
Here we are again, with tech bros, tech companies and the media
getting breathless about a new tech innovation.
We've been here before:
No question, those four things did, indeed, have massive impacts
on society, on humanity, and on nonprofit operations, and I'm a
fan of all four and use all four and have trained a lot of staff
members on leveraging all four tech innovactions. But these
innovations did not deliver fully as promised - they have each
fallen far short.
Now, the revolutionary tech innovation that' everyone can't stop
talking, that's hyped as the most amazing thing ever, is
artificial intelligence, or AI.
Let's be clear about what AI is. IBM says that
Artificial intelligence (AI) is technology that enables
computers and machines to simulate human learning,
comprehension, problem solving, decision making, creativity
and autonomy.
You have probably also heard the term generative AI:
Generative Artificial Intelligence (GenAI) is a type of AI
that creates "original" content, such as text, images, audio,
video, and code, in response to user prompts.
I have "original" in quotes because the reality is that all AI
training comes from the work of humans, and in the vast majority
of cases, the humans that wrote the text, drew the images, or
created the video, song, sound, or code were in no way compensated
by the company that built the AI.
AI is different from just automation. When your phone reads your
daily schedule to you every morning at a specific time, that's
automation, not AI. But when you ask an AI tool to write a song
about your latest board meeting, THAT is AI. With that said, the
reality is that there is a lot of overlap in AI and automation,
and I'm not going to nitpick in this resource: sometimes when I
talk about AI, on this page or otherwise, I'm talking about a mix
of the two. And it does not matter to most nonprofits how much of
a tool or practice is automation and how much is AI, all they know
is that they are getting pressured by tech bros to use more AI
(and reduce employee headcount), and they need to understand what
AI really means and not have someone from outside the organization
dictating to them how to use it.
I've been helping nonprofits understand new tech since the
1990s. I am a plain language person (I loathe tech and
corporate jargon) and believe in my bones that if users can't use
a tech tool easily and appropriately, it's poorly designed and
they shouldn't be forced to use it.
I also believe that nonprofits should always keep human
connection, human rights and the emotional attachment humans
have to a mission, to a cause, at the heart of their work.
Know those two things as you read this resource.
I am not going to list AI tools here. There are plenty of people
and companies out there doing that. Before you start considering
any AI tools, you need to consider the issues presented below -
otherwise, you won't be making fully-informed decisions, and you
may be replacing authentic, human presentations at a time when
authentic human-to-human connections have never been needed
more.
Instead of listing AI tools, I'm going to focus on when a
nonprofit, non-governmental organization (NGO), charity, community
group or people-caring government agency should, and should NOT,
use AI in their work, to give them an understanding they can use
to ask more specific questions of those trying to push them into
using AI and to guide them in their use of AI no matter what tools
they choose. I believe that AI should be used in such a ways as to
NOT undermine one of the biggest strengths of a nonprofit: its
humanness. I believe that AI should be leveraged in a way that
doesn't undermine a nonprofit's integrity or authenticity, nor
human originality. I have no doubt that there is going to be
disagreement on what I am proposing here.
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