{"id":7397,"date":"2026-04-28T03:11:00","date_gmt":"2026-04-28T10:11:00","guid":{"rendered":"https:\/\/coyotecommunications.com\/coyoteblog\/?p=7397"},"modified":"2026-03-24T15:50:11","modified_gmt":"2026-03-24T22:50:11","slug":"reaching-women","status":"publish","type":"post","link":"https:\/\/coyotecommunications.com\/coyoteblog\/2026\/04\/reaching-women\/","title":{"rendered":"Reaching women in socially-conservative areas, even in other countries"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/wp-content\/uploads\/2017\/05\/woman.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"348\" height=\"426\" src=\"https:\/\/coyotecommunications.com\/coyoteblog\/wp-content\/uploads\/2017\/05\/woman.jpg\" alt=\"A Soviet-style drawing of a woman with a shovel\" class=\"wp-image-3146\" style=\"width:295px;height:auto\" srcset=\"https:\/\/coyotecommunications.com\/coyoteblog\/wp-content\/uploads\/2017\/05\/woman.jpg 348w, https:\/\/coyotecommunications.com\/coyoteblog\/wp-content\/uploads\/2017\/05\/woman-245x300.jpg 245w\" sizes=\"auto, (max-width: 348px) 100vw, 348px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><em>I&#8217;ve been reading through some of my first professional blogs, from back in 2009, on archive.org. Back then, my blog was hosted on another site and all the content went away when that site went under. <\/em><\/p>\n\n\n\n<p><em>Some things have changed OH so much &#8211; and some things haven&#8217;t changed at all. <\/em><\/p>\n\n\n\n<p><em>I found this blog from 19 October 2009 and thought it was worth re-sharing. The sadness as I read, of course, is profound, knowing the situation for women in Afghanistan now, versus when I was there in 2007. It&#8217;s also sad to read because, for thousands of people, a career in international humanitarian work has been put on hold &#8211; not just in the USA (foreign aid program funding has been slashed in countries all throughout the world). But I&#8217;m sharing it anyway, with the hope that someone out there might still find it helpful &#8211; and this is the last in my month-long series about working in interntional development:<\/em><\/p>\n\n\n\n<p>While&nbsp;<a href=\"https:\/\/coyotecommunications.com\/development\/afghanistan.shtml\"><strong>I was in Afghanistan<\/strong><\/a>, I was notorious for kicking-back field reports that stated &#8220;the community was consulted&#8221; about this or that project, but that never said if the decision-making included any women. Sadly, the report writers often came back to me with a scowl and lots of excuses about why women weren&#8217;t included when &#8220;the community was consulted.&#8221; Never mind that, even in Afghanistan, it IS possible. <\/p>\n\n\n\n<p>When you work in humanitarian and development efforts, you must always be aware that talking to the official leadership of a community, a region, whatever, does&nbsp;<em>not<\/em>&nbsp;mean you are hearing about the needs of all citizens, such as minority populations or even majority populations &#8212; women. There&nbsp;<em>are<\/em>&nbsp;ways to seek out and include women in even socially-conservative areas so that they can be a part of decision-making.<\/p>\n\n\n\n<p>A good example of this is an intervention in Egypt which used Egyptian women to reach other women regarding eye care, highlighted in&nbsp;<a href=\"https:\/\/web.archive.org\/web\/20091130111211\/http:\/\/www.cehjournal.org\/0953-6833\/22\/jceh_22_70_022.html\"><strong>a brief article by the Community Eye Health Journal<\/strong><\/a>. The successful strategy they employed was this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The team undertaking the intervention held various meetings and presentations to establish a trusting relationship with local policy makers, local health authorities, local community leaders, local non-government organizations (NGOs), etc.&nbsp;<\/li>\n\n\n\n<li>The team used this network to explain that women weren&#8217;t receiving eye care at the same rate as men, and that saving or restoring women&#8217;s sight benefits the whole family.<\/li>\n\n\n\n<li>The team used this network to identify local women with previous experience in community development projects who could be trained to reach female community members in the intervention villages, as they would be able to enter homes and meet with women without coming into conflict with local cultural practices.<\/li>\n\n\n\n<li>42 women were trained over three days, and 30 were selected. as &#8220;health visitors,&#8221;<\/li>\n\n\n\n<li>The health visitors then visited 90 per cent of the population in the two intervention villages from March to December 2007.<\/li>\n\n\n\n<li>During each visit, health visitors explained to women that saving or restoring their own sight would benefit the whole family. Each family received a variety of educational materials, including a calendar with illustrations relating to eye care and information on the importance of seeking eye care for the women in the household.<\/li>\n<\/ul>\n\n\n\n<p>The result was a huge surge in the number of women receiving eye care as part of this intervention. And maybe something more: a change in the way the community viewed the value of its women? That wasn&#8217;t measured, unfortunately.<\/p>\n\n\n\n<p>Ofcourse, Egypt isn&#8217;t Afghanistan. Every country presents special challenges when it comes to reaching women regarding development interventions. But there&#8217;s&nbsp;<em>always<\/em>&nbsp;a way! Regardless of your role in humanitarian or development efforts,&nbsp;<em>always<\/em>&nbsp;make reaching women a priority.<\/p>\n\n\n\n<p><em>Postscript: even now, there are UN agencies working in Afghanistan and, even now, they are engaging with women. Look at their updates regarding their work there. I stand by the statement: there is ALWAYS a way. <\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/coyotecommunications.com\/coyoteblog\/wp-content\/uploads\/2019\/04\/donate_icon_small.jpg\" alt=\"\" class=\"wp-image-4685\"\/><\/figure>\n<\/div>\n\n\n<p>If you have benefited from this blog or other parts of&nbsp;<a href=\"http:\/\/www.coyotebroad.com\/\">my web site<\/a>&nbsp;and would like to&nbsp;<a href=\"http:\/\/www.coyotebroad.com\/me\/payme.shtml\">support<\/a>&nbsp;the time that went into&nbsp;researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work),&nbsp;<a href=\"http:\/\/www.coyotebroad.com\/me\/payme.shtml\"><strong>here is how you can help<\/strong><\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been reading through some of my first professional blogs, from back in 2009, on archive.org. Back then, my blog was hosted on another site and all the content went away when that site went under. Some things have changed OH so much &#8211; and some things haven&#8217;t changed at all. I found this blog [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13,1560,19],"tags":[682,1141,711,685,687,681,2327,540],"class_list":["post-7397","post","type-post","status-publish","format-standard","hentry","category-community-relationsoutreach","category-humanitarian-action","category-supporting-people-a-community-a-cause","tag-christian","tag-conservative","tag-girls","tag-islam","tag-muslim","tag-religious","tag-reserved","tag-women"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3fFJB-1Vj","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/7397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/comments?post=7397"}],"version-history":[{"count":6,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/7397\/revisions"}],"predecessor-version":[{"id":7802,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/7397\/revisions\/7802"}],"wp:attachment":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/media?parent=7397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/categories?post=7397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/tags?post=7397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}