Facebook announced this month that it is removing the privacy feature that lets Facebook users hide from the social network’s search bar. That means that, if you use your real name on Facebook, anyone can find you. It doesn’t mean anyone can “friend” you, or see what you have posted to Facebook, if you have your privacy set to “friends only.”

A lot of people are freaking out over this. I’m not. Facebook doesn’t belong to me; it belongs to a for-profit company. The goal of that company is to make money. Facebook makes money two ways: by selling advertising and by selling information about you – information that you have voluntarily, freely, willingly, inputted into the system. I’ve known that from day one. I’ve known that about every online system I’ve used. Maybe it comes from being trained as a journalist – when I write something online, I think of it as publishing.

Short of deleting your Facebook account altogether, what can you do to protect your information on Facebook from being accessed by people and companies you do NOT want to see it?

• Use your privacy settings to make your Facebook posts viewable only by friends, or at most, friends of friends. And remember that you can always do a “custom” setting, where a post is viewed only by specific people you choose – or NOT viewable by certain people of your choosing.
• Every time you post, make sure, next to the “post” button, the option says just “friends.” If it doesn’t, change it!
• Alter your name so that it isn’t exactly your name. Add an extra “s” somewhere. Or three “a”s where just one should appear. Or a Q as your middle initial. That can help confuse companies that are sold your information by Facebook regarding who you really are.
• Create an email address to use only with Facebook. Yahoo or Gmail are but two options you could use. Change this under your “about” page (under contact info). Never, ever use this email for anything but Facebook. That’s another thing that will confuse computer programs trying to match your data with other information online.
• Take your birthday off of Facebook. I know – it’s so much fun getting all those birthday wishes from your friends! But your birthday is precious information that should never be inputted into a social media database – it can be used for identity theft. You can still post “It’s my birthday!” in a status update if you want those birthday wishes!
• Do not use Facebook to sign into ANYTHING other than Facebook! When you create an account on some web site, and it asks if you want to sign in with Facebook, DO NOT DO IT.
• Don’t acknowledge all of your family connections through Facebook’s “relationship” feature. For instance, many credit card and bank accounts ask you for your mother’s maiden name, and if you have linked to your maternal grandmother on Facebook via the “relationship” feature, I can figure out what that is. You can still talk about and to your grandmother on Facebook – just take it out of the Facebook “about” database (a database that Facebook SELLS).
• You could create two Facebook accounts – one that is the public, professional you, where you post things you wouldn’t mind anyone seeing and knowing, where you “friend” co-workers and classmates, etc., and one that is the wacky, snarky, political, outrageous you, where you “friend” only your close friends and family. That’s a violation of Facebook’s user policy, and if they catch it, they will make you delete one of these accounts. To avoid detection: make the names at least slightly different, do NOT use the “relationship” feature exactly the same way on both, don’t input the same hometown and employment information, and don’t friend the same people on these accounts.

If you are one of the people that has freaked out over Facebook’s announcement, it’s time for you to sit down and really think about how you use online social media. Who is the “online” you? You have control of that – so what’s going to be your strategy for the online you?

Also see: Why You SHOULD Separate Your Personal Life & Professional Life Online