{"id":442,"date":"2013-06-18T17:24:00","date_gmt":"2013-06-19T00:24:00","guid":{"rendered":"http:\/\/coyotecommunications.com\/coyoteblog\/?p=442"},"modified":"2017-06-26T13:17:47","modified_gmt":"2017-06-26T20:17:47","slug":"overheadmyth","status":"publish","type":"post","link":"https:\/\/coyotecommunications.com\/coyoteblog\/2013\/06\/overheadmyth\/","title":{"rendered":"Campaign to End the Overhead Myth"},"content":{"rendered":"<p id=\"yui_3_7_2_1_1371599970673_4091\"><a href=\"http:\/\/www.guidestar.org\">Guidestar<\/a> CEO, Jacob Harold, published a letter condemning the use of administrative expenses as a measure of nonprofit performance. You can read the entire message at <a id=\"yui_3_7_2_1_1371599970673_4090\" title=\"Read the letter\" href=\"http:\/\/messages.guidestar.org\/c.html?ufl=6&amp;rtr=on&amp;s=7cmmn,19t1p,jlx,5xzu,73xl,91n8,3sfz&amp;MLM_MID=2137165&amp;MLM_UNIQUEID=670942b2bf\" target=\"_blank\" rel=\"nofollow\">www.overheadmyth.com<\/a>.<\/p>\n<p id=\"yui_3_7_2_1_1371599970673_4078\">The letter was co-signed by Art Taylor, president and CEO of BBB Wise Giving Alliance, and Ken Berger, president and CEO of Charity Navigator\u2014<strong id=\"yui_3_7_2_1_1371599970673_4089\">making it the first time the three leading nonprofit information providers joined together to share the same message:<\/strong>\u00a0the percentage of a charity&#8217;s expenses that go to administrative costs, the &#8220;overhead&#8221; ratio, is not appropriate to consider when determining if the nonprofit is effective or efficient.<\/p>\n<p id=\"yui_3_7_2_1_1371599970673_4094\">You can get involved!<strong><br \/>\n<\/strong><\/p>\n<p><strong id=\"yui_3_7_2_1_1371599970673_4096\">For nonprofits: visit\u00a0<a id=\"yui_3_7_2_1_1371599970673_4095\" title=\"Visit www.overheadmyth.com\" href=\"http:\/\/messages.guidestar.org\/c.html?ufl=6&amp;rtr=on&amp;s=7cmmn,19t1p,jlx,5zmg,fejx,91n8,3sfz&amp;MLM_MID=2137165&amp;MLM_UNIQUEID=670942b2bf\" target=\"_blank\" rel=\"nofollow\">www.overheadmyth.com<\/a>\u00a0to print the letter,<\/strong>\u00a0and include it in your postal mailing to supporters. Include a summary and link on your web site, your blog, on your Facebook page, on Twitter, and in any email newsletters.<\/p>\n<p><strong id=\"yui_3_7_2_1_1371599970673_4137\">Publicly commit<\/strong>\u00a0to ending the focus on overhead by signing the pledge at\u00a0<a id=\"yui_3_7_2_1_1371599970673_4136\" title=\"Visit www.overheadmyth.com\" href=\"http:\/\/messages.guidestar.org\/c.html?ufl=6&amp;rtr=on&amp;s=7cmmn,19t1p,jlx,7i14,inm7,91n8,3sfz&amp;MLM_MID=2137165&amp;MLM_UNIQUEID=670942b2bf\" target=\"_blank\" rel=\"nofollow\">www.overheadmyth.com<\/a>.<\/p>\n<p><strong id=\"yui_3_7_2_1_1371599970673_4146\">Spread the word<\/strong>\u00a0about the Overhead Myth campaign to your own networks online. Guidestar has created a communications and social media tool kit with turn-key content that you&#8217;re welcome to use: <a title=\"Get the tool kit\" href=\"http:\/\/messages.guidestar.org\/c.html?ufl=6&amp;rtr=on&amp;s=7cmmn,19t1p,jlx,fie6,c5r1,91n8,3sfz&amp;MLM_MID=2137165&amp;MLM_UNIQUEID=670942b2bf\" target=\"_blank\" rel=\"nofollow\">www.overheadmyth.com\/press<\/a>. But don&#8217;t just send out canned messages &#8211; say why you are particularly interested in this campaign.<\/p>\n<p><strong>Get your supporters, including volunteers, involved<\/strong>. Encourage them to share info about the campaign via their social media networks, and to blog about it, as well.<\/p>\n<p><strong id=\"yui_3_7_2_1_1371599970673_4157\">Nonprofits: Share your data<\/strong>\u00a0and information with Guidestar. &#8220;We need nonprofit leaders to provide more public information about their missions, programs, and results so we can move past the overhead ratio once and for all. Our <a id=\"yui_3_7_2_1_1371599970673_4156\" title=\"Update your information on GuideStar\" href=\"http:\/\/messages.guidestar.org\/c.html?ufl=6&amp;rtr=on&amp;s=7cmmn,19t1p,jlx,itd,4x35,91n8,3sfz&amp;MLM_MID=2137165&amp;MLM_UNIQUEID=670942b2bf\" target=\"_blank\" rel=\"nofollow\">GuideStar Exchange<\/a>\u00a0program allows nonprofits to share data with stakeholders for free!&#8221;<\/p>\n<p>And here&#8217;s the freaky part: <a href=\"http:\/\/forums.techsoup.org\/cs\/community\/f\/25\/p\/37636\/127438.aspx#127438\">I whined about the misplaced focus on overhead costs at nonprofits just a few hours ago on TechSoup<\/a>.<\/p>\n<p>This is\u00a0<strong><a title=\"an issue that's very near and dear to me\" href=\"http:\/\/www.coyotecommunications.com\/outreach\/scrutiny.html\">an issue that&#8217;s very near and dear to me<\/a><\/strong>.<\/p>\n<p>Also see:\u00a0<strong><a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/2011\/12\/07\/survival-strategies-for-nonprofits\/\">Survival Strategies for Nonprofits<\/a><\/strong>\u00a0, a guide for nonprofits facing critical budget shortfalls.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guidestar CEO, Jacob Harold, published a letter condemning the use of administrative expenses as a measure of nonprofit performance. You can read the entire message at www.overheadmyth.com. The letter was co-signed by Art Taylor, president and CEO of BBB Wise Giving Alliance, and Ken Berger, president and CEO of Charity Navigator\u2014making it the first time [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12],"tags":[28,129,619],"class_list":["post-442","post","type-post","status-publish","format-standard","hentry","category-nonprofitngoagency-management","tag-accounting","tag-credibility","tag-transparency"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3fFJB-78","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":3,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"predecessor-version":[{"id":3395,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/442\/revisions\/3395"}],"wp:attachment":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}