Please, no more workshops called how to recruit and retain volunteers. Not unless each is about six hours long. Because to recruit volunteers is one function, but to retain volunteers – to keep volunteers beyond just a few days or weeks, to prevent sudden and frequent turnover – requires doing well in all aspects of effective volunteer engagement, and those aspects can’t be taught in an hour or two.

This graphic represents what I mean: if you have clear roles and tasks for volunteers, in writing, if you quickly onboard volunteers and ensure they are prepared for the role or task they will take on, and if you have excellent, appropriate support for volunteers during their service, you will retain volunteers:

And I believe that all of those functions frequently and regularly intersect – you cannot think of them as entirely separate activities.

If you aren’t retaining volunteers, if volunteers are leaving before they even start a task, or they are leaving soon after joining, the reasons probably lie in one of these three areas:

1. they signed up to help but there was a big gap between that time and when you held your first meeting with them or got them started on a task,
2. they did not have realistic expectations or understand what you expected because roles and tasks weren’t in writing, or
3. they did not feel adequately supported or prepared for the volunteering role.

Another big reason for volunteers leaving is that they do not feel appreciated or that their service doesn’t seem to really be of value. I count that under support for volunteers, but you could certainly do an entire workshop just on that aspect of effective volunteer engagement (I certainly could).

Of course, the only way to know for sure is to ASK VOLUNTEERS WHO LEFT.

Also see diagnosing the causes of volunteer recruitment problems.

The principles of effective volunteer engagement, including identifying appropriate roles and putting them in writing, onboarding volunteers quickly and providing appropriate and regular support for volunteers are the basis for the recommendations detailed in The Last Virtual Volunteering Guidebook: Fully Integrating Online Service Into Volunteer Involvement. This is the most comprehensive resource anywhere on working with online volunteers, and on using the Internet to support ALL volunteers, including those you might not think of as “online” volunteers.

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