Introduction
You are a teenager or adult who wants to make a difference in
the world and raise money for a cause or organization you
believe in.
Or you have signed up to raise money in conjunction with a
walk or fun-run or club, but you have never done this before.
How does a volunteer raise money for a cause he or she feels
passionately about -- or an event or club you have to help but
perhaps don't feel all that passionate about?
First, you need to learn the basics about the organization you
want to support:
- What is the name of the organization?
- In what city, state and country is it based?
- What's its web address?
- What services does this organization provide?
- What difference does this organization make? Why is it
important?
You need to be able to answer all of those questions from memory
before you proceed any further.
Next, you have to become even more knowledgeable about the
organization. You need to be receiving information from the
organization regularly, at least during this period of
fundraising:
- Become friends with the organization on Facebook or follow
the organization on Twitter or GooglePlus or some other social
networking platform -- in other words, connect with the
organization one online social networking site
- Subscribe to the organization's email newsletter, if they
have such
Read the messages you get from this organization, to keep you
knowledgeable about what they are doing.
Permission from the Organization
You should get written permission from the organization to
fund raise on its behalf. Contact the organization and tell them
you might want to engage in fundraising for them, and the
activity you have in mind (suggestions below). You will need to
know their rules for money management and advertising, and any
other policies they may have, regarding fundraising.
The organization may say, "You are welcomed to give us all the
money from your garage sale, but you have to make it clear that
your garage sale is NOT an officially-sanctioned event for us."
Don't take that as the organization being ungrateful; they just
really want to keep control of their image and things done in
their name.
The organization may also say, "You cannot collect money for
us; you have to send people to our web site, to donate directly
to our organization." Again, don't take that as the organization
being ungrateful; they just really want to keep control of their
image and ensure all donations come to them.
If you want to hold an event for a person or family (to cover
medical bills, to cover funeral expenses, etc.) make sure you
have permission by the person or family to do so. It's best if
the family opens a bank account for these expenses and people
donate directly to that fund through the bank, to ensure all
money goes where it is supposed to.
Getting Started
Tell everyone via your FaceBook
status or Twitter feed or
status on any social networking site, as well as via email, on
your blog, at a social event, etc. that you are fundraising on
behalf of an organization and why you are doing so. Say the name
of the organization in full and offer a URL so people know the
organization is legitimate. Note how long you will be doing this
(for the next four weeks, for the next three months, etc.).
People do not give money when the reason offered is: "This
poor nonprofit/person is desperately in need of funds, please
come give some money!" That message says this organization or
person:
cannot manage its money and resources
is not well-run
will be making this desperate plea again and again
Instead, focus on these two qualities of the organization:
- What services does this organization provide?
- What difference does this organization make? Why is it
important?
THOSE are the reasons people give money to an organization.
Those two bullets are what the donations are going to actually
fund.
If someone says, "I don't want my money going to
administrative costs," explain that, without paying rent and
utilities, without having computers and a copy machine, without
paying electricity bills, without paying the salaries of
qualified, fully-trained staff so they can work full time,
without paying for an accounting system, etc., the organization
could NOT provide any services at all. Also explain that no
nonprofit hands out cash to clients, including homeless
shelters; donations pay for services.
Track EVERY Donation In Writing
Keep a notebook or a spreadsheet and write down the name of
every person who donates, and how much they donate. Thank these
people after their donation with a card or postcard.
Keep everyone updated about your fundraising efforts and the
work of the organization you fundraised on behalf of - this is
easy to do via your FaceBook status, a Twitter feed, your blog,
etc. A weekly update via online social networking is not too
much!
Very Simple Fundraising Ideas
- You have to walk your talk -- you cannot ask people to do
something you have not done yourself. Therefore, tell everyone
via your FaceBook or MySpace profile, via email, at a social
event, etc., that you have donated to the organization
yourself. You do not have to say how much.
- For one day or during a particular week, donate a
certain percent of the money you make at your job or via
informal work to the organization, and encourage your
friends and family to do the same. Have friends and family
pledge to do so in a public way, such as on their own FaceBook
or MySpace or Google Plus profile. When someone makes a
pledge, call them and email them, thank them, and work out how
you will collect the money for the organization if they aren't
going to make the donation directly to the organization.
- Get a group of friends to work a series of jobs in the
informal sector (walk dogs, pet sit, provide child
care/baby sit, do yard work for neighbors and friends, wash
cars, etc.) to raise money for the organization or cause. Be
up front with neighbors, friends and family about why you are
doing these jobs and where the money will go. When someone
hires you or anyone on your team to do one of these jobs, call
them and email them, thank them, and work out how you will
collect the money for the organization. Tell everyone via your
FaceBook or MySpace profile, via email, at a social event,
etc., that you are undertaking this activity and encourage
them to hire one of your team for informal work.
- Have a garage sale. Ask friends, relatives,
neighbors and others to donate items for your sale. Have large
signs at the garage sale that say you are raising money for a
particular organization or cause, and have flyers from the
organization so people can learn more about it. Tell everyone
via your FaceBook or MySpace or GooglePlus or whatever
profile, via email, at a social event, etc., that you are
undertaking this activity.
- Sell items on eBay.
Ask friends, relatives, neighbors and others to donate items
for your sale. Tell everyone via your social networking sites,
via email, at a social event, etc., that you are undertaking
this activity and encourage them to have a look at what you
are selling, and to tell their own networks.
- Turn your birthday party into a fundraiser. Invite
friends to your house or to a restaurant, and ask in your
invitation that, in lieu of gifts to you, people make
donations to the organization or cause.
- Host a party, cookout or reception at your home,
invite your friends (and encourage them to invite their
friends), and show a film or documentary relating to the
organization you want to raise money for. Or, the film could
simply be a movie you and your friends really love. In your
invitation, note clearly that this is a fundraiser for a
particular organization and that you will be asking for
donations; do NOT wait until the party, cookout or reception
to tell invitees that you have invited them there in order to
ask for donations. At the event, make a brief speech
that you are raising money for the organization, and have
flyers from the organization so people can learn more about
it.
- Hold a fundraiser at a local bar, with the local
bar's permission. Don't rent the facility; simply ask the bar
if there is a slow day or night that you could use as a
fundraiser for your cause. Tell everyone via your FaceBook or
MySpace profile, via email, at a social event, etc., that you
are undertaking this activity and encourage them to attend and
to share the information via their own networks as well. Ask a
band or friends who sing to provide entertainment (with
permission from the bar owner or manager), create a big wall
display about the organization, have information to pass out,
and make a five-minute speech before and in the middle of the
event saying what the event is about and how people can
donate.
- Invite your friends to your house, back yard or park for a
shred or burn your grudge day. Each person can write down on a
piece of paper ONE bad thing that has happened to him or her
in the previous year, or ever - a bad break-up, a negative
experience on the job, losing a job, a missed opportunity, a
disappointment - and, for a small donation for each grudge
($1? $5?), you shread the grudge in a paper shredder or burn
it.
- Sell home-made, baked goods at a small event, with
permission of the event organizers. Large events require those
who want to sell food to meet government health and safety
standards, so if you can't do that, stick to small events (a
career day at a school, an open house, etc.). Tell everyone
via your FaceBook or MySpace profile, via email, at a social
event, etc., that you are undertaking this activity and
encourage them to attend and tell their friends. Have
information about the organization to pass out and a sign that
lets people know where their money is going.
- Get permission from your city for a temporary hot dog
stand or baked goods stand in a part of your city
populated by bars and pubs - and heavily populated by patrons.
You will have to buy or make the food yourself that you are
going to sell. Have a big sign on your stand that says why you
are selling this food, and have brochures or handouts that
have information about the organization you are fundraising
for. You also have to stay safe; this is not an appropriate
activity for anyone under 21, for anyone doing this alone, for
an area that is not very well-lit, and in a neighborhood where
it would be easy to victimize you.
- Have your group sell performing telegrams --
singing telegrams, Shakespearean telegrams, etc. You will need
to get costumes somehow (ask friends and relatives). Advertise
via your FaceBook and MySpace profiles, via email, in fliers,
in the bulletin of your community of faith (church, temple,
mosque), etc., and always note that this is a fundraiser for a
particular group or cause. Encourage people to hire you or
your group's members to deliver in-person birthday,
anniversary, or other greetings. Don't make it an official
business -- don't take out advertising, for instance --
because official businesses need to be officially registered,
taxed, etc.
- If you are a school-based organization, ask if you can set
up an information booth during lunch or at a sporting
event. Your display should have the name of the
organization you are raising money for and information about
what the organization does and why it is important. You need a
large sign that says "Donate Today"! Have a large, clear
container for these donations. Invite people to friend you on
Facebook as well so they can get updates about your efforts.
At least two people need to be at the booth at all times to
answer questions and keep an eye on the money jar. You can say
to everyone who passes, "Would you like to donate to
such-and-such?".
- Contact the city or county about having an information
booth at a street fair or other community event. You may
have to pay a fee to have this display. Your display should
have the name of the organization you are raising money for
and information about what the organization does and why it is
important. You need a large sign that says "Donate Today"!
Have a large, clear container/jar for these donations. Invite
people to friend you on Facebook as well so they can get
updates about your efforts. At least two people need to be at
the booth at all times to answer questions and keep an eye on
the money jar. Make sure you are permitted to say to everyone
who passes, "Would you like to donate to such-and-such?", as
some cities or counties forbid this kind of active
solicitation (also ask if they allow you to have the donation
jar).
You can also explore holding mid-sized or
large fund raising events, such as concerts, golf
tournaments, dinners, auctions, dinners and walks. Just note that
there is nothing simple, easy or low-cost about them. This
resource provides details of what it takes to create a
successful fund raising event -- one that actually raises
money for a nonprofit or charity. It details the costs of such
events, logistics and responsibilities, how to identify and
approach sponsors and marketing.
Also see
How you can advocate for an issue
important to you
Creating or Holding a Successful
Community Event or Fund Raising Event.
Crowdfunding for a
Personal Cause: A Sick Family Member, Someone in Dire
Financial Crisis, Etc.
Finding Community Service
and Volunteering for Teens
How to Find Volunteering
Opportunities, a resource for adults who want to
volunteer
Advice for Volunteer Groups / Group
Volunteering.
Volunteering with
Seniors.
Advice for family
volunteering - volunteering by families with children
and, related, advice for teaching
children compassion & understanding instead of pity with
regard to poverty.
Volunteering To Help After
Major Disasters.
Volunteering with organizations that
help animals and wildlife.
How to Make a Difference
Internationally/Globally/in Another Country Without
Going Abroad
Using Your Business Skills for
Good - Volunteering Your Business Management Skills, to
help people starting or running small businesses / micro
enterprises, to help people building businesses in
high-poverty areas, and to help people entering or re-entering
the work force.
Details on how to quickly fill a community
service obligation from a court or school.
Ideas for Leadership
Volunteering Activities
These are more than just do-it-yourself volunteering - these
are ideas to create or lead a sustainable, lasting benefit to
a community, recruiting others to help and to have a
leadership role as a volunteer. These can also be activities
for the Girl Scouts Gold Award, the Duke of Edinburgh's Award
(U.K.), a mitzvah project, or even scholarship consideration.
Ideas for Creating Your Own
Volunteering Activity.
Donating Things Instead of Cash
or Time (In-Kind Contributions)
Helping People Address Their
Problems with Plastic
How to mobilize a community to clean up plastic bottles,
plastic bags and other plastic waste from their environment,
and how to reduce their use of such items in the future
Ideas for Funding Your
Volunteering Abroad Trip.
Details on volunteering
abroad (volunteering internationally).
How
to complain about your volunteering experience.
© 2010 by Jayne
Cravens, all rights reserved. No part of this material can
be reproduced in print or in electronic form without express
written permission by Jayne Cravens.
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Suggested books:
Planning
Special Events (J-B Fund Raising School Series)
Fundraising
When Money Is Tight: A Strategic and Practical Guide to
Surviving Tough Times and Thriving in the Future (The Mal
Warwick Fundraising Series)
199
Fun and Effective Fundraising Events for Nonprofit
Organizations
Raising
More Money: The Ask Event Handbook
Doing
Good Together: 101 Easy, Meaningful Service Projects for
Families, Schools, and Communities
Engage
Every Parent!: Encouraging Families to Sign On, Show Up, and
Make a Difference
Legal
Answer Book for Fund-Raisers Set, Set Contains:First and
Second Legal Answer Books for Fund-Raisers
Start
Your Own Event Planning Business
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