Recruiting Volunteers To Serve in Difficult, Dangerous or Controversial Roles


Some volunteering is perceived as difficult by potential volunteers and the general public, because of the clients that volunteers will work with or the kind of activities volunteers must undertake. Examples: serving as a Big Brother/Big Sister, mentoring a foster child, assisting adults with developmental disabilities, volunteering in a shelter for women experiencing domestic violence, or staffing a suicide hotline.

Some volunteering is perceived as difficult AND dangerous, such as fire fighting, search and rescue, volunteering with incarcerated people in a jail or prison or volunteering with people who are formerly-incarcerated.

Some volunteering is perceived as controversial, such as providing water stations in the dessert for people entering a country illegally and can die from dehydration, or defending a women's health clinic patients from protesters, or various protest and activism roles.

Difficult, dangerous and/or controversial roles actually appeal to many people who want to volunteer: they feel strongly about the cause, or they want to do something substantial and challenging. But other roles may seem too intimidating to new recruits, like mentoring a young person going through the foster care system, working with young people in the juvenile justice system, working with people with intellectual disabilities, or working with seniors.

How do you recruit for roles that might seem difficult, dangerous, even controversial? How do you recruit for a subject area or role that might provoke an initial reaction of fear among potential volunteers?

Advice:

And, as with any volunteering tasks, intense or not, there is certain information about volunteering at your organization that MUST be on your web site if you want to attract volunteers and keep them.

 

Also see:

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