Monthly Archives: November 2010

A war on nonprofits & NGOs?

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The Fall 2010 election in the USA should have every nonprofit’s attention, as well as the attention of every NGO’ abroad that receives money from the USA in some way, directly or indirectly. Government budgets have already been cut severely, and these cuts will become even more severe over the coming months — and the irony is that the same local, state and national governments cutting nonprofit budgets are also asking nonprofits to maintain their services in the face of these cuts.

In addition to the budget cuts, there is also a significant backlash in the USA, and in some cases, abroad, against nonprofits and NGOs; there is growing rhetoric against the work of mission-based organizations, which are being accused of everything from promoting inappropriate agendas to being corrupt.

Your organization needs to get up to speed on what could be called the war on nonprofits and NGOs:

Your organization needs to develop a strategy that employs a variety of activities over the next year to ensure local officials, state legislatures, and US Congressional representatives, as well as political leaders that are not office holders, understand just how vital your organization is and just how well managed and efficient it is. This isn’t something nice to do; it’s absolutely necessary to your organization’s survival.

There are several things your organization can do:

  • Build a relationship with elected officials, politicans and pundits:
  • Ensure that office holders, representatives from local political parties and various media representatives receive press releases regarding your organization’s results and the difference your organization makes. This can be evaluation results and testimonials from clients or volunteers.
  • Invite office holders, representatives from local political parties and media representatives (radio, TV, newspapers and bloggers) to events where they will hear about the difference your organization makes, or to observe your organization “in action.” Thank office holders, politicans, media representatives and others for attending your event with a personalized followup letter or email.
  • Set up meetings with elected officials, politicans, media representatives and others, one-on-one. It can be a morning meeting at their office, a lunch, whatever. Try to know them on a personal level.
  • Respond to criticism and rhetoric from elected officials, politicans and pundits. Respond with a phone call, a request for a meeting, a letter, an email, a newspaper editorial and/or a blog. Responding to criticism is vital both in countering negative PR and in showing office holders, politicans, pundits and others that you are listening!
  • Post your annual reports for the last five years online. Give an idea of why things cost what they do. Spell out administrative costs — what does having a copy machine allow you to do that you could not otherwise? How does having computers and Internet access allow you to serve more clients? Why do you rent or own office spaces, meeting spaces, event spaces, etc.?
  • Post information about your paid staff and their credentials online. Show that the staff you are paying are worth their salaries.
  • Talk in your newsletter and blog about what a cut in the budget will look like, what programs would have to be eliminated, what services you would not be able to provide, etc. Don’t sound desperate but do be clear about why decisions are being made and what cuts will look like.
  • Talk in your newsletter and blog in blunt terms about expenses. For instance, involving volunteers is NOT free; talk about all the costs that come from involving volunteers, your commitment to involving volunteers as something much more than free labor, etc.

You cannot afford not to do this!

Also see: Going all-volunteer in dire economic times: use with caution.

But virtual volunteering means it takes no time, right?

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In addition to researching and writing about virtual volunteering, I’m also almost always engaged in the practice, either as an online volunteer, or as a manager of online volunteers.

I recently recruited online volunteers to help with identifying some outreach targets for a nonprofit organization I’m working with. First, I used a volunteer recruitment web site, posting a very detailed task description and asking for a commitment only 3 – 5 hours a week through the rest of the year. For those who expressed interest, I had an oh-so-short screening process: a few questions via email. Their answers show me how well they communicate via the written word, if they truly understand the importance of a prompt response, and if they really do read a message completely. 

One of the questions is regarding when the volunteer is planning on working on the assignment: is there a particular day and time they are going to specifically set aside for getting the task done? This question throws a lot of online volunteering candidates. As one put it: “I don’t understand this question, because I thought this was a virtual volunteering assignment.” It didn’t surprise me when that volunteer dropped out after just a week, without doing the assignment.

While an online volunteer can do his or her assignment whenever and, often, wherever, he or she wants to — at 3 a.m., during a four-hour layover at a wired airport, etc. — virtual volunteering takes real time. I’ve worked with online volunteers since 1994, and I’ve found that those volunteers who make a plan for getting an assignment done — who identify a day and time when their work is going to happen — actually get the assignment done. Those who expect available time to spontaneously materialize for getting the assignment done instead send me an email explaining all the many reasons they are unable to fulfill their commitment, always along the lines of “some unexpected things came up.”

Virtual volunteering takes real time and a real commitment, however small, however micro, and there is nothing virtual about the organization’s need for the assignment to get done.

Screening volunteers, even for micro-volunteering assignments, will cut down significantly on the number of “Oops, I didn’t realize I actually didn’t have time to do this. Sorry!” emails you will get from new online volunteers. Your online screening process does not have to be long; it can be done via email, with just a few questions a candidate could complete in just 10 minutes. Don’t be surprised if more than 50% of people who said they were interested in volunteering online with your organization drop out at this point – but isn’t that better than them dropping out after they have officially been given an assignment?

How to screen online volunteers is just one of the many topics that will be explored in-depth in the revised Virtual Volunteering Guidebook, which will be published in 2011. Stay tuned!

Read more about the myths of online volunteering/virtual volunteering.

Shout out to nonprofit efforts to refurbish computers

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FreeGeek Columbus in Ohio (USA ) provides computers and training for limited-resource populations in Central Ohio through redistribution of used equipment and the use of Free Software. FreeGeek Columbus:

  • builds refurbished computers from donated parts
  • grants computers to local non-profits who need them
  • responsibly recycles obsolete or non-functioning hardware to keep it out of landfills
  • educates people to use and manage Ubuntu Linux

If you are in or around Columbus, Ohio, you can volunteer with FreeGeek Columbus, or you can donate any computer hardware, cell phones, printers cables and uninterruptible power supplies.

FreeGeek Columbus was founded in 2004 and is patterend after FreeGeek from Portland, Oregon to Columbus, Ohio. Portland’s Free Geek organization also has a mission is to recycle technology and provide access to computers and the internet. In addition, they have two volunteering programs tied to skills-development: the Adoption Program is for people who want to volunteer for 24 hours in exchange for a computer, and volunteers in the Build Program learn how to build their own computer. They also have a thrift store. “We routinely have computers from $65-$250 and laptops ranging from $80-$350, depending on newness. All systems come preinstalled and tested with Ubuntu Linux.”

And then there’s the Computerworks store in Austin Texas, part of part of Central Texas Goodwill. Unlike other used computer stores and computer refurbishing programs, the Austin Computerworks store has a large selection of Apple products, in addition to the usual IBM clones.

And, finally, let’s spotlight Computer Recycling Center (CRC), founded in 1991 and which, if it still exists (I think it does…) is the oldest continuously operating full-service collection, reuse, and refurbishment program in the USA. It’s in Santa Rosa, California.

And why am I giving a shout out to these organizations? Because a volunteer from FreeGeek Columbus just helped me with my blog HTML — in addition to a small donation to FreeGeek Columbus, I thought this would be a nice way to say THANKS.

Too late to volunteer for the holidays?

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The rush began weeks ago: people calling soup kitchens, homeless shelters, Meals on Wheels, hospices, animal shelters and other places providing meals and shelter for people (and others) in need, asking if they can help serve food in November and December, specifically on Thanksgiving and Christmas. Look on the Community Service board on YahooAnswers and you will see messages from various people, teens in particular, trying to line up a simple volunteering gig for the winter holidays — one that will take just two or three hours to do, and not clash with their own Thanksgiving meal.

The vast majority of these potential volunteers will be turned away, because of the extreme popularity of short-term, fell-good volunteering activities at Thanksgiving and Christmas — there simply is not enough of these kinds of non-critical, easy tasks for all interested volunteers to do.

The reality is this:

    • Organizations that serve food to groups have their openings for volunteers during the holidays booked months in advance.

 

  • Most economically or socially-disadvantaged people in the USA find family to be with during the holidays. Most people staying in homeless shelters go to a family members home on Thanksgiving or Christmas Day (varies from shelter to shelter, but overall, this is, indeed, the case). That means that many shelters and soup kitchens don’t serve hoards of people on Thanksgiving or Christmas.

 

 

  • Most organizations don’t have activities available that people can waltz in, do in two or three hours, and leave, never to volunteer again until next Thanksgiving. Just as with for-profit businesses, there are few assignments “laying around” at nonprofits, waiting for just anyone who might have some time to do; tasks that need to be done at nonprofit organizations require capable people who are properly supported and supervised, to ensure work is of the highest quality; nonprofits and those they serve deserve nothing less!

 

For volunteers: here is a detailed resource on finding short-term volunteering during the holidays.

For nonprofits: You know more than anyone that it’s very difficult to develop a one-time, non-critical, just-show-up volunteer activity that is worth all the time expense, particularly during November and December. But developing these activities can be worth doing if you can focus the  activity on cultivating support for your organization and its work beyond the just-show-up-for-a-few-hours task (micro-volunteering). Think of an environmental organization that sponsors a beach clean up: yes, there’s a clean beach at the end of the day, but there is also a database full of contact information for people who are potential financial donors and volunteers for more substantial, critical activities. Looking at this resource for volunteers can help you think about developing a simple activity for volunteers during the holiday you can leverage to cultivate longer term volunteers and donors — or, at least, to educate more people about the work your organization does and its impact in the community.

Sad news re: Volunteering England

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Volunteering England, the primary institution in England for tracking, supporting and celebrating volunteering in the country, has announced today that it is consulting with its staff and trade union on proposals for restructuring which would reduce its staffing from 55 to 24 posts. The organization is facing a potential 60 per cent cut in strategic partner funding.

In a press release, Chief Executive of Volunteering England Justin Davis Smith said, “It is heartbreaking we are planning to make redundant so many colleagues who bring extraordinary commitment to the cause of volunteering and have so much knowledge and experience to offer the volunteering movement and our whole society.”

At a time when governments all over the world are encouraging citizens to volunteer more than ever before, at a time when corporations and other entities are starting yet more volunteerism campaigns, at a time when volunteers are being expected to increase their efforts to fill gaps in human services happening because of budget cuts, this is distressing, disturbing news. To meet those government and corporate calls for more volunteers, experts are needed who are knowledgeable and experienced regarding effective volunteer engagement. Volunteers must be effectively supported in order for their efforts to be successful – their success doesn’t happen because of luck or a lot of good intentions. Without a strong, adequately-funded institution to track volunteerism and support those working with volunteers, volunteerism in England will not reach its potential.

Volunteering England will be looking into ways to diversify its sources of funding so that further cuts aren’t necessary and to better ensure the continuation of the organization and its very important work. I wish this vital organization the very best of luck.

Online volunteers essential to Wikimedia fundraising

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This is my new blog home. Welcome! The more than 600 entries at my blog home for the last five years will move in the coming weeks, I hope (Posterous is working on it). If not, let’s hope they stay at my old blog home indefinitely!

Wikimedia logoInstead of hiring a consultant to lead its annual fall fundraising campaign, as it has in the past, the Wikimedia Foundation is involving online volunteers to design this year’s annual fundraising efforts. About 900 online volunteers have participated in online planning sessions over the past five months, designing and submitting online banners, and testing banners and other fundraising messages. Campaign communications that got the best test results are being adopted. The campaign is already outpacing last year’s in terms of money raised.

Wikipedia is the highest profile activity of Wikimedia, with around 17 million entries in more than 270 languages, but its not the only project of this foundation. Have a look at all the Wikimedia projects to learn more about their various initiatives — all involving online volunteers.

What’s great about this campaign is that the volunteers aren’t being involved because of old-paradigm reasons like “We can’t afford a consultant so we’ll get volunteers to do this activity” or “Online volunteers are free! so we’re going to save money!” No, volunteers are being involved because Wikimedia has realized that volunteers — some of their most dedicated stakeholders — are the BEST people to lead this activity!

In an interview with the Chronicle of Philanthropy, Philippe Beaudette, a former volunteer who is now a Wikimedia Foundation staff member, said volunteers have been essential in making sure this year’s campaign messages are relevant in dozens of different countries where Wikipedia has avid readers. “I wouldn’t know how to ask for money in Zimbabwe, but now I know where to find the volunteers who can ask for money in Zimbabwe,” he says. “The cultural influence and diversity that have come together to support this fund raiser are overwhelming.”

It was assumed that a message from Jimmy Wales, the founder of Wikipedia, would do better than a solicitation from another spokesperson. But, says Mr. Beaudette, “we tested another banner from a young woman in Jakarta, Indonesia, and her banner did almost as well. She had one memorable line, ‘If you have knowledge, you must share it,’” which proved to be compelling to donors.

Mr. Beaudette says the foundation set out clear rules for participation from the start – something that is essential in effective online volunteering/virtual volunteering. Planning and discussion sessions with online volunteers began weekly and are now daily.

This is at least the second time the Wikimedia Foundation has involved online volunteers in the decision-making processes at the organization: more than a year ago, online volunteers, drawn mostly from the ranks of online volunteer editors of Wikipedia, engaged in a year-long process to develop a strategic plan for the Wikimedia movement. Wikimedia wanted their help in understanding what its initiatives should be in five years, and how Wikimedia could get there from here. I was a volunteer in that process; I started by adding myself to the Wikimedia expert database. I was later asked to join a Wikimedia task force – specifically, the Community Health Task Force. I was able to contribute probably eight hours total, over two weeks. I summarized my own recommendations here, and many of these became a part of the final proposal regarding volunteer recognition at Wikimedia.

As I said in my blog last year spotlighting Wikimedia’s activities, I love it when an organization invites volunteers to contribute to strategic plans, and I love it when they provide an online way to do so. It’s always a good thing to do. No matter what happens, Wikimedia can at least say, “Wow, we have a LOT of community members/volunteers who REALLY care about our future!” Can YOUR nonprofit say that?

But note that this online volunteering effort still requires paid staff to support the volunteers and coordinate their efforts. By the logic of many people, because Wikipedia and other Wikimedia Foundation initiatives involve thousands of online volunteers, the organization should have no budget — because volunteers are FREE, right? Wrong… Even at Wikimedia, online volunteers are not free, and here’s why.