{"id":3826,"date":"2018-02-12T03:15:22","date_gmt":"2018-02-12T11:15:22","guid":{"rendered":"http:\/\/coyotecommunications.com\/coyoteblog\/?p=3826"},"modified":"2018-02-11T21:32:03","modified_gmt":"2018-02-12T05:32:03","slug":"diagnose","status":"publish","type":"post","link":"https:\/\/coyotecommunications.com\/coyoteblog\/2018\/02\/diagnose\/","title":{"rendered":"Diagnosing the causes of volunteer recruitment problems"},"content":{"rendered":"<p><a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/wp-content\/uploads\/2015\/04\/volunteerstransparent.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1186\" src=\"https:\/\/coyotecommunications.com\/coyoteblog\/wp-content\/uploads\/2015\/04\/volunteerstransparent-183x300.jpg\" alt=\"graphic by Jayne Cravens representing volunteers\" width=\"183\" height=\"300\" srcset=\"https:\/\/coyotecommunications.com\/coyoteblog\/wp-content\/uploads\/2015\/04\/volunteerstransparent-183x300.jpg 183w, https:\/\/coyotecommunications.com\/coyoteblog\/wp-content\/uploads\/2015\/04\/volunteerstransparent.jpg 358w\" sizes=\"auto, (max-width: 183px) 100vw, 183px\" \/><\/a>I see it and hear it over and over: comments from nonprofits or\u00a0churches or schools\u00a0saying they are having <strong>trouble recruiting volunteers.<\/strong><\/p>\n<p>Before you hire <a href=\"http:\/\/www.coyotecommunications.com\/me\/consult.html\">a consultant, even me<\/a>, to see what the problem is regarding why you don&#8217;t have enough volunteers, you might be able to <strong>diagnosis the problem yourself<\/strong>. The only catch is that you MUST be honest as you answer these questions. Also, answering these questions is rarely a one-person exercise; you may think you know the answer, but you need to ask other staff members, including volunteers themselves, what their answers are to these assessment questions. Don&#8217;t be surprised if your receptionist or a volunteer gives you a very different answer to any of these questions than you yourself would give.<\/p>\n<p><strong>Questions to diagnose your volunteer recruitment problems<\/strong>:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.coyotecommunications.com\/volunteer\/volunteers_on_web.shtml\">Is it easy to know just from looking at your\u00a0web site<\/a>\u00a0what volunteers do, the different roles, the time commitment, the training requirements, and how to sign up?<\/li>\n<li>Is there an OBVIOUS link from your home page to information for potential volunteers, a link as obvious as your donation link?<\/li>\n<li><a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/2010\/12\/21\/your-flow-chart-for-volunteers\/\">When someone calls or emails about volunteering<\/a>, or submits an application, does that person get an\u00a0<em>immediate<\/em>\u00a0reply regarding next steps? In fact, do they get info at all, or does someone take their name and say someone will get back to them and then, most of the time, no one ever does? Often, when I&#8217;ve been asked to assess a volunteer recruitment at a school, THIS is where the problem lies: plenty of people are calling to volunteer, but they never get the response they need to get started, or the response comes months later, when they are no longer interested or available.<\/li>\n<li>Are\u00a0<a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/2010\/12\/21\/your-flow-chart-for-volunteers\/\">your next steps for volunteering with your organization<\/a>\u00a0something that\u00a0the volunteer can get started on in a few days? In several weeks? In a few months? The\u00a0further\u00a0away\u00a0the next step, the more likely the volunteer candidate won&#8217;t follow through.<\/li>\n<li>Are your volunteering opportunities listed at the most popular third party volunteering sites for your area? For instance, where I live, the most popular volunteer recruitment sites are <a href=\"http:\/\/www.volunteermatch.org\">VolunteerMatch<\/a> and <a href=\"https:\/\/www.handsonportland.org\/\">HandsOn Portland<\/a>. Go to <a href=\"http:\/\/www.google.com\">Google<\/a> or <a href=\"http:\/\/www.bing.com\">Bing<\/a> and type in volunteer and the name of your city and see what comes up. Also see these tips for\u00a0<a href=\"http:\/\/www.coyotecommunications.com\/volunteer\/othersites.html\">Using Third Party Web Sites Like VolunteerMatch to Recruit Volunteers<\/a><b>.<\/b><\/li>\n<li>Do you need to alter the volunteer role so that a volunteer would get more out of it, in terms of training, career-development, university class credit, or personal fulfillment? Is there anything you can do to make the\u00a0role more fun?<\/li>\n<li><a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/2017\/12\/19\/economics\/\">Can the people you are trying to recruit as volunteers afford to volunteer<\/a> &#8211; to work for free? Do they have\u00a0childcare\u00a0responsibilities that are preventing them from helping? Could you offer childcare? Could you pay for parking or mass transit, provide lunch for volunteers, or do anything at all to ease their financial burden?<\/li>\n<li>Could you make the service time commitment less for volunteers? Could you try to recruit more volunteers for shorter shifts, for instance, instead of fewer volunteers for longer shifts?<\/li>\n<li>Do you have a myriad of opportunities available for volunteers, like\u00a0<a href=\"http:\/\/www.coyotecommunications.com\/volunteer\/techvolideas.html\">Short-term Assignments for Tech Volunteers<\/a>,\u00a0<a href=\"http:\/\/www.coyotecommunications.com\/volunteer\/groups.shtml\">One-Time, Short-Term Group Volunteering Activities<\/a>, and <a href=\"http:\/\/virtualvolunteering.wikispaces.com\/examples\">virtual volunteering<\/a>?<\/li>\n<li>Does the task you are asking volunteers to do seem especially intimidating or daunting? Could you make it less so, by reducing the time commitment the volunteer would have to make, or by\u00a0guaranteeing that there is a seasoned volunteer or employee always with the new volunteer? Or by taking away the tasks\u00a0in\u00a0the role that are the most intimidating and giving them to paid staff? Or by\u00a0better-assuring\u00a0candidates that they will be fully trained before they are put into potentially challenging situations?<\/li>\n<li>Are you asking too much from volunteers in terms of a time commitment, training and the responsibilities they will undertake as unpaid staff? Do you need to convert such roles into paid positions, in order to better attract the people that can make the time and emotional commitment to the role?<\/li>\n<\/ul>\n<p>A terrific, easy exercise that can be really helpful in diagnosing your volunteer recruitment problems is to create a\u00a0flow chart\u00a0mapping your volunteer engagement, or a series of maps for different parts of the volunteer management process &#8212; the volunteer\u00a0in-take\u00a0process, the volunteer assignment development and matching process, the volunteer support assignment, etc. You could do charts for each of these processes, and then show how they all intersect. You can do a map on what you do, and don&#8217;t do, now, and then alter it to show how it SHOULD be.\u00a0A dry erase\u00a0white board\u00a0with markers is best, better than any computer app:<\/p>\n<p>Here&#8217;s one example of what a volunteer in-take flow chart\u00a0<em>could<\/em>\u00a0look like as a result of your mapping exercise (every organization is different):<\/p>\n<p><a href=\"http:\/\/www.coyotecommunications.com\/volunteer\/intake_process.jpg\"><img decoding=\"async\" style=\"cursor: pointer; height: 600px;\" src=\"http:\/\/www.coyotecommunications.com\/volunteer\/intake_process.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<p>Let&#8217;s be clear: <strong>people WANT to volunteer<\/strong>, including the much-derided millennials. Just go to <a href=\"https:\/\/www.quora.com\/\">Quora<\/a> or <a href=\"https:\/\/www.reddit.com\/r\/volunteer\/\">Reddit<\/a> and see how many people, mostly from that generation, are posting questions about how to find volunteering. And people are hungry to connect: in this age of always-online, there are so many, many people looking to\u00a0connect in a meaningful way\u00a0<em>offline<\/em>. Your obstacle to recruiting volunteers isn&#8217;t that people don&#8217;t want to volunteer; it&#8217;s that people that want to volunteer can&#8217;t easily find your information, or your volunteer roles don&#8217;t fit their interests or schedules. What worked to recruit volunteers 30 years ago doesn&#8217;t work now; if you are having trouble recruiting volunteers, it&#8217;s overdue for you to take a hard, in-depth look at both how you recruit, what your in-take process is like, and the volunteer opportunities you have available.<\/p>\n<p>Also\u00a0see:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.coyotecommunications.com\/volunteer\/mission.shtml\">Mission statements for your volunteer engagement<\/a><\/li>\n<li><a href=\"http:\/\/www.coyotecommunications.com\/volunteer\/recruitment_diversity.html\">Recruiting Local Volunteers To Increase Diversity Among the Ranks<\/a><\/li>\n<li><a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/2017\/12\/20\/humansasvols\/\" rel=\"bookmark\">If humans can do it, so can volunteers (who are, BTW, also humans)<\/a><\/li>\n<li><a href=\"https:\/\/www.energizeinc.com\/hot-topics\/2017\/december\">Letting Fear Prevent Volunteer Involvement is Too Risky<\/a><\/li>\n<li><a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/2012\/05\/14\/when-to-not-pay-interns\/\" rel=\"bookmark\">When to NOT pay interns<\/a><\/li>\n<li><a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/2017\/05\/31\/laborlaws\/\" rel=\"bookmark\">Resources re: labor laws and volunteering<\/a><\/li>\n<li><a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/2017\/12\/19\/economics\/\" rel=\"bookmark\">Why Should the Poor Volunteer? It\u2019s Time To Re-Think the Answer<\/a><\/li>\n<li><a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/2017\/09\/05\/gaps\/\">Volunteering, by itself, isn&#8217;t enough to save the world<\/a><\/li>\n<li><a href=\"http:\/\/www.coyotecommunications.com\/volunteer\/volunteers_on_web.shtml\">REQUIRED Volunteer Information on Your Web Site<\/a><\/li>\n<li><a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/2017\/04\/03\/complainingvolunteers\/\" rel=\"bookmark\">For volunteers: how to complain<\/a><\/li>\n<li><a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/2016\/09\/15\/screen\/\" rel=\"bookmark\">Screening applicants by reviewing their online activities<\/a><\/li>\n<li><a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/2014\/01\/17\/intuition\/\" rel=\"bookmark\">How Our Minds Mislead Us<\/a><\/li>\n<li><a href=\"https:\/\/coyotecommunications.com\/coyoteblog\/2012\/01\/24\/volunteer-managers-you-are-not-psychic\/\" rel=\"bookmark\">volunteer managers: you are NOT psychic!<\/a><\/li>\n<li><a href=\"http:\/\/www.coyotecommunications.com\/me\/consult.html\">My consulting services<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I see it and hear it over and over: comments from nonprofits or\u00a0churches or schools\u00a0saying they are having trouble recruiting volunteers. Before you hire a consultant, even me, to see what the problem is regarding why you don&#8217;t have enough volunteers, you might be able to diagnosis the problem yourself. The only catch is that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[20],"tags":[9,403,404,416,456,529,530],"class_list":["post-3826","post","type-post","status-publish","format-standard","hentry","category-community-volunteer-engagement","tag-nonprofits","tag-recruiting","tag-recruitment","tag-retaining","tag-staffing","tag-volunteer","tag-volunteering"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/s3fFJB-diagnose","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/3826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/comments?post=3826"}],"version-history":[{"count":3,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/3826\/revisions"}],"predecessor-version":[{"id":3829,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/3826\/revisions\/3829"}],"wp:attachment":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/media?parent=3826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/categories?post=3826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/tags?post=3826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}