Monthly Archives: July 2022

When nonprofits don’t like your pro bono expertise

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It can be just one person volunteering their expertise or a group of people from the business world gathering together to leverage their expertise for a nonprofit. They may build apps or create communications plans or build web sites for nonprofits. And this type of pro bono consulting can be a terrific thing: the nonprofit gets something it needs, and the expert volunteers, usually from the corporate sector, may get a team-building and/or networking event that also checks a corporate social responsibility (CSR) box.

But it doesn’t always work out that way. Sometimes, at the end of that hackathon, the nonprofit doesn’t get the app it needs. Sometimes, at the end of that build-a-thon, the nonprofit doesn’t get the revamped web site it was counting on to replace its current, out-dated site, or gets a site that does not at all meet its requirements.

Sometimes, it’s not a huge deal that the pro bono consulting doesn’t work out. I once helped with a brainstorming session for a nonprodit that the branch of a very well-known consulting firm wanted to do. The employees were excited that they could offer free consulting regarding how to better market the nonprofit’s programs. Imagine my disappointment when I realized the consultants hadn’t read any of the material they had been sent beforehand, and therefore they had a complete misunderstanding of our programs. I spent the majority of the brainstorming session explaining the programs of the nonprofit, and we were left empty-handed regarding any strategies or new insights. But all I lost was, altogether, a full-day of work, in terms of setup and the actual meeting; I have to admit I wasn’t really expecting much from this “partnership.” The nonprofit did get a photo of the employees altogether in a room, looking interested as a nonprofit staff person spoke, and we both got to use that photo in a variety of marketing material.

But I’ve been involved in organizing volunteering events where volunteers from the business sector are supposed to, at the end of the day, have created something tangible that the participating nonprofits need, and the nonprofit’s disappointment is not just a minor inconvenience: that nonprofit participated specifically to get that graphic or app or marketing strategy or web site, and now they are left in the lurch. They were counting on this volunteer endeavor to result in something they could use. And when the nonprofit staff realize that despite all of their own work – and that would be extra work, on top of their day-to-day responsibilities – they are leaving empty-handed, their frustration can turn into anger and bad public relations.

How does it happen?

  • The corporate volunteers didn’t take the commitment seriously, didn’t budget time for their participation, etc.
  • The corporate volunteers didn’t learn about the nonprofit beforehand, didn’t treat the nonprofit the way they would a paying client, didn’t listen to the nonprofit staff, etc.
  • The corporate volunteers just wanted to say, “We volunteered an entire Saturday helping so-and-so. Here’s some photos of us volunteering.”

If you are organizing a hackathon or other event meant to result in a tangible product for a nonprofit, please remember to temper expectations:

  • Emphasize to volunteers that the nonprofits are their clients. The volunteers need to treat the nonprofits the way they would paying clients: their needs are real, and if their needs aren’t met, if they aren’t listened to, they have every right to complain.
  • Be honest about what the nonprofit really is going to have at the end of this hackathon, build-a-thon or other volunteering project. Don’t hype expectations.
  • Be clear about what nonprofits can expect from volunteers in terms of support after the event. And it’s worth noting that, in my experience, no matter how much volunteers say they will continue to support the nonprofit with the hackathon or build-a-thon is over, when the event ends, the volunteers scatter and the nonprofit is on its own with the resulting app, graphics, marketing plan, web site, whatever.
  • Be honest about the possibility that not every nonprofit walks away with something they can use. If you have been doing this program for a while, say what percentage that might be: “Of the 20 participating nonprofits, we find that at least 2, unfortunately, don’t end up with a usable web site.” You might want to emphasize the experimental nature of what is happening, that this is a change for two groups from different sectors to get to know each other and have fun, and that the resulting product is a somewhat secondary goal (although, please remember that nonprofit staff are underpaid and overworked – they may not be looking for a feel-good event right now).
  • Consider scheduling a low-profile makeup session that will take place two or three weeks after the main event, where select, veteran volunteers will gather and ensure the “left out” nonprofits DO get the finished product they signed up for. Have the date for this after-main-event makeup function on the calendar and book committed volunteers to participate at the same time you are putting together your main event, so that you can say with confidence to disappointed nonprofits: “We have a makeup event scheduled for such-and-such date and we already have volunteers lined up and we will get your needs taken care of.” In fact, you may want to pay the people who are going to do the makeup work – even just a stipend – to better guarantee they show up and get the job done.
  • Let nonprofits grade their experience participating in the event and their experience with the volunteers specifically; volunteers with low grades don’t get to participate in the future, or have to go through some sort of training that will help them not let nonprofits down in the future.
  • Consider paying nonprofits for their participation. A stipend of $500 to a nonprofit can offset any hard feelings for, at the end of the day, not having that app, graphic, marketing strategy or web site that they were supposed to get per their participation.

Does it all seem like too much? Are you thinking, “Hey, nonprofits should be glad they are getting free expertise, no matter how it works out for them!”? Then, please, don’t do these events for nonprofits, because all you are doing is creating unrealistic expectations and a lot of disappointment. The work of nonprofits is serious and their staff members are grossly underpaid – if they are paid at all. They don’t have time for unfunded experiments and feel-good corporate team-building social events. Show them the respect they deserve!

Also see:

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

NOTE: I’m taking August off from weekly blogging. See you in September!

The key to success in using online tools in nonprofit work is…

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The reality is that nonprofits that did well pivoting to online meetings, online service delivery and virtual volunteering during the pandemic, and that continue to successfully leverage online tools, are those that already had excellent relationships with employees, volunteers and clients before the pandemic. They are those that already were well-managed and had excellent communication among teams and partners and the public, and that came from trust and a commitment to their staff and supporters, not from being techies. Their success was about the trust they had cultivated, not the technology they used.

No, I haven’t done academic research on this and I have only my own experiences and anectodal observations to back this up. But I have seen and experienced enough to know it’s true. You do too.

And these same successful organizations, most of them quite small, won’t stop using online meetings, online service delivery and virtual volunteering, even as they re-introduce onsite meetings back into their work. Because they know what works and they want to do the best they can to support staff and clients.

If your organization isn’t doing well adopting a new tech tool or using what it has or leveraging social media, the problem may not be your understanding of tech – it may be your lack of understanding of your own organization and its people.

cover of Virtual Volunteering book with hands raising up various Internet connected devices

For more advice on virtual volunteering, including how to cultivate trust among volunteers, employees and clients in such relationships, have a look at The Last Virtual Volunteering Guidebook. It’s the most ultimate guide to digital engagement and it’s available both as a traditional print publication and as a digital book. And if you buy it directly from me, the last two boxes in my closet will soon go away! And your copy will be signed with best wishes from me! I also get a bit more money than if you buy it from Amazon (and it’s slightly cheaper to buy from me as well). Note that if you buy two or more books, you get an additional book for free!

Also see:

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

How are you supporting the mental health needs of your volunteers?

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graphic by Jayne Cravens representing volunteers

People in the USA are struggling with the basic decisions required to navigate daily life as the effects of pandemic-related stress continue to take a toll, especially on younger adults and parents, according to a national survey from the American Psychological Association. The global pandemic, rising prices, the housing crisis, climate change, violent political rhetoric targeting specific groups and people and world events are all adding to the stress and anxiety people are feeling, and that’s in addition to the stress they may experience through social interactions, family interactions, their professional work and, yes, volunteering.

No volunteering is stress-free. Cleaning up a beach means seeing all sorts of plastics and it can mean that volunteers begin to realize that merely cleaning up beaches occasionally won’t ever be enough to get rid of the garbage that is harming our environment. Serving on a board can mean feeling like if you fail in fundraising and/or in appropriate oversight, the nonprofit will cease to exist. Volunteering in a high-stress environment – helping women who have experienced domestic violence, working in an animal shelter, working with people experiencing homelessness – all come with intense mental pressures. As one nonprofit put it on the TechSoup community:

My nonprofit provides free home repairs. Many of the homeowners we serve are living in tragic conditions – without heat, hot water, full bathrooms or kitchens. It’s a lot to process and my team has been asking for upgraded mental health support. 

Your nonprofit needs to think about the mental health needs of your volunteers (and your employees, for that matter).

Some suggestions:

  • Remind volunteers regularly that it is okay to take a break – AND MEAN IT. If a volunteer says, “I need to take a break from volunteering for four months,” your reply should be, “Thank you so much for telling us. What date do you want your leave to start?” And then you work with the volunteer so that you have all the information you need from them so that you don’t have to bother them during leave. Remind volunteers that taking a break can better ensure they are able to succeed at volunteering and that it further helps them have a balanced, healthy life and, therefore, be even better volunteers. Remind them that working for prolonged periods without a break is bad not only for a person’s psychological and physical health but also for their volunteering: the more tired and burnt out a volunteer feels, the less effective and productive that volunteer will be.
  • Consider mandatory leave for volunteers – that they MUST take a month off once a year, for instance, especially if they work directly with clients. While I was not a volunteer, when I worked in Afghanistan for the UN back in 2007, they required me to take at least a week’s leave every nine weeks. When I found this out during my first week, I thought it was ridiculous; in my ninth week, I couldn’t sleep in anticipation of getting out of the country and back to my family for a much-needed vacation. Volunteers sometimes feel like they cannot take leave, but the reality is that breaks make us better upon return.
  • Remind volunteers that they have the right to say no to a new assignment or to continuing an assignment. Remind them that saying no isn’t selfish, that it allows them to better ensure they are able to succeed at the opportunities they say yes to and that it further helps them have a balanced, healthy life and, therefore, be even better volunteers.
  • Post the names and phone numbers of help lines and mental health resources in a common area frequented by onsite volunteers, in emails to volunteers and on your online community for volunteers. In the USA, your county’s department of health probably has such a list on its web site.
  • Remind volunteers to set boundaries with clients, other volunteers and employees. No volunteer should be required to socialize with other volunteers or employees, and an organization needs to be careful to not show favoritism to volunteers who do socialize with stNo volunteer should be required to friend a volunteer or employee at your organization on Facebook or to follow someone on Instagram, for instance, and you may want to have a policy that they are forbidden from friending or following clients. No volunteers should be required to join a Facebook group, since they very likely use Facebook with family and for personal social interactions.
  • Shop around for special discounts and freebies for volunteers:

— Is there a spa that would give your volunteers a special discount on manicures, pedicures or massages?

— Is there a movie theater that would give your volunteers and their families a special discount on theater tickets?

— Is there an arts organization that would give your volunteers a special discount on ceramic, drawing, dance or other classes?

— Is there a sports team that would give your volunteers and their families a special discount on tickets to a game or match? Don’t limit yourself to the big three – baseball, basketball or American football. Also look into hockey, soccer and roller derby.

— could you get a donor to pay for yoga or tai chi classes onsite at your nonprofit? Or would a studio offer a discount for your volunteers?

Don’t require volunteers to do one of these fun events together, if possible – like all going to get a mani/pedi the same day. They often need a break from each other, not just volunteering service itself.

  • Ask volunteers in different settings what brings them stress or anxiety in their service: you can do a survey (and make identities of those that answer anonymous), you can ask the question on your online community for volunteers, you can ask at face-to-face meetings of volunteers and you can call or meet with volunteers one-on-one specifically to ask. Showing that you care will be valued by your volunteers – but be sure you also act on their feedback.
  • Refer your volunteers to other resources, like:

– “Staying resilient while trying to save the world” by Amnesty International

– Protecting your mental health and well-being while speaking out, from the Malala Fund.

  • Ask volunteers how they would like to be supported as well.

How does your nonprofit support the mental health care of its volunteers? Please share in the comments below.

Also see:

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Ensuring cultural & social interactions: as important as water, food & shelter.

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ACAPS is a nonprofit, nongovernmental project founded in 2009 with the aim of conducting independent, groundbreaking humanitarian analysis to help humanitarian workers, influencers, fundraisers and donors make better-informed decisions. ACAPS is not affiliated with the UN or any other organisation, allowing it to be a more neutral, critical voice regarding such initiative. ACAPS is overseen by a consortium of three NGOs: the Norwegian Refugee Council, Save the Children and Mercy Corps.

ACAPS published a report in May 2022, Life goes on in Yemen: Conversations with Yemeni families as the war nears its eighth year, that illustrates why humanitarian response cannot be just about providing water, food and shelter, and why it’s a mistake for charities to limit their communications with donors to only these needs. Water food and shelter are often called “basic needs”, but the reality is that social interactions, cultural practices and trust in the strength and work of institutions are all a part of basic human needs as well. The report is about Yemen, but it applies to every country.

This image is, to me, oh-so-powerful – and applies to every community, not just Yemen:

An image of a family as a part of a cycle that includes life-cycle events like weddings, deaths, births, etc., and the essential nature of having a social and cultural life.

This excerpt from the report is a good summary of what the image and the entire report is trying to say:

This research serves as a reminder that Yemenis are interested in more than just the satisfaction of their essential needs (such as water, food, and shelter). It highlights the diversity of households and the creative ways people adapt to economic challenges and accommodate long term strategic needs. Yemenis continue to participate in life-cycle events, celebrations, and social obligations. Having a social life maintains and creates networks and connections that build social capital, enhance the quality of life, and form the support network people can rely on when they most need it. Understanding the key role social capital plays in Yemeni life highlights that social capital is something built, maintained, stored, and used in a continuous cycle. Connections are important, but social capital is the glue that keeps these connections alive. When Yemenis keep celebrations modest by inviting fewer guests or keeping events shorter, they build less social capital. Similarly, they lose social capital when they hold fewer gatherings or visit extended family in their ancestral villages less.

So many people want to volunteer and/or donate financially to help people experiencing extreme poverty caused by social injustice, historic oppression and inequities and armed conflict. That should continue to be encouraged and cultivated – but people also need to understand that community development is every bit as important as charity and the provision of water, food and shelter.

Shout out to the Aidnography blog for bringing this to my attention.

Also see:

Decolonizing International Aid (including international volunteering).

humanitarian stories & photos – use with caution.

Extreme poverty is not beautiful.

Advice for teaching children compassion & understanding instead of pity with regard to poverty.

Nope, volunteering is not always inherently “good”.