Monthly Archives: March 2023

Social media is losing its influence for nonprofits – what to do?

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Here are comments from this article from December 2022 that every nonprofit and community group needs to consider:

This year, social media mostly stopped offering a window into the lives of our loved ones. It turns out that the social part of social media, which helped shape human behavior online and off for more than a decade, is proving to be something of a fad. It’s withering in the sad, slow way that internet habits do; eventually, the people who send public birthday messages on Facebook will be as rare as the ones who still have AOL email addresses.

In 2022, even the social media companies gave up on salvaging friend-related content. The networks rely on having enough in people’s feeds to keep them entertained during a scroll, so they can slot in ads between every few posts and make money. And there just isn’t much of that personal posting happening anymore…

The kind of service Facebook and Instagram will provide going forward is different, focused more on users’ interests than their friends…

There doesn’t seem to be a popular-enough startup waiting in the wings to connect people to their friends…

You can read the entire article here.

I find it sad for a whole range of reasons that this is happening, but for this blog’s purposes, I want to focus on how this change affects nonprofits and other community groups: this change makes it harder to reach our audiences via Facebook, Instagram and Twitter. And with the demise of small newspapers (or any newspapers, for that matter) and community radio stations, we don’t have other communications avenues to fall back on.

I find myself constantly begging employees and volunteers, including board members, to “like” or comment on the social media posts of whatever nonprofit I’m trying to help, because it’s the only way we can get the content in front of more people – these nonprofits have no budget to buy higher placement on Facebook, Twitter, etc. But the reality is that it’s a very hard thing to teach and sustain among staff, regardless of their ages. Without constant reminders, it just doesn’t happen.

It’s probably why I have liked Reddit so much more than other online communities: it’s old-school Internet, where I see the posts on the groups I subscribe to, and I can control what I see so, so much more than on Facebook or Twitter or Instagram. And I was astounded when I had to recruit board members for a local nonprofit and got a healthy slate of candidates mostly from posts to subreddits for cities in our county in Oregon.

What’s the answer? I think for small cities, an answer might be to revive something that was done 30 years ago:

Back in the early 1990s, long before Facebook and Twitter, and even before the World Wide Web began dominating the Internet landscape, there were different platforms that various individuals, groups and communities were using to share resources, have discussions, etc., and some city governments, like Cupertino and San Jose in California, were quick to try to harness such to create more transparency regarding information and decision-making with their constituencies. Back then, Free-nets and community networks were the rage among the small number of advocates for Internet use by everyday citizens, like Virtual Valley Community Network, a series of community bulletin boards via FirstClass and serving cities in Silicon Valley, California by San Jose-based Metro Newspapers, the most popular being Cupertino’s CityNet. I was involved in CityNet, just as a user, as well as Virtual Valley and Mac-focused online bulletin boards back in the early 1990s, when I was living in San José – I was much more excited by them than the World Wide Web, which, to me, was just a series of online brochures.

I think it’s time we revisit these online community models. I think they could feel the gap left by the way Facebook, Twitter, Instagram and other platforms are changing, and the gap left by a lack of newspapers and community radio stations.

Also see:

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Is trauma while volunteering abroad inevitable?

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graphic representing volunteers performing various service activities.

On one of the many online communities I’m on, one for people interested in serving as Peace Corps members, someone wrote about wanting to serve but also wanting to know what resources there would be “given the unfortunate, yet seemingly inevitable, traumatic experiences” a volunteer is probably going to face.

One of the responses was particularly excellent:

I want to challenge one point: trauma is not inevitable. It’s a dangerous framing to prospective service and sets up a self-fulfilling prophecy. Service is stressful, but it is not always traumatic.

I really liked this response, and the rest of it. I see a lot of people who want to work or volunteer abroad, in developing or post-conflict countries, in humanitarian initiatives, and they say things implying that the worst trauma-inducing events – assault, theft, sexual exploitation, life-altering injury, intense hostility from locals, witnessing violence or extreme, dire poverty – is inevitable.

None of that is inevitable in working or volunteering abroad in humanitarian efforts. It’s not inevitable working or volunteering in your own country. Could any of those circumstances happen to you? Yes – abroad or at home. Does any of that happen? Yes – abroad or at home. But none of it is inevitable.

I do believe in being prepared for The Worst – at home or abroad. It’s why, on the section of my web site about travel, I talk about always having a plan: what would you do if faced with the absolute worst circumstances, and the aftermath, while abroad? Do you know exactly who should call and where you should go if you are in danger or have experienced trauma? As someone who has frequently traveled abroad to not-so-stable countries, I have plans, even for being kidnapped, and have discussed them with loved ones. The likelihood of ever needing to employ those plans is small, but it gives me comfort to know I have a plan.

What’s much more likely when serving abroad: feelings of loneliness and isolation. Feeling that you don’t have an outlet or escape to take a mental health break. I had an Afghan colleague say, “It must be so hard for you here. I have my family to go home to each night. You have nothing.” It was a gut punch because it was true! It was one of the reasons I started going to a coffee shop frequented by expats every Friday: I was spending WAY too much time alone outside of work hours.

What is also much more common is a feeling of helplessness or disillusionment with your service. Realizing that one person really can’t change the world, and that your work may not actually transform the lives of anyone significantly, is not just humbling, it can make you question everything you think about yourself, the work of humanitarians, and, well, all of humanity. It’s a reality check many people that want to work or volunteer abroad aren’t prepared for.

As noted by that aforementioned Reddit poster:

Peace Corps volunteers have to be resilient and develop those self-management tools during service. That is a fundamental requirement when living remotely with limited resources.

This is true of anyone that wants to serve away from home, and especially in another country, even one that is quite peaceful and stable.

The responder goes on to say:

The best thing to do is discover and train your resilience today: Learn coping mechanisms. Develop healthy habits. Be disciplined with your time. Learn to accept what you cannot change and be content with what you can. Set boundaries. Exercise. Learn to maintain a positive attitude. Be selfless. Arguably, this is the most important thing. Service is going to be a path you’ll have to walk alone. It is demanding and mentally challenging, but you have to be strong.

And I second all of this! If you really want to be effective working or volunteering abroad in humanitarian contexts, you can’t assume you have these skills; you have to take a hard look at yourself and how you cope now with stress, strife, frustrations and, indeed, trauma.

Also see:

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

In-person / on-site work & meetings automatically better than online? NOPE!

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image of a panel discussion

Quit saying that to be productive, staff – employees, consultants and volunteers – need to be onsite. 

Quit saying that, to be productive, we need to return to onsite meetings. 

Quit saying that, to build trust and to be more personal, we need to be talking face-to-face in the same room. 

Stop it with that nonsense. 

Why do you think face-to-face meetings are more productive or are better ways to build trust in a team? I have had enough time wasted in onsite meetings to last a LIFETIME. I have sat in more onsite, face-to-face meetings than I can count where nothing was accomplished.

I’m not saying never to have onsite meetings. I’m not saying that people shouldn’t ever work together in the same time and place.

But this assumption that onsite meetings are somehow automatically better, more productive, have more personality, allow people to get to know each other better, is just BOLLOCKS. 

If your team doesn’t trust each other, if your team feels it can’t rely on certain members, if your team isn’t communicating well with each other, none of that is going to be automatically solved by changing from online to onsite meetings. 

None of what makes for an effective meeting automatically happens just because you are meeting onsite. NONE of it. Quit implying that it does. 

Effective meetings, whether onsite or online:

  • have clear agendas that are communicated before the start. 
  • have an agenda that is results-oriented/mission-focused.
  • start at the time they say they will and they end at the time they say they will. 
  • are effectively facilitated so that attendees stick to the agenda and scheduled decisions are made. 
  • allow everyone to speak within the time frame given.

The meeting facilitator needs to have recognition from members to be the person to remind attendees if the discussion period for an agenda item is finished now and it’s time for a decision, or when to table a decision for the next meeting. The facilitator needs to be empowered to remind people who didn’t read the meeting materials beforehand that, in the future, they need to do that. 

Case in point: I served on a board for three years. Our meetings became vastly more productive when we moved ONLINE because of the pandemic. I even got to know some of the board members more in our online meetings – the side chats on Zoom allowed truly EVERYONE to express their opinion, even their humor.

Meeting face-to-face, in the same place and time, does not magically create better communications and does not automatically create a sense of team. If your online meetings aren’t working out the way you want, the problem is probably not that you are all online.

cover of Virtual Volunteering book with hands raising up various Internet connected devices

Want to learn more how to effectively work with people online? The Last Virtual Volunteering Guidebook. The lessons here are focused on engaging volunteers, but all are easily adapted for working with paid staff. If you want to learn how to leverage online tools to communicate with and support volunteers, whether those volunteers are mostly online (virtual volunteering) or they provide service mostly onsite at your organization, and to dig deep into the factors for success in supporting online volunteers and keeping virtual volunteering a worthwhile endeavor for everyone involved, you will not find a more detailed guide anywhere than The Last Virtual Volunteering Guidebook. It’s based on many years of experience, from a variety of organizations. It’s available both as a traditional print publication and as a digital book.

If you have benefited from any of my blogs or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

AI: great for simplistic poems about virtual volunteering, not so great for biographies.

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A drawing of a woman holding a smart phone. The drawing is done in the style of a pictograph (cave painting).

Last week, I used Chat AI to create a history of virtual volunteering. And it did an excellent job, better than any journalist or blogger (other than me) has ever done. It was almost as good as the history I wrote of virtual volunteering. I was surprised because I use GoogleAlerts to let me know about new mentions of virtual volunteering online and about half of the alerts come from AI-generated clickbait sites that are painful to read: clunky sentence structure, incoherent (but grammatically correct!) sentences and at least a few inaccuracies. But let’s be clear: the history generated used a lot of phrasing I have authored and that can be found in a variety of web pages, blogs, etc.

I used Chat AI to create a biography of me, and it flunked HUGELY. It got a lot right, but also had me born in Buffalo (I was born in Kentucky), attending a university that I don’t even know where it is, had my birthday and birth year wrong (which I credit to how I refuse to share my real birthday online except when I have to), and lots of other inaccuracies. My husband had it write a biography of him and got a similarly inaccurate biography.

Then I used Chat AI to write a poem about virtual volunteering and… I have to say, it did a decent job. It’s not earth-shattering. It’s quite simplistic. It’s about as good as a greeting card poem or a very old-fashioned volunteer recognition event, but still – it works. Here it is:

In the digital age, a new way to give,
A chance to serve, to connect, to live,
From anywhere, with a single click,
Virtual volunteering, it’s the trick.

The world’s at our fingertips, the internet’s the key,
To lend a hand, to help those in need,
Through emails, chats, and video calls,
We spread our kindness, break down walls.

Distance doesn’t matter, time is no issue,
We can make a difference, with virtual tissue,
Writing, coding, designing and more,
We’re part of something greater, that’s for sure.

In a world that’s ever-changing, virtual volunteering’s here to stay,
To touch a life, to brighten a day,
We give our time, we share our hearts,
And though we’re apart, we’re never far apart.

Virtual volunteering, a new way to serve,
To use our skills, to use our nerve,
A world of good, we can do online,
We’ll make a difference, one heart at a time.

Only thing wrong: virtual volunteering is NOT new… which the history it generated noted.

Anyway…

I can absolutely see using Chat AI or something like it to write a cutesy, silly poem in a pinch – and that is something nonprofits often need for a gala or celebration. A friend that works in real estate told me she uses it to generate descriptions of houses she is trying to sell. But otherwise, be careful regarding what narratives these AI tools generate – they are NOT always accurate in the information they generate.

cover of Virtual Volunteering book with hands raising up various Internet connected devices

There’s no poetry in The Last Virtual Volunteering Guidebook but it does contain the most comprehensive and detailed guidance regarding using the Internet to engage and support volunteers (and some sci fi references, per the authors both being geek girls). It’s for organizations that want to get started with virtual volunteering or to expand a program they already have, as well as those researching virtual volunteering. The Last Virtual Volunteering Guidebook is based on many years of experience, from a variety of organizations. It’s like having me do an in-depth analysis of your program, or me helping you set up your own program, but without having to pay my hourly rate as a consultant. It’s also better than any AI. It’s available both as a traditional print publication and as a digital book.

If you have benefited from any of my blogs or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.