1) You don’t post at least one item a week to your Facebook page.
2) You have created a gateway where everything you post to Facebook goes out on your Twitter feed. Never mind that every message ends up being truncated on Twitter, so that Twitter users see things like this: Join our staff, donors, participants, volunteers & allies as we march on Saturday to support the vital issue in our community regarding… with a link for more information. Most people will NOT click on that link to find out what in the heck you are talking about!
3) You don’t list every public event by your organization on the events function on Facebook, so that people can mark “interested” or “attending” and, therefore, receive automatic reminders of the event as the date approaches, or get an idea of who else is interested or who is attending. It also makes it easier for others to share those event details with others via Facebook.
4) You don’t have your organization’s full name in your Twitter profile. That means, if anyone wants to tag your organization in a tweet or wants to follow you, it will be difficult to find you, and they may even use the wrong Twitter handle, driving traffic to someone else instead of you.
5) You post only “one way” messages to Twitter and Facebook, rather than posts that encourage engagement, like questions, or posts that say “Tell us what you think about…”
6) On Twitter, you don’t participate in Tweetchats, you don’t respond to other organization’s tweets, you don’t retweet other organization’s messages – you don’t ENGAGE.
7) On Facebook, you don’t “like” or comment on the status updates of other organizations. You want them to do that for you, but you don’t do the same for them.
8) On Facebook, you don’t reply to or even “like” comments made on your status update. That means no one ever knows if you care that they’ve provided feedback on your activities.
9) You don’t thank people that share your Tweets or Facebook status updates.
10) On Twitter, you don’t spend any time reading tweets by others – you just tweet your own messages. That’s like going to a conference, shoving your brochure into people’s hands and walking away, never listening to them, never meeting anyone, never attending workshops.
11) You post far more messages encouraging donations than you post about accomplishments by your organization, things your volunteers have been up to,
12) You work with teens but don’t use Instagram.
13) You don’t experiment with GooglePlus or YouTube or Snap Chat, because you couldn’t figure out the value a year or two ago.
14) You have something awesome in your email newsletter and I want to share just that item via Facebook, but it’s not on your Facebook feed nor your Web site (except as maybe in a PDF version of your newsletter, which no one reads online) Feb. 22, 2017 addition
If you changed your ways regarding social media:
- your donors and volunteers would feel more strongly about supporting you,
- your donors would be more motivated to continue giving and volunteers would feel more motivated to complete assignments and take on more,
- the media would be more inclined to contact you regarding a story or for your comment on current events,
- you are more likely to attract new donors and volunteers,
- your staff would become even better versed in talking about their work,
- other organizations would be more inclined to refer others to you, to collaborate with you and to rely on you
- Daily, Mandatory, Minimal Tasks for Nonprofits on Facebook & Twitter
- Nonprofits & NGOs: you MUST give people a way to donate online
- The importance of Twitter lists
- The awesome power of tweet tags
- Why I won’t follow you on Twitter
- The dark side of the Internet for mission-based organizations
- Measuring social media success? You’re probably doing it wrong.
- Evaluating Online Activities: Online Action Should Create & Support Offline Action
- Volunteers can help you reach more people on Facebook
- How to handle online criticism of your organization.
- Snapchat’s Potential Power for Social Good – with REAL examples.
- Stages of Maturity in Nonprofit Orgs Using Online Services.
- How Not-for-Profit and Public Sector Agencies REALLY Use Online Technologies
- Could a Twitter exchange lead to change in a Kentucky nonprofit law?
- Police: use social media to invite community participation, show compassion
- How do international NGOs use Twitter?
- What nonprofit & government agencies “get” FaceBook?
- Subscribe to these Twitter lists – or recommend additions
- Addressing criticism, misinformation & hate speech online
- Social media: cutting both ways since the 1990s
- Basic Press Outreach for Mission-Based Organizations