Need a guide to social media emergency management analytics? Humanity Road just published one.
“Emergency Management is a mature field of study but Social Media Analytics is still in its infancy and navigating this field requires an understanding of the opportunities it presents. We are publishing this guide as a helpful tool for emergency managers and decision makers to help them identify and discuss relevant questions in planning their SMEM response. One example of key lessons to include in your own SMEM plan is establishing a baseline for communications activity in your area of operation.”
“We outline two types of application of social media analytics: one as postdisaster assessment and research which aggregates and analyzes data for statistical trending and strategic planning purposes, and the other conducted at the onset, during disaster response, and during recovery phases for rapid assessment and response focused on tactical execution. In general, this guidebook is meant for the latter, although the principles apply to both.”
I’ve been reviewing this for the last few minutes, and it seems absolutely RIGHT ON. Great stuff here – real-world advice, not just theory.