaurants again. They are going camping in droves. They are even attending work-related conferences again. But they have not returned to many onsite activities they might have done before the COVID-19 pandemic, like attending community meetings and volunteering.

Why?

I surmise it’s because people got very used to being home and they really don’t want to be away from home except for something they really enjoy or something that’s exceptional, something that is compelling. There’s so much great stuff at home – streaming services, that new pizza oven you bought during COVID, your couch… so if a person is going to leave it, it better be for a fantastic reason.

Before the pandemic, a lot of people attended meetings without deeply thinking about why they really, really wanted to – but now, post-lockdowns, we’ve thought a lot more about our time and our priorities. Going to an event before or after work requires organizing child or pet care, driving to the event, finding a parking spot, etc. – and in return, you might be bored, or intimidated, or under-valued and feel like your time is wasted. Plus, there is a vast amount of fantastic shows on TV that promise a lot of compelling stories and fun – and frequently deliver on that promise. Volunteering and in-person meetings? Not so much.

Many of you had to learn to run effective, even fun, virtual meetings to keep your nonprofit supporters engaged. It took a lot of effort on your part to learn do that and to actually do it. You are going to have to put in that same effort to rethink your onsite events, including your volunteer engagement.

“People who became leaders during the pandemic haven’t learned how to create irresistible in-person meetings,” said Cynthia D’Amour, MBA, mentor and leadership strategist at People Power Unlimited, in this article How to Re-Engage Members in Chapter Events from Associations Now. The article is about how it is now essential to “design programs that have energy and take advantage of the face-to-face location.”

I can’t tell you just in one blog everything you can do to make onsite meetings and onsite volunteering more enticing and inviting. And what works for one group might not work for another. I also don’t want to sound gimmicky – there’s not a magical icebreaker or theme that will make a meeting exciting or compelling. This is something you all need to think about at length, and you are going to have to experiment at length.

Here are some general ideas to get you started on your journey to learn how to change your onsite meetings and onsite volunteering to bring people back:

What was the last really enjoyable community meeting or volunteering you experienced – even if it was before the pandemic? What made it enjoyable? Ask all of your staff this question, about what they have experienced, first hand. They are likely going to say things that you can’t manage: my favorite band played or we all got an incredible swag bag or we made and baked our own pizzas. But amid that are going to be some things you can consider:

• there were free sodas in the break room.
• the meetings always start and end on time and are really well-organized – my time is never wasted.
• they served really good food.
• the ideas we offered at the first meeting had been implemented the following month.
• the manager is really welcoming and makes it clear she’s happy we’re there.

Also consider that many people have a profound fear of rejection. Some think that younger generations take statements far more personally than older generations, but maybe they just aren’t as willing as older generations to put up with personal insults or being neglected. Either way, you have to make sure you have deliberate, ongoing activities to make volunteers feel welcomed and valued. Are you encouraging their questions and responding promptly to their questions and concerns? Does all of your staff show know how you are listening to volunteers? Do you believe no complaints means everything is okay?

Finally, you don’t want volunteers asking themselves why am I putting myself through this? And they will if their time is wasted, if they feel intimidated or devalued, or if they see no purpose or result in their volunteering. Are you regularly addressing those concerns with volunteers even if you haven’t gotten an indication that volunteers are asking themselves that question?

So many of us in the volunteer management training world have been sounding the alarm for years that nonprofits and other organizations that involve volunteers MUST change their ways regarding volunteer onboarding recruitment, onboarding, engagement and value or they will risk all of their current volunteers dying out. The pandemic has created an urgency: if you aren’t addressing the new realities of volunteer engagement, your organization is doomed.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Also see:

• What Are Your Volunteers Saying?
• Volunteer turnover isn’t always a bad thing
• The key to retaining volunteers.
• Diagnosing the causes of volunteer recruitment problems.
• Nine plus four emerging volunteer engagement trends (a VERY different list than you will read elsewhere).
• How are you supporting the mental health needs of your volunteers?
• Mission statements for your volunteer engagement.