Monthly Archives: October 2019

Ethical question for nonprofits: should you delete your Facebook account?

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Green cartoon hand palm up facing the viewer, to denote caution

By using Facebook, you are exposing yourself to data mining at a level never before seen, with companies buying up all the information you freely share on Facebook through your posts and likes, as well as what you have put into your profile (your birthday, family connections, etc.) and using it to target you for products, services and, of course, misinformation. Through your continued use of Facebook, you may also be seen as endorsing Facebook’s business practices which are under investigation by Congress.

On the other hand, Facebook is, by far, the most widely-used social media platform and makes it oh-so-easy to share information with current and potential clients, constituents, volunteers, other supporter and the general public. A nonprofit or government agency that stops using Facebook may be cutting itself off from people who need its information, as well as from current and potential supporters.

So, should your nonprofit, as a matter of safety and ethics, delete its Facebook page and any Facebook group it manages and stop using the platform altogether?

For now, I’m going to say no, don’t, because so many, many current and potential clients, constituents and supporters of nonprofits are best reached by Facebook. I’m not sure deleting, say, a family homeless shelter’s Facebook page does anything to hurt the company’s bottom line or to make an ethical statement, but it certainly does cut off a critical avenue for that nonprofit to communicate with homeless families and people who want to support such. Even if Facebook is not your nonprofit’s primary way of communicating, your organization should have a page that notes your organization’s name, address, web site address and phone number, as well as your organization’s logo, so that someone looking for your organization on Facebook can at least find it.

That said, any nonprofit – or individual, for that matter – that stays on Facebook needs to make some commitments in order to stay ethical:

  • Encourage employees and volunteers to remove their birthdays from Facebook – not just to make their birthdays private, but to put in a false birthday. Tell them also not to use the “connections” feature on their profiles to show who their children, parents or siblings are. When Facebook sells data – which is entirely legal for them to do and they do regularly – they sell whatever you have freely inputted into Facebook yourself, including your birthday and the names of family members. This information can also be obtained via frequent data breaches on Facebook. Your birthday, plus your mother’s maiden name or your children’s names, are perfect for identity theft.
  • Do not force anyone to have to create a Facebook account to access information about your program or to interact with your organization. Your organization still needs a comprehensive, frequently-updated web site with all of the information anyone would want about your programs, so that people who do not wish to use Facebook or any other social media can still access complete information about you online. Your organization should not force volunteers to join a Facebook group. There are many people who do not want to use Facebook, because of the frequent security breaches, because of how it sells user information or because they just simply don’t want to, and you shouldn’t force them to do so. If you do have a Facebook group for volunteers, I strongly encourage you to look into an alternative and delete that group from Facebook. These days, I’m recommending groups.io – the free version is quite robust and it is NOT tied to anyone’s social media use.
  • No matter your organization’s mission, whether you are an arts organization, school, environmental organization, youth group, senior center, whatever, you should regularly remind your staff, volunteers and clients, both via your Facebook pages and groups as well as in your other communications (meetings, email newsletter, etc.) about online scams and misinformation, particularly those perpetrated via Facebook and particularly those promoted via Facebook messenger. As part of your education efforts, remind them to NEVER engage with any government agency or bank through Facebook, that if a family member or good friend sends them a Facebook message about needing money or a way to get money they need to call that family member or friend and make sure they really are sending that message, to NEVER pay for anything with gift cards, to ignore any message, even from a family member or friend, directing you to a page to claim a prize. Share with them AARP’s excellent Baby Boomers’ Guide to Facebook and encourage employees and volunteers to review this video about detecting and reporting scams.
  • You should have a training for employees and volunteers about misinformation and fake news sites: how to recognize such and how not to perpetuate that information online. A discussion over lunch is a good way to communicate about this. Good resources to use:

Fake News: How to Spot It, a resource from the Enoch Pratt Free Library at Maryland’s State Library Resource Center

How to spot fake news: Identifying propaganda, satire, and false information, a range of infographics and resources curated by Simon Fraser University

Fake News, Propaganda, and Misinformation: Learning to Critically Evaluate Media Sources, a range of resources from Cornell University.

Finally, do not rely entirely on Facebook as your nonprofit, school or community program’s way of communicating. As noted earlier, your organization still needs a comprehensive, frequently-updated web site. Your organization should still have an email newsletter people can subscribe to. Your organization should be using other social media platforms. Your organization may still want to have a mailed paper newsletter, or open houses, or public meetings, or any of the many other ways organizations communicate offline. You invest entirely in one social media platform as your way of communicating at your own peril!

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Subreddits For Good

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As of July 2019, Reddit ranks as the No. 5 most visited website in the USA and No. 13 in the world. Statistics suggest that 74% of Reddit users are male. Users tend to be significantly younger than other online communities like Facebook with less than 1% of users being 65 or over. Reddit is known in part for its passionate user base, which has been described as “offbeat, quirky, and anti-establishment”. I participate in Reddit because I have struggled at times to connect with young, male audiences, and to have a handle on what young people say regarding nonprofits, volunteering, civic engagement and other subjects of interest to me professionally. If you want to reach out to young people, especially men, in the USA, or even know what they might be thinking, Reddit is a terrific resource.

If you are interested in volunteerism or philanthropy, here are subreddits – online discussion groups on Reddit – you might be interested in visiting regularly, which I’ve dubbed, collectively, as “Reddit4Good”, though some are questionable in terms of ethics and quality of info (updated March 17, 2021):

If you are in Utah and are looking for volunteering opportunities, you should follow UServeUtah.

If you want to get ideas for voluntourism – where you pay to “volunteer” abroad, where you get to have a “feel good” experience for just a few weeks or months (as opposed to having to have an area of expertise and local people designing the volunteer role, not a company that brings in foreign volunteers), where you don’t need to have any skills and no one checks your background – that’s not really doing anything “for good.” But I’ll share the places on Reddit where people post voluntourism opportunities (updated March 17, 2021):

Full disclosure: I’m the volunteer moderator of the Volunteer subreddit. Is it tough being a 50+ female moderator on an online community that skews oh-so-young and male? Yes. Yes, it is.

September 21, 2020 update: check out The Nonprofit & NGO Guide to Using Reddit, to see how your nonprofit, NGO, charity or other community program can leverage these and other subreddits to build awareness, promote events, recruit volunteers and more.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

YahooGroups is Going Away – SAVE YOUR FILES

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Yahoo will no longer allow users to upload content to the Yahoo Groups site. Yahoo is saying that YahooGroups will continue to exist, but only has a message site – messages aren’t going away, but all attachments and everything in the collaboration areas are. Here is the Official Yahoo Announcement.

Beginning October 21, 2019 YahooGroups users won’t be able to upload any content to a YahooGroup except for messages, and as of December 14 all previously posted content on the site will be permanently removed. You’ll have until that date to save anything you’ve uploaded.

EVERYTHING but messages on YahooGroups is going away: 

  • Files
  • Polls
  • Links
  • Photos
  • Folders
  • Calendar
  • Database
  • Attachments
  • Conversations
  • Message Digest
  • Message History

All Yahoo Groups site will be made private or restricted. Any new group members will need to request an invite or be invited by an admin.

You will still be able to communicate with YahooGroup members via email and search for private groups on the site and ask to join groups.

My advice, other than backing up the files on a YahooGroup you don’t want to lose: ABANDON SHIP. Find a new platform to communicate with your group! I do NOT recommend Facebook, since Facebook’s privacy is non-existent and not everyone is on Facebook (nor wishes to be forced on it just to be a member of your group).

I’m testing out groups.io. I’ve set up a group myself, to discuss nonprofit management. The free version is quite robust.

Just know that there is no magic third party messaging platform, file sharing platform, collaboration platform or blog platform that won’t, at some point, go away. Just as car brands come and go, just as technology comes and goes (remember cassette tapes?), online platforms come and go. All that talk you heard of the permanence of digital data, that nothing disappears from the Internet? Yeah, about that…

Legal issues & virtual volunteering

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Recently, someone wrote to Energize, the largest publisher of books regarding volunteer engagement, asking:

I am specifically looking for information on laws regarding virtual volunteers. If a volunteer living in one state is a virtual volunteer for a nonprofit in another state, which state’s laws protect the volunteer should a legal issue arise/

Energize asked me to respond. One note: I don’t use the phrase virtual volunteers. I did when I first launched the Virtual Volunteering Project in December 1996, but got tired of people saying, “Oh, if they are virtual, they aren’t real?” or “I know how to work with real volunteers but I need to work virtual volunteers.” So I make a point of using virtual volunteering only for the concept/practice of working with volunteers remotely.

In my response, I noted that, since 1997, I have regularly asked questions of various lawyers about possible legal issues regarding risk management and liability about volunteers working remotely. In more than 20 years of asking, I haven’t gotten much advice specific to online volunteers. And in more than 20 years of searching, I haven’t found any legal issues at all regarding volunteers providing service remotely, in terms of anyone suing the online volunteers, being sued by the online volunteers, online volunteers being arrested, etc.

Board members are volunteers, and in some states, there are laws regarding online board meetings (if online votes are allowed, for instance, and what constitutes an online vote). I know California and Oregon have such laws. If you are wondering about specifics for your state, your state attorney general can guide you (a Google search might yield specifics as well). 

In talking with legal folks about worst-case scenarios that might happen someday regarding online volunteers, Susan Ellis, my co-author of The Last Virtual Volunteering Guidebook, and I looked to how computer crimes are handled: if a person solicits a minor for sex, for instance, he or she is charged in the state where he or she used a computer to do that, not where the minor is. But, as far as I know, that worst-case scenario with online volunteers has not happened.

The only cases I have come across regarding legal issues and virtual volunteering have been re unscrupulous people running nonprofits that offer a letter to anyone needing to complete court-ordered community service hours and willing to pay a fee for that letter, which says, fraudulently, that the person undertook volunteering for that organization. I have tracked these stories for years.  

So, are there legal risks for an organization to involve online volunteers? I’ve found none beyond possible, theoretical scenarios, nothing that has actually happened. There are risks, just as there are by allowing volunteers to work face-to-face with clients, allowing volunteers to come right onsite at your organization. Indeed, volunteers, onsite, in schools and religious organizations and any number of nonprofits, have done some very bad things, exploiting the access volunteering has given them to data, money, children, and others. The reality is that when humans are brought together, face-to-face or online, bad things can happen, whether they are volunteers, clients, paid consultants or employees. 

Susan Ellis and I talk more about legal issues and risk management in virtual volunteering in The Last Virtual Volunteering Guidebook, available in print or as a digital version from the Energize bookstore (but note that there are less than 100 copies of the print version left!). The book is the result of more than 20 years of research and experience regarding virtual volunteering, including online micro volunteering, crowdsourcing, digital volunteering, online mentoring and all the various manifestations of online service. It’s packed with examples from a variety of organizations and details on how virtual volunteering works, how challenges are overcome, and how success is measured. It includes

  • Detailed advice on virtual volunteering assignment, including one-time “Byte-Sized” tasks (micro-volunteering / microtasks), longer-term, higher-responsibility roles and virtual team assignments.
  • A thorough look at various practices for screening and matching volunteers to assignments, with an eye to getting the most capable volunteers into your volunteering ranks and preventing incomplete assignments or burdensome management tasks
  • How to make online volunteer roles accessible and welcoming for a variety, diversity of people

Susan and I wrote The Last Virtual Volunteering Guidebook in such a way that it would be timeless – as timeless as a book about using computers, laptops, smart phones and other networked devices could be. It is USA-centric but it offers a lot of international perspectives as well.

Also see:

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 


NetAid: 20 years later

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October 9th is the 20th anniversary of the NetAid concerts, which launched a web site allowing people to volunteer online to help NGOs & United Nations initiatives all over the world – a web site that still exists and has mobilized many thousands of online volunteers to contribute to what we now call the Sustainable Development Goals.

NetAid started as a joint venture between the United Nations Development Programme and Cisco Systems, and launched with a concert event on October 9, 1999 with simultaneous activities meant to mobilize online volunteers and raise money and awareness for the Jubilee 2000 campaign – in the spirit of BandAid and LiveAid. The NetAid concerts took place at Wembley Stadium in London, England, Giants Stadium in New Jersey, USA, and the Palais des Nations in Geneva, Switzerland. Performers at the concerts included some of the biggest names of the day: Eurythmics, Bryan Adams, George Michael, David Bowie, Robbie Williams, Sheryl Crow, Jimmy Page, Busta Rhymes, Counting Crows, Bono, The Black Crowes, Sean John Combs (then Puff Daddy), Jewel, Mary J. Blige, Sting, Lil’ Kim, Ladysmith Black Mambazo and many more. Cisco sponsored the concerts and the web site, originally www.netaid.org. UN Secretary-General Kofi Annan was an enthusiastic supporter of the initiative.

In an October 7, 1999 New York Times article, Djibril Diallo, then UNDP public affairs director, said ”We want to use the computer to help change how the world looks at poverty and motivate people to help.” He said UNDP began examining ways of combining music, high technology and altruism more than a year before the NetAid concerts. The article notes that the NetAid web site was meant to be “a clearing house of information on the state of world poverty and the agency’s programs as well as a means of raising money.” The article quotes Mark Malloch Brown, then head of UNDP, who said ”The difference between this and earlier concerts is that we created a vehicle for people to come back, not just on the night of the concert with the one check they write. But instead, here’s a site they’re going to come back to time after time.” The article also noted that the web site “will permit groups and people with particular needs to register them in a Netaid database. It will also allow people who are willing to donate particular skills or materials to register them in the database.” After the concerts, in a Washington Post story, “NetAid Catches Few On the Web,” Robert Piper, described as manager of the NetAid site for UNDP, said the main purpose of NetAid was to mobilize volunteers, not money. “We’ve been [complaining] for years about the need for people in the developed world to participate [in aid programs], but they never had the tools to participate,” said Piper. “With the Internet, people can now get emotionally and intellectually involved.“

I am asked frequently how I started working for the United Nations. The answer: NetAid. Specifically, to fix the NetAid website and process regarding virtual volunteering. A lot of effort was put into promoting NetAid and recruiting online volunteers – but very little effort was made to teach UN agencies and NGOs how to create assignments for online volunteers and how to support those online volunteers in assignments. Therefore, NetAid floundered. UN Volunteers, an initiative of UNDP, was in charge of the virtual volunteering part of NetAid, and someone at UNV found some of my messages on an online discussion group for managers of volunteers. At the time, I was directing the Virtual Volunteering Project at the University of Texas, and I just happened to be the only expert on the subject of virtual volunteering (thankfully, I’m not all alone anymore!). That UN employee shared my information with others at UNV HQ, and I was recruited, specifically, to work at UNV/UNDP on both NetAid and the UNITeS initiative. And the rest, as they say, is history…

By 2002, the online volunteering part of NetAid had been moved entirely to www.onlinevolunteering.org (like that URL? I’m the one that chose it!) and was entirely owned and managed by UNDP/UNV. And it still is!

Meanwhile, NetAid, which had become a nonprofit based in New York City, tried to find a path forward. It explored the use of videogames for social change, co-founding the Games for Change movement in 2004. In 2004, NetAid co-produced a game with Cisco Systems called “Peter Packet,” which addressed how the Internet can help fight poverty, focusing on issues of basic education, clean drinking water, and HIV-AIDS. By 2006, NetAid had a new focus: to raise awareness among high school students in the USA regarding poverty in developing countries. The different campaigns of NetAid are chronicled through archived versions of its web site, www.netaid.org, available at Wayback Machine. In 2007, NetAid became a part of Mercy Corps and was quickly disbanded.

The onlinevolunteering.org site continues to bring together online volunteers and NGOs, UN agencies to do good things. And the lessons from NetAid regarding virtual volunteering can still be helpful to any tech4good, micro-volunteering initiative starting now. In fact, lessons from NetAid, and many other organizations engaged in virtual volunteering, informed the recommendations offered in The Last Virtual Volunteering Guidebook, available for purchase in paperback directly from me or as an ebook (PDF) by the publisher, Energize, Inc.