Things I’m not impressed by:
- How many Facebook “likes” or “friends” your organization has
- How many times your organization “tweets” or your tweet has been retweeted
- That your organization received an “award” from one of your VENDORS
- That you “gave up” a corporate career to work in the nonprofit sector
- How many hours your volunteers contributed last year
- How many hours of overtime your organization’s employees work most weeks
- That you are hiring a Rock Star-anything (Rock Star Membership Coordinator, Rock Star Social Media Manager) unless you are PAYING a Rock Star salary and providing Rock Star benefits.
- Your web site’s use of stock photos
- That your new web site is coming soon and all your descriptions of how great it’s going to be.
Things I am impressed by:
- Online activities leading to offline action
- How your organization handles negative comments on your Facebook page
- That your organization was recognized by your Governor’s volunteering awards
- That your tweet last week resulted in a $5000 donation (or more) than you wouldn’t have gotten otherwise
- What your volunteers accomplished last year, in terms of tangible results (literacy among your clients increased, trees planted, perceptions changed, legislation passed, etc.)
- Volunteers in leadership positions at your organization (leading a project, serving on an advisory board regarding marketing and outreach, producing a publication or online video, etc.)
- Happy employees that love going to work and supporting each other, that love collaborating internally and sharing information and resources with each other
- A competitive salary and benefits package for employees
- Photos of your own organization’s actual volunteers or clients, however out-of-focus such may be
- That your new web site is launched, on time, that it’s easy to navigate, that I can quickly find what I’m looking for without having to sit through a video or shut down your blaring audio that starts up automatically, that it works with any browser, and that you obviously incorporated the suggestions of others into the new design.
you mean my 1868 friends do not trump someone else with 40 friends? Well done
Ah, but Martin, I know your 1868 friends hang on your EVERY word….