Articles are everywhere saying nonprofits and government programs have seen a severe drop in volunteers since the start of the pandemic. Many imply that a growing number of people don’t want to volunteer and that’s fueling the drop in volunteer numbers.
It’s absolutely true that there’s been a drop in the number of volunteers at many organizations all over the world, not just in the USA. But the implication that people, especially people under 50, don’t want to volunteer is BOLLOCKS.
This drop in volunteer numbers has been coming on for a long while, but the pandemic sped things up. So many nonprofits have been seeing their volunteers get older and older, even dying off, but new, younger volunteers not replacing those that leave. Why?
Spend a week on Reddit, especially the volunteer subreddit, and you will see young people repeatedly posting messages that they want to volunteer, but don’t know where to look, or don’t know what’s available, or don’t know how to express interest, or have been trying and not getting responses to their applications. Many don’t know how volunteering really works – they ask if volunteers get paid, or are shocked that they have to go through training for certain roles. Most seem to think nonprofits do work that anyone that just walks through the door can do, right away.
There’s also a change in what volunteers want. Many don’t just want to do work for free for you; they want to feel like they are making a difference, or they want to have an interesting experience, or they want to develop skills for their career, or they want to have fun. None of those are bad reasons to volunteer. And the pandemic has changed how people value time and personal interactions: they now have a much lower tolerance for having their time wasted. One of the things I keep hearing is that people now want experiences, not things – that includes meaningful, enjoyable volunteering.
One of the most popular blogs I have ever written is Diagnosing the causes of volunteer recruitment problems. If you have seen a drop in the number of volunteers you involve, you need to go read it. And as I say in that blog:
What worked to recruit volunteers 30 years ago doesn’t work now; if you are having trouble recruiting volunteers, it’s overdue for you to take a hard, in-depth look at both how you recruit, what your in-take process is like, and the volunteer opportunities you have available.
No more but we’ve always done it this way. STOP IT! Times have changed. AND they will keep changing. Either change how you talk about volunteers, support volunteers, engage volunteers and recruit volunteers or stop complaining!
Also see:
- The Information About & For Volunteers You Should Have on Your Web Site.
- Recruiting Local Volunteers To Increase Diversity Among the Ranks.
- If humans can do it, so can volunteers (who are, BTW, also humans).
- Finally – a FUN, worthwhile volunteering experience!
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Great article as always Jayne. Where I work, we have actually seen a net growth of 12% in volunteer numbers? The reasons:
A: Everything you’ve mentioned above
B: Strong foundations aligned with our Volunteering Framework
C: Organizational Investment in Volunteer Management specialist skills.
D. The fabulous DJ Cronin is in charge! WOOT!
Thank you. Right on mark. I
Certainly challenging but when have we all not been up for a challenge? I’d love to see the over archiing organizations like state offices of volunteerism Americorps, Points of light, etc. Spread word about basics of being a volunteer. How to be a good volunteer. What to expect. While we in the orgs work to change internal culture and practices.
I agree, Angela. These organizations promoting volunteering, encouraging people to volunteer, need to ALSO be telling people that the commitment is REAL, that they need to take it seriously, that if they sign up they need to show up, that most rules that volunteers must follow are there for very good reasons, that training is just as important as the service itself, etc.