Daily Archives: 6 July 2011

Online community member? Supporter? Volunteer?

Not much sets tongues wagging more among people that work with nonprofit organizations, NGOs, or other mission-based organizations, than a debate on who is and isn’t a volunteer.

I recently had a person responsible for a Second Life community assure me that those people involved in that community are not volunteers. In 2010, NetSquared, an organization I’m a big fan of, talked about how to encourage donors to contribute their time and/or talents virtually  – and never once used the word volunteers.

I’m firmly in the big tent when it comes to who is a volunteer: if you are doing something to support a nonprofit organization, and you are not being paid for it, you are a volunteer. I don’t care if you have been assigned community service by the court or a school, if you want to be called intern, if you are online or offline, if you will be the unpaid manager in charge of an entire department during your volunteer service, if you are doing a so-called micro-assignment and you are never ever going to do one again – I’m going to call you a volunteer.

The aversion to the term volunteer is astounding to me. I’ve had co-workers passionately try to explain to me why an intern isn’t a volunteer, despite the fact that that intern is NOT being paid. Or why an online community member, who helps other online members, and offers advice and feedback, isn’t a volunteer. Or a supporter who blogs and tweets about the organization regularly – and very positively – resulting in more publicity for the organization isn’t a volunteer. Or a board member isn’t a volunteer. My response to this: NONSENSE!

Part of the reason for the aversion to calling anyone and everyone who provides support to an organization, but isn’t paid to do so, a volunteer is because of how rigid so many staff members see their roles. If online community members are volunteers, who is in charge of those volunteers? Very traditional volunteer managers who see their role as being responsible for involving all volunteers, rather than supporting all staff in involving volunteers themselves, will balk at the increased (actually, just different kind) of responsibility. The program manager responsible for an online community of supporters, or the fundraising manager responsible for working with the board members and leadership committee members, may balk at the idea of having to be more internally-transparent about his or her involvement of such people and providing reports to the volunteer manager. It means approaching work and responsibilities more as a team, and many nonprofit, NGO, government and other mission-based managers just are not ready for that, terrified that it will diminish their manager or director role.

In addition, as I said in my blog on this subject back in 2010, I’ve heard some people say that they think the word volunteer conjures an image of very traditional people (whoever they are — I’m still not sure) doing traditional things like stuffing envelopes or handing out food at a homeless shelter. I’ve heard some people say that they think the term volunteer means someone who is merely providing free labor rather than free expertise, so they prefer to talk about pro bono consultants or executives on loan. Or online community member or supporter.

Does that mean all volunteers should be managed by the same person, or that they should all be screened, supported, recognized and supervised the same way? No. Volunteers’ level of responsibility, the amount of time they are donating, the length of their commitment, the nature of their work as a volunteer – all this and more will determine how they are screened, supported, recognized and supervised.

So, once again, I’ll be a rebel: I fully embrace the word volunteer. I’m going to keep using the word volunteer to mean when a person is donating time, talent and skills, whether onsite or online.

Tags: volunteer, volunteers, online, virtual, volunteering, community, discussion, supporters, members, fans, super