Monthly Archives: February 2013

Everything old is new again, & again

People watching TV and writing about it online with their friends at the same time?!. Breathless buzz buzz buzz buzz buzz!!!

Am I talking about the Super Bowl last weekend, and so many people live tweeting it? Or the last episode of 30 Rock last week? Or the Olympics last year?

No – I’m talking about something that’s been happening for at least 30 years.

I’m talking about Usenet, a worldwide Internet discussion system that started in the early 1980s. Usenet was not only the initial Internet community – in the 1980s and 1990s, it was THE place for many of the most important public developments in the commercial/public Internet: it’s where Tim Berners-Lee announced the launch of the World Wide Web, where Linus Torvalds announced the Linux project, and where the creation of the Mosaic web browser was announced (and which revolutionized the Web by turning it into a graphical medium, rather than just text-based).

It was also the place where there were discussion groups – called newsgroups – for everything imaginable: volunteer firefighting, accounting, classic cars, computer repair, tent camping, hiking with your dog, nonprofit management, college football teams – and, indeed, television shows.

Yes, as early as the 1980s, many thousands of people all over the USA were gathering online with friends to talk in realtime about what they were watching on TV. While I didn’t write online during the X-Files in the 1990s, I fully admit to running to my computer as soon as an episode was over, to read what everyone thought and to share my own reactions. Usenet TV and entertainment-related communities fascinated me so much at the time that I ended up writing about them at my day job: about how members of the online communities for the X-Files, Xena, and other entertainment-focused newsgroups engaged in online volunteering & various charitable activities. That was in 1999.

There’s nothing really new about people live tweeting what they are seeing on TV, except that more people are doing it than were on newsgroups and that it’s being done on Twitter now.

And I bring this up because I keep finding articles and research that claims online volunteering or microvolunteering is new. It’s not. Helping people via the Internet, in ways large and small, is a practice that’s more than 30 years old, and just-show-up volunteering without a long-term commitment, which until recently was called episodic volunteering (and I called online versions of it byte-sized volunteering back in the 1990s) has also been around for decades.

We’re not in uncharted territory regarding volunteering or any human interaction online – so let’s embrace our past, learn from it, and give the true innovators, the real pioneers, their due! Rebranding practices and approaches is fine, but let’s not deny our past in the process – there are some great learnings from back in the day that could really help us not so make many missteps online now!

Also see:

What do NGOs understand that USA nonprofits don’t?

Last week, I got to be a part of the program for a group visiting Portland through the US State Department’s International Visitor Leadership Program (IVLP). It was the fourth time I’ve gotten to be a part of the program over the years – the first time was in Austin, Texas, back in the 1990s. This time, visitors were from Egypt, Afghanistan, Liberia, Tunisia, Latvia, Greece, Mexico, El Salvador, Morocco, South Africa, Cameroon, the Philippines, Ethiopia, and more.

Talking with leaders of NGOs from all over the world is incredibly energizing – for me, it feels like coming home. Many are stunned that I’ve been to their countries – or that I even know where their countries are, what language they speak there, etc., in contrast to so many people in the USA. I’m sorry to sound the snob, but my fellow citizens are notorious worldwide for our ignorance about the rest of the planet, and not even having a passport, and I’m proud to be in contrast to that stereotype.

(just last week, I had to explain to a very close friend what the European Union was – she’s a very intelligent person, but if none of the news outlets ever mention the EU, how would she know what it is?).

This time with the IVLP, I was part of a small group of members from the Northwest Oregon Volunteer Administrators Association (NOVAA); instead of a traditional workshop, we divided up and each spent time with three people, for 20 minutes, talking about volunteer engagement, and would switch to a new group every 20 minutes. It allowed me to get one-on-one time with more than half the NGO representatives, and that’s always delightful. Many of the problems they face regarding volunteer engagement are the same as anywhere: trouble mainitaining volunteer motivation, volunteers not finishing assignments, too many volunteers one day and not enough another, etc. I hope they found my references helpful – hard to address everything in just 20 minutes!

One moment for me that I particularly loved: how integral social media is for many of these NGOs in working with volunteers. I loved hearing about all the ways they recruit, interact with and support volunteers using various social media tools, reaching volunteers via their phones as much, if not more, than via their computers – all said that, for the most part, email is dead for their young volunteers (people under 40) altogether. These NGOs haven’t needed workshops or conferences to convince them these tools are valuable; they’ve seen their value immediately. When I told them just how many nonprofits here in the USA refuse to use Facebook, Twitter, or other social media tools to work with volunteers, about how, if nonprofits here do decide to use such, they often give social media responsibilities to interns and senior management stays away from such, and how often I’ve had hostile reactions to the tech practices that these NGOs, by contrast, have fully embraced, they were floored. And they laughed. A lot. And when I told them that, in Oregon, in the supposedly oh-so-tech-savvy Portland area, I have had women younger than me say, “Oh, I don’t have email, so send that to my husband’s/daughter’s address, and he/she will print it out for me to read,” their jaws dropped.

True, many of these NGOs aren’t recruiting ethnic minorities, religious minorities and other marginalized groups as volunteers in their countries – and don’t see why they should have to make volunteering more accessible to such. They don’t see who they might be leaving out as volunteers by totally abandoning offline recruitment and support methods. In short, their volunteer engagement is not perfect and needs to further modernized, especially in terms of being inclusive – but what they are doing in terms of leveraging networked technologies in recruiting, involving and supporting volunteers is far, far ahead of what most nonprofits are doing in the USA. And all I can say is: WELL DONE. And keep teaching me!

Another big emphasis for these NGOs in particular is involving young people as volunteers – young people who are unemployed or under-employed, people under 40 with some education but who cannot find jobs. These NGOs see volunteer engagement with young people as a way not only to build the skills of those young people so that they can get jobs – or even start their own businesses – but also to give these young people a sense of civic responsibility and community connection beyond protesting in the streets. I was happy to help address some of these ideas in my very limited conversations, and welcomed their online inquiries so I can send them to further resources.

And, finally, I apologize to the guys from West Africa who were offended I hadn’t been to any of their countries yet (I’m trying!), and if the guy from the Philippines does not send me the photo he took of myself and the guy from Afghanistan wearing the cowboy that he bought in Texas, with both of us making the “hook ’em horns” sign, I will be DEVASTATED.

POSTSCRIPT: Not devastated.

For more information about my training.

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