Primitive figures
            representing outreach

Community Relations & Communications

(marketing, public relations, social media, volunteer engagement, donor cultivation)
With & Without Technology

 
This section of my web site offers a range of advice and examples regarding community relations / engagement, both with and without computer and networking technology for nonprofits, non-governmental organizations (NGOs), charities, government programs, schools and other mission-based initiatives. That includes all outreach to the general public, as well as specific members of the public, the media and current and potential volunteers, donors and partners.

These resources are meant to guide any public relations, marketing and awareness-building activities, including activities meant to change minds, address misunderstandings and hostilities and crisis communications. 


I've written this advice with certain people in mind: those who do not have training in nonprofit outreach but are expected to master these activities as a part of their staff roles, or who don't consider themselves particularly tech-savvy (though I talk a lot about traditional outreach, not just social media), as well as those who manage marketing and public relations staff.

The advice here is based on more than 30 years of experience, research and observation and it's frequently updated based on my current working and volunteering experiences as well as what I research and observe.

This section of my web site is also focused on those who need to think about and explore emerging technologies as part of their outreach efforts, but who need advice written in very human, accessible, low-tech language.

Basics:


Leveraging Online Video:


Messaging for Fundraising:


Advanced:

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To know when I have developed a new resource, found a great resource by someone else, published a new blog or a new Tech4Impact email newsletter, uploaded a new video, or to when & where I'm training or presenting, use any of the following social media apps to follow me on any of these social media platforms:

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Disclaimer: No guarantee of accuracy or suitability is made by the poster/distributor. This material is provided as is, with no expressed or implied warranty.

See this web site's privacy policy.

Permission is granted to copy, present and/or distribute a limited amount of material from my web site without charge if the information is kept intact and without alteration, and is credited to:

Jayne
                    Cravens & Coyote Communications,
                    www.coyotecommunications.com

Otherwise, please contact me for permission to reprint, present or distribute these materials (for instance, in a class or book or online event for which you intend to charge).

The art work and material on this site was created and is copyrighted 1996-2023
by Jayne Cravens, all rights reserved
(unless noted otherwise, or the art comes from a link to another web site).