
by Jayne Cravens
via coyotecommunications.com
& coyoteboard.com
(same web site)
Training ALL Staff in Volunteer
Engagement & the Risks Of Not Doing So
Anyone at your organization who will create roles
for volunteers and supervise volunteers in those roles needs at
basic training in working with volunteers. Period.
This will most certainly be some, if not all, of your paid
employees. But it also may be some of your leader volunteers,
including some board members.
The minimal that these staff members need to be trained on:
- Why your organization involves
volunteers.
- Why people volunteer, in general, and why they volunteer with
your organization, specifically (and remember that a community
service volunteer isn't some how "less" than a person
volunteering supposedly and purely out of the goodness of their
heart).
- What are appropriate roles for
volunteers, and what are NOT appropriate roles.
- How to write a volunteer role
description.
- How volunteers are onboarded (what
screening is done for what roles? What training is done
for what roles? What forms need to be completed and turned in to
whom? what does the
overall onboarding process look like?)
- What appropriate staff support for
volunteers looks like.
- Why
volunteers leave and why
they stay.
- What to do in various situations regarding volunteers (if they
aren't showing up for shifts, if they aren't meeting
expectations, if they are violating policies, etc.).
- When to halt volunteer engagement, when to report violations,
when to call the police, etc.
- How to record and report volunteer
hours and accomplishments.
This doesn't have to be an all-day training (though I'd prefer a
four hour training for all of the above for all staff - I
think it's THAT important). This could be a 90 minute overview
training with a lot of online support material (like an online
form staff use to request volunteers for a role, that has required
fields so that staff are forced to more fully think through what
the volunteer will do, or another form that staff use to report
volunteer hours and accomplishments).
But this training should be mandatory for all staff that will
work with volunteers, and staff absolutely should have volunteer
engagement as part of their job description and their annual
performance review should include a review of how they have
involved volunteers and how those volunteers have felt about the
support they have received.
Who should do the training? You could hire me, of course. But
honestly, someone already at your organization should be able to
do this training. You can use my materials if you want (hence why
they are linked), as long as you credit me. There's no better way
to show that this is a priority at your organization than having
someone within your own organization champion this.
Think that you will be saving time and making things easier by NOT
having all staff trained regarding volunteer engagement? Think
again:
Risks by not having staff trained
regarding volunteer engagement:
- Someone is seriously harmed or hurt in a way that could have
been prevented had staff and core volunteers been trained. Could
be a volunteer, a client, a consultant, a contractor or a staff
person, it could be someone who shouldn’t be onsite, etc. It
could be done by the volunteer or TO a volunteer. Even if it's
unintentional, the harm is done and it's real.
- Legal risks. An unsupervised, inappropriately-supported
volunteer could not only harm someone else or themselves - it
could lead to legal action against your organization, in the
form of an arrest, a lawsuit or both. An arrest and/or a lawsuit
is not only bad PR, it not only costs money - it can lead to the
closing of a nonprofit, due to a severe drop in revenue and
public support as well a financial judgement against your
program.
- Risk to affiliate standing, if you are a part of a national
network. Your national or international office could decide to
reprimand the affiliate because of harm to a volunteer or by a
volunteer - or even revoke the affiliation altogether.
- Bad neighbor-to-neighbor or online PR: Disgruntled volunteers
- or people who attempted to volunteer - talking to family,
friends and colleagues, and posting to social media or blogging,
about the negative experience with your program. It could lead
to negative press coverage. Any and all of this can negatively
affect both volunteer numbers and DONATIONS. It could even lead
to someone at a corporation or government body voting against a
grant for your organization.
- Staff turnover and clients withdrawing. If employees or
clients have negative experiences with volunteers, if volunteers
have negative experiences with other volunteers, you will see a
turnover among staff - employees and volunteers - as well as
clients.
- “We’ve always done it this way” is not an acceptable defense
of not having staff trained in volunteer engagement.
- “We’ve never had a problem before” is also not an acceptable
defense, and it’s not even an accurate statement: if you don’t
have effective volunteer management processes and procedures in
place, YOU DON’T KNOW THAT YOU HAVEN’T HAD A PROBLEM BEFORE.
Many volunteers who are sexually harassed or who have been
otherwise harmed during their service do not report it to the
organization nor to law enforcement. Same for employees.
In addition to avoiding these risks, training all staff - all
employees and lead volunteers - in effective volunteer engagement
will
- make working with volunteers easier and more enjoyable for
everyone.
- help reduce volunteer turnover.
- lead to volunteers having a more positive experience.
- lead to volunteers being more effective in their service.
- reduce the amount of troubleshooting your orgnaization has to
do day-to-day.
- build trust with your volunteers - and may turn your
volunteers into financial donors.
Also see:
- Diagnosing
the causes of volunteer recruitment problems
Before you hire a consultant, even
me, to see what the problem is regarding why you don't
have enough volunteers, or the kinds of volunteers you want
most, you might be able to diagnosis the problem yourself - this
blog is meant to help you do that. The only catch is that you
MUST be honest as you answer the questions listed here. Also,
answering these questions is rarely a one-person exercise; you
may think you know the answer, but you need to ask other staff
members, including volunteers themselves, what their answers are
to these assessment questions. This is one of the most popular
blogs I've ever written.
- Required Volunteer
Information on Your Web Site
If your organization or department involves volunteers, or wants
to, there are certain things your organization or department must
have on its web site - not by law, of course, but from a point
of view of ethics and credibility. It also will help
tremendously in your recruitment efforts.
- Screening Volunteers for
Attitude
Screening is vital to finding the right people for some, maybe
all, volunteer roles, particularly those where the volunteer
will work with clients and the general public, and to screen out
people who may be better in shorter-term assignments or
assignments where they would not work with clients or the
general public, or who would not be appropriate in any role at
the organization. We put all sorts of emphasis on criminal
background checks and reference checks for volunteers, but the
reality is that a mismatched volunteer, in terms of attitude,
can be a program-killer. Screening volunteers for attitude will
reduce volunteer turnover and ensure everyone has a more
satisfying experience as a volunteer or working with volunteers.
- Recruiting Local
Volunteers To Increase Diversity Among the Ranks
Having plenty of volunteers usually isn't enough to say a
volunteering program is successful. Another indicator of success
is if your volunteers represent a variety of ages,
education-levels, economic levels and other demographics, or are
a reflection of your local community. Most organizations don't
want volunteers to be a homogeneous group; they want to reach a
variety of people as volunteers (and donors and other
supporters, for that matter). This resource will help you think
about how to recruit for diversity, or to reach a specific
demographic.
- Foundations of Volunteer
Engagement
Before you recruit volunteers, these are fundamental pieces that
MUST be in place. If you choose not to do these and, instead,
start recruiting volunteers right away, you are setting up your
organization and those volunteers up for failure.
- Support for
Volunteers/Management of Volunteers & Safety
Considerations
All of the resources I have regarding the support for and
management of volunteers, as well as safety in engaging
volunteers, are on one page because I believe they are
inextricably linked - it's impossible to separate these two
issues. Also, I believe that these MUST be explored and drafted
BEFORE you start recruiting volunteers.
- Creating Roles & Tasks for
Volunteers
A key to retaining volunteers is having roles and tasks
well-defined and IN WRITING, so that expectations are clear.
This is yet another step to undertake BEFORE you start
recruiting volunteers - and if you don't, don't be surprised
when you can't keep volunteers and your volunteer engagement
flounders.
Return to
my volunteer-related resources
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