Monthly Archives: November 2022

An App for Good Being Derailed by An Ugly Rumor

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A woman is hidden by the target she is holding up in front of her face.

It’s the latest example of a troubling pattern regarding social media apps, especially one designed to do good: a phone-based app starts to become widely popular, especially with young people, but then becomes beset by rumors – all unfounded – that it’s a front for sex trafficking.

It happened in May 2016 to the social app Down To Lunch, in 2018 to IRL, a social app that helps users plan in-person meetups and, in 2021, to WalkSafe, an app designed to help women gauge the safety of neighborhoods. And now it’s happening to the Gas app, a tool that lets high schoolers send praise to one another.

As this article in the Washington Post points out:

Gas has never been linked to any form of human trafficking, and the app’s very structure makes it impossible, experts say. The app has limited features, doesn’t track users’ locations and can’t be used to message someone. It’s a basic polling platform that allows users to vote anonymously on preset compliments to send to mutual connections.

The false information that the app is somehow tricking children into being trafficked has ricocheted across the internet. Teenagers have posted videos on TikTok and Snapchat saying the app trafficks minors. Parents have warned other parents. On Oct. 31, the Piedmont, Oklahoma, police department issued a statement warning parents about the app and encouraging them to check their kids’ phones and the post received hundreds of shares on Facebook. The police ultimately issued a tepid retraction. The Oktaha Public School system in Oklahoma posted an announcement on its Facebook page on Thursday claiming the Gas app tricks students into giving away their locations. Local media also latched onto the hoax and shared it as the truth.

That a police department, a school district and a TV station shared such an obvious lie is outrageous. I wouldn’t be surprised if some nonprofits have as well.

How sad that this Tech4Good tool, one designed to encourage civility and positivity, is under attack by people spreading lies online.

Related resources:

Myths about sex trafficking abound in the USA.

Examples of Folklore, Rumors (or Rumours), Urban Myths & Organized Misinformation Campaigns Interfering with Development & Aid/Relief Efforts & Elections. (note there are several examples of mobs who have murdered strangers visiting their towns under the mistaken belief that such were there to abduct children for organ harvesting)

You have an obligation to be truthful online.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Executive Directors & Board Members: Get Out in Your Communities

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image of a panel discussion

The forum for candidates running for local city council or mayor, or county-level elected office.

The opening of the community farmer’s market.

The Spring musical by the community theater.

The rummage sale by the largest church in town.

The open house at the local mosque.

The Day of the Dead celebrations at the Hispanic cultural center.

The local Juneteeth celebration.

Your nonprofit MUST have representation at community events. Your executive director or a member of your board needs to be there, meeting people, shaking hands, listening to their program, showing your nonprofit organization is a part of the community.

I love the Internet, including social media. Yes, still. Any nonprofit that ignores its Internet presence, or doesn’t try to do something meaningful and collaborative online, is foolish and isn’t going to last. But the same is true for onsite, face-to-face community networking: you have to show that you care as much for other nonprofits as you want them to care for you. You have to look directly into the eyes of elected officials if you want your organization to matter to them.

What does this kind of in-person networking get you?

  • More donors.
  • More volunteers.
  • More and more appropriate client referrals and larger audiences for your programs and messaging.
  • More collaboration.
  • More community support, including cross-party political support.

“But I don’t have time!” you whine.

No, the problem is you don’t MAKE the time. Of course, you can’t go to absolutely everything – but you must build a list of key events and decide at which ones someone from your organization needs to be present.

Your marketing director, the chair of marketing on your board, or a trusted volunteer needs to research upcoming community events EVERY MONTH. Get it on a calendar and let the Executive Director, board members, even the entire staff, have a look. Encourage those that could represent the organization to choose what they might be able to go to – some might already have plans to go and hadn’t thought about going as a representative of your organization.

Prep your staff and volunteers that go to events on behalf of your organization in how to present themselves as representatives:

Give them an opening statement, like, “Hi, I’m so-and-so, and I’m a board member of such-and-such organization. Great event!” It’s that simple. Who do they say this to? Anyone they think might have something to do with organizing the event.

Over time, this kind of engagement cultivates a familiarity with your organization. Your organization seems more approachable and collaborative. Someone might tell you about partnership opportunities, a great candidate for your board, even misinformation about your organization that is spreading. You may find out about a local funding opportunity you would not have otherwise. A candidate for office may decide the cause you address – affordable housing, the performing arts, domestic violence, recycling – is worth supporting as a policy or legislatively.

And don’t be surprised if your online followers increase and your online messaging starts to have a lot more reach as well.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.